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Presentations Polansky
                     Adam
                                              Manager, Information Architecture
                   It ain’t all about the PowerPoint
                                    Travelocity Customer Experience       Group
          It ain’t all about the PowerPoint
Presentations
There are ways for you to be
more effective in presentations
without making your audience




                                                Presentations
                                  It ain’t all about the PowerPoint
   go blind,
      go to sleep
         or
            otherwise
            hurting them
Presentations
 It ain’t all about the PowerPoint
way!
this
Not
Presentations
 It ain’t all about the PowerPoint
way!
this
Not
Presentations
It ain’t all about the PowerPoint
                                    Not this way!
Why am I talking about this?




                                                     Presentations
                                       It ain’t all about the PowerPoint
Been There
  Travelocity
  Texas Instruments
  Dr Pepper
  Radio City Entertainment


             Done That
               Art Director
               Information Architect
               Speaker
               Author
Presentations
                               It ain’t all about the PowerPoint
                                                                 Ac-tor!
                                                      I was an
Why am I talking about this?
What am I talking about?




                                         Presentations
                           It ain’t all about the PowerPoint
   Pre-game
     Media
          Show-time
           Executives
Presentations
It ain’t all about the PowerPoint
              Presentations
              Types of
Presentations
It ain’t all about the PowerPoint
  Inspire
Presentations
It ain’t all about the PowerPoint
Presentations
It ain’t all about the PowerPoint
  Inform
Presentations
It ain’t all about the PowerPoint
Presentations
It ain’t all about the PowerPoint
  Persuade
Presentations
It ain’t all about the PowerPoint
Presentations
   It ain’t all about the PowerPoint
                              You need a story to tell
First
Presentations
   It ain’t all about the PowerPoint
                              You need a story to tell
First
Presentations
                 It ain’t all about the PowerPoint
                     beginning middle end
A story needs…
Presentations
It ain’t all about the PowerPoint
                                  Purpose
                  A story needs
Be  a
usability




                                         Presentations
                           It ain’t all about the PowerPoint
expert




 What’s the   How will
 user value   you appeal
 of your      to your
 story?       user?
Aristotle believed




                                                    Presentations
                                      It ain’t all about the PowerPoint
            A great presentation
            appeals to 3 things…




Ethos
Soul, born out of experience,
values, character – This is how you
build trust and gain the confidence
of your audience
Aristotle believed




                                                   Presentations
                                     It ain’t all about the PowerPoint
            A great presentation
            appeals to 3 things…




Pathos
Passion – If you want it from your
audience you have to have it about
your topic
Aristotle believed




                                                     Presentations
                                       It ain’t all about the PowerPoint
            A great presentation
            appeals to 3 things…




Logos
Logic, invention, arrangement – Your
target when you’re offering
solutions or rationale
Satisfy the Soul, Passion &
Logic of your audience to




                                             Presentations
                               It ain’t all about the PowerPoint
create a…



                        100%
Whole Brain
Experience
A whole brain experience
Provokes...




                                         Presentations
                           It ain’t all about the PowerPoint
            thought
            emotion
            action
A whole brain experience
Provokes...




                                         Presentations
                           It ain’t all about the PowerPoint
            emotion
            action
Presentations
                            It ain’t all about the PowerPoint
A whole brain experience




                                             action
                           Provokes...
Presentations
  It ain’t all about the PowerPoint
  On paper
  Out loud
  or  without
Tell the


                   slides
           Story
Second...                  NOW create your slides…
                           if you still think you need them




                                                                                                                    Presentations
                                                                                                      It ain’t all about the PowerPoint
      Ten Commandments of PowerPoint
 One   idea per page                    Build,           don’t reveal


 Give   each page a title               Aesthetic              consistency


 Abbreviate                             Use       icons and images


 Be   ruthlessly relevant               Avoid         dynamic typography


 Use full sentences for                 Have        a Plan B
 quotes or statements

                 Persuasive Presentations – how to get the response you need – Nick Souter – Sterling Publishing 2007
Think: Blackboard




                                     Presentations
                       It ain’t all about the PowerPoint
With PowerPoint
we realized that
we could cram as
much information
as we possible
into a single slide!
 Could = Should
How was this presentation designed?




                                                      Presentations
                                        It ain’t all about the PowerPoint
3 Colors         2 Fonts
                           Blackadder
                  Courier




 2 line-styles
                   Lots of
                   Pictures…Big ones
How  was this presentation designed?




