Business Aviation Forum is recognized globally as Russia’s major communication and networking platform organized for business aviation community from across Russia and beyond. The Forum gathers industry professionals to discuss latest market trends and challenges and to share expertise and best practices.

1. © AIRBUS all rights reserved. Confidential and proprietary document.
How billionaires buy things
Airbus Corporate Jets
David Velupillai
Airbus Corporate Jets J David V September 2014
September 2014
What they want from their corporate jets

2. © AIRBUS all rights reserved. Confidential and proprietary document.
ACJ Billionaires report
What billionaires want from their jets
Conclusions
Appendices
Contents
September 2014
Airbus Corporate Jets J David V
Page 2

3. © AIRBUS all rights reserved. Confidential and proprietary document.
September 2014
Airbus Corporate Jets J David V
Page 3
ACJ Billionaires
Study

4. © AIRBUS all rights reserved. Confidential and proprietary document. Airbus Corporate Jets J David V September 2014
Page 4
How the ACJ billionaires study was done
Study carried out by Ledbury Research
Research focussed on China, Middle East and Russia
Examination of publicly available information on 250 billionaires
In-depth interviews with 25 service-providers to billionaires*
*Aircraft charter companies, private bankers, high-end stores & hotels, auction houses etc
China
Middle East
Russia

5. © AIRBUS all rights reserved. Confidential and proprietary document. Airbus Corporate Jets J David V September 2014
Page 5
The number of billionaires is growing
0
200
400
600
800
1000
1200
USA China Middle East Russia
2007 2012 2017
Number of
billionaires
Source : Ledbury Research Wealth Model

6. © AIRBUS all rights reserved. Confidential and proprietary document.
Airbus Corporate Jets J David V September 2014
Page 6
Average billionaire age varies among regions
66
49
61
50
US
Russia
Middle East
China
Average age of billionaires (years) Age matters -
Younger
billionaires are
more likely to
spend wealth.
Older ones want to
pass it on, with
their values and
attitudes.

7. © AIRBUS all rights reserved. Confidential and proprietary document.
September 2014
Airbus Corporate Jets J David V
Page 7
Billionaires often want to travel with advisers & those looking after them …
Size matters
-
Ability to carry larger groups is important.

8. © AIRBUS all rights reserved. Confidential and proprietary document. Airbus Corporate Jets J David V September 2014
Page 8
Russian billionaires often fly to the Mediterranean …
… flights of just a few hours
Moscow
St Petersburg

9. © AIRBUS all rights reserved. Confidential and proprietary document.
September 2014
Airbus Corporate Jets J David V
Page 9
Billionaires expect personalised & exceptional service

10. © AIRBUS all rights reserved. Confidential and proprietary document.
September 2014
Airbus Corporate Jets J David V
Page 10
Regional differences exist in discretion, modernity & Internationalism

11. © AIRBUS all rights reserved. Confidential and proprietary document.
September 2014
Airbus Corporate Jets J David V
Page 11
What billionaires want from their bizjets

12. © AIRBUS all rights reserved. Confidential and proprietary document.
September 2014
Airbus Corporate Jets J David V
Page 12
Billionaires want their jet to do the mission and have a great cabin
Billionaire needs
-
Having comfort and being in control are key.
Source Business Jet Traveler, October/November 2011

13. © AIRBUS all rights reserved. Confidential and proprietary document.
September 2014
Airbus Corporate Jets J David V
Page 13
Billionaires want to give wings to their lifestyles

14. © AIRBUS all rights reserved. Confidential and proprietary document.
September 2014
Airbus Corporate Jets J David V
Page 14
Billionaires are an important part of the Airbus corporate jet market
Companies
Governments
Individuals
Companies
Governments
Individuals
170 ACJ sales*
* Total Airbus corporate jet orders to date

15. © AIRBUS all rights reserved. Confidential and proprietary document.
September 2014
Airbus Corporate Jets J David V
Page 15
Airbus corporate jets have the widest & tallest cabins
…Similar on the outside, bigger on the inside

16. © AIRBUS all rights reserved. Confidential and proprietary document.
September 2014
Airbus Corporate Jets J David V
Page 16
Our aspirations are always growing
Aspirations
-
Airbus corporate jets are a natural next step

17. © AIRBUS all rights reserved. Confidential and proprietary document.
September 2014
Airbus Corporate Jets J David V
Page 17
Airbus ACJ319 Elegance

