WE BELIEVE THAT A SUCCESSFUL INFLUENCER MARKETING CAMPAIGN STARTS WITH AN INSIGHTFUL UNDERSTANDING OF TARGET AUDIENCE AND THE BEST PREPARATION OF CONTENTS AND STRATEGIES.

1. MELON MEDIA
I N F L U E N C E R M A R K E T I N G A G E N C Y
CREDENTIAL 2021
CREDENTIAL 2021

2. ABOUT US
ABOUT US
WHO ARE WE
CORE VALUE
WORKING PROCESS

3. We are juice
delivery company
Presentations are
communication tools that
can be demonstrations.
We’re the influencer marketing agency that integrates KOLs
booking, strategy consult and content creation. We assist the
brands/ agencies on full services of KOLs booking, social media
plan, creative idea, content execution and seeding.
WE BELIEVE THAT A SUCCESSFUL INFLUENCER
MARKETING CAMPAIGN STARTS WITH AN INSIGHTFUL
UNDERSTANDING OF TARGET AUDIENCE AND THE
BEST PREPARATION OF CONTENTS AND STRATEGIES.
WHO ARE WE

4. Our vision is to be one of the Vietnam leading influencer
marketing company; to inspire "healthier" social communities
and deliver “healthier” branded contents by creators/ KOLs to
massive people. At Melon Media, we serve our awesome
clients with the thoroughness.
OUR
VISION

5. M
E
L
O
N
M
E
D
I
A
ACCOMPANY you
CONSULT you
INSPIRE you
OVER-EXPECTED you
Be LONG-TERM with you
OUR
MISSION

6. M: Master (skilled, controlled)
M: MASTER
E: Enthusiastic
L: Legit (authentic)
O: Ongoing (up to date, longterm)
N: Nimble (fast and accurate)
CORE VALUE

7. We translate
brand’s brief into
influencer
marketing
language with
nimble and
insightful mindset
DEFINE BRIEF
Propose best influencers/
fanpage/ groups by
experience & resource
Plan content & KOLs
strategy to fit with
campaign objective and
key message
RESEARCH & PLANNING EXECUTION & MANAGEMENT
Create & consult kinds of
contents: copy, video script,
livestream outline, PR angles...
Manage the time and quality of
contents
ANALYTICS & REPORT
Analyzing & measuring
the effectiveness before,
during & after campaign
WORKING PROCESS

8. INFLUENCER MARKETING
We focus on assisting
brands to run the Influencer
marketing campaign by
experienced core team.
Propose KOLs /fanpage list
match with brand’s brief.
Besides, we consult and
help KOL in produce social
contents.
PLAN & CREATIVE
Planning strategic and
creative idea to assist
brands in delivering their
key message authentically
and differently.
Idea concept for social
campaign, IMC plan, key
assets, viral video…
CONTENT & SEEDING
Copy: video scripts, social
posts, PR angles…
Seeding services such as
group posts, comment
seeding, livestream/ video
view, post engagement….
Assist from writing contents,
seeding comment scripts to
execution.
TALENT PARTNERSHIP
Cooperate with key creators:
Chị Cano (Comedy) & Những
kẻ mộng mơ (Fictional
Character Fanpage)
Creator brand development
service (on social platform:
Facebook, Tiktok)
OUR
SERVICES

9. TALENT
PARTNERSHIP
Lê Nhân - Chị Cano
Dreamers - Những Kẻ Mộng Mơ
TALENT
PARTNERSHIP

10. Lê Nhân
Chị CANO
INTRODUCTION
A famous content creator who is also a trend-
setter to Vietnamese audience for “Chị Ca
Nô”, with the sentence “Nè em gái, tiền Ca Nô
của em là 300K”.
One core member (also founder) of DamTV, a
million-view youtube comedy group founded
in 2010s.

11. Avr view/ video:
250K views
1.1m Followers 530k folowers 162k Subcribers
Avr view/ video:
300K views
Avr interaction/ post:
5.5K – 8.5K reactions
Channels

12. Brand Collabs
BEAUTY & PERSONAL CARE F & B
FMCG
OTHERS

13. DREAMERS
AKA. NHỮNG KẺ MỘNG MƠ
A fanpage of young adults experiencing themselves in loveline. Whether they
are in any stages of a love: firting, getting know each other, commiting in a
relationship,.. They all find familiar love stories in Dreamers to remind them
the feeling of love.
INTRODUCTION

14. Avr interaction/ post: 5k
Avr Buzz/ post: 100
669k folowers
50.4k Followers
Avr interaction/ post: 3k-7k
Avr Buzz/ post: 1k-4k
Channels

