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Keeping Your Bank Brand Alive During A Recession
- 1. Keeping Your Bank Brand Alive During A Recession Ago Cluytens Global Head Of Marketing ING Private Banking
- 2. Bankers Are The New Lawyers
- 3. www.mxgm.org, « The Hold Up »
- 4. « A bank is a financial institution whose primary activity is to act as a payment agent for customers and to borrow and lend money. It is an institution for receiving, keeping, and lending money.« (Wikipedia)
- 6. "It is important for the banks now to be guided by fairness, accountability and transparency . It benefits no one if the depositors are unsure of their deposits" (A. Tetangco)
- 7. [Fairness] « to be fair is to be free from bias, dishonesty, or injustice »
- 8. [Accountability] « there’s no such thing as a free lunch » (Milton Friedman)
- 9. [Transparency] « Transparency is the brother/sister of trust. » (Milorad Ajder)
- 10. So, how do we regain trust ?
- 13. Isn’t that a little simplistic though ?
- 14. « As a manager, it is my job to protect the bottom line.«
- 15. « As a manager, it is my job to serve the customer.«
- 16. « As a shareholder, I am concerned about your ROI.«
- 17. « As a shareholder, I am concerned about your business practices.«
- 18. « As a lawmaker, I am concerned about your role in society .»
- 19. « As a lawmaker, I am concerned about your financial viability .»
- 20. So how do I protect my banking brand during the recession ?
- 21. Find out what customers value.
- 24. Be authentic.
- 25. And keep your promises. Period.
- 26. “ The difficulty lies not so much in developing new ideas as in escaping from old ones.” (John Maynard Keynes)
- 27. www. brandingthroughpeople.com ago@ brandingthroughpeople.com www.twitter.com /acluytens