SlideShare ist ein Scribd-Unternehmen logo
1 von 41
Downloaden Sie, um offline zu lesen
7Summits:	
  
Re-­‐Thinking	
  College	
  Admissions	
  by	
  Embracing	
  
Social	
  Business	
  
7.30.13
	
  
Get	
  Social! 	
  	
   	
  Hashtag:	
  #eduwebconf13	
  –	
  MenJon	
  @7summitsagency	
  @eduwebconf	
  	
  
IntroducJons	
  
President	
  and	
  Co-­‐Founder	
  –	
  7Summits	
  
	
  
	
   	
  Email:	
  	
  
	
  rj@7summitsagency.com	
  
	
   	
  LinkedIn:	
  
	
  linkd.in/15dPN5k	
  	
  
	
   	
  Web:	
  
	
  7summitsagency.com	
  
Vice	
  President	
  Digital	
  Strategy	
  
	
  
	
  Email:	
  
	
  james@7summitsagency.com	
  
	
  LinkedIn:	
  
	
  	
  linkd.in/18xJrz2	
  
	
  Web:	
  
	
  7summitsagency.com	
  
2009	
  
60+	
  
FOUNDED	
  
TEAM	
  
MISSION	
  
CreaJng	
  online	
  
communiJes	
  that	
  
transform	
  business	
  and	
  
enhance	
  people’s	
  lives	
  
Strategy	
  
Experience	
  
Technology	
  
+	
  
+	
  
+	
  
STRATEGIC	
  PARTNERS	
  
Social	
  Business	
  Agency	
  
Who	
  is	
  7Summits?	
  
agenda	
  
• Before	
  Bridge	
  (Context)	
  
• The	
  Media	
  Shic	
  
• Building	
  Bridge	
  
• Business	
  Value	
  Delivered	
  
• What’s	
  Next	
  
• Gegng	
  Started	
  
•  Social	
  Business	
  and	
  Higher	
  
EducaJon	
  –	
  Trends	
  and	
  
PerspecJves	
  
•  Case	
  Study	
  –	
  Building	
  A	
  
“Bridge”	
  
•  What’s	
  Next	
  
•  Gegng	
  Started	
  
Social	
  Business	
  and	
  
Higher	
  EducaJon	
  
Get	
  Social! 	
  	
   	
  Hashtag:	
  #eduwebconf13	
  –	
  MenJon	
  @7summitsagency	
  @eduwebconf	
  	
  
Social	
  Technologies	
  
the	
  biggest	
  from	
  	
  	
  	
  	
  	
  to	
  shi-	
  in	
  a	
  genera0on	
  	
  
From	
  
InformaJon	
  Hoarding	
  
Web	
  Sites/Portal	
  
Management	
  
Email	
  
CRM	
  
Baby	
  Boomers	
  
UI	
  
Noise	
  
To	
  
InformaJon	
  Sharing	
  
Integrated	
  Social	
  Sites	
  
Engagement	
  
CollaboraJon	
  
Community	
  
Millennial’s	
  
UX	
  
Insights	
  
	
  
Get	
  Social! 	
  	
   	
  Hashtag:	
  #eduwebconf13	
  –	
  MenJon	
  @7summitsagency	
  @eduwebconf	
  	
  
Key	
  Trends	
  and	
  Concepts	
  
•  Social	
  media	
  is	
  the	
  default	
  state	
  and	
  media	
  for	
  Millennials1	
  
•  They	
  rely	
  on	
  user	
  generated	
  content	
  for	
  major	
  life	
  and	
  financial	
  
decisions1	
  
•  Millennials	
  share	
  good	
  and	
  bad	
  informaJon	
  freely	
  (living	
  life	
  out	
  loud)	
  1	
  
•  They	
  place	
  a	
  high	
  value	
  on	
  reputaJon	
  derived	
  from	
  social	
  media	
  1	
  
•  Millennial's	
  absorb	
  and	
  manage	
  informaJon	
  differently	
  than	
  other	
  
generaJons1	
  
•  UniversiJes	
  that	
  create	
  their	
  own	
  open	
  communiJes	
  have	
  a	
  much	
  
greater	
  degree	
  of	
  credibility	
  with	
  Millennials	
  2	
  
•  Social	
  business	
  enablement	
  in	
  higher	
  educaJon	
  demonstrates	
  an	
  
immediate,	
  measurable	
  impact	
  on	
  engagement	
  and	
  reputaJon	
  2	
  
Sources:	
  1Bazaarvoice.	
  2 Onlinecolleges.net	
  
Get	
  Social! 	
  	
   	
  Hashtag:	
  #eduwebconf13	
  –	
  MenJon	
  @7summitsagency	
  @eduwebconf	
  	
  
•  ConnecAons:	
  Driven	
  by	
  Interests	
  
•  Content:	
  	
  Managed/Engineered	
  UX:	
  Blogs,	
  
arJcles,	
  industry	
  updates,	
  infographics	
  etc.	
  
•  Profiles:	
  CombinaJon	
  of	
  sourced	
  and	
  user	
  
disclosed	
  informaJon	
  
•  Data:	
  Ability	
  to	
  own/analyze	
  member	
  acJvity	
  
	
  
•  ConnecAons:	
  Driven	
  by	
  RelaJonships	
  
•  Content:	
  All	
  User	
  generated	
  
	
  
•  Profiles:	
  all	
  user	
  disclosed	
  informaJon	
  
	
  
•  Data:	
  Limited/no	
  access	
  to	
  member	
  data	
  
Social	
  Networks	
  vs.	
  Online	
  Community	
  
Social	
  Network	
   	
  Online	
  Community	
  
The	
  primary	
  purpose	
  of	
  Social	
  Networks	
  and	
  Online	
  CommuniJes	
  is	
  different	
  
Business	
  
Outcomes	
  
P	
  
Primary	
  Purpose	
  RelaAonships	
  
Get	
  Social! 	
  	
   	
  Hashtag:	
  #eduwebconf13	
  –	
  MenJon	
  @7summitsagency	
  @eduwebconf	
  	
  
People	
  Behave	
  Socially	
  
Online	
  Academic	
  	
  
Community	
  
Facebook	
   LinkedIn	
  
Personally	
  
Social	
  
Professionally	
  
Social	
  
Academically	
  
Social	
  
Student	
  lifecycle	
  conJnuum	
  
Prospective Student Qualified Prospect Accepted Student Enrolled Student Graduate Alumni
Get	
  Social! 	
  	
   	
  Hashtag:	
  #eduwebconf13	
  –	
  MenJon	
  @7summitsagency	
  @eduwebconf	
  	
  
Consider	
  School	
  
Research	
  School	
  OpJons	
  
Inquiry	
  
	
  
ApplicaJon	
  
Acceptance	
  
1st	
  deposit	
  
2nd	
  Deposit	
  
Enrolled/	
  Matriculated	
  
AcJve	
  Student	
  
Seek	
  &	
  Find	
  Employment	
  
Graduate	
  /	
  Begin	
  Career	
  
Alumni	
  
Awareness	
  /	
  
ReputaJon	
  (“unidenJfied	
  prospects”)	
  
Relevancy	
  (“named	
  prospects”)	
  
Engage	
  /	
  Retain	
  
Thinking	
  about	
  being	
  a	
  
student	
  
Which	
  school	
  should	
  I	
  
go	
  to?	
  
I	
  should	
  consider	
  this	
  
school?	
  
Where	
  do	
  I	
  stand?	
  
Is	
  it	
  right	
  for	
  me?	
  
I	
  can	
  go	
  –	
  but	
  is	
  it	
  
my	
  best	
  opJon?	
  
I’m	
  considering	
  	
  
I’m	
  intending	
  to	
  go	
  
I’m	
  there	
  
I’m	
  staying	
  
I’m	
  Preparing	
  for	
  my	
  
Career	
  
I’m	
  StarJng	
  my	
  
Career	
  
I’m	
  Sharing	
  My	
  
Success	
  Story	
  
Student	
  Lifecycle	
  
Focus	
  Areas:	
  Drive	
  Impact	
  Across	
  Student	
  Life	
  Cycle	
  
Ongoing	
  
RelaJonship	
  
Get	
  Social! 	
  	
