Now, the spammers have taken the auto-generation scam to another level. Some sites have scripts/codes that automatically picks up the user search queries and makes a page out of it through algorithms employed in AI or bots

1. Why To Avoid Automatically Generated
Content?
ABHISHEK MITRA

3. • Automatically generated content is the content that is generated on a voluminous basis with the help of a
program or software application.

4. • If you had some 200 auto-generated content rich in keywords in the past, you were of course going to have
SERP in your favor, and that too with minimum efforts and almost no research or reading.
• So, companies erstwhile had capitalized on this technique of increasing the content publishing rate or
content velocity to the peak and gaining ranks on search engines with minimum effort.
• Google recognized this and penalized this activity.

5. • The quality rater guidelines and EAT has completely transformed how you should treat your content
now. Automatically generated content is a complete no-no, when it comes to scoring on these
guidelines.

6. • Last year itself, Google ran 383,605 search quality tests with the help of their raters.
• Raters are those people who give insights to Google, whether the algorithms are fetching good
results or not.
• Raters are trained to understand whether the content has strong EAT or not.

7. EAT
EAT stands for Expertise, Authoritativeness and Trustworthiness

8. • Automatically generated content can neither show the authority of your organization. Even if it shows , it
will demean the authority of your website to generic ones.
• You can forget gaining trustworthiness of your users with automated content
• Both these factors crucial for page experience and for getting rated high

9. • Not only that, many a times auto-generated paragraphs do not make sense to your readers

10. Google considers content as automatically generated if they have been produced programmatically. It considers
the content as automatically generated for
“Text that makes no sense to the reader, but which may contain search keywords.
• Text translated by an automated tool without human review or curation before publishing.
• Text generated through automated processes, such as Markov chains.
• Text generated using automated synonymizing or obfuscation techniques.
• Text generated from scraping Atom/RSS feeds or search results.
• Stitching or combining content from different web pages,without adding sufficient value.”

11. THE GREAT PARADOX
• Still, when it comes to producing high volume content, it is often stated by many who have not researched on different
penalized sites - “Why should we reinvent the wheel?”.
• Actually, acting smart in this manner bears fruit, but a bitter one.