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Guelist   1000 startup
Guelist   1000 startup
“It’s not about how big the business is,
but how big its impact for economy and
people”
PROBLEM
Market accessibility and product value for
micro business (UMKM) in industry Food &
Beverage is low
Little Knowledge to grow their business
EXISTING SOLUTION
Selling the products through family and friends,
and put their products in small shops dan
traditional markets around them.
Still painful because...
The products sales and the profits is low
Connecting.... AGEN /
RESELLER
Upgrade
product value
Penetrate the
broad market
Grow the
business
PRODUCT
MARKET VALIDATION
Validated
Learning
Build
MVP
Measure
Key
Metrics
57,9 mio
57,1 mio
1,14
mio
UMKM (Indonesia)
Total Available
Market
UMKM (Micro)
Serviceable Available
Market
UMKM F&B
(Micro)
Target Market
Tools:
Javelin Board
BUSINESS MODEL
Website
Development
COST STRUCTURE
Acquisition
Process
Design &
Packaging
REVENUE STREAM
CHANNEL
UMKM
Community
Door to Door
Marketing
Word of Mouth
KEY METRICS
Growing
Sales Rate
UMKM
Acquisition
Profit margin 20-30% on each product
COLLABORATION
Provide KUR (Kredit Usaha Rakyat)
for UMKM
UMKM products information
Government
Simple procedure for business
legality
MARKET ADOPTION
Community Event and Festival
Social Media
Adi Fadhli
Business
Adista Ayu Widiasanti
Design
Adang Nur M. Iskandar
Marketing
Graduated from UI, had
experience in multinational
company in the industry of
Food & Beverage
Expertise in digital
marketing for 6 years, food
packaging and machine for
UMKM and act as a project
head of UMKM Media at
goukm.id
Graduated from UNDIP,
hobbies in drawing, art, &
design

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Guelist 1000 startup

Hinweis der Redaktion

  1. Opening line, punch line as a background to your WHY. (doing this idea, pick a quote)
  2. Explain your problem statement in a couple sentences, based on specific data or your research result.
  3. How do they hack the problem? What are the options? Why is it still painful?
  4. PRODUCT Explain about your idea and your product, and how it can solve the problem
  5. Explain how you verify your market, as well as how large is the market.
  6. Explain how you sustain your business.
  7. Who do you want to work together with t o expand your product, and how the collaboration will be.
  8. Explain your go-to-market or user acquisition strategy. How you get people to use your product.
  9. TEAM NAME Why should you be the people who built the product? Member name and job division.