   	
  Hashtag:	
  #eduwebconf13	
  –	
  MenJon	
  @7summitsagency	
  @eduwebconf	
  	
  
Driving	
  Value	
  throughout	
  Student	
  Lifecycle	
  
Student lifecycle continuum
Prospective Student Qualified Prospect Accepted Student Enrolled Student Graduate Alumni
Business	
  Value:	
  
Admissions	
  
•  Increase	
  qualified	
  students	
  
and	
  conversions	
  rates	
  
•  Reduce	
  tradiJonal	
  media	
  
spend:	
  enhance	
  referrals	
  /	
  
word	
  of	
  mouth	
  markeJng	
  
•  Streamlined	
  enrollment	
  /	
  
admission	
  processes	
  
•  Enhanced	
  reputaJon	
  /	
  
percepJon	
  
Business	
  Value:	
  	
  
AcAve	
  Students	
  and	
  Faculty	
  
•  Streamline	
  student	
  onboarding	
  
experience	
  
•  Reduce	
  service	
  costs	
  (student	
  
self-­‐serve)	
  
•  Facilitate	
  student	
  /	
  faculty	
  
collaboraJon	
  
•  Improve	
  student	
  retenJon	
  and	
  
saJsfacJon	
  
•  Enable	
  virtual	
  study	
  groups	
  /	
  
peer	
  support	
  
•  Crowdsource	
  research	
  and	
  
innovaJon	
  
	
  
Business	
  Value:	
  
Alumni	
  
•  Increase	
  Alumni	
  
engagement	
  -­‐	
  donaJons	
  
and	
  parJcipaJon	
  
•  Increase	
  referrals	
  
•  Facilitate	
  student	
  
mentoring	
  
•  Capture	
  success	
  stories	
  –	
  
markeJng	
  for	
  
prospecJve	
  students	
  
•  Support	
  professional	
  
networking	
  	
  
Case	
  Study	
  –	
  
Building	
  a	
  Bridge	
  
Milwaukee School of Engineering
Getting
Started
Assess the current
environment
Identifying Gaps and
Priorities
Defining Objectives
Get	
  Social! 	
  	
   	
  Hashtag:	
  #eduwebconf13	
  –	
  MenJon	
  @7summitsagency	
  @eduwebconf	
  	
  
ProliferaJon	
  of	
  Digital	
  DesJnaJons	
  
	
  
MSOE.edu
Visit MSOE
Admissions
Blogs
Micro Sites
Facebook
Twitter
Student
Portals
Virtual Tour
Research
LinkedIn
Athletics
Groups
Get	
  Social! 	
  	
   	
  Hashtag:	
  #eduwebconf13	
  –	
  MenJon	
  @7summitsagency	
  @eduwebconf	
  	
  
Number	
  and	
  Complexity	
  of	
  Systems	
  
 
	
  
High	
  School	
  Students	
  
	
  
•  I'm	
  Confused!	
  
•  What	
  do	
  you	
  expect	
  me	
  to	
  do?	
  
•  Stop	
  calling	
  me!!!	
  
•  When	
  do	
  I	
  need	
  to	
  pay?	
  
•  Can	
  I	
  talk	
  to	
  someone	
  like	
  me?	
  
•  What's	
  life	
  like	
  in	
  Milwaukee?	
  
	
  
•  What	
  project	
  work	
  can	
  I	
  do?	
  	
  
	
  
	
  
Admission	
  Counselors	
  
	
  
	
  
•  I	
  thought	
  you	
  liked	
  our	
  college.	
  
•  You	
  need	
  to	
  fill	
  out	
  your	
  applicaJon.	
  
•  You	
  are	
  never	
  around	
  when	
  I	
  call.	
  
•  Didn't	
  you	
  read	
  my	
  leter?	
  
•  You	
  should	
  visit	
  campus.	
  
•  The	
  city	
  is	
  great!	
  You	
  should	
  visit	
  
campus.	
  
•  Tons.	
  	
  Come	
  and	
  visit	
  campus!!!!	
  
Student	
  Needs	
  Misunderstood	
  
?	
  
Get	
  Social! 	
  	
   	
  Hashtag:	
  #eduwebconf13	
  –	
  MenJon	
  @7summitsagency	
  @eduwebconf	
  	
  
Parents	
  Needs	
  Misunderstood	
  
	
  	
  
	
  
Parents	
  
	
  
	
  
	
  
	
  
	
  
•  Will	
  my	
  child	
  fit	
  in?	
  
•  How	
  much	
  does	
  this	
  cost?	
  
•  Is	
  Milwaukee	
  safe?	
  
•  My	
  bird	
  is	
  leaving	
  the	
  nest...	
  
•  What	
  is	
  the	
  placement	
  rate	
  and	
  
starJng	
  salary	
  of	
  an	
  MSOE	
  grad?	
  
	
  
	
  
Admission	
  Counselors	
  
	
  
	
  
	
  
	
  
	
  
•  Best	
  way	
  to	
  find	
  out	
  is	
  to	
  visit.	
  
•  Here	
  is	
  the	
  weblink.	
  
•  Yes,	
  why	
  don't	
  you	
  visit?	
  
•  May	
  I	
  speak	
  with	
  him/her?	
  
•  We	
  have	
  great	
  starJng	
  salary	
  and	
  
placement	
  rate	
  data	
  for	
  our	
  grads.	
  
?
Get	
  Social! 	
  	
   	
  Hashtag:	
  #eduwebconf13	
  –	
  MenJon	
  @7summitsagency	
  @eduwebconf	
  	
  
CommunicaJons	
  Misaligned	
  
High	
  School	
  Students	
  
E-­‐mail	
  Print	
   Phone	
   Social	
  Media	
   Mobile	
  
CommunicaAon	
  Channels	
  
MSOE	
  Admissions	
  
Get	
  Social! 	
  	
   	
  Hashtag:	
  #eduwebconf13	
  –	
  MenJon	
  @7summitsagency	
  @eduwebconf	
  	
  
3rd	
  Level	
  
2nd	
  Level	
  
1st	
  Level	
  
MSOE.edu	
  
Home	
  
4th	
  
Admissions	
  
Admissions	
  was	
  too	
  many	
  levels	
  removed	
  
	
  
Get	
  Social! 	
  	
   	
  Hashtag:	
  #eduwebconf13	
  –	
  MenJon	
  @7summitsagency	
  @eduwebconf	
  	
  
Admissions	
  Opportunity	
  
Admissions	
  
Website	
  
Admissions	
  
Community	
  
EvoluJon	
   RevoluJon	
  
Admissions	
  
Website	
  
OR	
  
Social	
  Media	
  
+	
  
Building	
  
MSOE’s	
  
Bridge	
  
• Design the Overall
Solution
• Address High Impact
Areas
- Admissions Web Presence
- Forums
- Application Forms
- Profile and Progress
- Mobile
Get	
  Social! 	
  	
   	
  Hashtag:	
  #eduwebconf13	
  –	
  MenJon	
  @7summitsagency	
  @eduwebconf	
  	
  
Strategy	
  -­‐	
  “What’s	
  Most	
  Important”	
  
Get	
  Social! 	
  	
   	
  Hashtag:	
  #eduwebconf13	
  –	
  MenJon	
  @7summitsagency	
  @eduwebconf	
  	
  
1.	
  Dedicated	
  Admission	
  Website	
  
•  Young,	
  fresh	
  feel	
  
•  Ability	
  to	
  find	
  what	
  you	
  are	
  looking	
  for	
  
quickly	
  
•  Ability	
  to	
  appear	
  more	
  social	
  from	
  the	
  
first	
  impression	
  
Get	
  Social! 	
  	
   	
  Hashtag:	
  #eduwebconf13	
  –	
  MenJon	
  @7summitsagency	
  @eduwebconf	
  	
  
2.	
  Open	
  Forums	
  and	
  Discussions	
  
•  QuesJons	
  can	
  be	
  asked	
  any	
  Jme	
  
•  Answers	
  can	
  be	
  provided	
  by	
  anyone	
  
•  Find	
  out	
  what	
  others	
  are	
  interested	
  in	
  
•  Confirm	
  deeper	
  fit	
  through	
  real	
  
insights	
  
Get	
  Social! 	
  	
   	
  Hashtag:	
  #eduwebconf13	
  –	
  MenJon	
  @7summitsagency	
  @eduwebconf	
  	
  
3.	
  Integrated	
  ApplicaJon	
  Form	
  
•  Register,	
  sign	
  in	
  and	
  apply	
  with	
  
Facebook	
  
•  LinkedIn	
  style	
  completeness	
  gauge	
  
drove	
  more	
  applicaJon	
  form	
  submits	
  
•  ApplicaJon	
  integrated	
  with	
  back	
  office	
  
ERP	
  improved	
  analyJcs	
  (Jenzabar)	
  
•  Allowed	
  admissions	
  counselors	
  to	
  see	
  
who	
  started	
  the	
  applicaJon	
  but	
  did	
  
not	
  submit	
  
•  Streamlined	
  internal	
  processes	
  
Get	
  Social! 	
  	
