How to set up a Drip Campaign using Drip from Leadpages

1. How to Set up a
Drip Campaign
Using Drip from
Leadpages

2. What is a Drip Campaign?
They are automated sets of
emails that go out based on
specific timelines or user actions
https://zapier.com/learn/ultimate-guide-to-email-marketing-apps/drip-marketing-campaign/ 2

3. What is a Drip Campaign?
They enable you to stay in touch with
groups of people based on events like
when a user signs up for an account or
how often that user visits your site.
https://zapier.com/learn/ultimate-guide-to-email-marketing-apps/drip-marketing-campaign/ 3

4. Pardot has made an infographic
overview of drip campaign.
http://www.pardot.com/blog/basics-drip-campaigns-infographic/ 4

5. When should you use
a Drip Campaign?
5

6. You can use
a Drip Campaign for
6

7. Engagement
7

8. Nurturing Leads
8

9. Courses
9

10. Recommendation
or Product Promotion
10

11. Unsubscribes
11

12. So how do you set up
a Drip Campaign?
12

13. Plan first.
13

14. Zapier made a good guideline
1. Who is your target audience?
2. Create your message
3. Plan out your campaign
4. Start your campaign
5. Evaluate and adjust
https://zapier.com/learn/ultimate-guide-to-email-marketing-apps/drip-marketing-campaign/
Determine the following:
14

15. For this lesson,
we’ll use the following data
15

16. Target audience:
For this lesson,
we’ll use the following data
16

17. Target audience: New Subscribers
For this lesson,
we’ll use the following data
17

18. Target audience: New Subscribers
Message:
For this lesson,
we’ll use the following data
18

19. Target audience: New Subscribers
Message: 5 Steps on Building a Better Blog
For this lesson,
we’ll use the following data
19

20. Target audience: New Subscribers
Message: 5 Steps on Building a Better Blog
Plan:
For this lesson,
we’ll use the following data
20

21. Target audience: New Subscribers
Message: 5 Steps on Building a Better Blog
Plan: One email sent in the next 5 days
For this lesson,
we’ll use the following data
21

22. Target audience: New Subscribers
Message: 5 Steps on Building a Better Blog
Plan: One email sent in the next 5 days
For this lesson,
we’ll use the following data
Start and
Implement:
22

23. Target audience: New Subscribers
Message: 5 Steps on Building a Better Blog
Plan: One email sent in the next 5 days
For this lesson,
we’ll use the following data
Start and
Implement:
Use Drip Marketing tool and to be
launched ASAP
23

24. Let’s get started
24

25. Go to www.getdrip.com
25

26. Click Sign In
26

27. Click on
27

28. Click
28

29. Type in your details
29

30. Your website’s URL
*URL - Uniform Resource Locator
*
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31. Your email address
31

32. Your password
32

33. How did you heard about Drip
33

34. Click Next Step
34

35. Type your credit card details
35

36. Click Start Using Drip
36

37. Type in your details
37

38. Number of Subscribers
38

39. Phone number
for customer support record
39

40. Click Next Step
40

41. Answer survey
41

42. Click Next Step
42

43. And Drip will ask you
to install Javascript
43

44. You can, install it manually
44

45. For wordpress, click here
45

46. And wordpress instruction appears
46

47. Here’s the
detailed instruction
47

48. Go to your website’s dashboard
48

49. On the menu, click on Plugins
49

50. Click on Add New
50

51. Type in the search bar “DRIP”
51

52. Look for the one made by Drip
52

53. Click Install Now
53

54. Click Activate
54

55. Drip plugin settings appears
55

56. Type in your Account ID
56

57. Account ID can be found here
57

58. Click Save Changes
58

59. Settings Saved
59

60. After installation,
go back to drip’s site
60

61. Click Check Now
61

62. And you’re ready to go
62

63. Click Set up my account
63

64. Drip will give you overview
of workflow
The workflow is based on what you feed the survey earlier.
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65. Drip will also give you a reminder
65

