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ANNUAL REPORT ANALYSIS PROJECT
Starbucks, Dunkin' Brands and Panera Bread
	
  
Intermediate	
  Financial	
  Accoun1ng	
  1	
  
University	
  of	
  Dallas,	
  Spring	
  2015	
  	
  
By:	
  A.	
  Alsakran,	
  F.	
  Masoudy,	
  M.	
  Almohammed	
  and	
  F.	
  Alharbi	
  	
  
1	
  
ACCT	
  5325	
  –	
  ANNUAL	
  REPORT	
  ANALYSIS	
  PROJECT	
  	
  
1. Introduction:
Purpose	
  of	
  The	
  Analysis:	
  
	
  
	
  Financial	
  analysis	
  is	
  the	
  most	
  common	
  method	
  and	
  technique	
  used	
  to	
  evaluate	
  the	
  
financial	
  performance	
  and	
  financial	
  condi1on	
  of	
  a	
  company.	
  Different	
  types	
  or	
  ra1os	
  provide	
  
financial	
  informa1on	
  from	
  different	
  aspects.	
  It	
  involves	
  selec1on,	
  evalua1on	
  and	
  
interpreta1on	
  of	
  financial	
  informa1on	
  to	
  provide	
  meaningful	
  informa1on.	
  
	
  
Recommenda7on:	
  
	
  
	
  On	
  the	
  basis	
  of	
  the	
  given	
  ra1o	
  analysis	
  it	
  is	
  recommended	
  that	
  one	
  should	
  invest	
  in	
  
Starbuck’s	
  Corpora1on	
  as	
  it	
  is	
  more	
  secure	
  and	
  offers	
  a	
  fair	
  return	
  to	
  its	
  investors.	
  
	
  
Overview	
  of	
  The	
  Presenta7on	
  Structure:	
  
	
  
	
  In	
  this	
  presenta1on	
  we	
  will	
  analyze	
  the	
  financial	
  ra1os	
  of	
  the	
  3	
  most	
  pres1gious	
  
companies	
  in	
  the	
  food	
  industry	
  namely:	
  Panera	
  Bread,	
  Dunkin’s	
  Brands	
  and	
  Starbuck’s	
  
Corpora1on.	
  Then	
  on	
  the	
  basis	
  of	
  this	
  analysis	
  we	
  will	
  present	
  a	
  recommenda1on	
  about	
  
which	
  company	
  is	
  more	
  worthy	
  of	
  investment.	
  Finally	
  the	
  presenta1on	
  will	
  end	
  up	
  with	
  the	
  
summary	
  and	
  conclusion.	
  	
  
2	
  
ACCT	
  5325	
  –	
  ANNUAL	
  REPORT	
  ANALYSIS	
  PROJECT	
  	
  
2. Overview:
2-­‐1.	
  INDUSTRY:	
  	
  
	
  
Largest	
  Companies	
  Within	
  The	
  Industry:	
  	
  
	
  
	
  Panera	
  Bread,	
  McDonald's,	
  Subway,	
  Starbucks,	
  Dunkin’s	
  Brands	
  and	
  Starbuck’s	
  are	
  the	
  
largest	
  companies	
  in	
  the	
  food	
  industry.	
  Starbuck’s	
  Corpora1on	
  holds	
  36.7%	
  of	
  the	
  market	
  
share,	
  Dunkin’s	
  Brands	
  holds	
  24.6%	
  and	
  the	
  remaining	
  38.7%	
  is	
  shared	
  by	
  other	
  companies.	
  
	
  
Geographical	
  Presence	
  in	
  The	
  Industry:	
  
	
  
	
  Panera	
  Bread	
  holds	
  a	
  strong	
  posi1on	
  in	
  the	
  industry	
  with	
  opera1ons	
  in	
  more	
  than	
  36	
  
countries	
  in	
  the	
  world.	
  Dunkin’s	
  Brands	
  is	
  currently	
  opera1ng	
  in	
  more	
  than	
  30	
  countries	
  with	
  
about	
  40	
  years	
  of	
  experience.	
  Starbuck’s	
  Corpora1on	
  is	
  opera1ng	
  in	
  more	
  than	
  65	
  countries.	
  
	
  
Economic	
  Factor:	
  
	
  
	
  The	
  companies	
  have	
  global	
  existence	
  and	
  their	
  opera1ons	
  in	
  different	
  countries	
  are	
  
affected	
  by	
  the	
  poli1cal	
  and	
  economic	
  situa1on	
  of	
  these	
  countries.	
  The	
  increased	
  
compe11on	
  in	
  the	
  industry	
  has	
  saturated	
  the	
  market	
  and	
  offered	
  variety	
  of	
  products	
  to	
  the	
  
customers.	
  Yet	
  from	
  the	
  financial	
  analysis	
  this	
  can	
  be	
  viewed	
  that	
  overall	
  the	
  industry	
  is	
  
growing	
  and	
  each	
  company’s	
  profit	
  is	
  increasing	
  each	
  year.	
  
3	
  
ACCT	
  5325	
  –	
  ANNUAL	
  REPORT	
  ANALYSIS	
  PROJECT	
  	
  
2. Overview:
2-­‐1.	
  BUSINESS	
  STRATEGY	
  FOR	
  EACH	
  COMPANY:	
  	
  
	
  
Panera	
  Bread:	
  	
  
	
  
•  Panera	
  Bread	
  was	
  established	
  in	
  1981	
  as	
  Au	
  Bon	
  Pain.	
  The	
  company	
  spread	
  out	
  along	
  the	
  
east	
  cost	
  and	
  interna1onally	
  through	
  1990’s.	
  Later	
  on,	
  the	
  name	
  was	
  changed	
  to	
  Panera	
  
Bread	
  in	
  1997.	
  Today,	
  Panera	
  is	
  a	
  specialized	
  bakery-­‐café	
  that	
  caters	
  baked	
  goods,	
  
sandwiches,	
  soups	
  and	
  salads.	
  Panera	
  has	
  been	
  steadily	
  growing	
  throughout	
  the	
  years	
  with	
  
a	
  strong	
  financial	
  and	
  opera1ng	
  performance.	
  
•  According	
  to	
  Shaich,	
  CEO	
  and	
  founder	
  of	
  Panera,	
  in	
  his	
  interview	
  with	
  Business	
  Insider,	
  
“Panera	
  in	
  its	
  core	
  comes	
  from	
  a	
  view	
  that	
  compe11ve	
  advantage	
  is	
  everything.”	
  Panera	
  
believes	
  in	
  fresh	
  and	
  healthy	
  ingredients	
  that	
  are	
  delivered	
  to	
  stores	
  on	
  a	
  daily	
  basis.	
  Also,	
  
they	
  provide	
  a	
  home	
  style	
  atmosphere	
  to	
  ensure	
  that	
  their	
  customers	
  are	
  comfortable	
  
whether	
  they	
  dine-­‐in	
  or	
  taking	
  their	
  orders	
  to-­‐go.	
  
•  The	
  company	
  focuses	
  on	
  a	
  long	
  term	
  marking	
  strategy;	
  therefore,	
  it	
  is	
  expected	
  for	
  Panera	
  
to	
  con1nue	
  delivering	
  its	
  goods	
  consistently.	
  
4	
  
Panera	
  Bread	
  Company.	
  (2014,	
  April	
  22).	
  2013	
  Annual	
  Report	
  to	
  Stockholders.	
  Retrieved	
  16	
  April	
  2015	
  
ACCT	
  5325	
  –	
  ANNUAL	
  REPORT	
  ANALYSIS	
  PROJECT	
  	
  
2. Overview:
2-­‐1.	
  BUSINESS	
  STRATEGY	
  FOR	
  EACH	
  COMPANY:	
  	
  
	
  
Dunkin'	
  Brands:	
  
	
  
•  Dunkin'	
  Brands	
  is	
  the	
  one	
  of	
  the	
  largest	
  coffee	
  and	
  donuts	
  chain	
  opera1ng	
  in	
  almost	
  all	
  big	
  countries	
  
of	
  the	
  world.	
  The	
  annual	
  sales	
  revenue	
  of	
  the	
  company	
  has	
  been	
  flourished	
  tremendously	
  over	
  the	
  
past	
  five	
  years	
  making	
  it	
  a	
  leading	
  coffee	
  and	
  donuts	
  seller	
  in	
  the	
  interna1onal	
  market.	
  
•  The	
  company	
  has	
  repot	
  a	
  annual	
  revenue	
  of	
  748.71	
  million	
  in	
  2014	
  which	
  is	
  almost	
  5%	
  greater	
  than	
  
the	
  reported	
  sales	
  revenue	
  of	
  2013.	
  	
  
•  Dunkin	
  donuts	
  was	
  also	
  one	
  of	
  the	
  akrac1ve	
  company	
  from	
  investment	
  point	
  of	
  view	
  having	
  income	
  
available	
  for	
  common	
  share	
  holders	
  of	
  $176.36	
  million	
  which	
  provides	
  an	
  basic	
  earning	
  per	
  share	
  of	
  
1.67	
  which	
  is	
  greater	
  than	
  the	
  past	
  year	
  EPS	
  of	
  1.38.	
  
•  Dunkin	
  donuts	
  has	
  been	
  using	
  product	
  differen1a1on	
  strategy	
  providing	
  high	
  quality	
  donuts	
  through	
  
processing	
  from	
  hi-­‐tech	
  machines.	
  
•  There	
  has	
  also	
  been	
  product	
  differen1a1on	
  strategy	
  used	
  by	
  the	
  company	
  by	
  making	
  the	
  best	
  donuts	
  
in	
  market.	
  
•  The	
  overall	
  company	
  perspec1ve	
  for	
  next	
  5	
  years	
  looks	
  quiet	
  favorable	
  because	
  there	
  has	
  been	
  an	
  
increase	
  in	
  overall	
  sales	
  and	
  profits	
  from	
  last	
  5	
  years.	
  The	
  EPS	
  is	
  also	
  rising	
  which	
  is	
  makes	
  the	
  Dunkin	
  
Donut	
  a	
  good	
  company	
  that	
  investors	
  can	
  invest	
  in.	
  
	
  
5	
  
Business	
  Strategy.	
  (n.d.).	
  Starbucks	
  and	
  Dunkin	
  Donuts.	
  Retrieved	
  16	
  April	
  2015	
  
ACCT	
  5325	
  –	
  ANNUAL	
  REPORT	
  ANALYSIS	
  PROJECT	
  	
  
2. Overview:
2-­‐1.	
  BUSINESS	
  STRATEGY	
  FOR	
  EACH	
  COMPANY:	
  	
  
	
  
Starbucks	
  Corpora7on:	
  	
  
	
  	
  
•  Starbucks	
  Corpora1on	
  is	
  an	
  interna1onal	
  coffee	
  and	
  coffeehouse	
  chain	
  based	
  in	
  Seakle,	
  
Washington.	
  It	
  was	
  founded	
  in	
  1971	
  by	
  Jerry	
  Baldwin,	
  Zev	
  Siegl	
  and	
  Gordon	
  Bowker.	
  	
  
•  Starbucks	
  is	
  the	
  largest	
  coffeehouse	
  company	
  in	
  the	
  world,	
  with	
  17,009	
  stores	
  in	
  50	
  
countries,	
  including	
  over	
  11,000	
  in	
  the	
  United.	
  Their	
  product	
  mix	
  includes	
  roasted	
  and	
  
handcraoed	
  high	
  quality	
  and	
  premium	
  premium	
  priced	
  coffees,	
  tea,	
  a	
  variety	
  of	
  fresh	
  food	
  
items	
  and	
  other	
  beverages.	
  	
  
•  Starbucks	
  is	
  to	
  effec1vely	
  leverage	
  their	
  cornerstone	
  product	
  differen1a1on	
  and	
  also	
  
offering	
  a	
  premium	
  product	
  mix	
  of	
  high	
  quality.	
  Starbuck’s	
  brand	
  is	
  built	
  on	
  selling	
  the	
  
finest	
  quality	
  coffee.	
  	
  
•  Starbucks	
  employs	
  a	
  broad	
  differen1a1on	
  strategy.	
  	