   	
  Hashtag:	
  #eduwebconf13	
  –	
  MenJon	
  @7summitsagency	
  @eduwebconf	
  	
  
4.	
  Profile	
  and	
  Progress	
  Tracker	
  
•  Students	
  and	
  parents	
  can	
  see	
  what	
  
the	
  next	
  steps	
  are	
  in	
  the	
  admission	
  
process	
  
•  Private	
  area	
  to	
  communicate	
  with	
  
admission	
  counselor	
  
•  To	
  Do	
  list	
  available	
  and	
  updated	
  due	
  
to	
  data	
  integraJon	
  
•  Badges	
  earned	
  as	
  they	
  move	
  through	
  
the	
  process	
  
•  Streamlined	
  NoJfcaJons	
  
Get	
  Social! 	
  	
   	
  Hashtag:	
  #eduwebconf13	
  –	
  MenJon	
  @7summitsagency	
  @eduwebconf	
  	
  
5.	
  Mobile	
  Accessibly	
  
•  Able	
  to	
  interact	
  with	
  
community	
  on	
  the	
  go	
  
•  Find	
  things	
  quick	
  and	
  easily	
  
•  Show	
  off	
  to	
  your	
  friends	
  and	
  
family	
  
•  Share	
  your	
  acceptance	
  to	
  MSOE	
  
with	
  your	
  social	
  networks	
  =	
  
Word	
  of	
  Mouth	
  MarkeJng!	
  
Get	
  Social! 	
  	
   	
  Hashtag:	
  #eduwebconf13	
  –	
  MenJon	
  @7summitsagency	
  @eduwebconf	
  	
  
What’s	
  Changed?	
  
•  Website	
  promoJon	
  
•  Event	
  promoJon	
  
•  MarkeJng	
  integraJon	
  
•  Email	
  and	
  social	
  media	
  	
  
announcements	
  
	
  
Bridge	
  provides	
  MSOE	
  with	
  an	
  integrated	
  channel	
  to	
  interact	
  
with	
  prospects,	
  students	
  and	
  faculty	
  with	
  each	
  other	
  
Social	
  
Media	
  
Face	
  to	
  
	
  Face	
  
Phone	
   Web	
  
Bridge	
  
Community	
  
CommunicaAon	
  Channels	
  
Conversa0ons	
  &	
  Informa0on	
  
Results	
  to	
  
Date	
  
• Business Benefits
• “The Softer Side”
• Awards and
Recognition
Get	
  Social! 	
  	
   	
  Hashtag:	
  #eduwebconf13	
  –	
  MenJon	
  @7summitsagency	
  @eduwebconf	
  	
  
Business	
  Value	
  &	
  Results	
  
	
  
SOURCE:	
  Jive	
  customer	
  survey,	
  (November	
  2012)	
  
30%	
  
Admissions	
  team	
  
producAvity	
  
Admission	
  counselors	
  spent	
  less	
  Ame	
  chasing	
  the	
  student	
  and	
  
more	
  Ame	
  interacAng	
  with	
  them	
  increasing	
  producAvity	
  30%.	
  
Deposit	
  Melt	
   Overall	
  accepted	
  student	
  summer	
  melt	
  decreased	
  by	
  5%	
  over	
  
the	
  last	
  three	
  years.	
  
5%	
  
Electrical	
  engineering	
  saw	
  almost	
  double	
  enrollment	
  2X	
  
Enrollment	
  
Numbers	
  
Outbound	
  
Call	
  volume	
  
Admission	
  counselors	
  reduced	
  volume	
  by	
  66%	
  	
  freeing	
  up	
  Ame	
  
to	
  interact	
  with	
  prospecAve	
  students	
  in	
  community.	
  
66%	
  
Reached	
  ‘13	
  applicaAon	
  goal	
  nine	
  months	
  early	
  and	
  acceptance	
  
goal	
  five	
  months	
  early.	
  7000+	
  registered	
  members	
  and	
  growing!	
  
ApplicaAon	
  and	
  
acceptance	
  goal	
  
ApplicaAon	
  
turnaround	
  Ame	
  
Admission	
  counselors	
  spent	
  less	
  Ame	
  chasing	
  documents	
  
down.	
  We	
  went	
  from	
  months	
  to	
  weeks!	
  
Our	
  retenAon	
  rate	
  from	
  accepted	
  to	
  deposit	
  jumped	
  from	
  30%	
  
to	
  38%	
  in	
  one	
  year	
  for	
  our	
  Fall	
  2012	
  (In	
  a	
  down	
  economy!)	
  
Accepted	
  to	
  
Deposit	
  	
  
8%	
  
Get	
  Social! 	
  	
   	
  Hashtag:	
  #eduwebconf13	
  –	
  MenJon	
  @7summitsagency	
  @eduwebconf	
  	
  
And	
  there’s	
  more…	
  
ü Deeper	
  insight	
  into	
  MSOE	
  fit	
  per	
  student,	
  did	
  affect	
  stronger	
  
matriculaJon	
  rate	
  
ü Made	
  admissions	
  more	
  accessible	
  and	
  convenient	
  by	
  reducing	
  
communicaJon	
  and	
  operaJonal	
  fricJon	
  in	
  the	
  process	
  
ü Provided	
  an	
  experience	
  people	
  liked	
  spending	
  Jme	
  with	
  by	
  gegng	
  to	
  
know	
  what	
  maters	
  to	
  them	
  and	
  serving	
  those	
  needs	
  
ü Built	
  MSOE	
  brand	
  preference	
  by	
  fostering	
  relaJonships	
  with	
  prospecJve	
  
and	
  enrolled	
  students,	
  faculty	
  and	
  alumni	
  
ü Kept	
  MSOE	
  top	
  of	
  mind	
  and	
  relevant	
  with	
  more	
  brand	
  involvement	
  and	
  
touch	
  points	
  
ü MulAple	
  Aers	
  of	
  increasing	
  involvement,	
  gamificaAon	
  and	
  "sAckiness"	
  
creates	
  smaller	
  commitments	
  that	
  made	
  larger	
  commitment	
  easier	
  
	
  
Get	
  Social! 	
  	
   	
  Hashtag:	
  #eduwebconf13	
  –	
  MenJon	
  @7summitsagency	
  @eduwebconf	
  	
  
Industry	
  RecogniJon	
  
W3	
  Best	
  in	
  Show,	
  Silver	
  General	
  Website	
  
Categories	
  –	
  School/University	
  Sites	
  
MSOE	
  Ranked	
  #5	
  out	
  of	
  10	
  	
  
Most	
  InnovaJve	
  Colleges	
  in	
  the	
  Country	
  
University	
  Standard	
  of	
  Excellence	
  Award	
  
For	
  the	
  first	
  the	
  ever	
  Bridge	
  was	
  cited	
  as	
  
non	
  academic	
  differenAator	
  for	
  MSOE	
  
What’s	
  Next	
  
Get	
  Social! 	
  	
   	
  Hashtag:	
  #eduwebconf13	
  –	
  MenJon	
  @7summitsagency	
  @eduwebconf	
  	
  
Engaging	
  Students	
  across	
  the	
  ConJnuum	
  
“Owned”	
  Online	
  	
  
Community	
  
Opportunity?	
  
Facebook
 LinkedIn
Personally
Social
Professionally
Social
Academically
Social
Student lifecycle continuum
Prospective Student Qualified Prospect Accepted Student Enrolled Student Graduate Alumni
Get	
  Social! 	
  	
   	
  Hashtag:	
  #eduwebconf13	
  –	
  MenJon	
  @7summitsagency	
  @eduwebconf	
  	
  
Social	
  Business	
  Conceptual	
  Model	
  
	
  Student	
  Lifecycle	
  Process	
  /	
  Context	
  	
  
Awareness	
  /	
  Inquiry	
   ProspecJve	
  Student	
   Student	
   Graduate	
   Alumni	
  
System	
  of	
  Use	
  
Community	
  Website	
  
Systems	
  of	
  Record	
  
High	
  School	
  
Teachers,	
  etc	
  
Business	
  Partners	
   Faculty	
  and	
  Staff	
  
SupporJng	
  
Stakeholders	
  
ERP	
   CRM	
  
Desktop	
  and	
  
Network	
  Drives	
  
Blackboard	
  CMS	
  
+	
  
7Summits  Re-thinking College Admissions by Embracing Social Business - EduWeb 2013
Get	
  Social! 	
  	
