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THE TOP TEN REASONS 
YOUR MARKETING NEEDS IT
WAIT…SLIDE-WHAT 
Slideshare is simply 
Fonts must 
for
Create the best possible tools 
and experience for exchanging 
knowledge and information.” 
“ 
THE MISSION 
Founded in 2007, Slideshare is now home 
to more than 10 million presentation 
uploads. According to a report by 
CMO.com earlier this year, the site draws 
more than 50 million visitors and a 
whopping three billions views per month.
THE SLEEPING GIANT 
Described by many as marketing’s 
Sleeping Giant. Here’s are ten reasons 
you should be making slideshare a 
mainstay in your marketing:
10. EFFECTIVENESS 
Fish where the fish are. There 
are twice the amount of C-S 
u i t e e x e c u t i v e s u s i n g 
Sl idesha r e tha n Twi t ter. 
Slideshare also drives five 
times the amount of traffic 
from business owners than 
Tw i t t e r , L i n k e d I n a n d 
Facebook. It’s one of the rare 
tools that works just as good, if 
not better for B2B marketers.
9. CALL TO ACTION 
Slideshare is an effective tool for driving traffic and leads 
to your business. The platform allows for you to create 
calls to action and even create lead generation forms 
that can connect with marketing automation software.
8. THOUGHT LEADERSHIP 
Content marketing is the current buzz. Slideshare 
is the peanut butter to content marketing’s jelly.
7. IT’S VISUAL 
Our brain processes images 60 times faster than 
text. Think of leveraging the likes of Instagram or 
Pinterest, but now having the ability to tell an entire 
story. That’s the power of Slideshare.
6. ABILITY TO EDIT 
Unlike YouTube, you can continuously edit or update a 
presentation on Slideshare without losing your views.
5. ABILITY TO SHARE 
Slideshare makes it easy to embed your presentation 
on any site using its embed code. After the third slide 
on slideshare, you can also embed links on each slide.
4. DETAILED ANALYTICS 
Slideshare gives you smart analytics. According to 
Peg Fitzpatrick at Canva, it allows you to: 
• Know where your views come from 
• View traffic sources, geographic details and more 
• Measure engagement for each upload 
• Know what's being downloaded, liked and shared 
!
3. OWNED BY LINKEDIN 
Purchased by LinkedIn, it’s stable 
and its only going to improve.
2. ABILITY TO ADD VIDEO 
Text, images and… audio / video. Slideshare allows 
you to embed video and audio into a presentation.
1. PREMIUM IS NOW FREE 
FREE is a good four-letter word. In late August, 
Slideshare announced they would be making the 
PRO version free from now on. What do you get with 
the pro features? Detailed analytics, lead generation 
forms, ability to embed video and private uploads.
LAGNIAPPE - SHORTER IS BETTER 
Optimum length is 19 
slides with an average 
of 24 words per slide. 
A little something extra thrown in for good measure. 
Here’s a great tip from Vicki DeBlasi, “Keep your 
copy hard hitting and your story to the point.” 
!
ABOUT 
THE 
AUTHOR 
STAN PHELPS 
I BELIEVE THE LONGEST AND THE HARDEST 
N I N E I N C H E S I N M A R K E T I N G I S T H E 
DISTANCE BETWEEN THE BRAIN AND THE 
HEART OF YOUR CUSTOMER. I AM LOOKING 
TO SHIFT A BUSINESS PARADIGM: FOCUSING 
ON THE CUSTOMER AND THEIR EXPERIENCE, 
INSTEAD OF THE CONSTANTLY CHASING THE 
EYES AND EARS OF THE PROSPECT. 
! 
I AL S O BEL IEVE YOU CAN’ T HAVE HAPPY 
E N T H U S E D C U S T O M E R S W I T H O U T H A P P Y 
E N G A G E D E M P L O Y E E S . C U LT U R E I S A N 
ONGOING COMMITMENT, NOT A CAMPAIGN. 
! 
MY TRILOGY OF BOOKS ABOUT CUSTOMER 
EXPERIENCE AND EMPLOYEE ENGAGEMENT 
A R E C A L L E D P U R P L E G O L D F I S H , G R E E N 
GOLDF I SH AND GOLDEN GOLDF I SH. !!!! 