                                                     Presentations
                                       It ain’t all about the PowerPoint
Look at this…
             A Scout is:
                •Trustworthy
                •Loyal
                •Helpful
                •Friendly
                •Courteous
                •Kind
                •Obedient
                •Cheerful
                •Thrifty
                •Brave
                •Clean
                •Reverent
How  was this presentation designed?




                                                     Presentations
                                       It ain’t all about the PowerPoint
Look at this…
How  was this presentation designed?




                                                     Presentations
                                       It ain’t all about the PowerPoint
Look at this…



      Which one is easier
        to remember?
Howwas this presentation designed?




                                                   Presentations
                                     It ain’t all about the PowerPoint
Images:
    Relevant to the slide topic
How  was this presentation designed?




                                                     Presentations
                                       It ain’t all about the PowerPoint
Animation: If it’s
not relevant to the
point you want to
make, don’t use it
How was this presentation designed?




                                                    Presentations
                                      It ain’t all about the PowerPoint
Use these elements
and rules like
building blocks
Third...




                                                        Presentations
                                          It ain’t all about the PowerPoint
“One important key to success is
self-confidence.
             An important key to self-
           confidence is preparation.”

                          - Arthur Ashe
Presentations
                            It ain’t all about the PowerPoint
   in front of the mirror
Practice
Presentations
                            It ain’t all about the PowerPoint
   in front of the mirror




                                 Pace
Practice
Presentations
                            It ain’t all about the PowerPoint
                               Timing
   in front of the mirror
Practice
Presentations
                            It ain’t all about the PowerPoint
   in front of the mirror




                                       Gestures
Practice
Practice   in front of the mirror




                                                         Presentations
                                           It ain’t all about the PowerPoint
                             Facial
                             Expression
                             &
                             Eye Contact
Practice   in front of the mirror




                                                  Presentations
                                    It ain’t all about the PowerPoint
Dress
&
Appearance
Practice   in front of the mirror




                                                    Presentations
                                      It ain’t all about the PowerPoint
                   Involuntary
                   Habits




                                    Stephen M. Bonnau
Presentations
                 It ain’t all about the PowerPoint
   Positioning



                            …
                       Know your room
                                        Literally
Fourth...
Your Place of Power
The “Teacher”




                                                                                                                            Presentations
                                                                                                              It ain’t all about the PowerPoint
                                                            Screen

                                                                                    YOU
                                               Presenter's
                                               Triangle
Working with
a group to                                                    Audience


develop an
understanding
you already
have



    Variation on Persuasive Presentations – how to get the response you need – Nick Souter – Sterling Publishing 2007
Your Place of Power
The “Lecture”




                                                                                                                            Presentations
                                                                                                              It ain’t all about the PowerPoint
Delivering
your words of
wisdom.
The audience
is listening
more and
interacting
less.

    Variation on Persuasive Presentations – how to get the response you need – Nick Souter – Sterling Publishing 2007
Your Place of Power
The “Coach”




                                                                                                                            Presentations
                                                                                                              It ain’t all about the PowerPoint
You’ve joined
them.

The language
shifts from
“I” to “we”.



    Variation on Persuasive Presentations – how to get the response you need – Nick Souter – Sterling Publishing 2007
Your Place of Power
The “Coach II”




                                                                                                                              Presentations
                                                                                                                It ain’t all about the PowerPoint
Even more
likely to
elicit
sharing.

Can be a
cop-out


      Variation on Persuasive Presentations – how to get the response you need – Nick Souter – Sterling Publishing 2007
Presentations     Once Removed




                                               Presentations
                                 It ain’t all about the PowerPoint
Teleconferences

Shared Desktop

     Video
  Conferences
Presentations
                   It ain’t all about the PowerPoint
The Presentation
The Presentation




                                                 Presentations
Check your gear




                                   It ain’t all about the PowerPoint
Take a minute
to check your
computer, power
& data sources,
projector,
lighting and
any other          Take a minute
equipment.         for a few
                   deep breaths.
The Presentation


  Relax




                                                 Presentations
                                   It ain’t all about the PowerPoint
                   Take a minute
                   for a few
                   deep breaths.
Presentations
                     It ain’t all about the PowerPoint
                   Tell your story
The Presentation
A word about…