  This	
  strategy	
  is	
  concentrated	
  on	
  a	
  
broader	
  segment	
  of	
  the	
  total	
  market.	
  Starbucks	
  serves	
  a	
  market	
  that	
  is	
  defined	
  by	
  coffee	
  
drinkers.	
  	
  
6	
  
Starbucks	
  Corpora1on.	
  (2014,	
  December	
  4).	
  Starbucks	
  Details	
  Five-­‐Year	
  Plan	
  to	
  Accelerate	
  Profitable	
  Growth	
  at	
  Investor	
  Conference	
  |	
  
Starbucks	
  Newsroom.	
  Retrieved	
  16	
  April	
  2015	
  
ACCT	
  5325	
  –	
  ANNUAL	
  REPORT	
  ANALYSIS	
  PROJECT	
  	
  
3. Financial Ratio Calculations and Analysis:
Ra1o	
  
Result	
  
Compared	
  
to	
  Industry	
  
Defini1on	
   Interpreta1on	
   Area	
  Interpreta1on	
  Dec.	
  30,	
  2014	
  
Dec.	
  31,	
  
2013	
  
Stock'	
  adjusted	
  
price	
  
	
  $174.89	
  	
   	
  $176.69	
  	
  
I.	
  Liquidity	
  
	
  	
  
1.	
  Current	
  ra1o	
   1.15	
   1.00	
   1.20	
  
The	
  ability	
  to	
  pay	
  short-­‐term	
  
debt	
  
It	
  looks	
  like	
  Panera	
  is	
  trying	
  to	
  improve	
  
it's	
  current	
  ra1o	
  and	
  is	
  able	
  to	
  pay	
  
short-­‐term	
  debt	
  just	
  by	
  using	
  it's	
  
current	
  assets.	
   Panera	
  looks	
  in	
  a	
  good	
  
shape	
  regarding	
  its	
  
liquidity.	
  Panera	
  can	
  
sa1sfy	
  its	
  financial	
  
obliga1ons	
  without	
  having	
  
a	
  financial	
  distress.	
  
	
  	
  
2.	
  Quick	
  test	
   0.86	
   0.69	
   0.80	
  
The	
  ability	
  to	
  pay	
  short-­‐term	
  
debt	
  immediately	
  and	
  without	
  
wai1ng	
  for	
  inventory	
  to	
  be	
  sold	
  
Panera	
  can	
  pay	
  most	
  of	
  its	
  debt	
  quickly.	
  
	
  	
  
3.	
  Current	
  cash	
  
debt	
  coverage	
  
1.02	
   1.20	
   N/A	
  
The	
  ability	
  to	
  pay	
  off	
  the	
  
company’s	
  current	
  liabili1es	
  
using	
  a	
  give	
  year	
  opera1ons	
  
It	
  is	
  clear	
  that	
  Panera's	
  liabili1es	
  has	
  
increased	
  within	
  the	
  last	
  two	
  years.	
  
However,	
  it	
  s1ll	
  can	
  pay	
  out	
  its	
  
liabili1es	
  just	
  by	
  using	
  its	
  opera1on	
  
income.	
  
II.	
  Ac7vity	
  
	
  	
  
4.	
  Accounts	
  
receivable	
  turnover	
  
26.45	
   27.92	
   15.90	
  
Measures	
  liquidity	
  of	
  
receivables	
  
Panera	
  is	
  working	
  in	
  reducing	
  its	
  
receivable	
  turnover.	
  Form	
  almost	
  28	
  in	
  
2013	
  to	
  26.5	
  in	
  2014	
   Panera	
  has	
  a	
  very	
  good	
  
cash	
  conversion	
  cycle.	
  	
  It	
  
manages	
  its	
  cash	
  by	
  
reducing	
  the	
  net	
  working	
  
capital	
  which	
  means	
  
Panera	
  is	
  able	
  to	
  pursue	
  
new	
  opportuni1es.	
  
	
  	
  
5.	
  Inventory	
  
turnover	
  
29.95	
   30.06	
   N/A	
   Measures	
  liquidity	
  of	
  inventory	
  
Panera	
  turns	
  over	
  its	
  inventory	
  once	
  
every	
  month.	
  That	
  is	
  good	
  since	
  it	
  deals	
  
with	
  food	
  that	
  has	
  short	
  expira1on	
  
dates.	
  
	
  	
  
6.	
  Asset	
  turnover	
   1.97	
   1.95	
   1.50	
  
Measures	
  how	
  efficiently	
  
assets	
  are	
  used	
  to	
  generate	
  
sales	
  
Panera	
  generates	
  almost	
  $2	
  for	
  each	
  
dollar	
  in	
  assets.	
  
Panera	
  Bread:	
  	
  
7	
  
ACCT	
  5325	
  –	
  ANNUAL	
  REPORT	
  ANALYSIS	
  PROJECT	
  	
  
3. Financial Ratio Calculations and Analysis:
III.	
  Profitability	
  
	
  	
  
7.	
  Profit	
  margin	
  on	
  
sales	
  
7.09%	
   8.23%	
   6.92%	
   Measures	
  net	
  income	
  generated	
  by	
  sales	
  
Panera	
  has	
  a	
  beker	
  profit	
  margin	
  comparing	
  to	
  
the	
  industry	
  margin	
  
Even	
  though	
  Panera	
  has	
  
a	
  high	
  profitability	
  ra1os,	
  
it	
  does	
  not	
  prefer	
  to	
  
distribute	
  dividends.	
  
Panera	
  aims	
  to	
  use	
  its	
  
retain	
  earnings	
  to	
  keep	
  
up	
  its	
  con1nuous	
  growth.	
  
	
  	
  
8.	
  Return	
  on	
  assets	
   13.94%	
   16.02%	
   10.50%	
   Measures	
  overall	
  profitability	
  of	
  assets	
  
The	
  company	
  generates	
  more	
  return	
  from	
  its	
  
assets	
  than	
  do	
  the	
  industry	
  
	
  	
  
9.	
  Return	
  on	
  
common	
  stock	
  equity	
  
24.97%	
   25.78%	
   N/A	
  
Measures	
  profitability	
  of	
  owners'	
  
investment	
  
Panera's	
  owners	
  are	
  genera1ng	
  roughly	
  25%	
  
profits	
  for	
  their	
  investment	
  which	
  is	
  a	
  very	
  
good	
  return	
  rate.	
  
	
  	
  
10.	
  Earning	
  per	
  share	
   	
  $6.67	
  	
   	
  $6.85	
  	
   N/A	
   Measures	
  net	
  income	
  per	
  share	
   	
  	
  
	
  	
  
11.	
  Price-­‐earning	
  
ra1o	
  
	
  $26.22	
  	
   	
  $25.79	
  	
   	
  $33.90	
  	
  
Measures	
  the	
  ra1on	
  of	
  the	
  stock	
  market	
  
price	
  to	
  earning	
  per	
  share	
  
In	
  the	
  year	
  ended	
  on	
  31	
  Dec.	
  2014,	
  it	
  takes	
  an	
  
investment	
  of	
  $26.22	
  to	
  generate	
  one	
  dollar	
  in	
  
earnings	
  
	
  	
  
12.	
  Payout	
  ra1o	
   0.00%	
   0.00%	
   33.00%	
  
The	
  propor1on	
  of	
  earnings	
  that	
  is	
  paid	
  
out	
  as	
  dividends	
  
Panera	
  has	
  never	
  paid	
  dividends	
  which	
  might	
  
make	
  the	
  investor	
  reluctant	
  to	
  invest	
  in	
  this	
  
company.	
  However,	
  this	
  investment	
  might	
  be	
  
akrac1ve	
  for	
  future	
  value.	
  
IV.	
  Coverage	
  
	
  	
  
13.	
  Debt	
  to	
  assets	
   0.47	
   0.41	
   N/A	
  
Measures	
  total	
  assets	
  provided	
  by	
  
creditors	
  
Although	
  the	
  percentage	
  has	
  increased,	
  Panera	
  
uses	
  more	
  equity	
  for	
  opera1ons	
  
Panera	
  can	
  easily	
  pay	
  its	
  
yearly	
  financial	
  
obliga1ons	
  because	
  it	
  
does	
  not	
  rely	
  en1rely	
  on	
  
debts	
  to	
  finance	
  its	
  
opera1ons.	
  	
  
	
  	
  
14.	
  Times	
  interest	
  
earned	
  
151.28	
   294.17	
   10.20	
  
Measures	
  ability	
  to	
  pay	
  interest	
  as	
  they	
  
due	
  
Panera	
  has	
  a	
  very	
  high	
  capacity	
  to	
  pay	
  interests	
  
as	
  they	
  due	
  
	
  	
  
15.	
  Cash	
  debt	
  
coverage	
  
0.59	
   0.75	
   N/A	
  
Measures	
  the	
  ability	
  to	
  repay	
  its	
  total	
  
liabili1es	
  using	
  a	
  given	
  year	
  opera1on	
  
cash	
  flows	
  
The	
  company	
  can	
  pay	
  most	
  of	
  its	
  liabili1es	
  
using	
  its	
  opera1ng	
  cash	
  flows	
  
	
  	
  
16.	
  Book	
  value	
  per	
  
share	
  
27.39	
   24.45	
   N/A	
  
Measures	
  the	
  amount	
  each	
  share	
  would	
  
receive	
  if	
  the	
  company	
  were	
  liquidated	
  
at	
  the	
  amounts	
  recorded	
  on	
  the	
  balance	
  
sheet	
  
Since	
  the	
  book	
  value	
  of	
  the	
  equity	
  has	
  
increased	
  in	
  2014,	
  each	
  share	
  would	
  be	
  
compensated	
  at	
  almost	
  16%	
  of	
  its	
  market	
  price	
  
if	
  the	
  company	
  were	
  liquidated.	
  
	
  	
  
17.	
  Free	
  cash	
  flow	
  
	
  
$110,862,000	
  	
  
	
  
$153,961,000	
  	
  
N/A	
  
Measures	
  the	
  amount	
  of	
  discre1onary	
  
cash	
  flow	
  
Panera	
  has	
  enough	
  free	
  cash	
  that	
  can	
  be	
  
u1lized	
  in	
  new	
  opportuni1es	
  which	
  in	
  return	
  
would	
  enhance	
  stockholder's	
  equity.	
  
8	
  
ACCT	
  5325	
  –	
  ANNUAL	
  REPORT	
  ANALYSIS	
  PROJECT	
  	
  
3. Financial Ratio Calculations and Analysis:
Ra1o	
  
Result	
  
Compared	
  to	
  
Industry	
  
Defini1on	
   Interpreta1on	
   Area	
  Interpreta1on	
  
Dec.	
  30,	
  
2014	
  
Dec.	
  31,	
  
2013	
  
Stock'	
  adjusted	
  price	
   	
  $42.40	
  	
   	
  $46.98	
  	
  
I.	
  Liquidity	
  
	
  	
  
1.	
  Current	
  ra1o	
   1.24	
   1.34	
   1.20	
  
The	
  ability	
  to	
  pay	
  short-­‐term	
  
debt	
  
Dunkin	
  Donuts	
  from	
  its	
  current	
  
ra1o	
  is	
  able	
  to	
  pay	
  short-­‐term	
  
debt	
  just	
  by	
  using	
  it's	
  current	
  
assets.	
   The	
  liquidity	
  posi1on	
  of	
  Dunkin	
  Donuts	
  is	
  
beker	
  as	
  compared	
  to	
  industry	
  and	
  the	
  
company	
  has	
  sufficient	
  current	
  assets	
  
available	
  to	
  fulfill	
  its	
  current	
  liabili1es	
  in	
  the	
  
case	
  of	
  liquida1on.	
  The	
  good	
  liquidity	
  
posi1on	
  of	
  the	
  Dunkin	
  Donuts	
  is	
  one	
  of	
  its	
  
key	
  strengths	
  and	
  help	
  in	
  avoiding	
  general	
  
problems	
  in	
  the	
  1mes	
  of	
  recession.	
  
