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Digitally Native A cosmetics tech APIdays Paris 2019 - Innovation @ scale, APIs as Digital Factories' New Machines? by Cyril Vart, Fabernovel

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Digitally Native
A cosmetics tech company
Tech staff
40% of Glossier staff are tech profiles
Own tech solutions
Warby Parker’s proprietary algorithm to perfectly place
virtual frames on the user’s face
Data at the core of operations
Casper tracks user data at each touch-point and
constantly runs A/B testing to test new ideas and
solutions
Glossier competitive advantage :
• Shade Selector & Try it on : Tool that detect skin tone and
suggest products from a photo
• Point of Sale System (POS) : Online and offline data
synchronization

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Digitally Native A cosmetics tech company Tech staff 40% of Glossier staff are tech profiles Own tech solutions Warby Parker’s proprietary algorithm to perfectly place virtual frames on the user’s face Data at the core of operations Casper tracks user data at each touch-point and constantly runs A/B testing to test new ideas and solutions Glossier competitive advantage : • Shade Selector & Try it on : Tool that detect skin tone and suggest products from a photo • Point of Sale System (POS) : Online and offline data synchronization

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