The document summarizes updates and new features from an Adform webinar, including: 1. Support for Facebook News Feed inventory and new SSP integrations. 2. Updates to the inventory tab, frequency and recency targeting, and domain targeting. 3. Coming features like tag-less DSP, additional targeting options, and budget management updates. 4. Reporting updates such as new analytics reports, changes to quick stats and custom reports. 5. Mobile features including app install tracking, template updates, and SDK improvements.

1. Webinar: 20/11 - 2014

2. INTRODUCTION
Technical Account Manager
Contact information Webinar@adform.com

3. AGENDA
DSP /RTB
Campaign Management – Reporting
Mobile, Rich Media, Native & Video
Campaign Management – Ads Management
Data Management Platform
Campaign Management - SiteTracking
Webinar@adform.com

4. Recently released

5. FBX: NEWS FEED INVENTORY
Support of Facebook News Feed ads in DSP
Only 600x315
Access to page has to be granted
Now via business manager

6. NEW SSP INTEGRATIONS
In-Stream only:
StickyAds
LiveRail
Smartclip
Generic:
Falk Technologies
OpenX
Iponweb/Bidswitch

7. UPDATED INVENTORY TAB
RTB|INVENTORY
Updated inventory tab
with better visibility of
RM support
Overall workflow
improvements:
Better KPIs
Better filters
Previews of allowed
banned formats

8. FREQUENCY AND RECENCY UPDATES
Frequency with hour precision
Retargeting with hour precision

9. DOMAIN TARGETING UPDATES
Support for additional domain targeting scenarios:
Advertiser level domain block lists
In UI for advertiser use
Include and exclude domains
E.g. include *.adform.com except test.adform.com

10. RM FORMATS TO BE OPEN FOR ALL
INVENTORIES
The following formats to run on any placement of a
compatible size, without any additional setup
requirements:
Display: Standard
Display: Roll for Video
Display: 3D Box Leader
Display: 3D Box MPU
IAB Branding: IAB Filmstrip
Mobile Rising Stars Ad Units: IAB Mobile Filmstrip
Mobile: Standard
Mobile: Cube Swipe
Display: InView

11. Coming soon

12. FREQUENCY AND RECENCY UPDATES
Capping combo

13. TAG-LESS DSP
Ability to create banner tags from RTB activity
Ability to view approval statuses and re-send tags for
auditing from RTB activity
No need to visit Tags page unless advanced tag settings have
to be managed

14. TARGETING UPDATES
New rules or extensions to current rules
allowing to target by:
ZIP code
OS
Engagement

15. BUDGET AND COST MANAGEMENT
Daily placement budget
Daily RTB campaign budget
Impression goal instead of budget
Click goal instead of budget

16. ACTIVITY WORKFLOW UPDATES
EX. BATCH EDITING
Ability to copy settings across activities:
Targeting
Inventory
Workflow is:
Select source activity
Select what settings to copy
Select destination activities (may be from different
campaign)
Destination activity settings will be overwritten

17. LINE ITEMS
Additional Line Item layer between campaigns
and placements
One campaign can have multiple line items,
each consisting of its own placements

18. Reporting

19. EXTENDING NEW ANALYTICS
 Additional report to New Analytics
 Reviewing current Analytics reports and creating new reports
in New Analytics
 User friendly
 Interactive
 Prove great insights

20. NEW UI FOR CUSTOM REPORT MANAGER
PAGE
 Updated Custom Reports Manager page
 Introducing new UI with improved looks and workflow
 Provide users with better looking and improved user experience
when working with Custom Report Manager page

21. PERMISSIONS ON SINGLE REPORT LEVEL
FOR CUSTOM REPORTS
 Allow setting permissions on report
level for Custom Reports
 Introduce Report-level permission
settings for Custom Reports in User
Management page on Agency
accounts.