	
  	
  
2.	
  Quick	
  test	
   0.88	
   0.98	
   0.80	
  
The	
  ability	
  to	
  pay	
  short-­‐term	
  
debt	
  immediately	
  and	
  without	
  
wai1ng	
  for	
  inventory	
  to	
  be	
  
sold	
  
Dunkin	
  Donuts	
  can	
  pay	
  most	
  of	
  
its	
  debt	
  quickly	
  also	
  they	
  don’t	
  
have	
  inventory	
  to	
  deduct	
  	
  
	
  	
  
3.	
  Current	
  cash	
  debt	
  
coverage	
  
0.57	
   0.41	
   N/A	
  
The	
  ability	
  to	
  pay	
  off	
  the	
  
company’s	
  current	
  liabili1es	
  
using	
  a	
  give	
  year	
  opera1ons	
  
It	
  is	
  clear	
  that	
  Dunkin	
  Donuts	
  
liabili1es	
  has	
  decreased	
  within	
  
the	
  last	
  two	
  years.	
  However,	
  it	
  
s1ll	
  can	
  pay	
  out	
  its	
  liabili1es	
  just	
  
by	
  using	
  its	
  opera1on	
  income.	
  
II.	
  Ac7vity	
  
	
  	
  
4.	
  Accounts	
  receivable	
  
turnover	
  
5.22	
   6.84	
   15.90	
  
Measures	
  liquidity	
  of	
  
receivables	
  
Dunkin	
  Donuts	
  is	
  working	
  in	
  
reducing	
  its	
  receivable	
  turnover.	
  
Ac1vity	
  ra1os	
  despite	
  of	
  having	
  good	
  
accounts	
  receivable	
  turnover	
  does	
  not	
  
represent	
  very	
  good	
  performance	
  of	
  the	
  
organiza1on	
  as	
  the	
  asset	
  turnover	
  ra1o	
  is	
  
significantly	
  less	
  than	
  the	
  industry	
  average.	
  
This	
  means	
  that	
  the	
  Dunkin	
  Donut	
  is	
  
understanding	
  and	
  not	
  fully	
  u1lizing	
  its	
  
asset's	
  capacity.	
  This	
  could	
  be	
  due	
  to	
  strict	
  
policies	
  for	
  receivable	
  credit	
  payback	
  as	
  the	
  
accounts	
  receivable	
  turnover	
  is	
  significantly	
  
beker	
  than	
  the	
  industry	
  average.	
  
	
  	
  
5.	
  Inventory	
  turnover	
   0.00	
   0.00	
   N/A	
  
Measures	
  liquidity	
  of	
  
inventory	
  
Dunkin	
  Donuts	
  has	
  No	
  
Inventory	
  
	
  	
  
6.	
  Asset	
  turnover	
   0.23	
   0.22	
   1.50	
  
Measures	
  how	
  efficiently	
  
assets	
  are	
  used	
  to	
  generate	
  
sales	
  
Dunkin	
  donuts	
  receives	
  23	
  cents	
  
for	
  every	
  $1	
  on	
  assets	
  
Dunkin'	
  Brands:	
  	
  
9	
  
ACCT	
  5325	
  –	
  ANNUAL	
  REPORT	
  ANALYSIS	
  PROJECT	
  	
  
3. Financial Ratio Calculations and Analysis:
III.	
  Profitability	
  
	
  	
  
7.	
  Profit	
  margin	
  on	
  sales	
   23.55%	
   20.58%	
   6.92%	
  
Measures	
  net	
  income	
  
generated	
  by	
  sales	
  
Dunkin	
  donuts	
  has	
  a	
  very	
  high	
  	
  profit	
  
margin	
  comparing	
  to	
  the	
  industry	
  
margin.	
  
The	
  profitability	
  ra1os	
  of	
  Dunkin	
  
Donuts	
  are	
  significantly	
  beker	
  than	
  
the	
  industry	
  averages	
  which	
  means	
  
the	
  company	
  has	
  compe11ve	
  
advantage	
  over	
  sales	
  and	
  cos1ng	
  as	
  
compared	
  to	
  the	
  industry.	
  Return	
  on	
  
assets	
  is,	
  however,	
  lower	
  than	
  the	
  
industry	
  averages	
  which	
  means	
  that	
  
the	
  company	
  is	
  not	
  fully	
  u1lizing	
  its	
  
assets	
  and	
  has	
  the	
  capacity	
  to	
  
generate	
  much	
  higher	
  profits	
  using	
  its	
  
available	
  assets.	
  The	
  high	
  payout	
  ra1o	
  
is	
  jus1fied	
  with	
  the	
  fact	
  that	
  the	
  
company	
  is	
  not	
  u1lizing	
  the	
  capacity	
  
of	
  current	
  assets	
  and	
  therefore	
  does	
  
not	
  need	
  to	
  find	
  more	
  ventures	
  or	
  
opportuni1es	
  before	
  fully	
  u1lizing	
  its	
  
current	
  asset's	
  capacity.	
  
	
  	
  
8.	
  Return	
  on	
  assets	
   5.50%	
   4.55%	
   10.50%	
  
Measures	
  overall	
  profitability	
  
of	
  assets	
  
The	
  company	
  generates	
  Less	
  return	
  
from	
  its	
  assets	
  than	
  do	
  the	
  industry.	
  
	
  	
  
9.	
  Return	
  on	
  common	
  stock	
  
equity	
  
45.49%	
   38.79%	
   N/A	
  
Measures	
  profitability	
  of	
  
owners'	
  investment	
  
Dunkin	
  Donuts	
  owners	
  are	
  genera1ng	
  
More	
  profits	
  in	
  2014	
  than	
  2013	
  for	
  their	
  
investment	
  which	
  is	
  a	
  very	
  high	
  return	
  
rate.	
  
	
  	
  
10.	
  Earning	
  per	
  share	
   $1.67	
  	
   $1.38	
  	
   N/A	
   Measures	
  net	
  income	
  per	
  share	
  	
  	
  
	
  	
  
11.	
  Price-­‐earning	
  ra1o	
   	
  $25.39	
  	
   	
  $34.04	
  	
   	
  $33.90	
  	
  
Measures	
  the	
  ra1on	
  of	
  the	
  
stock	
  market	
  price	
  to	
  earning	
  
per	
  share	
  
In	
  the	
  year	
  ended	
  on	
  31	
  Dec.	
  2014,	
  it	
  
takes	
  an	
  investment	
  of	
  $25.39	
  to	
  
generate	
  one	
  dollar	
  in	
  earnings	
  which	
  is	
  
less	
  than	
  last	
  year	
  and	
  less	
  than	
  the	
  
industry.	
  
	
  	
  
12.	
  Payout	
  ra1o	
   54.87%	
   55.14%	
   33.00%	
  
The	
  propor1on	
  of	
  earnings	
  that	
  
is	
  paid	
  out	
  as	
  dividends	
  
Dunkin	
  Donuts	
  has	
  paid	
  high	
  rate	
  of	
  
dividends	
  which	
  make	
  the	
  company	
  
akracted	
  by	
  the	
  investors.	
  
IV.	
  Coverage	
  
	
  	
  
13.	
  Debt	
  to	
  assets	
   0.88	
   0.87	
   N/A	
  
Measures	
  total	
  assets	
  provided	
  
by	
  creditors	
  
	
  the	
  percentage	
  has	
  increased,	
  and	
  it's	
  
high	
  comparing	
  to	
  the	
  industry.	
  
Coverage	
  ra1os	
  of	
  Dunkin	
  Donuts	
  
depicts	
  good	
  performance	
  of	
  the	
  
company	
  in	
  the	
  recent	
  financial	
  year	
  
as	
  the	
  free	
  cash	
  flows	
  and	
  the	
  	
  
interest	
  cover	
  ra1o	
  improved	
  despite	
  
of	
  the	
  slight	
  decrease	
  in	
  book	
  value	
  of	
  
the	
  company's	
  shares.	
  The	
  improving	
  
ra1os	
  therefore	
  depict	
  that	
  Dunkin	
  
Donuts	
  has	
  good	
  coverage	
  posi1on	
  
despite	
  of	
  having	
  high	
  debt	
  to	
  assets	
  
ra1o.	
  Cash	
  debt	
  coverage	
  however	
  
raises	
  ques1ons	
  over	
  the	
  Dunkin	
  
Donut's	
  performance	
  which	
  means	
  
that	
  the	
  company	
  does	
  not	
  generate	
  
sufficient	
  cash	
  from	
  its	
  opera1ons	
  
despite	
  of	
  having	
  good	
  profit	
  margins.	
  
	
  	
  
14.	
  Times	
  interest	
  earned	
   4.98	
   3.80	
   10.20	
  
Measures	
  ability	
  to	
  pay	
  interest	
  
as	
  they	
  due	
  
Dunkin	
  donuts	
  has	
  a	
  good	
  capacity	
  to	
  
pay	
  interests	
  as	
  they	
  due.	
  
	
  	
  
15.	
  Cash	
  debt	
  coverage	
   0.07	
   0.05	
   N/A	
  
Measures	
  the	
  ability	
  to	
  repay	
  
its	
  total	
  liabili1es	
  using	
  a	
  given	
  
year	
  opera1on	
  cash	
  flows	
  
The	
  company	
  cant	
  pay	
  most	
  of	
  its	
  
liabili1es	
  using	
  its	
  opera1ng	
  cash	
  flows	
  
so	
  its	
  risky.	
  
	
  	
  
16.	
  Book	
  value	
  per	
  share	
   3.49	
   3.82	
   N/A	
  
Measures	
  the	
  amount	
  each	
  
share	
  would	
  receive	
  if	
  the	
  
company	
  were	
  liquidated	
  at	
  
the	
  amounts	
  recorded	
  on	
  the	
  
balance	
  sheet	
  
Since	
  the	
  book	
  value	
  of	
  the	
  equity	
  has	
  
decreased	
  in	
  2014,	
  and	
  there	
  is	
  a	
  huge	
  
gap	
  between	
  the	
  book	
  value	
  and	
  the	
  
market	
  value.	
  
	
  
17.	
  Free	
  cash	
  flow	
   	
  $175,685	
  	
  	
  $110,700	
  	
   N/A	
  
Measures	
  the	
  amount	
  of	
  
discre1onary	
  cash	
  flow	
  
Dunkin	
  Donuts	
  has	
  enough	
  free	
  cash	
  
that	
  can	
  be	
  u1lized	
  in	
  new	
  
opportuni1es	
  which	
  in	
  return	
  would	
  
enhance	
  stockholder's	
  equity.	
  
10	
  
ACCT	
  5325	
  –	
  ANNUAL	
  REPORT	
  ANALYSIS	
  PROJECT	
  	
  
3. Financial Ratio Calculations and Analysis:
Ra1o	
  
Result	
  
Compared	
  
to	
  Industry	
  
Defini1on	
   Interpreta1on	
   Area	
  Interpreta1on	
  
Dec.	
  30,	
  
2014	
  
Dec.	
  31,	
  
2013	
  
Stock'	
  adjusted	
  price	
   	
  $42.40	
  	
   	
  $46.98	
  	
  
I.	
  Liquidity	
  
	
  	
  
1.	
  Current	
  ra1o	
   1.37	
   1.02	
   1.20	
  
The	
  ability	
  to	
  pay	
  short-­‐
term	
  debt	
  
Starbuks	
  is	
  capable	
  of	
  
paying	
  off	
  its	
  short	
  terms	
  
liabili1es	
   Starbucks	
  does	
  not	
  a	
  very	
  good	
  
liquidity	
  posi1on.	
  Overall,	
  the	
  key	
  
liquidity	
  measurements	
  indicate	
  that	
  
the	
  company	
  is	
  in	
  a	
  posi1on	
  in	
  which	
  
financial	
  difficul1es	
  could	
  develop	
  in	
  
the	
  future.	
  However,	
  investors	
  may	
  
accept	
  this	
  because	
  the	
  company	
  is	
  
growing	
  and	
  using	
  the	
  cash	
  for	
  
growth	
  reasons.	
  