15. Brand Collabs

16. CASE STUDY
CASE STUDY

17. AWESOME WORKS
FMCG/
NUTRITION
F & B
MOBILE
APPS
OTHERS

18. B612 - Social
Campaign 2021
CUSTOMERS LOVE OUR SERVICE
Custom Filter Enchantix Filter
World Cup Filter
Propose and booking post
in trendy Facebook
Community
Supporting seeding
comment conversation
about new HOT filter of
B612
THE BRIEF
Preparing caption relevant
to target audience’s insights.
Social posts in community
groups to make
conversation in community.
Create Comment brief to
inspire user use new filter.
THE CONCEPT
Trendy community
Group.
Impressive selfie/
portrait picture in real
comment that can
attract users.
THE TACTICS
Campaign April 2021:
5 posts - 10.000 engagements -
478 buzz
Campaign June 2021: 20 posts -
86.800 engagements - 2.740
buzz - CPE = 800đ
THE RESULTS
Positive thinking filter

19. Baemin -
Birthday Event
Nino Hoàng
Photo Post
Lê Bống
Photo Post
Educate new promotion
of Baemin Birthday event.
Food blogger and Lifestyle
influencer are the best
choice to attracts user.
Agency plans matching
KOLs list, execute from
KOLs photos, contents
and optimize the post’s
effectiveness.
KOLs let brands to run ads
on sponsored content
THE BRIEF
Focus on a big promotion can help
user order much more food & drink
with less money.
KOLs deliver Baemin promotion &
campaign key message naturally
by a series of photos: KOLs’ sefie
pictures with apps, KOL and fully
foods, promotion code screen.
THE CONCEPT
Series photo post by trendy young
KOL can attract young community
that Gen Z - group have behavior
“making online order”.
THE TACTICS
CUSTOMERS LOVE OUR SERVICE

20. Magic/
Rap Cover
Campaign
CUSTOMERS LOVE OUR SERVICE
Content Creatiors
Micro KOLs
With key MV -
“RYHMAGIC", let's
choose Content Creator
to viral challenge
“Compose new rap
lyrics” and take video
Parody.
THE BRIEF
Firstly, 3 HOT content creators as:
Tun Phạm, Chị Ca Nô, Ba đứa này
mệt ghê make viral videos with
creative & funny mood.
Besides, Micro KOLs support to
spread-out challenge by same
concept video (compose new rap
lyrics and take video parody).
THE CONCEPT
Series video post on KOLs’
Facebook.
Supporting to compose new
lyrics & review concept
videos for shooting.
THE TACTICS
8 video posts on Facebook -
32.000 engagements - 1.300 buzz
- 283.000 views.
THE RESULTS

21. CreamO - Dance
Cover Campaign
Community Groups Comic Pages
Micro KOLs - Dance Cover
Cream O launch new
product and want to
introduce through social
communities.
Beside, Cream O also launch
TVC melody and want to
viral the melody of TVC to
young generation by video
dancing challenge.
THE BRIEF
Social Photo Post: Create
idea photo mention to
new products and post in
Comic Fanpage,
Community Group.
Dancing video: Micro KOLs
spread-out melody of TVC
by short dancing video.
THE CONCEPT
Deliver new products
awareness and product
information by social posts
in Comic Fanpage,
Community Group.
Series short dancing video
post on KOLs’ Facebook.
THE TACTICS
5 social posts & 14 videos
on Facebook - 53.000
engagements - 1.500 buzz.
THE RESULTS

22. Red Bull- Social
Campaign
Social Post
Khơi Dậy Nội Lực - Tài Năng Tương Lai
Social Post
Tuyển Chọn Thế Hệ - Tài Năng Tương Lai
Further express 2 Redbull
Campaigns in 2021: “Khơi
Dậy Nội Lực - Tài Năng
Tương Lai” & “Tuyển chọn
thế hệ - tài năng tương lai"
in target audience
communities.
THE BRIEF
Create social posts with idea
picture and caption relevant to
target audience’s insights.
Social posts in community
groups to make conversation
in community.
Create comment seeding
script make conversation in
social posts.
THE CONCEPT
We deliver campaign key message and
information by social post and comment seeding
with TA “blue color", football lover,.... such as: Nam +,
Đàn Ông, On Sports, HAGL FC - Hội CĐV CLB
Hoàng Anh Gia Lai,...
THE TACTICS

23. NHA KHOA KIM
Video Cover
Meme Pictures
Share videos - Reup
With key MV - “CƯỜI LÊN LÊN
ĐỜI", let's make viral sub-
contents such as: video cover
by comedians, sharing video
post, meme picture post in
community group/fanpage.
THE BRIEF
Video concept: video cover by a
comedian with funny situations and
deliver campaign key message.
Photo concept: Base on image of
video, creating meme picture relate
to NKK’s service and deliver
campaign key message.
THE CONCEPT
Parody video post on KOLs’
Facebook.
Meme picture & captions.
Review sharing/re-up video
posts.
THE TACTICS
2 video posts on Facebook & 5 social
post - 36.000 engagements - 1.200
buzz.
THE RESULTS

