Based on key findings from Undertone's High Impact Study (http://www.undertone.com/highimpactstudy), this infographic explores why high impact digital ad units are preferred by consumers and why this results in greater brand choice.

1. Consumers believe the entertainment and educational value outweighs the disruption.
FORMAT DEFINITIONS
FULL-SCREEN TAKEOVERS cover either the entire webpage or a large portion of it. Represented by PageGrabber® and ScreenShift®.
LARGE-CANVAS DISPLAY UNITS offer interactive functionality and large pixel size within standard ad slots. Represented by the six IAB Rising Stars.
SKINS surround page content and remain on the page during scrolling. Represented by PageSkin™
.
CONSUMERS FIND VALUE IN HIGH IMPACT ADS...
1
2 WHICH IMPROVES AD LIKEABILITY...
PAGEGRABBER® vs. STANDARD DISPLAY
92
CONSUMERS LIKED FULL-SCREEN
TAKEOVER ADS THE MOST
%
LIFT IN ENTERTAINMENT VALUE
%
50
%
65
LIFT IN EDUCATIONAL VALUE
%
LIFT IN BUILDING A BRAND CONNECTION
3 AND CREATES HIGHER BRAND AFFINITY...
4 RESULTING IN GREATER BRAND CHOICE.
FELT CLOSE TO THE BRAND
STANDARD DISPLAY
LARGE-CANVAS DISPLAY
100
STANDARD DISPLAY
119
info@undertone.com
Source: Panel survey, Total N=3,000
LARGE-CANVAS DISPLAY
135
FULL-SCREEN INTERACTIVE
SKINS/WRAPS
MOST LIKELY TO BUY TEST BRAND NEXT
FULL-SCREEN INTERACTIVE
117
212.685.8000
SKINS/WRAPS
@AccessUndertone
100
109
127
107
Download the full whitepaper at undertone.com/research