	
  	
  
2.	
  Quick	
  test	
   1.01	
   0.81	
   0.80	
  
The	
  ability	
  to	
  pay	
  short-­‐
term	
  debt	
  immediately	
  and	
  
without	
  wai1ng	
  for	
  
inventory	
  to	
  be	
  sold	
  
Starbucks	
  can	
  pay	
  most	
  of	
  
its	
  debt	
  very	
  quickly.	
  
	
  	
  
3.	
  Current	
  cash	
  debt	
  
coverage	
  
0.14	
   0.77	
   N/A	
  
The	
  ability	
  to	
  pay	
  off	
  the	
  
company’s	
  current	
  liabili1es	
  
using	
  a	
  give	
  year	
  opera1ons	
  
Starbucks	
  liabili1es	
  have	
  
increased	
  significantly	
  for	
  
the	
  last	
  two	
  years.	
  However,	
  
it	
  s1ll	
  can	
  pay	
  out	
  its	
  
liabili1es	
  just	
  by	
  using	
  its	
  
opera1on	
  income.	
  
II.	
  Ac7vity	
  
	
  	
  
4.	
  Accounts	
  receivable	
  
turnover	
  
27.59	
   28.39	
   15.90	
  
Measures	
  liquidity	
  of	
  
receivables	
  
Starbucks'	
  receivable	
  
turnover	
  decreased	
  slightly	
  
from	
  2013	
  to	
  2014	
  	
  
Starbucks	
  is	
  doing	
  well	
  in	
  terms	
  of	
  
ac1vity	
  ra1os.	
  Starbucks	
  collects	
  its	
  
A/R	
  twice	
  every	
  month	
  while	
  the	
  
average	
  in	
  the	
  industry	
  is	
  once	
  a	
  
month,	
  so	
  it's	
  way	
  beker	
  than	
  
compe1tors.	
  For	
  the	
  inventory	
  
turnover	
  and	
  asset	
  turnover,	
  other	
  
companies	
  have	
  achieved	
  higher	
  
ra1os.	
  	
  
	
  	
  
5.	
  Inventory	
  turnover	
   6.29	
   5.74	
   N/A	
  
Measures	
  liquidity	
  of	
  
inventory	
  
Starbucks'	
  inventory	
  is	
  sold	
  
once	
  every	
  two	
  month.	
  	
  
	
  	
  
6.	
  Asset	
  turnover	
   1.53	
   1.29	
   1.50	
  
Measures	
  how	
  efficiently	
  
assets	
  are	
  used	
  to	
  generate	
  
sales	
  
Starbucks	
  generates	
  almost	
  
$1.5	
  for	
  each	
  dollar	
  in	
  
assets.	
  
Starbucks	
  Corpora7on:	
  	
  
11	
  
ACCT	
  5325	
  –	
  ANNUAL	
  REPORT	
  ANALYSIS	
  PROJECT	
  	
  
3. Financial Ratio Calculations and Analysis:
III.	
  Profitability	
  
	
  	
  
7.	
  Profit	
  margin	
  
on	
  sales	
  
12.57%	
   0.06%	
   6.92%	
  
Measures	
  net	
  income	
  generated	
  by	
  
sales	
  
in	
  2014,	
  Starbucks	
  has	
  a	
  very	
  good	
  a	
  profit	
  margin.	
  In	
  
2013	
  it	
  was	
  very	
  bad	
  because	
  of	
  the	
  low	
  net	
  earning	
  
the	
  same	
  year.	
  
Starbucks	
  profitability	
  is	
  in	
  general	
  
way	
  beker	
  than	
  most	
  of	
  	
  other	
  
companies	
  in	
  the	
  same	
  industry.	
  It	
  
has	
  very	
  good	
  Profit,	
  return	
  on	
  
assets,	
  and	
  pay	
  out	
  ra1o.	
  The	
  
reason	
  of	
  	
  low	
  ra1os	
  in	
  2013	
  is	
  
because	
  of	
  the	
  low	
  earing	
  the	
  
company	
  had	
  in	
  the	
  that	
  year	
  	
  
	
  	
  
8.	
  Return	
  on	
  
assets	
  
19.23%	
   0.08%	
   10.50%	
  Measures	
  overall	
  profitability	
  of	
  assets	
  
Starbucks	
  generates	
  in	
  assets	
  more	
  than	
  the	
  industry	
  
average	
  by	
  almost	
  9%	
  in	
  2014.	
  However,	
  in	
  2013	
  it	
  was	
  
very	
  low	
  because	
  of	
  the	
  low	
  earnings.	
  
	
  	
  
9.	
  Return	
  on	
  
common	
  stock	
  
equity	
  
39.21%	
   0.20%	
   N/A	
  
Measures	
  profitability	
  of	
  owners'	
  
investment	
  
Panera's	
  owners	
  are	
  genera1ng	
  roughly	
  25%	
  profits	
  for	
  
their	
  investment	
  which	
  is	
  a	
  very	
  good	
  return	
  rate.	
  
	
  	
  
10.	
  Earning	
  per	
  
share	
  
	
  $2.75	
  	
   	
  $0.01	
  	
   N/A	
   Measures	
  net	
  income	
  per	
  share	
   	
  	
  
	
  	
  
11.	
  Price-­‐
earning	
  ra1o	
  
	
  $27.16	
  	
  
	
  
$7,566.00	
  	
  
	
  $33.90	
  	
  
Measures	
  the	
  ra1on	
  of	
  the	
  stock	
  
market	
  price	
  to	
  earning	
  per	
  share	
  
In	
  the	
  year	
  ended	
  on	
  31	
  Dec.	
  2014,	
  it	
  takes	
  an	
  
investment	
  of	
  $27.16to	
  generate	
  one	
  dollar	
  in	
  earnings	
  
	
  	
  
12.	
  Payout	
  
ra1o	
  
37.87%	
   7577.11%	
   33.00%	
  
The	
  propor1on	
  of	
  earnings	
  that	
  is	
  paid	
  
out	
  as	
  dividends	
  
in	
  2014,	
  Starbucks	
  has	
  paid	
  %37.87	
  as	
  dividend,	
  which	
  
is	
  	
  a	
  good	
  percentage	
  for	
  investors	
  
IV.	
  Coverage	
  
	
  	
  
13.	
  Debt	
  to	
  
assets	
  
0.51	
   0.61	
   N/A	
  
Measures	
  total	
  assets	
  provided	
  by	
  
creditors	
  
half	
  of	
  the	
  company's	
  assets	
  is	
  being	
  financed	
  with	
  
debt	
  
Starbucks	
  has	
  a	
  very	
  good	
  coverage	
  
ra1os	
  compared	
  to	
  other	
  
companies	
  in	
  the	
  same	
  industry.	
  
The	
  fact	
  that	
  half	
  of	
  the	
  company	
  
assets	
  is	
  financed	
  is	
  because	
  the	
  
growth,	
  which	
  is	
  reasonable	
  in	
  a	
  
case	
  like	
  this.	
  Starbucks	
  can	
  easily	
  
pay	
  the	
  interest	
  as	
  they	
  due,	
  the	
  
average	
  of	
  TIE	
  for	
  the	
  last	
  2	
  years	
  is	
  
30	
  while	
  the	
  industry	
  average	
  is	
  
only	
  10.	
  
	
  	
  
14.	
  Times	
  
interest	
  earned	
  
49.29	
   8.18	
   10.20	
  
Measures	
  ability	
  to	
  pay	
  interest	
  as	
  
they	
  due	
  
Starbucks	
  has	
  a	
  very	
  high	
  capacity	
  to	
  pay	
  interests	
  as	
  
they	
  due	
  
	
  	
  
15.	
  Cash	
  debt	
  
coverage	
  
0.14	
   0.77	
   N/A	
  
Measures	
  the	
  ability	
  to	
  repay	
  its	
  total	
  
liabili1es	
  using	
  a	
  given	
  year	
  opera1on	
  
cash	
  flows	
  
in	
  2013	
  the	
  company	
  can	
  pay	
  most	
  of	
  its	
  liabili1es	
  
using	
  its	
  opera1ng	
  cash	
  flows,	
  however,	
  in	
  2014	
  the	
  
can	
  not.	
  
	
  	
  
16.	
  Book	
  value	
  
per	
  share	
  
14.37	
   15.39	
   N/A	
  
Measures	
  the	
  amount	
  each	
  share	
  
would	
  receive	
  if	
  the	
  company	
  were	
  
liquidated	
  at	
  the	
  amounts	
  recorded	
  on	
  
the	
  balance	
  sheet	
  
Each	
  share	
  would	
  be	
  compensated	
  at	
  almost	
  %14.4	
  	
  of	
  
its	
  market	
  price	
  if	
  the	
  company	
  were	
  liquidated.	
  
	
  
17.	
  Free	
  cash	
  
flow	
  
	
  $(553)	
   	
  $1,147	
  	
   N/A	
  
Measures	
  the	
  amount	
  of	
  discre1onary	
  
cash	
  flow	
  
Starbucks	
  does	
  not	
  have	
  enough	
  free	
  cash	
  that	
  can	
  be	
  
u1lized	
  in	
  new	
  opportuni1es.	
  
12	
  
ACCT	
  5325	
  –	
  ANNUAL	
  REPORT	
  ANALYSIS	
  PROJECT	
  	
  
4. A Comparison of The Companies By Area:
1.	
  	
  Liquidity:	
  	
  
	
  Aoer	
  comparing	
  the	
  three	
  companies,	
  we	
  can	
  conclude	
  that	
  Panera	
  has	
  the	
  best	
  liquidity	
  ra1os,	
  
then	
  Starbucks	
  and	
  the	
  last	
  is	
  Dunkin	
  Donuts.	
  The	
  the	
  reason	
  that	
  Starbucks	
  is	
  does	
  not	
  have	
  a	
  high	
  
liquidity	
  is	
  because	
  of	
  their	
  expanding	
  and	
  using	
  cash	
  for	
  growth.	
  	
  
	
  
2.  Ac7vity:	
  	
  
	
  Based	
  on	
  all	
  the	
  three	
  companies	
  ac1vi1es,	
  it	
  seems	
  that	
  Panera	
  has	
  a	
  good	
  ability	
  to	
  get	
  new	
  
chances	
  as	
  long	
  as	
  they	
  are	
  working	
  on	
  the	
  franchise	
  ideas	
  to	
  expand	
  their	
  business.	
  Comparing	
  to	
  
Starbucks,	
  which	
  assembles	
  its	
  account	
  receivables	
  twice	
  monthly	
  and	
  its	
  compe1tors	
  collect	
  them	
  
every	
  month.	
  	
  
	
  
3.	
  	
  Profitability:	
  	
  
	
  Comparing	
  the	
  profitability	
  to	
  these	
  three	
  company,	
  we	
  see	
  that	
  Starbucks	
  has	
  beker	
  profitability	
  
than	
  Panera	
  and	
  Dunkin	
  donuts	
  that’s	
  because	
  Panera	
  does	
  not	
  distribute	
  dividends	
  and	
  there	
  
profitability	
  is	
  lower	
  than	
  Starbucks.	
  Also,	
  Dunkin	
  Donuts	
  has	
  lower	
  profitability	
  ra1o	
  even	
  though	
  they	
  
distribute	
  dividends	
  but	
  on	
  the	
  other	
  hand,	
  they	
  are	
  not	
  fully	
  u1lizing	
  its	
  assets.	
  
	
  
4.	
  	
  Coverage:	
  	
  
	
  Aoer	
  comparing	
  all	
  companies	
  coverage	
  ra1os,	
  it	
  seems	
  that	
  all	
  companies	
  can	
  meet	
  their	
  
financial	
  obliga1ons	
  without	
  having	
  financial	
  distress.	
  Even	
  though	
  Starbucks	
  doesn't	
  have	
  free	
  cash	
  
flow,	
  it	
  fulfilled	
  its	
  obliga1ons	
  toward	
  lenders.	
  Although	
  Panera	
  keeps	
  a	
  high	
  book	
  value	
  among	
  the	
  
other	
  companies	
  and	
  a	
  high	
  TIE,	
  it	
  s1ll	
  does	
  not	
  pay	
  dividends	
  which	
  might	
  discourage	
  investors	
  from	
  
inves1ng	
  in	
  it.	
  
