Bringing together over 200 thought leaders and practitioners dedicated to advancing all aspects of strategic thinking, planning and action, the Association for Strategic Planning (ASP) will hold its Annual Conference April 22–24 at the Atlanta Marriott Marquis in Atlanta, Georgia. “This year’s conference agenda will provide event attendees with a unique and diverse look at strategy from all angles of various industries,” said ASP President, Bill Bigler. “Our presenters bring a wealth of knowledge to this year’s conference, generated by their significant experiences, accomplishments and various roles as strategists."

1. To register, visit www.strategyplus.org.

2. Why Attend the 2013 Annual Conference?
 Make new connections with colleagues engaged
in strategic management and planning
 Share your best practices
 Strengthen your skills
 Connect with exhibitors who have the tools to
make your organizations successful
The ASP Annual Conference is the premier forum for all
involved in strategic planning and
strategy development.

3. CONFERENCE EVENTS
• 3 Keynote Speakers
• 5 Leaders in an Executive Panel
• 4 Deep Dive Workshops
• 16 Breakout Sessions
• Pre-Conference Workshop
• Dozens of Exhibitors
• Unlimited Opportunities to Network!

4. FEATURED SPEAKERS
Nicholas J. Webb
President, Lassen Innovation
Increasing the ROI on Your Strategic Initiatives.
Innovation: The Strategist’s Secret Weapon
William Eggers
Director, Deloitte Research
Getting Big Things Done in Government: Lessons from the Past 50 years
Peter DiGiammarino
CEO, IntelliVen and Chairman, Compusearch
Manage to Lead: Seven Truths to Simply Change the World

5. EXECUTIVE PANEL
Cal Kellogg
Chief Strategy Officer
Blue Cross and Blue Shield of Arkansas
Russ McGuire
Vice-President of Strategy
Sprint-Nextel
Paul Hamalian
Sr. Director, Strategic Planning
Habitat for Humanity
Toby Black
Global Sr. VP of Strategic Marketing
CHEP
Tino Mantella
President and CEO
Technology Association of Georgia (TAG)

6. SPECIAL SESSIONS*
Pre-Conference Workshop * Additional fee applies.
Michael Wilkinson, CEO, Leadership Strategies For more information,
The Secrets to Facilitating Strategy please contact us at
info@strategyplus.org or
1.877.816.2080.
Deep Dive I
Howard Rohm, President & CEO, The Balanced Scorecard Institute
Executing Strategy with the Balanced Scorecard
Deep Dive II
Frank Mruk, Associate Dean, New York Institute of Technology
The Architecture of Innovation: Frameworks for Strategically Structuring Innovation
Deep Dive III
Jim McComb, SVP, Executive Next Practices Institute
Developing and Deploying Next Practices for Your Organization: Seven Steps to Success
Deep Dive IV
Randy Rollinson, DePaul University and President, LBL Strategies
Strategic Management in the 21st Century – One Organization’s Three-Year Journey

7. AGENDA – Mon, April 22
8:30a – 12:00p Pre-Conference Workshop*: The Secrets to Facilitating Strategy,
Michael Wilkinson, CEO, Leadership Strategies
1:00p – 2:30p Welcome & Opening Keynote: Nicholas J. Webb, President, Lassen Innovation
2:30p – 3:00p Networking Break
3:00p – 4:15p Breakout Sessions Series I -- Four concurrent sessions
1. Strategic Innovation – Applied Blue Ocean Strategy: What Strategy Practitioners
Need to Know to Lead Their Organizations Over the Next 20 Years
2. Organizational Performance/Alignment – What is Alignment?
3. Tools/Tips/Techniques –All About Value
4. Tools/Tips/Techniques – Turning Strategic Intent into Smart Initiatives
4:30p – 5:45p Breakout Sessions Series II -- Four concurrent sessions
1. Strategic Innovation – Business Model Innovation: The New Frontier of Strategic
Planning
2. Organizational Performance/Alignment – Fast Cycle Performance – Four Simple
Steps to Building an Accelerated Strategy Cycle
3. Tools/Tips/Techniques – Leveraging Geospatial Analysis Throughout the
Strategic Planning Lifecycle
4. Shared Value – Using EVA to Align Planning with Value
6:00p – 7:00p Networking Reception with Exhibitors
7:15p – 9:00p Certification Dinner for Certified Professionals

