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“Brand” is at the core APIdays Paris 2019 - Innovation @ scale, APIs as Digital Factories' New Machines? by Cyril Vart, Fabernovel

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“Brand”
is at the
core of their
business.
Through
storytelling,
community and
user-centricity
2.4M
followers on
Instagram
__
Channel slack with
top 100 customers
for co-construction
__
“70% of online
sales & traffic come
from peer-to
-peer referrals”
Emilie Weiss,
CEO & founder
Source: Recode Decode (Jan 2019), interview of Glossier CEO Emily Weiss

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“Brand” is at the core of their business. Through storytelling, community and user-centricity 2.4M followers on Instagram __ Channel slack with top 100 customers for co-construction __ “70% of online sales & traffic come from peer-to -peer referrals” Emilie Weiss, CEO & founder Source: Recode Decode (Jan 2019), interview of Glossier CEO Emily Weiss

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