Instagram is the leader in photo sharing social networks. It's a channel that offers marketers a great chance to connect with their target audience and tell their story in a compelling way. This is the ultimate guide to Instagram marketing and will give you the insights you need to get started and ultimately stand out. If you like this guide, you should check out http://www.adhutmedia.com/

1. How to use Instagram for
marketing
PPT By- AdHut Media

2. Did You Know?
Every day, 55 million photos are uploaded, 86.4 million
comments are posted, and 691.2 million users like various
photos in their feeds on Instagram

3. Instagram statistics 2016
via Contevo

4. Build your Brand with Instagram
When it comes to marketing using social media platforms , many
businesses owners tend to have a strong grip on how to handle
Facebook, Twitter and even LinkedIn,
but at the same time they overlook the potential of the trending
and fastest growing social networking site “ Instagram ."

5. Importance of Instagram for Business
Instagram is suitable for every business- no matter what is your business or the
product and service that you offer
Instagram is a social networking site that allow the users to post photos and short
video clips. It enables the customer to see what you offer.
Your competitors are using Instagram- to tell you frankly, the majority of brands and
business owners use Instagram to promote and share the bits and pieces of the
company.

6. The benefits of Instagram for your business
Sources
• Building quality content is
one of the best ways to
stand out from the crowd of
competitors.
• It makes easy and fun to
create interesting, relevant,
cost-efficient, and creative
content.
• It can help you to present
the personality of any
particular brand or the
whole business.
• It can also be used to
introduce the people behind
the scenes, building trust
with prospective customers.
Personality Creativity Effectiveness
25% of US Fortune 500
companies use Instagram for
marketing purposes and
uploaded 40% of the top 1000
most shared videos on the
website. They can't all be
wrong. can they?

7. Let's get started with Instagram:
• Create your business account on Instagram using your business name as the
username or a name that is instantly recognized with your brand.
• Once you create your Instagram business account, complete your profile by
adding a decent photo, a short informative biography and link that directs the user
to your website.
• Once you complete your profile, it is always recommended to connect your
account to your Facebook account which allows you to instantly share your
"Instagram photos" to your "Facebook Fans."

8. Effective ways to use Instagram for marketing
• Use "Hashtags“: "Hashtags" are the major part of Instagram through which users
can easily find your brand through their mobile Instagram search engines. Unlike
other social networking sites, you are not limited by character count, but that
doesn't mean that you add too many tags in your post to get connected. This will
make you look too desperate.
• Always recommended to include unique tags when you plan a marketing
campaign like “Instagram photo contest”.
• This way your post could be seen by thousands of users in minutes. Your
customers will always use your tags to connect with you, hence ensure to
frequently check your Instagram hashtags and respond to comments and
concerns quickly.

9. Target your "existing customers"
• Appreciate your customers by sharing their cool photos with you “Facebook
Fans”, or “Twitter Followers,” especially if they include your product, or follow your
brand.
• Increase engagement targeting your "existing customers" by commenting on
product related photos they post or even if they speak something negative about
you brand.
• Post images with your customers in mind, in turn they may just share it with their
“Followers.” This way you can spread you brand visibility quickly.

10. Show off products with "quality content" and
"personable videos"
• Be creative with your photos, posting them along
with short videos (not more than 15 seconds) to
show your company’s core values and brand.
• Also, post fun photos and "personable videos" of
your employees(behind the scene look of you
company o making of a product) that will make you
company look cool.
• One of the most effective and easiest way for
marketing is to partner with brands , and get them
post your product photos and video s on their
Instagram feed.

11. Perform "Photo Caption Contest”:
• When you perform “Instagram Photo Contest”
ensure you make contest themes that have photos
and videos focused to your business objectives.
Also, ensure to focus on the prize of the contest, so
as to get your customers entering, and sharing with
their friends, too.
• Allow a voting panel in your Instagram contest for
contestants, which in turn will infect the word about
your contest across the networking platform that
they use.

12. Improve your ROI "posting at the right time"
• Every brand and products may not have the same
best time to post updates on Instagram.
• Therefore, with the help of analytics tools you can
easily monitor when your updates are getting more
“likes” and "comments" on, when your "hashtags"
are being used and even tack your “followers.”
• This way you can post your fresh updates at the
most active times, in turn improves the bottom line
of your business.

13. Advertising on Instagram
Instagram offers three different formats for advertising on the platform:
Photo Ads: These look like regular photo posts, but they have a Sponsored label above
the photo. They also have a Learn More button on the bottom right corner, under the
photo.
Video Ads: Like the photo ads, these look like regular video posts, but with a Sponsored
label on top.
Carousel Ads: These ads look identical to photo ads, but feature multiple photos that
users can swipe through.

14. Hashtags
• Instagram loves #hashtags. It’s the universal symbol for “show me everything that matches
this keyword.” It’s just about the only way to find stuff on Instagram (besides searching for
a user).
• Tap into the various communities out there – animals, trains, art, music, fashion, cities,
celebrities, politicians, etc.
• Think like a user – what types of photos might you be looking for and what hashtag would
you plug in to find them?

15. Trending Hashtags
Tap into existing #hashtag trends. You’ll increase the chance of people stumbling on your
image. If they like what they see, hopefully they’ll follow you.
• Monday: #MondayBlues, #MondayMotivation
• Tuesday: #TuesdayBoozeday, #TransformationTuesday
• Wednesday: #HumpDay, #WednesdayWisdom
• Thursday: #tbt or #ThrowbackThursday
• Friday: #FridayNight, #FridayReads #Weekend
• Saturday: #Caturday, #SaturdayFun
• Sunday: #SelfieSunday

16. Advertising on Instagram
All three ad formats appear in users' home feeds while they scroll through the app. These
ads support four different objectives:
• Video views,
• Clicks through to your website,
• Mobile-app installs
• Raising mass awareness.

17. “
”
Still feeling lost in the colorful world of Instagram marketing? Then
you might be in need of some advice from a professional! AdHut
Media help business owners, entrepreneurs, and marketing staff to
understand how all the major social networks work and how to use
them for effective and successful marketing of their own business.
Book a free consultation on our website or drop us an email at
support@adhutmedia.com and we’ll get all the details to you right
away.

18. CONTACT US
E-mail: sales@adhutmedia.com
Location: 969, GF, Niti Khand 1, Indirapuram
(Ghaziabad) - 201014, Delhi NCR (INDIA)