18. © AIRBUS all rights reserved. Confidential and proprietary document.
Airbus Corporate Jets J David V
Page 18
ACJ319 Elegance’s modular cabin offers simplicity, speed and savings
ACJ319 Elegance
Modular cabin
ACJ319
Fully customisable cabin

19. © AIRBUS all rights reserved. Confidential and proprietary document.
May 2014
Airbus Corporate Jets J David V
Page 19
Airbus ACJ319 Elegance gives customers a carefree choice …
Bathroom
Crew rest
Galley
Bedroom
Bathroom
Office
Dining
Lounge

20. © AIRBUS all rights reserved. Confidential and proprietary document.
May 2014
Airbus Corporate Jets J David V
Page 20
Airbus ACJ319 Elegance enables lovely lounges
Space matters
-
Unmatched freedom of movement

21. © AIRBUS all rights reserved. Confidential and proprietary document.
May 2014
Airbus Corporate Jets J David V
Page 21
Airbus ACJ319 Elegance delivers dining and conference areas
Space matters
-
Airbus corporate jets have the widest & tallest cabin of any corporate jet

22. © AIRBUS all rights reserved. Confidential and proprietary document.
May 2014
Airbus Corporate Jets J David V
Page 22
Airbus ACJ319 Elegance offers office space
Space matters
-
Work, rest & play are easier in an ACJ

23. © AIRBUS all rights reserved. Confidential and proprietary document.
May 2014
Airbus Corporate Jets J David V
Page 23
Airbus ACJ319 Elegance has a beautiful bedroom
Space matters
-
Work, rest & play are easier in an ACJ

24. © AIRBUS all rights reserved. Confidential and proprietary document.
May 2014
Airbus Corporate Jets J David V
Page 24
Airbus ACJ319 Elegances features a new cabin concept
Space matters
-
More purity.
More light.
More freedom.

25. © AIRBUS all rights reserved. Confidential and proprietary document.
May 2014
Airbus Corporate Jets J David V
Page 25
Airbus ACJ319 Elegance fulfills many different needs and tastes

26. © AIRBUS all rights reserved. Confidential and proprietary document.
May 2014
Airbus Corporate Jets J David V
Page 26
ACJ319 Elegance delivers benefits to customers throughout an aircraft’s life
When they buy
When they upgrade
When they sell

27. © AIRBUS all rights reserved. Confidential and proprietary document.
September 2014
Airbus Corporate Jets J David V
Page 27
Airbus Corporate Jets today

28. © AIRBUS all rights reserved. Confidential and proprietary document.
September 2014
Airbus Corporate Jets J David V
Page 28
Airbus is exhibiting an ACJ319 operated by MJet at Jet Expo …
19 seats
… it is the first time that Airbus exhibits this aircraft

29. © AIRBUS all rights reserved. Confidential and proprietary document. Airbus Corporate Jets J David V September 2014
Page 29
Airbus corporate jets continue to demonstrate intercontinental range
Airbus ACJ318
Airbus ACJ320
Airbus ACJ319
Nonstop throughout Europe
Unmatched comfort & space
One stop to most of the world
Moscow
Comfort matters -
The farther you fly,
the more important
comfort becomes.

30. © AIRBUS all rights reserved. Confidential and proprietary document.
September 2014
Airbus Corporate Jets J David V
Page 30
Airbus corporate jets are flying on every continent, including Antarctica
Count on ACJ
-
Reliability. Delivered.
99.9 %

31. © AIRBUS all rights reserved. Confidential and proprietary document. Airbus Corporate Jets J David V May 2014
Page 31
More than 500 customers & operators benefit from Airbus support …
Worldwide training Designed-in accessibility Corporate jet services Worldwide spares centres

32. © AIRBUS all rights reserved. Confidential and proprietary document.
September 2014
Airbus Corporate Jets J David V
Page 32
Conclusions
Billionaire "wealth generation" & culture are key
Personalised & tailored experiences are expected
Corporate jet customers want to give wings to lifestyles
Airbus ACJ cabins are a natural solution to billionaire needs
Airbus is committed to satisfying customer needs

33. © AIRBUS all rights reserved. Confidential and proprietary document.
September 2014
Airbus Corporate Jets J David V
Page 33
Appendices

34. © AIRBUS all rights reserved. Confidential and proprietary document.
September 2014
Airbus Corporate Jets J David V
Page 34
Airbus corporate jets come from the world’s most modern aircraft family
Airbus ACJ380
Airbus ACJ350
Airbus ACJ340
Airbus ACJ330
Airbus Single-Aisle
Airbus Widebodies
Airbus VIP Widebodies
Airbus ACJ318
Airbus ACJ319
Airbus ACJ320
Airbus ACJ318, ACJ319, ACJ320 & ACJ321
Airbus ACJ321
Heritage
-
Airbus corporate jets deliver more. By design.