              Executives




                                         Presentations
                           It ain’t all about the PowerPoint
Different vantage points

Different pain points

Different time demands
A word about…


           Executives




                                                        Presentations
                                          It ain’t all about the PowerPoint
                Get the scoop

                Make it short

            Respond immediately
              to body language

            Anticipate questions

                                   This is Henry – C.F. Payne
Recap
         Story




                                                  Presentations
                                    It ain’t all about the PowerPoint
         Slides

         Practice

         Positioning



        Confidence
        = Successful Presentation
Presentations
It ain’t all about the PowerPoint
      Q &A

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Presentations - It Ain't All About The PowerPoint

  • 1. Presentations Polansky Adam Manager, Information Architecture It ain’t all about the PowerPoint Travelocity Customer Experience Group It ain’t all about the PowerPoint Presentations
  • 2. There are ways for you to be more effective in presentations without making your audience Presentations It ain’t all about the PowerPoint go blind, go to sleep or otherwise hurting them
  • 3. Presentations It ain’t all about the PowerPoint way! this Not
  • 4. Presentations It ain’t all about the PowerPoint way! this Not
  • 5. Presentations It ain’t all about the PowerPoint Not this way!
  • 6. Why am I talking about this? Presentations It ain’t all about the PowerPoint Been There Travelocity Texas Instruments Dr Pepper Radio City Entertainment Done That Art Director Information Architect Speaker Author
  • 7. Presentations It ain’t all about the PowerPoint Ac-tor! I was an Why am I talking about this?
  • 8. What am I talking about? Presentations It ain’t all about the PowerPoint Pre-game Media Show-time Executives
  • 9. Presentations It ain’t all about the PowerPoint Presentations Types of
  • 10. Presentations It ain’t all about the PowerPoint Inspire
  • 11. Presentations It ain’t all about the PowerPoint
  • 12. Presentations It ain’t all about the PowerPoint Inform
  • 13. Presentations It ain’t all about the PowerPoint
  • 14. Presentations It ain’t all about the PowerPoint Persuade
  • 15. Presentations It ain’t all about the PowerPoint
  • 16. Presentations It ain’t all about the PowerPoint You need a story to tell First
  • 17. Presentations It ain’t all about the PowerPoint You need a story to tell First
  • 18. Presentations It ain’t all about the PowerPoint beginning middle end A story needs…
  • 19. Presentations It ain’t all about the PowerPoint Purpose A story needs
  • 20. Be a usability Presentations It ain’t all about the PowerPoint expert What’s the How will user value you appeal of your to your story? user?
  • 21. Aristotle believed Presentations It ain’t all about the PowerPoint A great presentation appeals to 3 things… Ethos Soul, born out of experience, values, character – This is how you build trust and gain the confidence of your audience
  • 22. Aristotle believed Presentations It ain’t all about the PowerPoint A great presentation appeals to 3 things… Pathos Passion – If you want it from your audience you have to have it about your topic
  • 23. Aristotle believed Presentations It ain’t all about the PowerPoint A great presentation appeals to 3 things… Logos Logic, invention, arrangement – Your target when you’re offering solutions or rationale
  • 24. Satisfy the Soul, Passion & Logic of your audience to Presentations It ain’t all about the PowerPoint create a… 100% Whole Brain Experience
  • 25. A whole brain experience Provokes... Presentations It ain’t all about the PowerPoint thought emotion action
  • 26. A whole brain experience Provokes... Presentations It ain’t all about the PowerPoint emotion action
  • 27. Presentations It ain’t all about the PowerPoint A whole brain experience action Provokes...
  • 28. Presentations It ain’t all about the PowerPoint On paper Out loud or without Tell the slides Story
  • 29. Second... NOW create your slides… if you still think you need them Presentations It ain’t all about the PowerPoint Ten Commandments of PowerPoint One idea per page Build, don’t reveal Give each page a title Aesthetic consistency Abbreviate Use icons and images Be ruthlessly relevant Avoid dynamic typography Use full sentences for Have a Plan B quotes or statements Persuasive Presentations – how to get the response you need – Nick Souter – Sterling Publishing 2007
