Presentation at Product Tank meetup in Cincinnati, OH on Jan 15, 2019 by Aaron Kopel, CEO of Project Brilliant, LLC.

1. JANUARY 15, 2019

2. AARON KOPEL
CEO, PROJECT BRILLIANT

3. Enterprise
Agile
Coach
Organizations
ranging from
2 to 85,000
people
MinorityOwner ofNFL team
Led World’sLargestAll-in AgileTransformation
22 years in
Software/IT…
last 16 using
Agile methods
Co-Founder
of AgileIndy
(1500+
members)
Innovation
Award
Winner
Founder of
2 Tech
Startups
My kids still
think I’m cool!
National
Science
Foundation
grant award
winner
Business
Agility
Evangelist
One of
only 40
CST &
CEC
World
Traveler…
47 countries
and counting!
Only Certified
Enterprise
Coach (CEC)
in Indiana
Time Man of
the Year
2006

4. NOTABLE CLIENTS
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6. HOW DID WE GET HERE - WATERFALL
Requirements
Design
Analysis
Test
Code / Build
Deploy
-Dr. Winston Royce
Father of “Waterfall”
From Managing the Development of
Large Software System
”…the implementation described
above is risky and invites failure.”

7. MANAGING UNCERTAINTY
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©Trail Ridge Consulting

8. SYSTEM OPTIMIZING GOAL
• Increased Customer Value
• Increased Adaptability
• Reduced end-to-end cycle time
8
Effectiveness over Efficiency

9. TREE OF AGILITY
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Doing
Being
Practices
Values
Principles
Frameworks
© Project Brilliant

11. MAXIMIZING VALUE & MANAGING RISK
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Value
Value
Risk
Risk
Time
Time

12. ITERATIVE & INCREMENTAL
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Iterative
Incremental

13. VALUE STREAM & LEAD TIME
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IT
Delivery
Business
Decision Making
Go To
Market

14. PRIORITIZATION FOR VALUE DELIVERY
Paradigm Shift
From Plan-Driven to Value-Driven Development
14
Fixed
Estimated
Scope
Time$
Time
Scope
Plan
Driven
Value
Driven
The Plan drives
cost/schedule estimates
Release dates and fixed cost
drives prioritization
Waterfall Agile
$

16. TRADITIONAL DELIVERY
BA
BiZ PM
UI
App
Biz Logic
Messaging
Security
Data
Platform
Etc.
PM PM PM
RM
A
QAINT

17. ALIGNING TEAMS FOR VALUE DELIVERY
17
UI Team
Messaging Team
Bus Logic Team
Database Team
Application Team
Feature
1
Feature
2
Feature
3
UI
Messaging
Bus Logic
Database
Application
Feature
Team
1
Feature
Team
2
Feature
Team
3
Feature TeamComponent Team

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19. “T-SHAPED” PEOPLE
19
DepthofExpertise Breadth of Skills
Java
Doc
Javascript
UI
QA
DBA
iOS

21. © 2019 Project Brilliant LLC

22. Optimize the flow of
value by using Scrum.
Scrum Master
Referee & Change Agent
SCRUM ROLES
22
3-9 dedicated Development Team members + PO + SM

23. SCRUM ROLES & MANAGEMENT
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24. PRODUCT OWNER RELATIONSHIPS
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26. MULTI-TEAM SCRUM…
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Large-Scale Scrum

27. LESS PRINCIPLES
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28. LOCAL VS. GLOBAL OPTIMIZATION
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Overall
Organizational
Priorities
Product
Backlog
A
Product
Backlog
B
Product
Backlog
C

29. MOVING TOWARD GLOBAL OPTIMIZATION
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Product
Backlog
(True)
Product Owner
Sprint
Backlog
per Team

30. LARGE SCALE SCRUM (LESS)
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31. BROAD PRODUCT DEFINITION
As broad as feasible (global optimization)
• Expanding questions
– Who are the actual end-customers and what do they consider
the product to be?
– What is the original problem that the product is solving?
• Narrowing questions
– What is within your company?
– What is within your control?
– Can you state a clear vision for the product?

32. LESS HUGE
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33. GETTING STARTED WITH LESS
• Educate everyone
• Define ‘product’
• Define ‘done’
• Appropriately-structured teams
• Only the Product Owner gives work to the teams
• Keep project managers away from the teams
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https://less.works/less/adoption/getting-started.html

34. SUCCESS WITH LESS
• Defining the “Product”
–Capabilities
–Customer problems vs. internal components
• 1 Product Owner, 1 Product Backlog
–Global Optimization
• Team responsibility
–Feature Teams
–Direct interaction with Stakeholders, Users, Customers
• Adoption patterns
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37. GET CERTIFIED!
Certified Scrum Product Owner® (CSPO)
West Chester, OH
January 29-30, 2019
www.ProjectBrilliant.com/events
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39. Thank you!
Aaron Kopel - CEO
Aaron@ProjectBrilliant.com
317.253.8500
@aakopel
Linkedin.com/in/aaronkopel
Project Brilliant, LLC
450 E. 96th St.
Suite 500
Indianapolis, IN 46240