8. AGENDA – Tues, April 23
7:00a – 8:15a Networking Breakfast
8:30a – 10:00a ASP Annual Meeting and Awards (Open to all conference attendees)
10:00a – 10:30a Networking Break with Exhibitors
10:30a – 11:45a Breakout Sessions Series III -- Four concurrent sessions
1. Strategic Innovation – The Business Model as a Tool for Strategic Innovation and Execution
2. Organizational Performance/Alignment – Aligning Business Strategy, Human Capital & the Workplace
3. Tools/Tips/Techniques – Strategic Blueprints – Visualizing Your Corporate Strategy
4. Tools/Tips/Techniques – The Essential Role of Scenario Planning in Strategic Planning Today
12:00p – 1:30p Networking Luncheon: Presentation on Non-Profit Research
Presentation of Video Awards
1:45p – 3:00p Breakout Sessions Series IV -- Four concurrent sessions
1. Strategic Innovation – Corporate Foresight: Utilizing Strategic Intelligence Insights for Business Model
Impact
2. Organizational Performance/Alignment – All In: How the Best Managers Create a Culture of Belief and
Drive Big Results
3. Tools/Tips/Techniques – How Strategy Management Systems Improve Alignment and Execution
4. Tools/Tips/Techniques – What Corporate America Can Learn from the US Army’s Advancements in Strategy
and Planning Since 9/11.
3:15 p – 4:40p Keynote Speaker: William Eggers, Director, Deloitte Research
5:00p – 6:45p Networking Reception and Exhibits
Deep Dive Session I*: Howard Rohm, President & CEO, The Balanced Scorecard Institute, “Executing Strategy with the
Balanced Scorecard”
Deep Dive Session II*: Frank Mruk, Associate Dean, New York Institute of Technology,
“The Architecture of Innovation: Frameworks for Strategically Structuring Innovation”
7:00p Ambassador Dinners

9. AGENDA – Wed, April 24
6:45a – 7:45a Networking Breakfast
Presentation of Richard Goodman Awards
8:00a – 9:15a Executive Keynote Panel:
• Cal Kellogg, CSO Blue Cross and Blue Shield of Arkansas;
• Russ McGuire, VP Strategy, Sprint-Nextel;
• Paul Hamalian, Sr. Director, Strategic Planning, Habitat for Humanity;
• Toby Black, Global Sr. VP of Strategic Marketing, CHEP;
• Tino Mantella, President and CEO, Technology Association of Georgia (TAG)
9:30a – 11:00a Closing Keynote Speaker: Peter DiGiammarino, CEO, Chairman, intelliVEN,
Compusearch
11:15a – 1:00p Deep Dive Session III*: Randy Rollinson, DePaul University and President, LBL
Strategies,
“Strategic Management in the 21st Century – One Organization’s Three-Year Journey”
Deep Dive Session IV*: Jim McComb, SVP, Executive Next Practices Institute,
“Developing and Deploying Next Practices for Your Organization: Seven Steps to
Success”
3:00p – 6:00p ASP Certification Testing
*Additional fee applies. For more information, please contact us at info@strategyplus.org or 1.877.816.2080.

10. FEATURED SPONSORS

11. Registration & Fees
Advanced ** Regular*** On-Site
Member $795 $895 $995
Non-member $895 $995 $1,095
Student $295 $395 $495
Affiliate $820 $970 $1,070
Multiple Two or more registrations from the Member - $495
same organization, please call ASP Non-members - $595
Headquarters at 877-816-2080. Non-member with 1yr membership - $695
1-Day Rate Members - $295
Non-Members - $335
** Advanced Registration ends Friday, March 29 at midnight
***Regular Registration ends Friday, April 19 at midnight
Additional fee for workshops:
• Pre-Conference Workshop: $135 (ASP member), $225 (non-member)
• Deep Dive Workshops: $90 (ASP member), $190 (non-member)
For more information, please contact us at info@strategyplus.org
or 1.877.816.2080.