LOYALTY RETENTION ENGAGEMENT CULTURE 
KEYNOTES WORKSHOPS CONSULT I N G 
L I T T L E THINGS CAN MAKE 
THE BIGGEST DIFFERENCE
www.9inchmarketing.com 
stan@9inchmarketing.com 
+1.919.360.4702

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The Top 10 Reasons Your Marketing Needs Slideshare

  • 1. THE TOP TEN REASONS YOUR MARKETING NEEDS IT
  • 2. WAIT…SLIDE-WHAT Slideshare is simply Fonts must for
  • 3. Create the best possible tools and experience for exchanging knowledge and information.” “ THE MISSION Founded in 2007, Slideshare is now home to more than 10 million presentation uploads. According to a report by CMO.com earlier this year, the site draws more than 50 million visitors and a whopping three billions views per month.
  • 4. THE SLEEPING GIANT Described by many as marketing’s Sleeping Giant. Here’s are ten reasons you should be making slideshare a mainstay in your marketing:
  • 5. 10. EFFECTIVENESS Fish where the fish are. There are twice the amount of C-S u i t e e x e c u t i v e s u s i n g Sl idesha r e tha n Twi t ter. Slideshare also drives five times the amount of traffic from business owners than Tw i t t e r , L i n k e d I n a n d Facebook. It’s one of the rare tools that works just as good, if not better for B2B marketers.
  • 6. 9. CALL TO ACTION Slideshare is an effective tool for driving traffic and leads to your business. The platform allows for you to create calls to action and even create lead generation forms that can connect with marketing automation software.
  • 7. 8. THOUGHT LEADERSHIP Content marketing is the current buzz. Slideshare is the peanut butter to content marketing’s jelly.
  • 8. 7. IT’S VISUAL Our brain processes images 60 times faster than text. Think of leveraging the likes of Instagram or Pinterest, but now having the ability to tell an entire story. That’s the power of Slideshare.
  • 9. 6. ABILITY TO EDIT Unlike YouTube, you can continuously edit or update a presentation on Slideshare without losing your views.
  • 10. 5. ABILITY TO SHARE Slideshare makes it easy to embed your presentation on any site using its embed code. After the third slide on slideshare, you can also embed links on each slide.
  • 11. 4. DETAILED ANALYTICS Slideshare gives you smart analytics. According to Peg Fitzpatrick at Canva, it allows you to: • Know where your views come from • View traffic sources, geographic details and more • Measure engagement for each upload • Know what's being downloaded, liked and shared !
  • 12. 3. OWNED BY LINKEDIN Purchased by LinkedIn, it’s stable and its only going to improve.
  • 13. 2. ABILITY TO ADD VIDEO Text, images and… audio / video. Slideshare allows you to embed video and audio into a presentation.
  • 14. 1. PREMIUM IS NOW FREE FREE is a good four-letter word. In late August, Slideshare announced they would be making the PRO version free from now on. What do you get with the pro features? Detailed analytics, lead generation forms, ability to embed video and private uploads.
  • 15. LAGNIAPPE - SHORTER IS BETTER Optimum length is 19 slides with an average of 24 words per slide. A little something extra thrown in for good measure. Here’s a great tip from Vicki DeBlasi, “Keep your copy hard hitting and your story to the point.” !
  • 16. ABOUT THE AUTHOR STAN PHELPS I BELIEVE THE LONGEST AND THE HARDEST N I N E I N C H E S I N M A R K E T I N G I S T H E DISTANCE BETWEEN THE BRAIN AND THE HEART OF YOUR CUSTOMER. I AM LOOKING TO SHIFT A BUSINESS PARADIGM: FOCUSING ON THE CUSTOMER AND THEIR EXPERIENCE, INSTEAD OF THE CONSTANTLY CHASING THE EYES AND EARS OF THE PROSPECT. ! I AL S O BEL IEVE YOU CAN’ T HAVE HAPPY E N T H U S E D C U S T O M E R S W I T H O U T H A P P Y E N G A G E D E M P L O Y E E S . C U LT U R E I S A N ONGOING COMMITMENT, NOT A CAMPAIGN. ! MY TRILOGY OF BOOKS ABOUT CUSTOMER EXPERIENCE AND EMPLOYEE ENGAGEMENT A R E C A L L E D P U R P L E G O L D F I S H , G R E E N GOLDF I SH AND GOLDEN GOLDF I SH. !!!! LOYALTY RETENTION ENGAGEMENT CULTURE KEYNOTES WORKSHOPS CONSULT I N G L I T T L E THINGS CAN MAKE THE BIGGEST DIFFERENCE