   	
  Hashtag:	
  #eduwebconf13	
  –	
  MenJon	
  @7summitsagency	
  @eduwebconf	
  	
  
	
  
Result:	
  Connected	
  University	
  
	
  
	
  
•  Enhanced	
  educaJon	
  delivery	
  via	
  social	
  technologies:	
  campus	
  and	
  online	
  classes	
  
•  Desktop,	
  Tablet	
  and	
  Smartphone	
  accessibility	
  
•  Integrated	
  with	
  learning	
  management	
  and	
  backoffice	
  
•  Facilitated	
  study	
  groups	
  and	
  course	
  collaboraJon	
  
•  Live	
  chat,	
  video	
  and	
  unified	
  communicaJons	
  
•  InteracJve	
  course	
  materials,	
  events	
  and	
  groups	
  
•  Connect	
  students	
  with	
  faculty	
  and	
  their	
  peers	
  
Gegng	
  Started	
  
Get	
  Social! 	
  	
   	
  Hashtag:	
  #eduwebconf13	
  –	
  MenJon	
  @7summitsagency	
  @eduwebconf	
  	
  
A	
  few	
  realiJes…	
  
•  Not	
  everyone	
  will	
  parJcipate	
  on	
  the	
  same	
  level.	
  
•  You	
  will	
  need	
  to	
  let	
  go	
  of	
  some	
  of	
  the	
  control.	
  
•  A	
  community	
  is	
  alive.	
  	
  You	
  cannot	
  set	
  up	
  and	
  ignore.	
  
•  It	
  will	
  impact	
  more	
  than	
  your	
  web	
  interface.	
  
Get	
  Social! 	
  	
   	
  Hashtag:	
  #eduwebconf13	
  –	
  MenJon	
  @7summitsagency	
  @eduwebconf	
  	
  
Gegng	
  Started	
  
ü  Finalize	
  goals	
  and	
  objecJves	
  
ü  Develop	
  a	
  comprehensive	
  strategy	
  for	
  social	
  media	
  
ü  Establish	
  cross-­‐funcJonal	
  steering	
  group	
  to	
  establish	
  
execuJve	
  ownership,	
  coordinate	
  acJviJes	
  and	
  manage	
  
resources	
  
ü  Pinpoint	
  some	
  quick	
  win	
  opportuniJes	
  in	
  context	
  of	
  
overall	
  vision	
  
ü  IdenJfy	
  and	
  track	
  key	
  success	
  measures	
  
Thank	
  you	
  

Weitere ähnliche Inhalte

Was ist angesagt?

Play the ponies: People, puppies & mascots for the Social Media win at #WesternU
Play the ponies: People, puppies & mascots for the Social Media win at #WesternUPlay the ponies: People, puppies & mascots for the Social Media win at #WesternU
Play the ponies: People, puppies & mascots for the Social Media win at #WesternUMelissa Cheater
 
Social Strategy: Getting Your Company Ready
Social Strategy: Getting Your Company ReadySocial Strategy: Getting Your Company Ready
Social Strategy: Getting Your Company ReadyJeremiah Owyang
 
7Summits Case Study - Milwaukee School of Engineering
7Summits Case Study - Milwaukee School of Engineering7Summits Case Study - Milwaukee School of Engineering
7Summits Case Study - Milwaukee School of Engineering7Summits
 
Social Media for Career Education and Community Career Services
Social Media for Career Education and Community Career ServicesSocial Media for Career Education and Community Career Services
Social Media for Career Education and Community Career ServicesJenni Proctor
 
Tracking Teens
Tracking TeensTracking Teens
Tracking TeensKMBurtnyk
 
Web Strategy Lessons in Search of a CEO
Web Strategy Lessons in Search of a CEOWeb Strategy Lessons in Search of a CEO
Web Strategy Lessons in Search of a CEOMichael Stoner
 
Social Media Marketing for Schools
Social Media Marketing for SchoolsSocial Media Marketing for Schools
Social Media Marketing for SchoolsDigital Vidya
 
Web Governance for Higher Ed
Web Governance for Higher EdWeb Governance for Higher Ed
Web Governance for Higher EdAligned Path
 
Coaching Digital Leaders Starts With Your Selfie
Coaching Digital Leaders Starts With Your SelfieCoaching Digital Leaders Starts With Your Selfie
Coaching Digital Leaders Starts With Your SelfiePaul Brown
 
Social media presentation
Social media presentation Social media presentation
Social media presentation Jennie Pikowsky
 
Incorporating social responsibility into student recruitment initiatives
Incorporating social responsibility into student recruitment initiativesIncorporating social responsibility into student recruitment initiatives
Incorporating social responsibility into student recruitment initiativesHigher Education Marketing
 
Social Media Presentation
Social Media Presentation Social Media Presentation
Social Media Presentation Jennie Pikowsky
 
Recruiting and Retaining Generation Z Students
Recruiting and Retaining Generation Z StudentsRecruiting and Retaining Generation Z Students
Recruiting and Retaining Generation Z StudentsJim Black
 
A Higher Education Social Media Case Study
A Higher Education Social Media Case StudyA Higher Education Social Media Case Study
A Higher Education Social Media Case StudyRod P. Yabut
 
Digital Literacy literature review: from terminology to action
Digital Literacy literature review: from terminology to actionDigital Literacy literature review: from terminology to action
Digital Literacy literature review: from terminology to actionTabetha Newman
 
2016 Social Media Strategies Higher Ed Summit Keynote
2016 Social Media Strategies Higher Ed Summit Keynote2016 Social Media Strategies Higher Ed Summit Keynote
2016 Social Media Strategies Higher Ed Summit KeynoteGil Rogers
 
Tech Competency Institute for College Student Educators
Tech Competency Institute for College Student EducatorsTech Competency Institute for College Student Educators
Tech Competency Institute for College Student EducatorsPaul Brown
 

Was ist angesagt? (20)

Beyond the School Website
Beyond the School WebsiteBeyond the School Website
Beyond the School Website
 
Region VII: Web Presence Presentation
Region VII: Web Presence PresentationRegion VII: Web Presence Presentation
Region VII: Web Presence Presentation
 
Play the ponies: People, puppies & mascots for the Social Media win at #WesternU
Play the ponies: People, puppies & mascots for the Social Media win at #WesternUPlay the ponies: People, puppies & mascots for the Social Media win at #WesternU
Play the ponies: People, puppies & mascots for the Social Media win at #WesternU
 
Social Strategy: Getting Your Company Ready
Social Strategy: Getting Your Company ReadySocial Strategy: Getting Your Company Ready
Social Strategy: Getting Your Company Ready
 
7Summits Case Study - Milwaukee School of Engineering
7Summits Case Study - Milwaukee School of Engineering7Summits Case Study - Milwaukee School of Engineering
7Summits Case Study - Milwaukee School of Engineering
 
Social Media for Career Education and Community Career Services
Social Media for Career Education and Community Career ServicesSocial Media for Career Education and Community Career Services
Social Media for Career Education and Community Career Services
 
Tracking Teens
Tracking TeensTracking Teens
Tracking Teens
 
Web Strategy Lessons in Search of a CEO
Web Strategy Lessons in Search of a CEOWeb Strategy Lessons in Search of a CEO
Web Strategy Lessons in Search of a CEO
 
Social Media Marketing for Schools
Social Media Marketing for SchoolsSocial Media Marketing for Schools
Social Media Marketing for Schools
 
Web Governance for Higher Ed
Web Governance for Higher EdWeb Governance for Higher Ed
Web Governance for Higher Ed
 
Admissions Application LCT
Admissions Application LCTAdmissions Application LCT
Admissions Application LCT
 
Coaching Digital Leaders Starts With Your Selfie
Coaching Digital Leaders Starts With Your SelfieCoaching Digital Leaders Starts With Your Selfie
Coaching Digital Leaders Starts With Your Selfie
 
Social media presentation
Social media presentation Social media presentation
Social media presentation
 
Incorporating social responsibility into student recruitment initiatives
Incorporating social responsibility into student recruitment initiativesIncorporating social responsibility into student recruitment initiatives
Incorporating social responsibility into student recruitment initiatives
 
Social Media Presentation
Social Media Presentation Social Media Presentation
Social Media Presentation
 
Recruiting and Retaining Generation Z Students
Recruiting and Retaining Generation Z StudentsRecruiting and Retaining Generation Z Students
Recruiting and Retaining Generation Z Students
 
A Higher Education Social Media Case Study
A Higher Education Social Media Case StudyA Higher Education Social Media Case Study
A Higher Education Social Media Case Study
 
Digital Literacy literature review: from terminology to action
Digital Literacy literature review: from terminology to actionDigital Literacy literature review: from terminology to action
Digital Literacy literature review: from terminology to action
 