13	
  
ACCT	
  5325	
  –	
  ANNUAL	
  REPORT	
  ANALYSIS	
  PROJECT	
  	
  
5. Investment Recommendation:
Recommenda7ons:	
  
	
  
Based	
  on	
  the	
  given	
  ra1o	
  analysis,	
  we	
  will	
  prefer	
  to	
  invest	
  our	
  money	
  in	
  Starbuck’s	
  
Corpora1on	
  for	
  the	
  following	
  reasons:	
  
	
  
• 	
  It	
  possesses	
  a	
  high	
  market	
  share.	
  
• 	
  Although	
  the	
  company	
  doesn’t	
  have	
  the	
  best	
  current	
  cash	
  debt	
  coverage	
  ra1o	
  yet	
  Its	
  
	
  liquidity	
  ra1os	
  are	
  sa1sfactory.	
  	
  
• 	
  The	
  ac1vi1es	
  ra1os	
  are	
  also	
  improving	
  each	
  year.	
  
• 	
  It	
  has	
  the	
  highest	
  return	
  on	
  asset	
  and	
  price	
  earnings	
  ra1o.	
  
• 	
  Panera	
  Bread	
  has	
  the	
  highest	
  earning	
  per	
  share,	
  book	
  value	
  per	
  share	
  and	
  free	
  cash	
  
	
  flows	
  but	
  its	
  payout	
  ra1o	
  is	
  zero	
  for	
  2	
  years	
  while	
  the	
  payout	
  ra1o	
  of	
  Starbuck’s	
  
	
  Corpora1on	
  is	
  very	
  good.	
  
• 	
  Its	
  free	
  cash	
  flows	
  are	
  nega1ve	
  this	
  year	
  because	
  in	
  the	
  previous	
  year	
  it	
  paid	
  a	
  huge	
  
	
  amount	
  of	
  dividend	
  to	
  its	
  shareholders.	
  The	
  company	
  possesses	
  a	
  great	
  poten1al	
  for	
  
	
  improvement	
  in	
  the	
  future.	
  
• 	
  The	
  company	
  has	
  a	
  low	
  debt	
  to	
  asset	
  ra1o	
  which	
  means	
  low	
  risk.	
  
• 	
  The	
  profitability	
  ra1os	
  are	
  also	
  favorable	
  for	
  investors.	
  
	
  
14	
  
ACCT	
  5325	
  –	
  ANNUAL	
  REPORT	
  ANALYSIS	
  PROJECT	
  	
  
6. Summary and Conclusion:
Summary:	
  
	
  
	
  The	
  purpose	
  of	
  the	
  presenta1on	
  was	
  to	
  do	
  strategic	
  financial	
  analysis	
  of	
  the	
  three	
  
most	
  successful	
  companies	
  in	
  the	
  food	
  industry	
  namely;	
  Panera	
  Bread,	
  Dunkin’s	
  Brands	
  and	
  
Starbuck’s	
  Corpora1on	
  and	
  to	
  iden1fy	
  the	
  best	
  one	
  for	
  the	
  purpose	
  of	
  investment	
  on	
  the	
  
basis	
  of	
  this	
  analysis.	
  It	
  con1nued	
  by	
  explaining	
  business	
  strategy	
  for	
  each	
  company	
  and	
  
followed	
  by	
  a	
  comprehensive	
  ra1o	
  analysis	
  for	
  each	
  company.	
  Then	
  on	
  the	
  basis	
  of	
  analysis	
  
it	
  was	
  recommended	
  that	
  the	
  money	
  should	
  be	
  invested	
  in	
  Starbuck’s	
  Corpora1on.	
  
	
  
	
  
Conclusion:	
  
	
  
	
  As	
  a	
  result	
  of	
  the	
  analysis,	
  it	
  is	
  concluded	
  that	
  among	
  the	
  three	
  companies	
  the	
  
performance	
  of	
  Panera	
  Bread	
  is	
  the	
  best	
  but	
  it	
  is	
  not	
  paying	
  any	
  dividend	
  to	
  its	
  investors	
  for	
  
2	
  years	
  which	
  makes	
  it	
  unfavorable	
  for	
  investors.	
  Although	
  the	
  performance	
  of	
  Starbuck’s	
  
Corpora1on	
  is	
  not	
  as	
  good	
  as	
  it	
  was	
  in	
  the	
  past,	
  but	
  it	
  holds	
  a	
  huge	
  market	
  share	
  and	
  has	
  a	
  
great	
  poten1al	
  to	
  grow.	
  On	
  the	
  basis	
  of	
  analysis,	
  it	
  is	
  recommended	
  that	
  Starbuck’s	
  
Corpora1on	
  is	
  the	
  best	
  op1on	
  available	
  for	
  investment.	
  
15	
  
ACCT	
  5325	
  –	
  ANNUAL	
  REPORT	
  ANALYSIS	
  PROJECT	
  	
  
7. End-of-Presentation:
Project	
  Component	
   Slides	
  Number	
  
Introduc1on	
   2	
  
Overview	
   3	
  
Financial	
  Ra1o	
  Calcula1ons	
  and	
  Analysis	
   7	
  
Investment	
  Recommenda1on	
   13	
  
Summary	
  and	
  Conclusion	
   14	
  
References	
   16	
  
16	
  
ACCT	
  5325	
  –	
  ANNUAL	
  REPORT	
  ANALYSIS	
  PROJECT	
  	
  
References (1):
Berman,	
  K.,	
  &	
  Joe	
  Knight ;	
  with	
  John	
  Case.	
  (2013).	
  Financial	
  Intelligence,	
  Revised	
  Edi2on:	
  A	
  Manager’s	
  Guide	
  to	
  Knowing	
  What	
  the	
  
Numbers	
  Really	
  Mean.	
  
Business	
  Strategy.	
  (n.d.).	
  Starbucks	
  and	
  Dunkin	
  Donuts.	
  Retrieved	
  16	
  April	
  2015,	
  from	
  hkps://sites.google.com/site/
starbucksanddunkindonuts/business-­‐strategy	
  
Carlberg,	
  C.	
  G.	
  (2010).	
  Business	
  analysis:	
  MicrosoD	
  Excel	
  2010.	
  Indianapolis,	
  IN:	
  Que	
  Corpora1on,U.S.	
  
Carlberg,	
  C.	
  G.	
  (2011).	
  Sta2s2cal	
  analysis:	
  MicrosoD	
  Excel	
  2010.	
  Indianapolis,	
  IN:	
  Que	
  Corpora1on,U.S.	
  
DNKN	
  Income	
  Statement	
  |	
  Dunkin’	
  Brands	
  Group,	
  Inc.	
  Stock	
  -­‐	
  Yahoo!	
  Finance.	
  (n.d.).	
  Retrieved	
  6	
  April	
  2015,	
  from	
  hkp://
finance.yahoo.com/q/is?s=DNKN	
  Income	
  Statement	
  
Dunkin’	
  Brands	
  |	
  Financials.	
  (n.d.).	
  Retrieved	
  6	
  April	
  2015,	
  from	
  hkp://investor.dunkinbrands.com/financials.cfm	
  
Dunkin’	
  Brands	
  Group	
  Inc.	
  (n.d.).	
  Retrieved	
  6	
  April	
  2015,	
  from	
  hkp://www.marketwatch.com/inves1ng/stock/dnkn/financials	
  
Goudreau,	
  J.	
  (2014).	
  Here	
  Are	
  The	
  Epiphanies	
  That	
  Made	
  Panera	
  A	
  $4.5	
  Billion	
  Restaurant	
  Chain.	
  Business	
  Insider.	
  Retrieved	
  from	
  hkp://
www.businessinsider.com/panera-­‐bread-­‐founder-­‐ron-­‐shaich-­‐on-­‐growth-­‐strategies-­‐2014-­‐11	
  
Kieso,	
  D.	
  E.,	
  Weygandt,	
  J.	
  J.,	
  &	
  Warfield,	
  T.	
  D.	
  (2014).	
  Intermediate	
  Accoun2ng,	
  2014	
  FASB	
  Update.	
  United	
  States:	
  John	
  Wiley	
  &	
  Sons.	
  
NASDAQ’s	
  Homepage	
  for	
  Retail	
  Investors.	
  (2015,	
  April	
  6).	
  Retrieved	
  6	
  April	
  2015,	
  from	
  hkp://www.nasdaq.com	
  
News	
  and	
  Advice	
  for	
  a	
  Life1me	
  of	
  Financial	
  Decisions.	
  (n.d.).	
  Retrieved	
  6	
  April	
  2015,	
  from	
  hkp://www.dailyfinance.com	
  	
  
17	
  
ACCT	
  5325	
  –	
  ANNUAL	
  REPORT	
  ANALYSIS	
  PROJECT	
  	
  
References (2):
Our	
  History.	
  (n.d.).	
  Retrieved	
  6	
  April	
  2015,	
  from	
  hkps://www.panerabread.com/en-­‐us/company/about-­‐panera/our-­‐history.html	
  
Panera	
  Bread	
  Company.	
  (2014a,	
  April	
  22).	
  2013	
  Annual	
  Report	
  to	
  Stockholders.	
  Retrieved	
  16	
  April	
  2015,	
  from	
  hkps://
www.panerabread.com/content/dam/panerabread/documents/financial/2013/ar-­‐2013.pdf	
  
Panera	
  Bread	
  Is	
  On	
  The	
  Right	
  Track	
  To	
  Future	
  Growth.	
  (n.d.).	
  Retrieved	
  6	
  April	
  2015,	
  from	
  hkp://www.gurufocus.com/news/267651/
panera-­‐bread-­‐is-­‐on-­‐the-­‐right-­‐track-­‐to-­‐future-­‐growth	
  
Ross,	
  S.	
  A.,	
  Westerfield,	
  R.	
  W.,	
  &	
  Jordan,	
  B.	
  D.	
  (2012).	
  Fundamentals	
  of	
  Corporate	
  Finance	
  Standard	
  Edi2on	
  (10th	
  ed.).	
  New	
  York,	
  NY:	
  
McGraw	
  Hill	
  Higher	
  Educa1on.	
  
Starbucks	
  Corpora1on.	
  (2014b,	
  December	
  4).	
  Starbucks	
  Details	
  Five-­‐Year	
  Plan	
  to	
  Accelerate	
  Profitable	
  Growth	
  at	
  Investor	
  Conference	
  |	
  
Starbucks	
  Newsroom.	
  Retrieved	
  16	
  April	
  2015,	
  from	
  hkps://news.starbucks.com/news/live-­‐blog-­‐starbucks-­‐path-­‐for-­‐growth-­‐outlined-­‐
at-­‐2014-­‐biennial-­‐investor-­‐day	
  
U.S.	
  Securi1es	
  and	
  Exchange	
  Commission.	
  (2013).	
  Panera	
  Bread.	
  Retrieved	
  16	
  April	
  2015,	
  from	
  hkp://www.sec.gov/cgi-­‐bin/viewer?
ac1on=view	
  
U.S.	
  Securi1es	
  and	
  Exchange	
  Commission.	
  (2014c).	
  Dunkin’	
  Brands.	
  Retrieved	
  16	
  April	
  2015,	
  from	
  hkp://www.sec.gov/cgi-­‐bin/browse-­‐
edgar?ac1on=getcompany	
  
U.S.	
  Securi1es	
  and	
  Exchange	
  Commission.	
  (2014d).	
  Panera	
  Bread.	
  Retrieved	
  16	
  April	
  2015,	
  from	
  hkp://www.sec.gov/cgi-­‐bin/viewer?
ac1on=view	
  
U.S.	
  Securi1es	
  and	
  Exchange	
  Commission.	
  (2014e).	
  STARBUCKS.	
  Retrieved	
  16	
  April	
  2015,	
  from	
  hkp://www.sec.gov/cgi-­‐bin/viewer?
ac1on=view	
  
Yahoo	
  Finance	
  -­‐	
  Business	
  Finance,	
  Stock	
  Market,	
  Quotes,	
  News.	
  (n.d.).	
  Retrieved	
  6	
  April	
  2015,	
  from	
  hkp://finance.yahoo.com/	
  	
