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Becoming a software company works... APIdays Paris 2019 - Innovation @ scale, APIs as Digital Factories' New Machines? by Cyril Vart, Fabernovel

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Becoming a software company works...
Nike, from shoe ware to software
In 2006, to expand their shoe
ecosystem and become part of their
customer’s journey, Nike entered the
digital gadget realm by introducing a
small sole-insertable chip.
In 2012, Nike created the Fuelband
that users wore on their wrists and
worked in parallel with Apple’s iPhone.
Today, having built an in-house
digital team, Nike has launched a
myriad of Nike+ mobile application
platforms that collects users’ real-
time data while integrating
themselves into users’ fitness lives.
Nike recognized that Apple hardware
was more sophisticated and the
adoption rates of mobile phones were
higher than fitness wearables, so 2014
was the end of the Fuelband. Leaving
the hardware to Apple and developing
its own software, Nike’s mobile app
platform, Nike+, came out as the
winner.
… but you won’t get a differentiated competitive
advantage by installing an ERP better.

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Becoming a software company works... Nike, from shoe ware to software In 2006, to expand their shoe ecosystem and become part of their customer’s journey, Nike entered the digital gadget realm by introducing a small sole-insertable chip. In 2012, Nike created the Fuelband that users wore on their wrists and worked in parallel with Apple’s iPhone. Today, having built an in-house digital team, Nike has launched a myriad of Nike+ mobile application platforms that collects users’ real- time data while integrating themselves into users’ fitness lives. Nike recognized that Apple hardware was more sophisticated and the adoption rates of mobile phones were higher than fitness wearables, so 2014 was the end of the Fuelband. Leaving the hardware to Apple and developing its own software, Nike’s mobile app platform, Nike+, came out as the winner. … but you won’t get a differentiated competitive advantage by installing an ERP better.

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