AECOM, a global leader in stadium and venue design, and the Ohio University Center for Sports Administration, ranked the world’s top sports master’s degree program by Sports Business International, recently conducted "The Trends in Collegiate Athletics" survey. The survey, which was completed in July and August 2014, gauged the sentiment of 136 NCAA Athletic Directors (ADs) from all three major NCAA divisions, including over 60 percent from Division I conferences, on topics related to venues, facilities, and student-athlete and fan experience.

1. Connectivity
for fans is a top priority, followed by
FOOD and BEVERAGE and PREMIUM SEATING.
FOR DRAWING FANS OR FIRST-TIME VISITORS.
96% OF ADs BELIEVE THAT
This compares to only 59% who viewed PAID ADVERTISING as effective.
SOCIAL MEDIA IS AN EFFECTIVE
marketing tool
Academic, housing and dining facilities are important considerations, but
PRACTICE & TRAINING FACILITIES
are a primary force that attracts recruits.
10 20 3000 %%
$0-less than $5 million
$5 million-less than $10 million
$10 million-less than $25 million
Don’t know
$25 million-less than $50 million
MORE THAN $50 MILLION
Of these, 1 in 5 are
looking to invest more than
$50 million
in the next five years.
Over 84% of ADs
will invest significantly in
FACILITY IMPROVEMENTS.
BUILDING A BETTER
GAME DAY
@SportsAECOM @OhioUSportsAd
#ADsurvey
% %
COLLEGE ATHLETIC DIRECTORS WEIGH IN
The Trends in Collegiate Athletics survey, conducted by AECOM, and the Ohio University Center for Sports Administration
gauged the sentiment of 136 Athletic Directors (ADs) from all three major NCAA divisions, including over 60 percent
from Division I conferences, on topics related to venues, facilities, and student-athlete and fan experience.
$
Providing