  
18	
  

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Annual Report Analysis Project

  • 1. ANNUAL REPORT ANALYSIS PROJECT Starbucks, Dunkin' Brands and Panera Bread   Intermediate  Financial  Accoun1ng  1   University  of  Dallas,  Spring  2015     By:  A.  Alsakran,  F.  Masoudy,  M.  Almohammed  and  F.  Alharbi     1  
  • 2. ACCT  5325  –  ANNUAL  REPORT  ANALYSIS  PROJECT     1. Introduction: Purpose  of  The  Analysis:      Financial  analysis  is  the  most  common  method  and  technique  used  to  evaluate  the   financial  performance  and  financial  condi1on  of  a  company.  Different  types  or  ra1os  provide   financial  informa1on  from  different  aspects.  It  involves  selec1on,  evalua1on  and   interpreta1on  of  financial  informa1on  to  provide  meaningful  informa1on.     Recommenda7on:      On  the  basis  of  the  given  ra1o  analysis  it  is  recommended  that  one  should  invest  in   Starbuck’s  Corpora1on  as  it  is  more  secure  and  offers  a  fair  return  to  its  investors.     Overview  of  The  Presenta7on  Structure:      In  this  presenta1on  we  will  analyze  the  financial  ra1os  of  the  3  most  pres1gious   companies  in  the  food  industry  namely:  Panera  Bread,  Dunkin’s  Brands  and  Starbuck’s   Corpora1on.  Then  on  the  basis  of  this  analysis  we  will  present  a  recommenda1on  about   which  company  is  more  worthy  of  investment.  Finally  the  presenta1on  will  end  up  with  the   summary  and  conclusion.     2  
  • 3. ACCT  5325  –  ANNUAL  REPORT  ANALYSIS  PROJECT     2. Overview: 2-­‐1.  INDUSTRY:       Largest  Companies  Within  The  Industry:        Panera  Bread,  McDonald's,  Subway,  Starbucks,  Dunkin’s  Brands  and  Starbuck’s  are  the   largest  companies  in  the  food  industry.  Starbuck’s  Corpora1on  holds  36.7%  of  the  market   share,  Dunkin’s  Brands  holds  24.6%  and  the  remaining  38.7%  is  shared  by  other  companies.     Geographical  Presence  in  The  Industry:      Panera  Bread  holds  a  strong  posi1on  in  the  industry  with  opera1ons  in  more  than  36   countries  in  the  world.  Dunkin’s  Brands  is  currently  opera1ng  in  more  than  30  countries  with   about  40  years  of  experience.  Starbuck’s  Corpora1on  is  opera1ng  in  more  than  65  countries.     Economic  Factor:      The  companies  have  global  existence  and  their  opera1ons  in  different  countries  are   affected  by  the  poli1cal  and  economic  situa1on  of  these  countries.  The  increased   compe11on  in  the  industry  has  saturated  the  market  and  offered  variety  of  products  to  the   customers.  Yet  from  the  financial  analysis  this  can  be  viewed  that  overall  the  industry  is   growing  and  each  company’s  profit  is  increasing  each  year.   3  
  • 4. ACCT  5325  –  ANNUAL  REPORT  ANALYSIS  PROJECT     2. Overview: 2-­‐1.  BUSINESS  STRATEGY  FOR  EACH  COMPANY:       Panera  Bread:       •  Panera  Bread  was  established  in  1981  as  Au  Bon  Pain.  The  company  spread  out  along  the   east  cost  and  interna1onally  through  1990’s.  Later  on,  the  name  was  changed  to  Panera   Bread  in  1997.  Today,  Panera  is  a  specialized  bakery-­‐café  that  caters  baked  goods,   sandwiches,  soups  and  salads.  Panera  has  been  steadily  growing  throughout  the  years  with   a  strong  financial  and  opera1ng  performance.   •  According  to  Shaich,  CEO  and  founder  of  Panera,  in  his  interview  with  Business  Insider,   “Panera  in  its  core  comes  from  a  view  that  compe11ve  advantage  is  everything.”  Panera   believes  in  fresh  and  healthy  ingredients  that  are  delivered  to  stores  on  a  daily  basis.  Also,   they  provide  a  home  style  atmosphere  to  ensure  that  their  customers  are  comfortable   whether  they  dine-­‐in  or  taking  their  orders  to-­‐go.   •  The  company  focuses  on  a  long  term  marking  strategy;  therefore,  it  is  expected  for  Panera   to  con1nue  delivering  its  goods  consistently.   4   Panera  Bread  Company.  (2014,  April  22).  2013  Annual  Report  to  Stockholders.  Retrieved  16  April  2015  
  • 5. ACCT  5325  –  ANNUAL  REPORT  ANALYSIS  PROJECT     2. Overview: 2-­‐1.  BUSINESS  STRATEGY  FOR  EACH  COMPANY:       Dunkin'  Brands:     •  Dunkin'  Brands  is  the  one  of  the  largest  coffee  and  donuts  chain  opera1ng  in  almost  all  big  countries   of  the  world.  The  annual  sales  revenue  of  the  company  has  been  flourished  tremendously  over  the   past  five  years  making  it  a  leading  coffee  and  donuts  seller  in  the  interna1onal  market.   •  The  company  has  repot  a  annual  revenue  of  748.71  million  in  2014  which  is  almost  5%  greater  than   the  reported  sales  revenue  of  2013.     •  Dunkin  donuts  was  also  one  of  the  akrac1ve  company  from  investment  point  of  view  having  income   available  for  common  share  holders  of  $176.36  million  which  provides  an  basic  earning  per  share  of   1.67  which  is  greater  than  the  past  year  EPS  of  1.38.   •  Dunkin  donuts  has  been  using  product  differen1a1on  strategy  providing  high  quality  donuts  through   processing  from  hi-­‐tech  machines.   •  There  has  also  been  product  differen1a1on  strategy  used  by  the  company  by  making  the  best  donuts   in  market.   •  The  overall  company  perspec1ve  for  next  5  years  looks  quiet  favorable  because  there  has  been  an   increase  in  overall  sales  and  profits  from  last  5  years.  The  EPS  is  also  rising  which  is  makes  the  Dunkin   Donut  a  good  company  that  investors  can  invest  in.     5   Business  Strategy.  (n.d.).  Starbucks  and  Dunkin  Donuts.  Retrieved  16  April  2015  
  • 6. ACCT  5325  –  ANNUAL  REPORT  ANALYSIS  PROJECT     2. Overview: 2-­‐1.  BUSINESS  STRATEGY  FOR  EACH  COMPANY:       Starbucks  Corpora7on:         •  Starbucks  Corpora1on  is  an  interna1onal  coffee  and  coffeehouse  chain  based  in  Seakle,   Washington.  It  was  founded  in  1971  by  Jerry  Baldwin,  Zev  Siegl  and  Gordon  Bowker.     •  Starbucks  is  the  largest  coffeehouse  company  in  the  world,  with  17,009  stores  in  50   countries,  including  over  11,000  in  the  United.  Their  product  mix  includes  roasted  and   handcraoed  high  quality  and  premium  premium  priced  coffees,  tea,  a  variety  of  fresh  food   items  and  other  beverages.     •  Starbucks  is  to  effec1vely  leverage  their  cornerstone  product  differen1a1on  and  also   offering  a  premium  product  mix  of  high  quality.  Starbuck’s  brand  is  built  on  selling  the   finest  quality  coffee.     •  Starbucks  employs  a  broad  differen1a1on  strategy.    This  strategy  is  concentrated  on  a   broader  segment  of  the  total  market.  Starbucks  serves  a  market  that  is  defined  by  coffee   drinkers.     6   Starbucks  Corpora1on.  (2014,  December  4).  Starbucks  Details  Five-­‐Year  Plan  to  Accelerate  Profitable  Growth  at  Investor  Conference  |   Starbucks  Newsroom.  Retrieved  16  April  2015  
  • 7. ACCT  5325  –  ANNUAL  REPORT  ANALYSIS  PROJECT     3. Financial Ratio Calculations and Analysis: Ra1o   Result   Compared   to  Industry   Defini1on   Interpreta1on   Area  Interpreta1on  Dec.  30,  2014   Dec.  31,   2013   Stock'  adjusted   price    $174.89      $176.69     I.  Liquidity       1.  Current  ra1o   1.15   1.00   1.20   The  ability  to  pay  short-­‐term   debt   It  looks  like  Panera  is  trying  to  improve   it's  current  ra1o  and  is  able  to  pay   short-­‐term  debt  just  by  using  it's   current  assets.   Panera  looks  in  a  good   shape  regarding  its   liquidity.  Panera  can   sa1sfy  its  financial   obliga1ons  without  having   a  financial  distress.       2.  Quick  test   0.86   0.69   0.80   The  ability  to  pay  short-­‐term   debt  immediately  and  without   wai1ng  for  inventory  to  be  sold   Panera  can  pay  most  of  its  debt  quickly.       3.  Current  cash   debt  coverage   1.02   1.20   N/A   The  ability  to  pay  off  the   company’s  current  liabili1es   using  a  give  year  opera1ons   It  is  clear  that  Panera's  liabili1es  has   increased  within  the  last  two  years.   However,  it  s1ll  can  pay  out  its   liabili1es  just  by  using  its  opera1on   income.   II.  Ac7vity       4.  Accounts   receivable  turnover   26.45   27.92   15.90   Measures  liquidity  of   receivables   Panera  is  working  in  reducing  its   receivable  turnover.  Form  almost  28  in   2013  to  26.5  in  2014   Panera  has  a  very  good   cash  conversion  cycle.    It   manages  its  cash  by   reducing  the  net  working   capital  which  means   Panera  is  able  to  pursue   new  opportuni1es.       5.  Inventory   turnover   29.95   30.06   N/A   Measures  liquidity  of  inventory   Panera  turns  over  its  inventory  once   every  month.  That  is  good  since  it  deals   with  food  that  has  short  expira1on   dates.       6.  Asset  turnover   1.97   1.95   1.50   Measures  how  efficiently   assets  are  used  to  generate   sales   Panera  generates  almost  $2  for  each   dollar  in  assets.   Panera  Bread:     7  
  • 8. ACCT  5325  –  ANNUAL  REPORT  ANALYSIS  PROJECT     3. Financial Ratio Calculations and Analysis: III.  Profitability       7.  Profit  margin  on   sales   7.09%   8.23%   6.92%   Measures  net  income  generated  by  sales   Panera  has  a  beker  profit  margin  comparing  to   the  industry  margin   Even  though  Panera  has   a  high  profitability  ra1os,   it  does  not  prefer  to   distribute  dividends.   Panera  aims  to  use  its   retain  earnings  to  keep   up  its  con1nuous  growth.       8.  Return  on  assets   13.94%   16.02%   10.50%   Measures  overall  profitability  of  assets   The  company  generates  more  return  from  its   assets  than  do  the  industry       9.  Return  on   common  stock  equity   24.97%   25.78%   N/A   Measures  profitability  of  owners'   investment   Panera's  owners  are  genera1ng  roughly  25%   profits  for  their  investment  which  is  a  very   good  return  rate.       10.  Earning  per  share    $6.67      $6.85     N/A   Measures  net  income  per  share           11.  Price-­‐earning   ra1o    $26.22      $25.79      $33.90     Measures  the  ra1on  of  the  stock  market   price  to  earning  per  share   In  the  year  ended  on  31  Dec.  2014,  it  takes  an   investment  of  $26.22  to  generate  one  dollar  in   earnings       12.  Payout  ra1o   0.00%   0.00%   33.00%   The  propor1on  of  earnings  that  is  paid   out  as  dividends   Panera  has  never  paid  dividends  which  might   make  the  investor  reluctant  to  invest  in  this   company.  However,  this  investment  might  be   akrac1ve  for  future  value.   IV.  Coverage       13.  Debt  to  assets   0.47   0.41   N/A   Measures  total  assets  provided  by   creditors   Although  the  percentage  has  increased,  Panera   uses  more  equity  for  opera1ons   Panera  can  easily  pay  its   yearly  financial   obliga1ons  because  it   does  not  rely  en1rely  on   debts  to  finance  its   opera1ons.         14.  Times  interest   earned   151.28   294.17   10.20   Measures  ability  to  pay  interest  as  they   due   Panera  has  a  very  high  capacity  to  pay  interests   as  they  due       15.  Cash  debt   coverage   0.59   0.75   N/A   Measures  the  ability  to  repay  its  total   liabili1es  using  a  given  year  opera1on   cash  flows   The  company  can  pay  most  of  its  liabili1es   using  its  opera1ng  cash  flows       16.  Book  value  per   share   27.39   24.45   N/A   Measures  the  amount  each  share  would   receive  if  the  company  were  liquidated   at  the  amounts  recorded  on  the  balance   sheet   Since  the  book  value  of  the  equity  has   increased  in  2014,  each  share  would  be   compensated  at  almost  16%  of  its  market  price   if  the  company  were  liquidated.       17.  Free  cash  flow     $110,862,000       $153,961,000     N/A   Measures  the  amount  of  discre1onary   cash  flow   Panera  has  enough  free  cash  that  can  be   u1lized  in  new  opportuni1es  which  in  return   would  enhance  stockholder's  equity.   8  
