Case analysis exploring ebay's strategic options. Comparisons made against Amazon.com's 1500%+ growth over the past decade versus ebay's 50%+ growth, revenues, margins and ownership of key assets, supply chain, etc.

1. v.
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2. Technology & Business Strategy,
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3. Technology & Business Strategy,
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4. VOTE
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5. • Maintain
• Compete
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6. DEFEND
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7. W H AT
HOW
WHY
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8. Paypal
Auctions
Stuff
you
want
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9. W H AT
HOW
WHY
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10. Discounts
ecommerce
Stuff
you
need
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11. Maximizing Convenience
Uniqueness
Commodities
Maximizing Value
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12. “Reliability”
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13. • Payment mechanisms
(Staggered payments, etc)
• Deals
• Curation
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14. Does ebay have the assets needed
to change its game?
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15. Video
• http://www.youtube.com/watch?v=lWsMd
N7HMuA
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16. (Hidden Slide)
• Social Media Engagement?
• Innovation with core – facilitating value
exchange (eg paypal, fraud protection)
• Personal Payment Mechanism? (Square, etc)
• Targeted Advertising
• Big Data Analysis
• Partner with Physical Retail Chains /
Sporting Events (eg. “Game Day eBay
CheckOut store” Technology & Business Strategy,
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17. Recommendations
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18. Additional Slides following
class
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19. Paradox of Choice
System Lock-in
Enabling
through
technology
Total Customer Solutions
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20. Paradox of Choice
System Lock-in
ebay: Highly involved purchase behavior.
High margins. No supply chain experience
Purchases made are aberrations – data
extraction / trend analysis / graphing „intent‟
can be tricky / generate spurious correlations.
Enabling
through
technology
Total Customer Solutions
Technology & Business Strategy,
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21. Fín
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