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FORMAT DEFINITIONS

FULL-SCREEN TAKEOVERS cover either the entire webpage or a large portion of it. Represented by PageGrabber® and ScreenShift®.
LARGE-CANVAS DISPLAY UNITS offer interactive functionality and large pixel size within standard ad slots. Represented by the six IAB Rising Stars.
SKINS surround page content and remain on the page during scrolling. Represented by PageSkin™
.
How do high impact formats affect
retransmission, or social action?

RETRANSMISSION

100

STANDARD DISPLAY

131

LARGE-CANVAS DISPLAY

171

FULL-SCREEN INTERACTIVE

207

PAGEGRABBER®

100

SKINS/WRAPS

SOCIAL NETWORK SHARING

158 155

SKINS

149

FULL-SCREEN INTERACTIVE

158

STANDARD DISPLAY

FULL-SCREEN INTERACTIVE

LARGE-CANVAS DISPLAY

STANDARD DISPLAY

161

LARGE-CANVAS DISPLAY

What type of social actions are affected?

SKINS

How do high impact formats affect
brand choice?

is a composite score
of 4 key ad attributes:
“is an ad people will
talk about,” “is for
people like me,” “is
unique,” “is emotive.”

PERSONAL RECOMMENDATIONS

SOCIAL NETWORK SHARING includes, but is not limited to: “Share on Facebook,”
“Become a fan,” “Share on Twitter,” “Write a note about this ad on a blog.”

PERSONAL RECOMMENDATIONS include: “Send an email to family or friends about
SCREENSHIFT

®

PAGEGRABBER

®

PORTRAIT

info@undertone.com

Source: Panel survey, Total N=3,000

PUSHDOWN

212.685.8000

some aspect of this ad,” “talk about some aspect of this ad with family or friends.”
@AccessUndertone

Download the full whitepaper at undertone.com/research

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High Impact Ads: Beyond the Click

  • 1. FORMAT DEFINITIONS FULL-SCREEN TAKEOVERS cover either the entire webpage or a large portion of it. Represented by PageGrabber® and ScreenShift®. LARGE-CANVAS DISPLAY UNITS offer interactive functionality and large pixel size within standard ad slots. Represented by the six IAB Rising Stars. SKINS surround page content and remain on the page during scrolling. Represented by PageSkin™ . How do high impact formats affect retransmission, or social action? RETRANSMISSION 100 STANDARD DISPLAY 131 LARGE-CANVAS DISPLAY 171 FULL-SCREEN INTERACTIVE 207 PAGEGRABBER® 100 SKINS/WRAPS SOCIAL NETWORK SHARING 158 155 SKINS 149 FULL-SCREEN INTERACTIVE 158 STANDARD DISPLAY FULL-SCREEN INTERACTIVE LARGE-CANVAS DISPLAY STANDARD DISPLAY 161 LARGE-CANVAS DISPLAY What type of social actions are affected? SKINS How do high impact formats affect brand choice? is a composite score of 4 key ad attributes: “is an ad people will talk about,” “is for people like me,” “is unique,” “is emotive.” PERSONAL RECOMMENDATIONS SOCIAL NETWORK SHARING includes, but is not limited to: “Share on Facebook,” “Become a fan,” “Share on Twitter,” “Write a note about this ad on a blog.” PERSONAL RECOMMENDATIONS include: “Send an email to family or friends about SCREENSHIFT ® PAGEGRABBER ® PORTRAIT info@undertone.com Source: Panel survey, Total N=3,000 PUSHDOWN 212.685.8000 some aspect of this ad,” “talk about some aspect of this ad with family or friends.” @AccessUndertone Download the full whitepaper at undertone.com/research