  • 30. Think: Blackboard Presentations It ain’t all about the PowerPoint With PowerPoint we realized that we could cram as much information as we possible into a single slide! Could = Should
  • 31. How was this presentation designed? Presentations It ain’t all about the PowerPoint 3 Colors 2 Fonts Blackadder Courier 2 line-styles Lots of Pictures…Big ones
  • 32. How was this presentation designed? Presentations It ain’t all about the PowerPoint Look at this… A Scout is: •Trustworthy •Loyal •Helpful •Friendly •Courteous •Kind •Obedient •Cheerful •Thrifty •Brave •Clean •Reverent
  • 33. How was this presentation designed? Presentations It ain’t all about the PowerPoint Look at this…
  • 34. How was this presentation designed? Presentations It ain’t all about the PowerPoint Look at this… Which one is easier to remember?
  • 35. Howwas this presentation designed? Presentations It ain’t all about the PowerPoint Images: Relevant to the slide topic
  • 36. How was this presentation designed? Presentations It ain’t all about the PowerPoint Animation: If it’s not relevant to the point you want to make, don’t use it
  • 37. How was this presentation designed? Presentations It ain’t all about the PowerPoint Use these elements and rules like building blocks
  • 38. Third... Presentations It ain’t all about the PowerPoint “One important key to success is self-confidence. An important key to self- confidence is preparation.” - Arthur Ashe
  • 39. Presentations It ain’t all about the PowerPoint in front of the mirror Practice
  • 40. Presentations It ain’t all about the PowerPoint in front of the mirror Pace Practice
  • 41. Presentations It ain’t all about the PowerPoint Timing in front of the mirror Practice
  • 42. Presentations It ain’t all about the PowerPoint in front of the mirror Gestures Practice
  • 43. Practice in front of the mirror Presentations It ain’t all about the PowerPoint Facial Expression & Eye Contact
  • 44. Practice in front of the mirror Presentations It ain’t all about the PowerPoint Dress & Appearance
  • 45. Practice in front of the mirror Presentations It ain’t all about the PowerPoint Involuntary Habits Stephen M. Bonnau
  • 46. Presentations It ain’t all about the PowerPoint Positioning … Know your room Literally Fourth...
  • 47. Your Place of Power The “Teacher” Presentations It ain’t all about the PowerPoint Screen YOU Presenter's Triangle Working with a group to Audience develop an understanding you already have Variation on Persuasive Presentations – how to get the response you need – Nick Souter – Sterling Publishing 2007
  • 48. Your Place of Power The “Lecture” Presentations It ain’t all about the PowerPoint Delivering your words of wisdom. The audience is listening more and interacting less. Variation on Persuasive Presentations – how to get the response you need – Nick Souter – Sterling Publishing 2007
  • 49. Your Place of Power The “Coach” Presentations It ain’t all about the PowerPoint You’ve joined them. The language shifts from “I” to “we”. Variation on Persuasive Presentations – how to get the response you need – Nick Souter – Sterling Publishing 2007
  • 50. Your Place of Power The “Coach II” Presentations It ain’t all about the PowerPoint Even more likely to elicit sharing. Can be a cop-out Variation on Persuasive Presentations – how to get the response you need – Nick Souter – Sterling Publishing 2007
  • 51. Presentations Once Removed Presentations It ain’t all about the PowerPoint Teleconferences Shared Desktop Video Conferences
  • 52. Presentations It ain’t all about the PowerPoint The Presentation
  • 53. The Presentation Presentations Check your gear It ain’t all about the PowerPoint Take a minute to check your computer, power & data sources, projector, lighting and any other Take a minute equipment. for a few deep breaths.
  • 54. The Presentation Relax Presentations It ain’t all about the PowerPoint Take a minute for a few deep breaths.
  • 55. Presentations It ain’t all about the PowerPoint Tell your story The Presentation
  • 56. A word about… Executives Presentations It ain’t all about the PowerPoint Different vantage points Different pain points Different time demands
  • 57. A word about… Executives Presentations It ain’t all about the PowerPoint Get the scoop Make it short Respond immediately to body language Anticipate questions This is Henry – C.F. Payne
  • 58. Recap Story Presentations It ain’t all about the PowerPoint Slides Practice Positioning Confidence = Successful Presentation
  • 59. Presentations It ain’t all about the PowerPoint Q &A

Hinweis der Redaktion

  1. Who can repeat the items in the list? Who can tell me what was in the picture?
  2. American sign language for “WTF”
  3. Former US Fed Chairman Alan Greenspan went before the senate and the look on his face caused the stock market to drop. He had indigestion that day
  4. The late Don Cherry and his sport coats