2016 Social Media Strategies Higher Ed Summit Keynote
2016 Social Media Strategies Higher Ed Summit Keynote2016 Social Media Strategies Higher Ed Summit Keynote
2016 Social Media Strategies Higher Ed Summit Keynote
 
Tech Competency Institute for College Student Educators
Tech Competency Institute for College Student EducatorsTech Competency Institute for College Student Educators
Tech Competency Institute for College Student Educators
 

Ähnlich wie 7Summits Re-thinking College Admissions by Embracing Social Business - EduWeb 2013

Living in the Moment: Developing a Marketing Strategy for Mobile’s Micro-Mome...
Living in the Moment: Developing a Marketing Strategy for Mobile’s Micro-Mome...Living in the Moment: Developing a Marketing Strategy for Mobile’s Micro-Mome...
Living in the Moment: Developing a Marketing Strategy for Mobile’s Micro-Mome...Vanessa Theoharis
 
SSW presentation COPYRIGHT ADZOU
SSW presentation COPYRIGHT ADZOUSSW presentation COPYRIGHT ADZOU
SSW presentation COPYRIGHT ADZOUDanielle Filippone
 
Enrollment Services Student Ambassadors: Social Media Tips
Enrollment Services Student Ambassadors: Social Media TipsEnrollment Services Student Ambassadors: Social Media Tips
Enrollment Services Student Ambassadors: Social Media TipsIdris Clay
 
Social business enabling the enterprise university
Social business enabling the enterprise universitySocial business enabling the enterprise university
Social business enabling the enterprise universityJames Ellis
 
10 Social Media Best Practices in Higher Education
10 Social Media Best Practices in Higher Education10 Social Media Best Practices in Higher Education
10 Social Media Best Practices in Higher EducationDr. Josie Ahlquist
 
Social Media Leadership Framework in Higher Education
Social Media Leadership Framework in Higher EducationSocial Media Leadership Framework in Higher Education
Social Media Leadership Framework in Higher EducationDr. Josie Ahlquist
 
Digital Admissions 2019
Digital Admissions 2019Digital Admissions 2019
Digital Admissions 2019mStoner, Inc.
 
Social media and your website
Social media and your websiteSocial media and your website
Social media and your websiteMichael Stoner
 
Social media: Connecting their networks with your website-mStoner: t44u
Social media: Connecting their networks with your website-mStoner: t44uSocial media: Connecting their networks with your website-mStoner: t44u
Social media: Connecting their networks with your website-mStoner: t44uTerminalfour
 
Students First for Student Success
Students First for Student SuccessStudents First for Student Success
Students First for Student SuccessSalesforce.org
 
Social Strategies for Successful Student Engagement
Social Strategies for Successful Student EngagementSocial Strategies for Successful Student Engagement
Social Strategies for Successful Student EngagementSalesforce.org
 
Active Data - Admission Presentation Feb 2015
Active Data - Admission Presentation Feb 2015Active Data - Admission Presentation Feb 2015
Active Data - Admission Presentation Feb 2015David Lavigna
 
2019 Digital Admissions
2019 Digital Admissions 2019 Digital Admissions
2019 Digital Admissions mStoner, Inc.
 
icouldbe Overview (Blue Background)
icouldbe Overview (Blue Background)icouldbe Overview (Blue Background)
icouldbe Overview (Blue Background)Kate Schrauth
 
Creating an Online Campus Culture for Non-Residential Campuses
Creating an Online Campus Culture for Non-Residential CampusesCreating an Online Campus Culture for Non-Residential Campuses
Creating an Online Campus Culture for Non-Residential CampusesNoniShaney Cavaliere
 
4 Steps For Using Social to Recruit College Students
4 Steps For Using Social to Recruit College Students4 Steps For Using Social to Recruit College Students
4 Steps For Using Social to Recruit College StudentsSprout Social
 
CUPRAP Social Media Case Study
CUPRAP Social Media Case StudyCUPRAP Social Media Case Study
CUPRAP Social Media Case StudyPaul Redfern
 

Ähnlich wie 7Summits Re-thinking College Admissions by Embracing Social Business - EduWeb 2013 (20)

Living in the Moment: Developing a Marketing Strategy for Mobile’s Micro-Mome...
Living in the Moment: Developing a Marketing Strategy for Mobile’s Micro-Mome...Living in the Moment: Developing a Marketing Strategy for Mobile’s Micro-Mome...
Living in the Moment: Developing a Marketing Strategy for Mobile’s Micro-Mome...
 
SSW presentation COPYRIGHT ADZOU
SSW presentation COPYRIGHT ADZOUSSW presentation COPYRIGHT ADZOU
SSW presentation COPYRIGHT ADZOU
 
Enrollment Services Student Ambassadors: Social Media Tips
Enrollment Services Student Ambassadors: Social Media TipsEnrollment Services Student Ambassadors: Social Media Tips
Enrollment Services Student Ambassadors: Social Media Tips
 
Social business enabling the enterprise university
Social business enabling the enterprise universitySocial business enabling the enterprise university
Social business enabling the enterprise university
 
Social media in the classroom
Social media in the classroomSocial media in the classroom
Social media in the classroom
 
10 Social Media Best Practices in Higher Education
10 Social Media Best Practices in Higher Education10 Social Media Best Practices in Higher Education
10 Social Media Best Practices in Higher Education
 
Social Media Leadership Framework in Higher Education
Social Media Leadership Framework in Higher EducationSocial Media Leadership Framework in Higher Education
Social Media Leadership Framework in Higher Education
 
Social Media Impacts College Ecosystem 10 24-11final
Social Media Impacts  College Ecosystem  10 24-11finalSocial Media Impacts  College Ecosystem  10 24-11final
Social Media Impacts College Ecosystem 10 24-11final
 
Digital Admissions 2019
Digital Admissions 2019Digital Admissions 2019
Digital Admissions 2019
 
Social media and your website
Social media and your websiteSocial media and your website
Social media and your website
 
Social media: Connecting their networks with your website-mStoner: t44u
Social media: Connecting their networks with your website-mStoner: t44uSocial media: Connecting their networks with your website-mStoner: t44u
Social media: Connecting their networks with your website-mStoner: t44u
 
Students First for Student Success
Students First for Student SuccessStudents First for Student Success
Students First for Student Success
 
Social Strategies for Successful Student Engagement
Social Strategies for Successful Student EngagementSocial Strategies for Successful Student Engagement
Social Strategies for Successful Student Engagement
 
Active Data - Admission Presentation Feb 2015
Active Data - Admission Presentation Feb 2015Active Data - Admission Presentation Feb 2015
Active Data - Admission Presentation Feb 2015
 
2019 Digital Admissions
2019 Digital Admissions 2019 Digital Admissions
2019 Digital Admissions
 
icouldbe Overview (Blue Background)
icouldbe Overview (Blue Background)icouldbe Overview (Blue Background)
icouldbe Overview (Blue Background)
 
Becka currant elfyse march 2010
Becka currant elfyse march 2010Becka currant elfyse march 2010
Becka currant elfyse march 2010
 
Creating an Online Campus Culture for Non-Residential Campuses
Creating an Online Campus Culture for Non-Residential CampusesCreating an Online Campus Culture for Non-Residential Campuses
Creating an Online Campus Culture for Non-Residential Campuses
 
4 Steps For Using Social to Recruit College Students
4 Steps For Using Social to Recruit College Students4 Steps For Using Social to Recruit College Students
4 Steps For Using Social to Recruit College Students
 
CUPRAP Social Media Case Study
CUPRAP Social Media Case StudyCUPRAP Social Media Case Study
CUPRAP Social Media Case Study
 

Mehr von 7Summits

Enhancing the Prospect, Student and Alumni Experience with Communities
Enhancing the Prospect, Student and Alumni Experience with CommunitiesEnhancing the Prospect, Student and Alumni Experience with Communities
Enhancing the Prospect, Student and Alumni Experience with Communities7Summits
 
Enhancing the Prospect, Student and Alumni Experience with Communities
Enhancing the Prospect, Student and Alumni Experience with CommunitiesEnhancing the Prospect, Student and Alumni Experience with Communities
Enhancing the Prospect, Student and Alumni Experience with Communities7Summits
 
How Okta Created a Customer Community To Drive Engagement and Manage Support ...
How Okta Created a Customer Community To Drive Engagement and Manage Support ...How Okta Created a Customer Community To Drive Engagement and Manage Support ...
How Okta Created a Customer Community To Drive Engagement and Manage Support ...7Summits
 
Using Online Communities to Connect Students Across the Lifecycle
Using Online Communities to Connect Students Across the LifecycleUsing Online Communities to Connect Students Across the Lifecycle
Using Online Communities to Connect Students Across the Lifecycle7Summits
 
