The document discusses digital transformation and provides guidance on how to execute it. It emphasizes defining a clear digital ambition and envisioning how digital can provide new advantages for the business. It recommends assessing customer needs, known and unknown, and using these to develop projects and a roadmap. Finally, it outlines a framework for imagining, delivering, and scaling the digital transformation through iterative development and close monitoring of results.
11. Confidential and Proprietary to Deloitte Consulting Pte Ltd11 | Deloitte Digital Proposal: Singapore Airlines - TR1290: Real Time Personalisation
When do I
know?
To adapt