22. Reporting

23. NEW UI FOR QUICK STATS
 Updated QS UI
 Introducing new UI with improved looks and workflow
 Provide users with better looking and improved user experience when
working with Quick Stats reports - most used reports tool

25. APP INSTALLS TRACKING
MOBILE SDK
 SDK for app installs tracking
 SDK for Android and iOS which allows to track
app installs across campaigns in Adform
platform
 One of biggest problems with mobile
advertising is ability to track and attribute
campaign app installs

26. UPDATES FOR ADTRUTH
MOBILE TRACKING
 Updates for Adtruth integration
 Adtruth for click links (enabled per client
request)
 Support for iOS8
 Most mobile devices are shipped with 3rd party
cookies disabled. By using Adtruth reach
accuracy is improved, better retargeting is
provided, better conversions attribution is
achieved

27. UPDATED 3D CUBE SWIPE TEMPLATE
 Updates for mobile 3D cube swipe template
 Clear call to action button <<Swipe>>
 Compatibility with desktop browsers
(navigation with mouse)
 Improved touch to swipe experience
 Support for Windows Phones
 Bug fixes

28. ADFORM SHOWCASE APPLICATION
 Support for Windows Phone
MOBILE
 New version for window phone devices
 We have requests to be able to showcase our in-app
solutions in Windows phone devices

29. HTML5 TOOLKIT: FIRST PUBLIC VERSION
HTML5 TOOLKIT
First public version of HTML5 Toolkit
Accessible to everyone
Upload any ZIP with HTML content
Export to Adform compliant format
http://html5toolkit.adform.com

30. MOBILE TEMPLATES
HTML5 TOOLKIT
 Create Rich Mobile Formats in a few minutes
 Selection of MRAID/Mobile templates
in HTML5 Toolkit
 Replace default image material with your own
 Improve adoption of Mobile Rich Media
http://html5toolkit.adform.com

31. VIDEO
IN-PAGE
Better banner export from Video Banner Builder
Improved usability
Exported ZIP is a project file and not asset file
Video files are treated as additional assets of a banner
ClickTag related and other improvements
More consistent banner weight that aligns with our billing policies
Less confusion when trying to create an In-Page Video Ad
http://vbb.adform.com

33. CLICK TO FULL-SCREEN BANNERS SUPPORT
MOBILE SDK
 Click to full screen banners support in Adform
SDK
 By supporting methods described in MRAID 1.0
documentation which allow publishers to sell
click to full-screen ads in their apps

34. EXPANDABLE BANNERS SUPPORT
MOBILE SDK
Expandable banners support in Adform SDK
By supporting methods described in MRAID 2.0
documentation which will allow publishers to
run and sell expandable ads in their mobile
applications

35. BETTER SUPPORT FOR RETINA SCREENS
 Standard image banners support for retina
screens
 New mobile tag format which will adjust
standard image banners for retina screens.

36. BUILDER MODE
HTML5 TOOLKIT
 Build banners without writing a line of code
 Drag & drop component user interface
 Easy animations

37.  Viewability for In-Stream Ads
 Rotators for In-Stream Ads
 3rd Party In-Stream Ads
VIDEO
IN-STREAM

39. EXTERNAL DATA PROVIDERS
 Support of new external data providers platforms
was added;
 Exelate platform support was added, data is
available;
 Eyeota platform support was added, data is
available;
 Adobe platform support was added, waiting for the
data;
 Semasio platform support was added, data is
available;

40. Site Tracking

41. CODE BUILDER
 New Code builder as a starting page
 It is possible to generate the required tracking code by
using the templates – standard, click, flash, redirect or
for DCO

42. LINK TO TEST EXTENSION
 Link to Chrome’s Tracking testing
extension
 Install the extension, go to the
required page, refresh it and you
will get such info as ID, Name, and
if container is implemented on the
tracking point

43. INACTIVE TRACKING POINTS
Possibility to deactivate TPs based on rules
It is possible to create a rule by selecting if to include or
exclude TPs that equal, contain, start or end with some
keyword. Such tracking points will be made as inactive
(moved to the Recycle bin)

44. Site Tracking

45. PROFILING TPS
Possibility to create Profiling TPs (aka Audience) in new Site
Tracking
New tab called “Audiences” will be added to the new Site Tracking
project. Audiences will be created the same way – by adding
Name and URL.

46. APP FOR COMSCORE PIXELS
 New app in Adform market place for Comscore pixels
 Comscore application which applies pixels to every
Adform tag automatically