Increasing employee engagement with digital technologies [WEBINAR]
Increasing employee engagement with digital technologies [WEBINAR]Increasing employee engagement with digital technologies [WEBINAR]
Increasing employee engagement with digital technologies [WEBINAR]7Summits
 
Vital Trends in Digital and Social in 2015 and Beyond by Dion Hinchcliffe
Vital Trends in Digital and Social in 2015 and Beyond by Dion HinchcliffeVital Trends in Digital and Social in 2015 and Beyond by Dion Hinchcliffe
Vital Trends in Digital and Social in 2015 and Beyond by Dion Hinchcliffe7Summits
 
Groupon's Social Intranet
Groupon's Social IntranetGroupon's Social Intranet
Groupon's Social Intranet7Summits
 
7Summits Case Study - DMA Partners
7Summits Case Study - DMA Partners7Summits Case Study - DMA Partners
7Summits Case Study - DMA Partners7Summits
 
7Summits Case Study - Penn Foster
7Summits Case Study - Penn Foster7Summits Case Study - Penn Foster
7Summits Case Study - Penn Foster7Summits
 
Jive Webcast: Gamification #201: 7Summits, Hitachi and Solarwinds presentation
Jive Webcast: Gamification #201:  7Summits, Hitachi and Solarwinds presentationJive Webcast: Gamification #201:  7Summits, Hitachi and Solarwinds presentation
Jive Webcast: Gamification #201: 7Summits, Hitachi and Solarwinds presentation7Summits
 
7 summits insight summit series - spotlight on social business
7 summits   insight summit series - spotlight on social business7 summits   insight summit series - spotlight on social business
7 summits insight summit series - spotlight on social business7Summits
 
Marquette Social Listening presentation
Marquette Social Listening presentationMarquette Social Listening presentation
Marquette Social Listening presentation7Summits
 
2011 Kickoff Event Presentation Materials: Community in the Enterprise
2011 Kickoff Event Presentation Materials: Community in the Enterprise2011 Kickoff Event Presentation Materials: Community in the Enterprise
2011 Kickoff Event Presentation Materials: Community in the Enterprise7Summits
 

Mehr von 7Summits (13)

Enhancing the Prospect, Student and Alumni Experience with Communities
Enhancing the Prospect, Student and Alumni Experience with CommunitiesEnhancing the Prospect, Student and Alumni Experience with Communities
Enhancing the Prospect, Student and Alumni Experience with Communities
 
Enhancing the Prospect, Student and Alumni Experience with Communities
Enhancing the Prospect, Student and Alumni Experience with CommunitiesEnhancing the Prospect, Student and Alumni Experience with Communities
Enhancing the Prospect, Student and Alumni Experience with Communities
 
How Okta Created a Customer Community To Drive Engagement and Manage Support ...
How Okta Created a Customer Community To Drive Engagement and Manage Support ...How Okta Created a Customer Community To Drive Engagement and Manage Support ...
How Okta Created a Customer Community To Drive Engagement and Manage Support ...
 
Using Online Communities to Connect Students Across the Lifecycle
Using Online Communities to Connect Students Across the LifecycleUsing Online Communities to Connect Students Across the Lifecycle
Using Online Communities to Connect Students Across the Lifecycle
 
Increasing employee engagement with digital technologies [WEBINAR]
Increasing employee engagement with digital technologies [WEBINAR]Increasing employee engagement with digital technologies [WEBINAR]
Increasing employee engagement with digital technologies [WEBINAR]
 
Vital Trends in Digital and Social in 2015 and Beyond by Dion Hinchcliffe
Vital Trends in Digital and Social in 2015 and Beyond by Dion HinchcliffeVital Trends in Digital and Social in 2015 and Beyond by Dion Hinchcliffe
Vital Trends in Digital and Social in 2015 and Beyond by Dion Hinchcliffe
 
Groupon's Social Intranet
Groupon's Social IntranetGroupon's Social Intranet
Groupon's Social Intranet
 
7Summits Case Study - DMA Partners
7Summits Case Study - DMA Partners7Summits Case Study - DMA Partners
7Summits Case Study - DMA Partners
 
7Summits Case Study - Penn Foster
7Summits Case Study - Penn Foster7Summits Case Study - Penn Foster
7Summits Case Study - Penn Foster
 
Jive Webcast: Gamification #201: 7Summits, Hitachi and Solarwinds presentation
Jive Webcast: Gamification #201:  7Summits, Hitachi and Solarwinds presentationJive Webcast: Gamification #201:  7Summits, Hitachi and Solarwinds presentation
Jive Webcast: Gamification #201: 7Summits, Hitachi and Solarwinds presentation
 
7 summits insight summit series - spotlight on social business
7 summits   insight summit series - spotlight on social business7 summits   insight summit series - spotlight on social business
7 summits insight summit series - spotlight on social business
 
Marquette Social Listening presentation
Marquette Social Listening presentationMarquette Social Listening presentation
Marquette Social Listening presentation
 
2011 Kickoff Event Presentation Materials: Community in the Enterprise
2011 Kickoff Event Presentation Materials: Community in the Enterprise2011 Kickoff Event Presentation Materials: Community in the Enterprise
2011 Kickoff Event Presentation Materials: Community in the Enterprise
 

Kürzlich hochgeladen

Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...raviapr7
 
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdfP4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdfYu Kanazawa / Osaka University
 
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...Nguyen Thanh Tu Collection
 
General views of Histopathology and step
General views of Histopathology and stepGeneral views of Histopathology and step
General views of Histopathology and stepobaje godwin sunday
 
How to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesHow to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesCeline George
 
How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17Celine George
 
The basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxThe basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxheathfieldcps1
 
How to Solve Singleton Error in the Odoo 17
How to Solve Singleton Error in the  Odoo 17How to Solve Singleton Error in the  Odoo 17
How to Solve Singleton Error in the Odoo 17Celine George
 
The Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George WellsThe Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George WellsEugene Lysak
 
UKCGE Parental Leave Discussion March 2024
UKCGE Parental Leave Discussion March 2024UKCGE Parental Leave Discussion March 2024
UKCGE Parental Leave Discussion March 2024UKCGE
 
AUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptxAUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptxiammrhaywood
 
How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17Celine George
 
Education and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxEducation and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxraviapr7
 
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRADUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRATanmoy Mishra
 
Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.EnglishCEIPdeSigeiro
 
Diploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfDiploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfMohonDas
 
Philosophy of Education and Educational Philosophy
Philosophy of Education  and Educational PhilosophyPhilosophy of Education  and Educational Philosophy
Philosophy of Education and Educational PhilosophyShuvankar Madhu
 
Quality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICEQuality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICESayali Powar
 
Human-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming ClassesHuman-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming ClassesMohammad Hassany
 

Kürzlich hochgeladen (20)

Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...
 
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdfP4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
 
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
 
General views of Histopathology and step
General views of Histopathology and stepGeneral views of Histopathology and step
General views of Histopathology and step
 
How to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesHow to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 Sales
 
How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17
 
The basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxThe basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptx
 
Personal Resilience in Project Management 2 - TV Edit 1a.pdf
Personal Resilience in Project Management 2 - TV Edit 1a.pdfPersonal Resilience in Project Management 2 - TV Edit 1a.pdf
Personal Resilience in Project Management 2 - TV Edit 1a.pdf
 
How to Solve Singleton Error in the Odoo 17
How to Solve Singleton Error in the  Odoo 17How to Solve Singleton Error in the  Odoo 17
How to Solve Singleton Error in the Odoo 17
 
The Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George WellsThe Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George Wells
 
UKCGE Parental Leave Discussion March 2024
UKCGE Parental Leave Discussion March 2024UKCGE Parental Leave Discussion March 2024
UKCGE Parental Leave Discussion March 2024
 
AUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptxAUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptx
 
How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17
 
Education and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxEducation and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptx
 
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRADUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
 
Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.
 
Diploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfDiploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdf
 
Philosophy of Education and Educational Philosophy
Philosophy of Education  and Educational PhilosophyPhilosophy of Education  and Educational Philosophy
Philosophy of Education and Educational Philosophy
 
Quality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICEQuality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICE
 
Human-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming ClassesHuman-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming Classes
 

7Summits Re-thinking College Admissions by Embracing Social Business - EduWeb 2013

  • 1. 7Summits:   Re-­‐Thinking  College  Admissions  by  Embracing   Social  Business   7.30.13  
  • 2. Get  Social!      Hashtag:  #eduwebconf13  –  MenJon  @7summitsagency  @eduwebconf     IntroducJons   President  and  Co-­‐Founder  –  7Summits        Email:      rj@7summitsagency.com      LinkedIn:    linkd.in/15dPN5k        Web:    7summitsagency.com   Vice  President  Digital  Strategy      Email:    james@7summitsagency.com    LinkedIn:      linkd.in/18xJrz2    Web:    7summitsagency.com  
  • 3. 2009   60+   FOUNDED   TEAM   MISSION   CreaJng  online   communiJes  that   transform  business  and   enhance  people’s  lives   Strategy   Experience   Technology   +   +   +   STRATEGIC  PARTNERS   Social  Business  Agency   Who  is  7Summits?  
  • 4. agenda   • Before  Bridge  (Context)   • The  Media  Shic   • Building  Bridge   • Business  Value  Delivered   • What’s  Next   • Gegng  Started   •  Social  Business  and  Higher   EducaJon  –  Trends  and   PerspecJves   •  Case  Study  –  Building  A   “Bridge”   •  What’s  Next   •  Gegng  Started  
  • 5. Social  Business  and   Higher  EducaJon  
  • 6. Get  Social!      Hashtag:  #eduwebconf13  –  MenJon  @7summitsagency  @eduwebconf     Social  Technologies   the  biggest  from            to  shi-  in  a  genera0on     From   InformaJon  Hoarding   Web  Sites/Portal   Management   Email   CRM   Baby  Boomers   UI   Noise   To   InformaJon  Sharing   Integrated  Social  Sites   Engagement   CollaboraJon   Community   Millennial’s   UX   Insights    
  • 7. Get  Social!      Hashtag:  #eduwebconf13  –  MenJon  @7summitsagency  @eduwebconf     Key  Trends  and  Concepts   •  Social  media  is  the  default  state  and  media  for  Millennials1   •  They  rely  on  user  generated  content  for  major  life  and  financial   decisions1   •  Millennials  share  good  and  bad  informaJon  freely  (living  life  out  loud)  1   •  They  place  a  high  value  on  reputaJon  derived  from  social  media  1   •  Millennial's  absorb  and  manage  informaJon  differently  than  other   generaJons1   •  UniversiJes  that  create  their  own  open  communiJes  have  a  much   greater  degree  of  credibility  with  Millennials  2   •  Social  business  enablement  in  higher  educaJon  demonstrates  an   immediate,  measurable  impact  on  engagement  and  reputaJon  2   Sources:  1Bazaarvoice.  2 Onlinecolleges.net  
  • 8. Get  Social!      Hashtag:  #eduwebconf13  –  MenJon  @7summitsagency  @eduwebconf     •  ConnecAons:  Driven  by  Interests   •  Content:    Managed/Engineered  UX:  Blogs,   arJcles,  industry  updates,  infographics  etc.   •  Profiles:  CombinaJon  of  sourced  and  user   disclosed  informaJon   •  Data:  Ability  to  own/analyze  member  acJvity     •  ConnecAons:  Driven  by  RelaJonships   •  Content:  All  User  generated     •  Profiles:  all  user  disclosed  informaJon     •  Data:  Limited/no  access  to  member  data   Social  Networks  vs.  Online  Community   Social  Network    Online  Community   The  primary  purpose  of  Social  Networks  and  Online  CommuniJes  is  different   Business   Outcomes   P   Primary  Purpose  RelaAonships  
  • 9. Get  Social!      Hashtag:  #eduwebconf13  –  MenJon  @7summitsagency  @eduwebconf     People  Behave  Socially   Online  Academic     Community   Facebook   LinkedIn   Personally   Social   Professionally   Social   Academically   Social   Student  lifecycle  conJnuum   Prospective Student Qualified Prospect Accepted Student Enrolled Student Graduate Alumni
  • 10. Get  Social!      Hashtag:  #eduwebconf13  –  MenJon  @7summitsagency  @eduwebconf     Consider  School   Research  School  OpJons   Inquiry     ApplicaJon   Acceptance   1st  deposit   2nd  Deposit   Enrolled/  Matriculated   AcJve  Student   Seek  &  Find  Employment   Graduate  /  Begin  Career   Alumni   Awareness  /   ReputaJon  (“unidenJfied  prospects”)   Relevancy  (“named  prospects”)   Engage  /  Retain   Thinking  about  being  a   student   Which  school  should  I   go  to?   I  should  consider  this   school?   Where  do  I  stand?   Is  it  right  for  me?   I  can  go  –  but  is  it   my  best  opJon?   I’m  considering     I’m  intending  to  go   I’m  there   I’m  staying   I’m  Preparing  for  my   Career   I’m  StarJng  my   Career   I’m  Sharing  My   Success  Story   Student  Lifecycle   Focus  Areas:  Drive  Impact  Across  Student  Life  Cycle   Ongoing   RelaJonship  
  • 11. Get  Social!      Hashtag:  #eduwebconf13  –  MenJon  @7summitsagency  @eduwebconf     Driving  Value  throughout  Student  Lifecycle   Student lifecycle continuum Prospective Student Qualified Prospect Accepted Student Enrolled Student Graduate Alumni Business  Value:   Admissions   •  Increase  qualified  students   and  conversions  rates   •  Reduce  tradiJonal  media   spend:  enhance  referrals  /   word  of  mouth  markeJng   •  Streamlined  enrollment  /   admission  processes   •  Enhanced  reputaJon  /   percepJon   Business  Value:     AcAve  Students  and  Faculty   •  Streamline  student  onboarding   experience   •  Reduce  service  costs  (student   self-­‐serve)   •  Facilitate  student  /  faculty   collaboraJon   •  Improve  student  retenJon  and   saJsfacJon   •  Enable  virtual  study  groups  /   peer  support   •  Crowdsource  research  and   innovaJon     Business  Value:   Alumni   •  Increase  Alumni   engagement  -­‐  donaJons   and  parJcipaJon   •  Increase  referrals   •  Facilitate  student   mentoring   •  Capture  success  stories  –   markeJng  for   prospecJve  students   •  Support  professional   networking    
  • 12. Case  Study  –   Building  a  Bridge   Milwaukee School of Engineering
  • 13. Getting Started Assess the current environment Identifying Gaps and Priorities Defining Objectives
  • 14. Get  Social!      Hashtag:  #eduwebconf13  –  MenJon  @7summitsagency  @eduwebconf     ProliferaJon  of  Digital  DesJnaJons     MSOE.edu Visit MSOE Admissions Blogs Micro Sites Facebook Twitter Student Portals Virtual Tour Research LinkedIn Athletics Groups
  • 15. Get  Social!      Hashtag:  #eduwebconf13  –  MenJon  @7summitsagency  @eduwebconf     Number  and  Complexity  of  Systems  
  • 16.     High  School  Students     •  I'm  Confused!   •  What  do  you  expect  me  to  do?   •  Stop  calling  me!!!   •  When  do  I  need  to  pay?   •  Can  I  talk  to  someone  like  me?   •  What's  life  like  in  Milwaukee?     •  What  project  work  can  I  do?         Admission  Counselors       •  I  thought  you  liked  our  college.   •  You  need  to  fill  out  your  applicaJon.   •  You  are  never  around  when  I  call.   •  Didn't  you  read  my  leter?   •  You  should  visit  campus.   •  The  city  is  great!  You  should  visit   campus.   •  Tons.    Come  and  visit  campus!!!!   Student  Needs  Misunderstood   ?  
  • 17. Get  Social!      Hashtag:  #eduwebconf13  –  MenJon  @7summitsagency  @eduwebconf     Parents  Needs  Misunderstood         Parents             •  Will  my  child  fit  in?   •  How  much  does  this  cost?   •  Is  Milwaukee  safe?   •  My  bird  is  leaving  the  nest...   •  What  is  the  placement  rate  and   starJng  salary  of  an  MSOE  grad?       Admission  Counselors             •  Best  way  to  find  out  is  to  visit.   •  Here  is  the  weblink.   •  Yes,  why  don't  you  visit?   •  May  I  speak  with  him/her?   •  We  have  great  starJng  salary  and   placement  rate  data  for  our  grads.   ?
