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Better Living Through Blogging
Internet Explorer 6,
        Windows ME
      and Comic Sans:
The Holy Trinity of the Web




        Joey deVilla
     Developer Evangelist
      Microsoft Canada
Better Living
Through Blogging
       Joey deVilla
   Developer Evangelist
    Microsoft Canada
Better Living Through Blogging
Who am I?
Better Living Through Blogging
Better Living Through Blogging
Better Living Through Blogging
Better Living Through Blogging
Better Living Through Blogging
Better Living Through Blogging
Better Living Through Blogging
Better Living Through Blogging
Better Living Through Blogging
Better Living Through Blogging
Better Living Through Blogging
Better Living Through Blogging
―Since it’s now
fashionable to
laugh at the
conservative
Academie
Francaise, I have
remained a rebel
by joining it.―

-- Jean Cocteau
The Take-Away
Outliers: The Story of Success
      (Malcolm Gladwell)
How to Make Luck
   (Marc Myers)
There is a formula for success
Ability alone is not enough
Effort alone is not enough
You need opportunities
along with ability and effort
You need ways to create opportunities
The Accordion
May 1, 1999 (daytime):
Queen’s Park Cutback Protest
Better Living Through Blogging
May 1, 1999 (nighttime)
Sanctuary Vampire Sex Bar
Better Living Through Blogging
Better Living Through Blogging
Better Living Through Blogging
November 30, 1999:
  New York City
Better Living Through Blogging
Better Living Through Blogging
December 1999:
Chapters Online Holiday Party
―I have no idea what you do, but I want to hire you!‖
Better Living Through Blogging
Better Living Through Blogging
Better Living Through Blogging
Better Living Through Blogging
Better Living Through Blogging
Better Living Through Blogging
―The street finds
its own uses for things.‖
      (William Gibson)
―The intention of users has more impact
  than the intention of the designers.‖
               (Clay Shirky)
The accordion doesn’t scale
Better Living Through Blogging
Blogging is Accordion 2.0
Blogging is Accordion 2.0
Blogging
     is
Accordion 2.0
A Blogger is Born
Better Living Through Blogging
Better Living Through Blogging
Better Living Through Blogging
Better Living Through Blogging
Better Living Through Blogging
Better Living Through Blogging
Better Living Through Blogging
Better Living Through Blogging
Better Living Through Blogging
Better Living Through Blogging
―The word blog
should be an acronym for
 Best Listing On Google.―
         (Will Pate)
―Tools don’t get socially interesting
until they get technologically boring.‖
               (Clay Shirky)
Friends
Better Living Through Blogging
Better Living Through Blogging
B-Harmony
―Internet dating
    is a web of
lies and obesity.―
Better Living Through Blogging
Better Living Through Blogging
Better Living Through Blogging
Better Living Through Blogging
Better Living Through Blogging
Better Living Through Blogging
Blogging Saves Lives
Better Living Through Blogging
Better Living Through Blogging
Better Living Through Blogging
Better Living Through Blogging
Better Living Through Blogging
Better Living Through Blogging
Better Living Through Blogging
Better Living Through Blogging
Better Living Through Blogging
Better Living Through Blogging
Better Living Through Blogging
Better Living Through Blogging
Better Living Through Blogging
Better Living Through Blogging
Better Living Through Blogging
Work
Heather ―Dooce‖ Armstrong
Better Living Through Blogging
Better Living Through Blogging
Better Living Through Blogging
77% of recruiters surveyed say that
     they use search engines
  to check out job candidates.
1 in 4 hiring managers say that
      they use search engines
to research potential employees.
There may be have been up to
50 million proper-name searches
            in 2006.
―Over time, the lack of a Web presence
  — particularly for IT professionals —
may well turn from a neutral to a negative.‖
‖If someone came looking for
a senior-level job and had left no mark
  on the Internet, I’d see that as a big
                negative.―
Tucows
(July 2003 – November 2007)
―The fact that he had a blog was
           absolutely a factor.

         His weblog really gave us insight
     into how he was a great communicator,
           how he has a gift for the gab,
       his understanding of technology and
                 his writing talent.

          It enabled me to drill deeper
and get a better look at the kind of person he is.‖
[Well-funded, badly run startup]
 (November 2007 – March 2008)
Better Living Through Blogging
Better Living Through Blogging
b5media
(March 2008 – September 2008)
Better Living Through Blogging
Better Living Through Blogging
Better Living Through Blogging
Better Living Through Blogging
Microsoft
(October 2008 – ???)
Better Living Through Blogging
Writing
10,000 hours
Better Living Through Blogging
Self
Better Living Through Blogging
Better Living Through Blogging
Exposure
Better Living Through Blogging
Better Living Through Blogging
Better Living Through Blogging
Better Living Through Blogging
Better Living Through Blogging
Money
$132,994.97? Really?
Better Living Through Blogging
Accordion Guy, April 2008 – April 2009
    2.7 million hits, 2.1 million uniques
Global Nerdy, April 2008 – April 2009
    1.4 million hits, 1.1 million uniques
How Much?
Better Living Through Blogging
Better Living Through Blogging
4 jobs
6 years of employment
  at a decent to great
 programmer’s salary
From laid off to
         Sith Lord
        in 3 weeks
during the econopocalypse
A call from
 a New York
Book publisher
Better Living Through Blogging
Where do you
find the time?
Better Living Through Blogging
Better Living Through Blogging
Better Living Through Blogging
Consumer:
A gullet that lives at the end of
   the distribution system’s
        conveyor belt,
who gulps down products and
        craps out cash.
           (Jerry Michalski)
Better Living Through Blogging
―When you don’t create things,
    you become defined by
 your tastes rather than ability.
  Your tastes only narrow and
   exclude people. So create.‖
           (why the lucky stiff)
Better Living Through Blogging
Better Living Through Blogging
Thank You
The Adventures of
                 Accordion Guy
               in the 21st Century
                 joeydevilla.com

                 Global Nerdy
                globalnerdy.com

        Canadian Developer Connection
           blogs.msdn.com/cdndevs

                  Contact me!
joey.devilla@microsoft.com / joey@joeydevilla.com
Better Living Through Blogging
Better Living Through Blogging
Better Living Through Blogging

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