35. © AIRBUS all rights reserved. Confidential and proprietary document.
September 2014
Airbus Corporate Jets J David V
Airbus has the world’s most modern aircraft family
Years since introduction (aircraft in production today)
767
787
747
777
737
A350
A380
A330/A340
A320
1965
1970
1975
1980
1985
1990
1995
2000
2005
2010
Airbus
Boeing
Old
New
A350
More modern
-
More economical.
More comfortable.
More features.

36. © AIRBUS all rights reserved. Confidential and proprietary document. Airbus Corporate Jets J David V September 2014
Page 36
Airbus corporate jets have won more than 170 orders to date
170 Sales = 110 Airbus ACJ318, ACJ319 & ACJ320 + 60 Government & VIP Airbus widebodies
170
Pharmair Undisclosed
C Jet Ltd
Customers -
Widespread
customer and
operator base.

37. © AIRBUS all rights reserved. Confidential and proprietary document. Airbus Corporate Jets J David V September 2014
Page 37
More than 15 Airbus corporate jets are flying with VVIP charter operators
UK MiddleEast Europe & Mideast Germany China Switzerland Austria
Switzerland Portugal Switzerland Australia Austria UK UAE

38. © AIRBUS all rights reserved. Confidential and proprietary document. Airbus Corporate Jets J David V September 2014
Page 38
Airbus corporate jets’ modern designs bring many benefits
6 Training Centres
5 Spares Centres
Technical Advice
24 hr/day, 7 days/week
99.9 %
170 Field Service teams
Single point-of-contact - C4you
operational reliability
Low-utilization maintenance
More than 500 customers and operators
Reliability &
support -
Delivered around
the clock, around
the world.

39. © AIRBUS all rights reserved. Confidential and proprietary document.
September 2014
Airbus Corporate Jets J David V
Page 39
Airbus corporate jets’ modern designs bring many benefits
Common cockpit
+ Fly-by-wire +
Centralised
maintenance
Efficient
engines
Fuel-saving
Sharklets
Weight-saving
composites
Advanced
Fuel-saving
aerodynamics
Quiet & elegant
cabin
More modern
-
More efficient.
Less weight.
More commonality.

40. © AIRBUS all rights reserved. Confidential and proprietary document.
September 2014
Airbus Corporate Jets J David V
Page 40
Airbus corporate jets have many extra features
More features
-
Flying farther.
Flying higher.
Greater autonomy.
Extra fuel-tanks
for more range
Airstairs
for autonomy
VIP cabin
High-
thrust
engines
Higher cruise-height
of 41,000 ft
Executive cabin

41. © AIRBUS all rights reserved. Confidential and proprietary document. Airbus Corporate Jets J David V September 2014
Page 41
Customers have a choice of Airbus-approved cabin outfitters
Xiamen
Hamburg
Basle
Toulouse
San Antonio
Dallas
Indianapolis
Freedom to
choose -
A variety of
cultures and
locations.

42. © AIRBUS all rights reserved. Confidential and proprietary document.
May 2014
Airbus Corporate Jets J David V
Page 42
Airbus ACJ319 Elegance customers benefit from a modular approach
Cinema Lounge
Lounge
Conference
& Dining
Conference
& Dining
Office

43. © AIRBUS all rights reserved. Confidential and proprietary document.
© AIRBUS September 2014 (Airbus S.A.S., Airbus Operations S.A.S., Airbus Operations GmbH, Airbus Operations LDT, Airbus Opeartions SL, Airbus China LTD, Airbus (Tianjin) Final Assembly Company LTD, Airbus (Tianjin) Delivery Centre LTD). All rights reserved. Confidential and proprietary document. This document and all information contained herein is the sole property of AIRBUS. No intellectual property rights are granted by the delivery of this document or the disclosure of its content. This document shall not be reproduced or disclosed to a third party without the express written consent of AIRBUS S.A.S. This document and its content shall not be used for any purpose other than that for which it is supplied. The statements made herein do not constitute an offer. They are based on the mentioned assumptions and are expressed in good faith. Where the supporting grounds for these statements are not shown, AIRBUS S.A.S. will be pleased to explain the basis thereof. AIRBUS, its logo, A300, A310, A318, A319, A320, A321, A330, A340, A350, A380, A400M are registered trademarks.
September 2014
Airbus Corporate Jets J David V
Page 43