  • 9. ACCT  5325  –  ANNUAL  REPORT  ANALYSIS  PROJECT     3. Financial Ratio Calculations and Analysis: Ra1o   Result   Compared  to   Industry   Defini1on   Interpreta1on   Area  Interpreta1on   Dec.  30,   2014   Dec.  31,   2013   Stock'  adjusted  price    $42.40      $46.98     I.  Liquidity       1.  Current  ra1o   1.24   1.34   1.20   The  ability  to  pay  short-­‐term   debt   Dunkin  Donuts  from  its  current   ra1o  is  able  to  pay  short-­‐term   debt  just  by  using  it's  current   assets.   The  liquidity  posi1on  of  Dunkin  Donuts  is   beker  as  compared  to  industry  and  the   company  has  sufficient  current  assets   available  to  fulfill  its  current  liabili1es  in  the   case  of  liquida1on.  The  good  liquidity   posi1on  of  the  Dunkin  Donuts  is  one  of  its   key  strengths  and  help  in  avoiding  general   problems  in  the  1mes  of  recession.       2.  Quick  test   0.88   0.98   0.80   The  ability  to  pay  short-­‐term   debt  immediately  and  without   wai1ng  for  inventory  to  be   sold   Dunkin  Donuts  can  pay  most  of   its  debt  quickly  also  they  don’t   have  inventory  to  deduct         3.  Current  cash  debt   coverage   0.57   0.41   N/A   The  ability  to  pay  off  the   company’s  current  liabili1es   using  a  give  year  opera1ons   It  is  clear  that  Dunkin  Donuts   liabili1es  has  decreased  within   the  last  two  years.  However,  it   s1ll  can  pay  out  its  liabili1es  just   by  using  its  opera1on  income.   II.  Ac7vity       4.  Accounts  receivable   turnover   5.22   6.84   15.90   Measures  liquidity  of   receivables   Dunkin  Donuts  is  working  in   reducing  its  receivable  turnover.   Ac1vity  ra1os  despite  of  having  good   accounts  receivable  turnover  does  not   represent  very  good  performance  of  the   organiza1on  as  the  asset  turnover  ra1o  is   significantly  less  than  the  industry  average.   This  means  that  the  Dunkin  Donut  is   understanding  and  not  fully  u1lizing  its   asset's  capacity.  This  could  be  due  to  strict   policies  for  receivable  credit  payback  as  the   accounts  receivable  turnover  is  significantly   beker  than  the  industry  average.       5.  Inventory  turnover   0.00   0.00   N/A   Measures  liquidity  of   inventory   Dunkin  Donuts  has  No   Inventory       6.  Asset  turnover   0.23   0.22   1.50   Measures  how  efficiently   assets  are  used  to  generate   sales   Dunkin  donuts  receives  23  cents   for  every  $1  on  assets   Dunkin'  Brands:     9  
  • 10. ACCT  5325  –  ANNUAL  REPORT  ANALYSIS  PROJECT     3. Financial Ratio Calculations and Analysis: III.  Profitability       7.  Profit  margin  on  sales   23.55%   20.58%   6.92%   Measures  net  income   generated  by  sales   Dunkin  donuts  has  a  very  high    profit   margin  comparing  to  the  industry   margin.   The  profitability  ra1os  of  Dunkin   Donuts  are  significantly  beker  than   the  industry  averages  which  means   the  company  has  compe11ve   advantage  over  sales  and  cos1ng  as   compared  to  the  industry.  Return  on   assets  is,  however,  lower  than  the   industry  averages  which  means  that   the  company  is  not  fully  u1lizing  its   assets  and  has  the  capacity  to   generate  much  higher  profits  using  its   available  assets.  The  high  payout  ra1o   is  jus1fied  with  the  fact  that  the   company  is  not  u1lizing  the  capacity   of  current  assets  and  therefore  does   not  need  to  find  more  ventures  or   opportuni1es  before  fully  u1lizing  its   current  asset's  capacity.       8.  Return  on  assets   5.50%   4.55%   10.50%   Measures  overall  profitability   of  assets   The  company  generates  Less  return   from  its  assets  than  do  the  industry.       9.  Return  on  common  stock   equity   45.49%   38.79%   N/A   Measures  profitability  of   owners'  investment   Dunkin  Donuts  owners  are  genera1ng   More  profits  in  2014  than  2013  for  their   investment  which  is  a  very  high  return   rate.       10.  Earning  per  share   $1.67     $1.38     N/A   Measures  net  income  per  share           11.  Price-­‐earning  ra1o    $25.39      $34.04      $33.90     Measures  the  ra1on  of  the   stock  market  price  to  earning   per  share   In  the  year  ended  on  31  Dec.  2014,  it   takes  an  investment  of  $25.39  to   generate  one  dollar  in  earnings  which  is   less  than  last  year  and  less  than  the   industry.       12.  Payout  ra1o   54.87%   55.14%   33.00%   The  propor1on  of  earnings  that   is  paid  out  as  dividends   Dunkin  Donuts  has  paid  high  rate  of   dividends  which  make  the  company   akracted  by  the  investors.   IV.  Coverage       13.  Debt  to  assets   0.88   0.87   N/A   Measures  total  assets  provided   by  creditors    the  percentage  has  increased,  and  it's   high  comparing  to  the  industry.   Coverage  ra1os  of  Dunkin  Donuts   depicts  good  performance  of  the   company  in  the  recent  financial  year   as  the  free  cash  flows  and  the     interest  cover  ra1o  improved  despite   of  the  slight  decrease  in  book  value  of   the  company's  shares.  The  improving   ra1os  therefore  depict  that  Dunkin   Donuts  has  good  coverage  posi1on   despite  of  having  high  debt  to  assets   ra1o.  Cash  debt  coverage  however   raises  ques1ons  over  the  Dunkin   Donut's  performance  which  means   that  the  company  does  not  generate   sufficient  cash  from  its  opera1ons   despite  of  having  good  profit  margins.       14.  Times  interest  earned   4.98   3.80   10.20   Measures  ability  to  pay  interest   as  they  due   Dunkin  donuts  has  a  good  capacity  to   pay  interests  as  they  due.       15.  Cash  debt  coverage   0.07   0.05   N/A   Measures  the  ability  to  repay   its  total  liabili1es  using  a  given   year  opera1on  cash  flows   The  company  cant  pay  most  of  its   liabili1es  using  its  opera1ng  cash  flows   so  its  risky.       16.  Book  value  per  share   3.49   3.82   N/A   Measures  the  amount  each   share  would  receive  if  the   company  were  liquidated  at   the  amounts  recorded  on  the   balance  sheet   Since  the  book  value  of  the  equity  has   decreased  in  2014,  and  there  is  a  huge   gap  between  the  book  value  and  the   market  value.     17.  Free  cash  flow    $175,685      $110,700     N/A   Measures  the  amount  of   discre1onary  cash  flow   Dunkin  Donuts  has  enough  free  cash   that  can  be  u1lized  in  new   opportuni1es  which  in  return  would   enhance  stockholder's  equity.   10  
  • 11. ACCT  5325  –  ANNUAL  REPORT  ANALYSIS  PROJECT     3. Financial Ratio Calculations and Analysis: Ra1o   Result   Compared   to  Industry   Defini1on   Interpreta1on   Area  Interpreta1on   Dec.  30,   2014   Dec.  31,   2013   Stock'  adjusted  price    $42.40      $46.98     I.  Liquidity       1.  Current  ra1o   1.37   1.02   1.20   The  ability  to  pay  short-­‐ term  debt   Starbuks  is  capable  of   paying  off  its  short  terms   liabili1es   Starbucks  does  not  a  very  good   liquidity  posi1on.  Overall,  the  key   liquidity  measurements  indicate  that   the  company  is  in  a  posi1on  in  which   financial  difficul1es  could  develop  in   the  future.  However,  investors  may   accept  this  because  the  company  is   growing  and  using  the  cash  for   growth  reasons.       2.  Quick  test   1.01   0.81   0.80   The  ability  to  pay  short-­‐ term  debt  immediately  and   without  wai1ng  for   inventory  to  be  sold   Starbucks  can  pay  most  of   its  debt  very  quickly.       3.  Current  cash  debt   coverage   0.14   0.77   N/A   The  ability  to  pay  off  the   company’s  current  liabili1es   using  a  give  year  opera1ons   Starbucks  liabili1es  have   increased  significantly  for   the  last  two  years.  However,   it  s1ll  can  pay  out  its   liabili1es  just  by  using  its   opera1on  income.   II.  Ac7vity       4.  Accounts  receivable   turnover   27.59   28.39   15.90   Measures  liquidity  of   receivables   Starbucks'  receivable   turnover  decreased  slightly   from  2013  to  2014     Starbucks  is  doing  well  in  terms  of   ac1vity  ra1os.  Starbucks  collects  its   A/R  twice  every  month  while  the   average  in  the  industry  is  once  a   month,  so  it's  way  beker  than   compe1tors.  For  the  inventory   turnover  and  asset  turnover,  other   companies  have  achieved  higher   ra1os.         5.  Inventory  turnover   6.29   5.74   N/A   Measures  liquidity  of   inventory   Starbucks'  inventory  is  sold   once  every  two  month.         6.  Asset  turnover   1.53   1.29   1.50   Measures  how  efficiently   assets  are  used  to  generate   sales   Starbucks  generates  almost   $1.5  for  each  dollar  in   assets.   Starbucks  Corpora7on:     11  