  • 18. Get  Social!      Hashtag:  #eduwebconf13  –  MenJon  @7summitsagency  @eduwebconf     CommunicaJons  Misaligned   High  School  Students   E-­‐mail  Print   Phone   Social  Media   Mobile   CommunicaAon  Channels   MSOE  Admissions  
  • 19. Get  Social!      Hashtag:  #eduwebconf13  –  MenJon  @7summitsagency  @eduwebconf     3rd  Level   2nd  Level   1st  Level   MSOE.edu   Home   4th   Admissions   Admissions  was  too  many  levels  removed    
  • 20. Get  Social!      Hashtag:  #eduwebconf13  –  MenJon  @7summitsagency  @eduwebconf     Admissions  Opportunity   Admissions   Website   Admissions   Community   EvoluJon   RevoluJon   Admissions   Website   OR   Social  Media   +  
  • 21. Building   MSOE’s   Bridge   • Design the Overall Solution • Address High Impact Areas - Admissions Web Presence - Forums - Application Forms - Profile and Progress - Mobile
  • 22. Get  Social!      Hashtag:  #eduwebconf13  –  MenJon  @7summitsagency  @eduwebconf     Strategy  -­‐  “What’s  Most  Important”  
  • 23. Get  Social!      Hashtag:  #eduwebconf13  –  MenJon  @7summitsagency  @eduwebconf     1.  Dedicated  Admission  Website   •  Young,  fresh  feel   •  Ability  to  find  what  you  are  looking  for   quickly   •  Ability  to  appear  more  social  from  the   first  impression  
  • 24. Get  Social!      Hashtag:  #eduwebconf13  –  MenJon  @7summitsagency  @eduwebconf     2.  Open  Forums  and  Discussions   •  QuesJons  can  be  asked  any  Jme   •  Answers  can  be  provided  by  anyone   •  Find  out  what  others  are  interested  in   •  Confirm  deeper  fit  through  real   insights  
  • 25. Get  Social!      Hashtag:  #eduwebconf13  –  MenJon  @7summitsagency  @eduwebconf     3.  Integrated  ApplicaJon  Form   •  Register,  sign  in  and  apply  with   Facebook   •  LinkedIn  style  completeness  gauge   drove  more  applicaJon  form  submits   •  ApplicaJon  integrated  with  back  office   ERP  improved  analyJcs  (Jenzabar)   •  Allowed  admissions  counselors  to  see   who  started  the  applicaJon  but  did   not  submit   •  Streamlined  internal  processes  
  • 26. Get  Social!      Hashtag:  #eduwebconf13  –  MenJon  @7summitsagency  @eduwebconf     4.  Profile  and  Progress  Tracker   •  Students  and  parents  can  see  what   the  next  steps  are  in  the  admission   process   •  Private  area  to  communicate  with   admission  counselor   •  To  Do  list  available  and  updated  due   to  data  integraJon   •  Badges  earned  as  they  move  through   the  process   •  Streamlined  NoJfcaJons  
  • 27. Get  Social!      Hashtag:  #eduwebconf13  –  MenJon  @7summitsagency  @eduwebconf     5.  Mobile  Accessibly   •  Able  to  interact  with   community  on  the  go   •  Find  things  quick  and  easily   •  Show  off  to  your  friends  and   family   •  Share  your  acceptance  to  MSOE   with  your  social  networks  =   Word  of  Mouth  MarkeJng!  
  • 28. Get  Social!      Hashtag:  #eduwebconf13  –  MenJon  @7summitsagency  @eduwebconf     What’s  Changed?   •  Website  promoJon   •  Event  promoJon   •  MarkeJng  integraJon   •  Email  and  social  media     announcements     Bridge  provides  MSOE  with  an  integrated  channel  to  interact   with  prospects,  students  and  faculty  with  each  other   Social   Media   Face  to    Face   Phone   Web   Bridge   Community   CommunicaAon  Channels   Conversa0ons  &  Informa0on  
  • 29. Results  to   Date   • Business Benefits • “The Softer Side” • Awards and Recognition
  • 30. Get  Social!      Hashtag:  #eduwebconf13  –  MenJon  @7summitsagency  @eduwebconf     Business  Value  &  Results     SOURCE:  Jive  customer  survey,  (November  2012)   30%   Admissions  team   producAvity   Admission  counselors  spent  less  Ame  chasing  the  student  and   more  Ame  interacAng  with  them  increasing  producAvity  30%.   Deposit  Melt   Overall  accepted  student  summer  melt  decreased  by  5%  over   the  last  three  years.   5%   Electrical  engineering  saw  almost  double  enrollment  2X   Enrollment   Numbers   Outbound   Call  volume   Admission  counselors  reduced  volume  by  66%    freeing  up  Ame   to  interact  with  prospecAve  students  in  community.   66%   Reached  ‘13  applicaAon  goal  nine  months  early  and  acceptance   goal  five  months  early.  7000+  registered  members  and  growing!   ApplicaAon  and   acceptance  goal   ApplicaAon   turnaround  Ame   Admission  counselors  spent  less  Ame  chasing  documents   down.  We  went  from  months  to  weeks!   Our  retenAon  rate  from  accepted  to  deposit  jumped  from  30%   to  38%  in  one  year  for  our  Fall  2012  (In  a  down  economy!)   Accepted  to   Deposit     8%  
  • 31. Get  Social!      Hashtag:  #eduwebconf13  –  MenJon  @7summitsagency  @eduwebconf     And  there’s  more…   ü Deeper  insight  into  MSOE  fit  per  student,  did  affect  stronger   matriculaJon  rate   ü Made  admissions  more  accessible  and  convenient  by  reducing   communicaJon  and  operaJonal  fricJon  in  the  process   ü Provided  an  experience  people  liked  spending  Jme  with  by  gegng  to   know  what  maters  to  them  and  serving  those  needs   ü Built  MSOE  brand  preference  by  fostering  relaJonships  with  prospecJve   and  enrolled  students,  faculty  and  alumni   ü Kept  MSOE  top  of  mind  and  relevant  with  more  brand  involvement  and   touch  points   ü MulAple  Aers  of  increasing  involvement,  gamificaAon  and  "sAckiness"   creates  smaller  commitments  that  made  larger  commitment  easier    
  • 32. Get  Social!      Hashtag:  #eduwebconf13  –  MenJon  @7summitsagency  @eduwebconf     Industry  RecogniJon   W3  Best  in  Show,  Silver  General  Website   Categories  –  School/University  Sites   MSOE  Ranked  #5  out  of  10     Most  InnovaJve  Colleges  in  the  Country   University  Standard  of  Excellence  Award   For  the  first  the  ever  Bridge  was  cited  as   non  academic  differenAator  for  MSOE  
  • 34. Get  Social!      Hashtag:  #eduwebconf13  –  MenJon  @7summitsagency  @eduwebconf     Engaging  Students  across  the  ConJnuum   “Owned”  Online     Community   Opportunity?   Facebook LinkedIn Personally Social Professionally Social Academically Social Student lifecycle continuum Prospective Student Qualified Prospect Accepted Student Enrolled Student Graduate Alumni
  • 35. Get  Social!      Hashtag:  #eduwebconf13  –  MenJon  @7summitsagency  @eduwebconf     Social  Business  Conceptual  Model    Student  Lifecycle  Process  /  Context     Awareness  /  Inquiry   ProspecJve  Student   Student   Graduate   Alumni   System  of  Use   Community  Website   Systems  of  Record   High  School   Teachers,  etc   Business  Partners   Faculty  and  Staff   SupporJng   Stakeholders   ERP   CRM   Desktop  and   Network  Drives   Blackboard  CMS   +  
  • 37. Get  Social!      Hashtag:  #eduwebconf13  –  MenJon  @7summitsagency  @eduwebconf       Result:  Connected  University       •  Enhanced  educaJon  delivery  via  social  technologies:  campus  and  online  classes   •  Desktop,  Tablet  and  Smartphone  accessibility   •  Integrated  with  learning  management  and  backoffice   •  Facilitated  study  groups  and  course  collaboraJon   •  Live  chat,  video  and  unified  communicaJons   •  InteracJve  course  materials,  events  and  groups   •  Connect  students  with  faculty  and  their  peers  
  • 39. Get  Social!      Hashtag:  #eduwebconf13  –  MenJon  @7summitsagency  @eduwebconf     A  few  realiJes…   •  Not  everyone  will  parJcipate  on  the  same  level.   •  You  will  need  to  let  go  of  some  of  the  control.   •  A  community  is  alive.    You  cannot  set  up  and  ignore.   •  It  will  impact  more  than  your  web  interface.  
  • 40. Get  Social!      Hashtag:  #eduwebconf13  –  MenJon  @7summitsagency  @eduwebconf     Gegng  Started   ü  Finalize  goals  and  objecJves   ü  Develop  a  comprehensive  strategy  for  social  media   ü  Establish  cross-­‐funcJonal  steering  group  to  establish   execuJve  ownership,  coordinate  acJviJes  and  manage   resources   ü  Pinpoint  some  quick  win  opportuniJes  in  context  of   overall  vision   ü  IdenJfy  and  track  key  success  measures