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No more product centric, think APIdays Paris 2019 - Innovation @ scale, APIs as Digital Factories' New Machines? by Cyril Vart, Fabernovel

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No more product centric, think customer centric
Looking at the new economy with different “glasses”.
Traditional Economy
Industrial economy, centered on products
Revenue = Unit price x number of products
New Economy
Usage economy, centered on customers
Revenue = Revenue per customer x number of customers
Vs
From markets...
Marketing mix (4P)
Competition on one offer
Market share
From a chain...
Added value
Value chain
Assets owner
Number of suppliers
From core business...
5-year plan
Growth & margin
Business portfolio
…to customers’ needs
User experience (4C)
Competition on one particular need
Usage share / Share of wallet
...to an ecosystem of partners
Circular value
Closed loop of value
Network orchestrator
Length of network & diversity of connections
...to mission statement
30-year vision, 6-month action plan
Customer Lifetime Value
Experience platform

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No more product centric, think customer centric Looking at the new economy with different “glasses”. Traditional Economy Industrial economy, centered on products Revenue = Unit price x number of products New Economy Usage economy, centered on customers Revenue = Revenue per customer x number of customers Vs From markets... Marketing mix (4P) Competition on one offer Market share From a chain... Added value Value chain Assets owner Number of suppliers From core business... 5-year plan Growth & margin Business portfolio …to customers’ needs User experience (4C) Competition on one particular need Usage share / Share of wallet ...to an ecosystem of partners Circular value Closed loop of value Network orchestrator Length of network & diversity of connections ...to mission statement 30-year vision, 6-month action plan Customer Lifetime Value Experience platform

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