Purpose, Types, Body, Job Description, Purpose

1. Purpose, Types, Body, Job Description, Purpose

2. TYPES OF
COPYWRITI
NG
NEWSPAPER
COPYWRITING
MAGAZINES
COPYWRITING
WEB
COPYWRITING
BLOG
COPYWRITING
FUNNEL
COPYWRITING
WEBSITE
COPYWRITING
AD
COPYWRITING

3. BODY OF
COPYWRITI
NG
 Maintains customer interest with a
clear message
 Statements
 Arguments
 Summarized proof
 Explanation
 Two paragraphs of body: 1. Lead 2.
Close
 Last paragraph “CALL TO ACTION”.

4. JOB
DESCRIPTI
ON OF A
COPYWRITE
R
 Content formation with an intent to
 Inform
 Educate
 Inspire audience
 Content to motivate readers to take
action
 Research to figure out
 Information
 Statistics
 Keywords
 Topic
 Brand Information

6. PURPOSE
OF
COPYWRITI
NG
 To win an Audience attention
 K.I.S.S.
 To share a complete and concise
message
 Audience Centric | Fits to the audience
profile
 Headlines | Taglines | Slogans | with
Visual effects