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USE CASE Sephora helps sales APIdays Paris 2019 - Innovation @ scale, APIs as Digital Factories' New Machines? by Cyril Vart, Fabernovel

USE CASE
Sephora helps sales assistants make personalized
recommendations to clients based on purchase
history and preferences.
Sales assistants can access the global omnichannel
CRM anytime anywhere on their tablets. They can
consult the products already purchased by the
consumer (in store and on the internet).
An automatic recommandation service then
advises them on the proposal to make to the client.
The sales assistant is also responsible for helping the
consumer in their discovery of technical devices in
the store such as connected terminals where the
consumer can buy all products from the brand
catalog and have them delivered.
Sephora boosting CRM to offer
an omnichannel experience

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