AVG Internet of Things Survey Oct 2014

1. September 2014 Internet of Things
Survey
October 2014

2. AVG Confidential2
Methodology
• AVG commissioned independent technology market research specialist
Vanson Bourne to undertake this research.
• 1770 interviews were carried out during September 2014 with
IT/marketing decision-makers of MSPs and small businesses 1 – 500
employees.
• Interviews were performed across five countries: UK, US, Canada,
Germany and Australia. Respondents to this research came from a range of
industry sectors, with only the public sector excluded.
• Interviews were conducted online using a rigorous multi-level screening
process to ensure that only suitably qualified candidates were given the
opportunity to participate.

3. Q1. How much has your business spent
on mobile devices in the last year?

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1

5. Q2. How much do you spend on
hidden mobile costs each year?

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2

7. Q3a. Has your organisation reviewed
its service/product due to the Internet
of Things?

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3a

9. Q4a. Is your organisation planning to
expand its service/product due to the
Internet of Things?

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4a

11. Q5. Has your organisation adapted
services for the Internet of Things?

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5

13. Q6. Do you think the Internet of Things
will help your organisation make more
money?

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6

15. Q7. What are the barriers to selling
Internet of Things-related services?

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7

17. Q8a. Who is confused/lacks
understanding around the term the
'Internet of Things'?

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8a

19. Q9. To what extent do you agree the
Internet of Things is giving you new
business opportunities?

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9

21. Q10a. Which sector is primarily driving
the growth of the Internet of Things?

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10a

23. Q11. Which part of the business is
most positive about the Internet of
Things?

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11

25. Q13. MSPs only: to what extent do you
agree with the following statements…

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13

27. Q14. MSPs only: to what extent do you
agree the Internet of Things is
becoming complicated…

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14

29. Q15. MSPs only: to what extent do you
agree to successfully offer Internet of
Things-related services you need to
partner with cutting edge partners…

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15

31. Q16. MSPs only: to what extent do you
agree customers are demanding
Internet of Things-related services…

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16

33. Q17. MSPs only: to what extent do you
agree you'll have to amend services
based on the wants of the customer…

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17

35. Q18. MSPs only: to what extent do you
agree customers are having to adapt
how they manage so many personal
and business devices…

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18

37. Q19. SMBs only: to what extent do you
agree with the following statements…

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19

39. Q20. SMBs only: to what extent do you
agree the Internet of Things is aimed
at big business…

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20

41. Q21. SMBs only: to what extent do you
agree the Internet of Things greatly
increases how much data you need to
manage…

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21

43. Q22. SMBs only: to what extent do you
agree the Internet of Things causes
you to take extra steps to secure and
protect data…

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22

45. Q23. SMBs only: to what extent do you
agree there is not enough industry
leadership around the Internet of
Things…

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47. Q24. SMBs only: to what extent do you
agree the Internet of Things will make
my network more complicated…

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49. Q25. Which of the following
statements are true for the vendor(s)
who provide your Internet of Things-
related services?

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25

51. Q26. Is your current IT provider(s)
ahead of the curve when it comes to
leveraging the potential of the Internet
of Things for your business?

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26

53. Q27. To what extent do you agree that
your current IT provider(s) could
improve their Internet of Things-
related services…

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27

55. Q28. MSPs only: Does your
organisation have an integrated
remote monitoring and management
platform?

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28

57. Q29a. Which of these big IT trends
is your organisation engaging with?

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29a

59. Q31a. Rank the big IT trends in order
of priority for your organisation

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31a

61. Q31b. MSPs only: Rank the big IT
trends in order of priority for your
organisation

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31b

63. Q31c. SMBs only: Rank the big IT
trends in order of priority for your
organisation

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31c

65. Q35a. Which of these big IT trends
have the biggest monetisation
opportunities for your organisation?

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35a

67. Q35b. MSPs only: Which of these big IT
trends have the biggest monetisation
opportunities for your organisation?

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35b

69. Q35c. SMBs only: Which of these big IT
trends have the biggest monetisation
opportunities for your organisation?

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35c

71. Q38a. Which of these big IT trends will
have the greatest impact on your
organisation over the next five years?

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38a

73. Q39. Have you assigned budget to
developing Internet of Things
solutions over the next 12 months?

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39

75. D2. Which sector is your
organisation in?

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D2

77. D3. How many employees work in
your organisation?

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D3