66. You need to change the
“from” email address
66

67. Click Go to Account Settings
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68. On Settings Page
68

69. Change “From” Name
abbie@gmail.com
abbie@gmail.com
69

70. Change “From” Email
admin@learnwithabbie.com
Abbie
70

71. This happened because
I used a Gmail
account to sign up
71

72. As per DMARC, emails you send
should come from your website.
DMARC - Domain Message Authentication Reporting & Conformance
https://dmarc.org/2016/03/best-practices-for-email-senders/
72

73. Page down and click Save Settings
73

74. Now we can start our campaign
74

75. On the menu, click CAMPAIGN
75

76. Click on New Drip Campaign
76

77. Name your campaign
77

78. Click on Create Campaign
78

79. It will ask you to
Create an Opt-in Form
79

80. What’s an Opt-in?
Express permission by a customer, or
a recipient of a mail, email, or other
direct message to allow a marketer to
send a merchandise, information, or
more messages.
h0p://www.businessdic7onary.com/defini7on/opt-­‐in.html
80

81. Click Create a Form
81

82. Name your form
82

83. Click Create Form button
83

84. Settings for Opt-in form appears
84

85. Type your headline
85

86. Content here
86

87. Change Sign Up Button text
87

88. Click here to upload
an image or logo
88

89. To add fields, click here
89

90. Click Post Signup tab
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91. Post Sign Up Settings appears
It’s the one they receive after giving their email to you.
91

92. Change your headline here
92

93. Change your message here
93

94. Add your custom post
submission page here
94

95. Click here for options
95

96. Change your form’s orientation here
96

97. Click on Font & Color tab
97

98. To change colors of form & font
98

99. Click on behavior tab
99

100. that’s when will your form appears in your site
To set-up behavior of your form
100

101. Click visibility tab
101

102. Set up where you want
your form to appear
102

103. Click on Confirmation settings tab
103

104. To set up confirmation email rule
104

105. Change your confirmation email
content here
105

106. Click here
106

107. To see Preview of your email
107

108. Click here
108

109. To preview the form in action
109

110. Click Save Settings
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111. Don’t forget
to activate your form
111

112. Let’s now work
on the Email Course
112

113. Click next
113

114. Campaign emails tab
114

115. Choose to browse blueprints
115

116. Or click
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117. To start from a blank email
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118. In our lesson,
we’ll using the blueprint
118

119. Select an email template
119

120. Click on use this blueprint
120

121. The email templates appear
121

122. Click on an email
122

123. And Day 1 email draft appears
123

124. Edit your email here to align details
124

125. Click Save & Publish
125

126. And test how it looks in your inbox
126

127. Click Send Text Email
127

128. Type your email address here
you@example.com
128

129. Click Send Test Email
you@example.com
129

130. And check your email
130

131. Go back to dashboard,
click Back to Emails
131

132. And work on the other emails
132

133. When you’re done
133

134. Click on Next
134

135. A warning appears on my campaign
you@example.com
135

136. Postal address has not been set up
you@example.com
136

137. Press Page down
137

138. Type your postal address here
you@example.com
138

139. You can set time of email
for sending here
you@example.com
you@example.com
139

140. Set email address for
notifications here
you@example.com
you@example.com
you@example.com
140

141. Click here to save
you@example.com
you@example.com
you@example.com
141

142. Click on Back
you@example.com
you@example.com
you@example.com
142

143. And let’s implement
this campaign!
143

144. To activate, click here
144

145. Click “Activate”
145

146. Go to your website
146

147. And see your form in action
147

148. AND WE’RE DONE!
Thank you
148

149. Summary
• What is a drip campaign? p.2
• When should you use a drip campaign? p.5
• How to set up a drip campaign? p.12
• Getdrip sign up p.25
• Get drip website installation p.43
• Set up Getdrip account p.63
• Start campaign p.74
• Opt-in Form p.79
• Work on email course p.112
• Activation! p.143
• Thank you p.148
149

150. DID YOU LIKE THIS
TUTORIAL?
Please share it.
150

151. Come and Say Hi:
learnwithabbie.com
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152. 152
Don’t have time to
set up your campaign?
Let me Help you!
Click me
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Email: abbie@learnwithabbie.com