  • 12. ACCT  5325  –  ANNUAL  REPORT  ANALYSIS  PROJECT     3. Financial Ratio Calculations and Analysis: III.  Profitability       7.  Profit  margin   on  sales   12.57%   0.06%   6.92%   Measures  net  income  generated  by   sales   in  2014,  Starbucks  has  a  very  good  a  profit  margin.  In   2013  it  was  very  bad  because  of  the  low  net  earning   the  same  year.   Starbucks  profitability  is  in  general   way  beker  than  most  of    other   companies  in  the  same  industry.  It   has  very  good  Profit,  return  on   assets,  and  pay  out  ra1o.  The   reason  of    low  ra1os  in  2013  is   because  of  the  low  earing  the   company  had  in  the  that  year         8.  Return  on   assets   19.23%   0.08%   10.50%  Measures  overall  profitability  of  assets   Starbucks  generates  in  assets  more  than  the  industry   average  by  almost  9%  in  2014.  However,  in  2013  it  was   very  low  because  of  the  low  earnings.       9.  Return  on   common  stock   equity   39.21%   0.20%   N/A   Measures  profitability  of  owners'   investment   Panera's  owners  are  genera1ng  roughly  25%  profits  for   their  investment  which  is  a  very  good  return  rate.       10.  Earning  per   share    $2.75      $0.01     N/A   Measures  net  income  per  share           11.  Price-­‐ earning  ra1o    $27.16       $7,566.00      $33.90     Measures  the  ra1on  of  the  stock   market  price  to  earning  per  share   In  the  year  ended  on  31  Dec.  2014,  it  takes  an   investment  of  $27.16to  generate  one  dollar  in  earnings       12.  Payout   ra1o   37.87%   7577.11%   33.00%   The  propor1on  of  earnings  that  is  paid   out  as  dividends   in  2014,  Starbucks  has  paid  %37.87  as  dividend,  which   is    a  good  percentage  for  investors   IV.  Coverage       13.  Debt  to   assets   0.51   0.61   N/A   Measures  total  assets  provided  by   creditors   half  of  the  company's  assets  is  being  financed  with   debt   Starbucks  has  a  very  good  coverage   ra1os  compared  to  other   companies  in  the  same  industry.   The  fact  that  half  of  the  company   assets  is  financed  is  because  the   growth,  which  is  reasonable  in  a   case  like  this.  Starbucks  can  easily   pay  the  interest  as  they  due,  the   average  of  TIE  for  the  last  2  years  is   30  while  the  industry  average  is   only  10.       14.  Times   interest  earned   49.29   8.18   10.20   Measures  ability  to  pay  interest  as   they  due   Starbucks  has  a  very  high  capacity  to  pay  interests  as   they  due       15.  Cash  debt   coverage   0.14   0.77   N/A   Measures  the  ability  to  repay  its  total   liabili1es  using  a  given  year  opera1on   cash  flows   in  2013  the  company  can  pay  most  of  its  liabili1es   using  its  opera1ng  cash  flows,  however,  in  2014  the   can  not.       16.  Book  value   per  share   14.37   15.39   N/A   Measures  the  amount  each  share   would  receive  if  the  company  were   liquidated  at  the  amounts  recorded  on   the  balance  sheet   Each  share  would  be  compensated  at  almost  %14.4    of   its  market  price  if  the  company  were  liquidated.     17.  Free  cash   flow    $(553)    $1,147     N/A   Measures  the  amount  of  discre1onary   cash  flow   Starbucks  does  not  have  enough  free  cash  that  can  be   u1lized  in  new  opportuni1es.   12  
  • 13. ACCT  5325  –  ANNUAL  REPORT  ANALYSIS  PROJECT     4. A Comparison of The Companies By Area: 1.    Liquidity:      Aoer  comparing  the  three  companies,  we  can  conclude  that  Panera  has  the  best  liquidity  ra1os,   then  Starbucks  and  the  last  is  Dunkin  Donuts.  The  the  reason  that  Starbucks  is  does  not  have  a  high   liquidity  is  because  of  their  expanding  and  using  cash  for  growth.       2.  Ac7vity:      Based  on  all  the  three  companies  ac1vi1es,  it  seems  that  Panera  has  a  good  ability  to  get  new   chances  as  long  as  they  are  working  on  the  franchise  ideas  to  expand  their  business.  Comparing  to   Starbucks,  which  assembles  its  account  receivables  twice  monthly  and  its  compe1tors  collect  them   every  month.       3.    Profitability:      Comparing  the  profitability  to  these  three  company,  we  see  that  Starbucks  has  beker  profitability   than  Panera  and  Dunkin  donuts  that’s  because  Panera  does  not  distribute  dividends  and  there   profitability  is  lower  than  Starbucks.  Also,  Dunkin  Donuts  has  lower  profitability  ra1o  even  though  they   distribute  dividends  but  on  the  other  hand,  they  are  not  fully  u1lizing  its  assets.     4.    Coverage:      Aoer  comparing  all  companies  coverage  ra1os,  it  seems  that  all  companies  can  meet  their   financial  obliga1ons  without  having  financial  distress.  Even  though  Starbucks  doesn't  have  free  cash   flow,  it  fulfilled  its  obliga1ons  toward  lenders.  Although  Panera  keeps  a  high  book  value  among  the   other  companies  and  a  high  TIE,  it  s1ll  does  not  pay  dividends  which  might  discourage  investors  from   inves1ng  in  it.   13  
  • 14. ACCT  5325  –  ANNUAL  REPORT  ANALYSIS  PROJECT     5. Investment Recommendation: Recommenda7ons:     Based  on  the  given  ra1o  analysis,  we  will  prefer  to  invest  our  money  in  Starbuck’s   Corpora1on  for  the  following  reasons:     •  It  possesses  a  high  market  share.   •  Although  the  company  doesn’t  have  the  best  current  cash  debt  coverage  ra1o  yet  Its    liquidity  ra1os  are  sa1sfactory.     •  The  ac1vi1es  ra1os  are  also  improving  each  year.   •  It  has  the  highest  return  on  asset  and  price  earnings  ra1o.   •  Panera  Bread  has  the  highest  earning  per  share,  book  value  per  share  and  free  cash    flows  but  its  payout  ra1o  is  zero  for  2  years  while  the  payout  ra1o  of  Starbuck’s    Corpora1on  is  very  good.   •  Its  free  cash  flows  are  nega1ve  this  year  because  in  the  previous  year  it  paid  a  huge    amount  of  dividend  to  its  shareholders.  The  company  possesses  a  great  poten1al  for    improvement  in  the  future.   •  The  company  has  a  low  debt  to  asset  ra1o  which  means  low  risk.   •  The  profitability  ra1os  are  also  favorable  for  investors.     14  
  • 15. ACCT  5325  –  ANNUAL  REPORT  ANALYSIS  PROJECT     6. Summary and Conclusion: Summary:      The  purpose  of  the  presenta1on  was  to  do  strategic  financial  analysis  of  the  three   most  successful  companies  in  the  food  industry  namely;  Panera  Bread,  Dunkin’s  Brands  and   Starbuck’s  Corpora1on  and  to  iden1fy  the  best  one  for  the  purpose  of  investment  on  the   basis  of  this  analysis.  It  con1nued  by  explaining  business  strategy  for  each  company  and   followed  by  a  comprehensive  ra1o  analysis  for  each  company.  Then  on  the  basis  of  analysis   it  was  recommended  that  the  money  should  be  invested  in  Starbuck’s  Corpora1on.       Conclusion:      As  a  result  of  the  analysis,  it  is  concluded  that  among  the  three  companies  the   performance  of  Panera  Bread  is  the  best  but  it  is  not  paying  any  dividend  to  its  investors  for   2  years  which  makes  it  unfavorable  for  investors.  Although  the  performance  of  Starbuck’s   Corpora1on  is  not  as  good  as  it  was  in  the  past,  but  it  holds  a  huge  market  share  and  has  a   great  poten1al  to  grow.  On  the  basis  of  analysis,  it  is  recommended  that  Starbuck’s   Corpora1on  is  the  best  op1on  available  for  investment.   15  
  • 16. ACCT  5325  –  ANNUAL  REPORT  ANALYSIS  PROJECT     7. End-of-Presentation: Project  Component   Slides  Number   Introduc1on   2   Overview   3   Financial  Ra1o  Calcula1ons  and  Analysis   7   Investment  Recommenda1on   13   Summary  and  Conclusion   14   References   16   16  
  • 17. ACCT  5325  –  ANNUAL  REPORT  ANALYSIS  PROJECT     References (1): Berman,  K.,  &  Joe  Knight ;  with  John  Case.  (2013).  Financial  Intelligence,  Revised  Edi2on:  A  Manager’s  Guide  to  Knowing  What  the   Numbers  Really  Mean.   Business  Strategy.  (n.d.).  Starbucks  and  Dunkin  Donuts.  Retrieved  16  April  2015,  from  hkps://sites.google.com/site/ starbucksanddunkindonuts/business-­‐strategy   Carlberg,  C.  G.  (2010).  Business  analysis:  MicrosoD  Excel  2010.  Indianapolis,  IN:  Que  Corpora1on,U.S.   Carlberg,  C.  G.  (2011).  Sta2s2cal  analysis:  MicrosoD  Excel  2010.  Indianapolis,  IN:  Que  Corpora1on,U.S.   DNKN  Income  Statement  |  Dunkin’  Brands  Group,  Inc.  Stock  -­‐  Yahoo!  Finance.  (n.d.).  Retrieved  6  April  2015,  from  hkp:// finance.yahoo.com/q/is?s=DNKN  Income  Statement   Dunkin’  Brands  |  Financials.  (n.d.).  Retrieved  6  April  2015,  from  hkp://investor.dunkinbrands.com/financials.cfm   Dunkin’  Brands  Group  Inc.  (n.d.).  Retrieved  6  April  2015,  from  hkp://www.marketwatch.com/inves1ng/stock/dnkn/financials   Goudreau,  J.  (2014).  Here  Are  The  Epiphanies  That  Made  Panera  A  $4.5  Billion  Restaurant  Chain.  Business  Insider.  Retrieved  from  hkp:// www.businessinsider.com/panera-­‐bread-­‐founder-­‐ron-­‐shaich-­‐on-­‐growth-­‐strategies-­‐2014-­‐11   Kieso,  D.  E.,  Weygandt,  J.  J.,  &  Warfield,  T.  D.  (2014).  Intermediate  Accoun2ng,  2014  FASB  Update.  United  States:  John  Wiley  &  Sons.   NASDAQ’s  Homepage  for  Retail  Investors.  (2015,  April  6).  Retrieved  6  April  2015,  from  hkp://www.nasdaq.com   News  and  Advice  for  a  Life1me  of  Financial  Decisions.  (n.d.).  Retrieved  6  April  2015,  from  hkp://www.dailyfinance.com     17  
  • 18. ACCT  5325  –  ANNUAL  REPORT  ANALYSIS  PROJECT     References (2): Our  History.  (n.d.).  Retrieved  6  April  2015,  from  hkps://www.panerabread.com/en-­‐us/company/about-­‐panera/our-­‐history.html   Panera  Bread  Company.  (2014a,  April  22).  2013  Annual  Report  to  Stockholders.  Retrieved  16  April  2015,  from  hkps:// www.panerabread.com/content/dam/panerabread/documents/financial/2013/ar-­‐2013.pdf   Panera  Bread  Is  On  The  Right  Track  To  Future  Growth.  (n.d.).  Retrieved  6  April  2015,  from  hkp://www.gurufocus.com/news/267651/ panera-­‐bread-­‐is-­‐on-­‐the-­‐right-­‐track-­‐to-­‐future-­‐growth   Ross,  S.  A.,  Westerfield,  R.  W.,  &  Jordan,  B.  D.  (2012).  Fundamentals  of  Corporate  Finance  Standard  Edi2on  (10th  ed.).  New  York,  NY:   McGraw  Hill  Higher  Educa1on.   Starbucks  Corpora1on.  (2014b,  December  4).  Starbucks  Details  Five-­‐Year  Plan  to  Accelerate  Profitable  Growth  at  Investor  Conference  |   Starbucks  Newsroom.  Retrieved  16  April  2015,  from  hkps://news.starbucks.com/news/live-­‐blog-­‐starbucks-­‐path-­‐for-­‐growth-­‐outlined-­‐ at-­‐2014-­‐biennial-­‐investor-­‐day   U.S.  Securi1es  and  Exchange  Commission.  (2013).  Panera  Bread.  Retrieved  16  April  2015,  from  hkp://www.sec.gov/cgi-­‐bin/viewer? ac1on=view   U.S.  Securi1es  and  Exchange  Commission.  (2014c).  Dunkin’  Brands.  Retrieved  16  April  2015,  from  hkp://www.sec.gov/cgi-­‐bin/browse-­‐ edgar?ac1on=getcompany   U.S.  Securi1es  and  Exchange  Commission.  (2014d).  Panera  Bread.  Retrieved  16  April  2015,  from  hkp://www.sec.gov/cgi-­‐bin/viewer? ac1on=view   U.S.  Securi1es  and  Exchange  Commission.  (2014e).  STARBUCKS.  Retrieved  16  April  2015,  from  hkp://www.sec.gov/cgi-­‐bin/viewer? ac1on=view   Yahoo  Finance  -­‐  Business  Finance,  Stock  Market,  Quotes,  News.  (n.d.).  Retrieved  6  April  2015,  from  hkp://finance.yahoo.com/     18