24. C2 - Social
Campaign
5 posts on Fanpage + 20 posts on Group
- 23.000 engagements - 3.500 buzz.
THE RESULTS
Create social posts with idea
picture and caption relevant to
target audience’s insights.
Social posts in community groups
to make conversation in
community.
THE CONCEPT
Community Groups
Community Fanpage
Deliver new products awareness
and product information by social
posts in Community Group &
Fanpage such as Check in
Vietnam, Thánh Riviu, Amazing
Things in Vietnam, Thèm Ăn...
The number of group/ fanpages:
25.
THE TACTICS
Further express the C2 new
product in target audience
communities.
Agency propose Food/ Discovery
fanpages & community groups to
deliver key message & highlight
new product.
THE BRIEF

25. Building Tik Tok
Channels
Search and collect new trend
video/challenge.
Create script and review
production preparing.
Directly on shoot to ensure
content video quality.
THE TACTICS
Create direction & execute daily
content on Tik Tok Channel for 2
KOLs: Nhâm Phương Nam and
Võ Điền Gia Huy
THE BRIEF
Nhâm Phương Nam
Võ Điề n Gia Huy
Nham Phuong Nam: 14 videos - 750k
average views/month..
Vo Dien Gia Huy: 13 videos - 300k
average views/month.
THE RESULTS
Short video Tik tok with script base
on trendy video on Tik tok and
direction suitable with KOLs.
Difference image for every KOLs: a
fashionista and music creator as Nam
Phuong Nam, a sporty and friendly
boy as Vo Dien Gia Huy.
THE CONCEPT

26. AQUA - Social
Campaign 2020
Lai Thượng Hưng
Post
Hóng Hớt Showbiz Post
Giang Ơi - Anh Bạn Thân key
visual
With the creative idea of “À
quá vừa” and the objective to
deliver campaign key message
of the “fit” in our life, Aqua
would like to use Influencers
as brands’ representatives to
inspire the target audience.
THE BRIEF
Giang Oi joined this campaign as
ambassador for 4 months. She and
her husband share authentics
stories relevant to newly wed
couples and deliver brand key
message and review the product.
Middle KOLs and community
fanpages such as Lai Thượng Hưng,
Nguyễn Quỳnh Anh, Hóng hớt
showbiz,... post supporting contents
to spread out the key message “À
quá vừa” .
THE CONCEPT
Unbranded posts: The real stories
of “vừa” vs. “không vừa” in newly
wed couples life.
Key visual of Giang Oi & Anh Ban
Than for Aqua product
Review content series
THE TACTICS

27. Sharp - Social
Mini Game
Campain
Series sharing Mini Game post in KOL’s Facebook.
Series PR Article with Angle trattating
community join Mini Game.
THE TACTICS
PR Articles
KOLs Sharing Posts
Further express the Mini
Game Campaign with
key message “Diễn tả
cảm xúc - Ăn ngon số
Dzách” in target
audience.
THE BRIEF
Sharing Post by Micro Family
KOLs Group to parenting
audience group.
Extend Campaign in PR articles
in Family online newspaper such
as: Giadinh.net.vn, Lamchame.vn,
Giadinhmoi.vn,
Giadinhvietnam.com, Afamily.vn.
THE CONCEPT

28. Sharp - Video
Review Series
In Covid-19 season, besides
improving personal awereness
on self-protection, Sharp
encourages people keep the
clothes clean.
The KOLs who are millennials
and have a strong voice in
family/ parenting / health &
fitness community represent for
brand to deliver key message.
THE CONCEPT
Chúng Huyền Thanh
Vân Trang
Tú Vi - Văn Anh
Couple
Plan KOL list to match with
brand’s image
Book and support content
direction for KOLs’ videos.
THE BRIEF
A series of review video on Sharp
product. Besides, brand uses
KOLs’ images to run digital ads
for 1 month.
THE TACTICS

29. Nutifood
Social Seeding
Campaign
We deliver campaign key message and product information by
social posts in Fanpage such as Dành cho con, Cộng đồng Myeva,
Mẹo nuôi con, Làm mẹ hiện đại … and groups such as Mẹ bỉm sửa
thông thái, Yêu chồng nghiện con …
The number of group/ fanpages: 27
THE TACTICS
Parenting Communities
Community Fanpages
Further express the
Nutifood product in
target audience
communities.
THE BRIEF
Review photopost with caption
relevant to target audience’s
insights.
Social posts in community groups to
make conversation in community.
THE CONCEPT

30. Ngại Gì Thử
Thách
Campaign 2020
Nguyễn Mạnh Trường's kids
Cam Cam & Xoài
Lâm Vỹ Dạ's kids
Plan contents and propose
KOLs list including hot
mom, hot family & kids.
Manage contents of KOLs,
sharing authentic moments
of kids when they do
housework, help parent, ride
the bike …
THE BRIEF
With the key message “Ngại gì
thử thách” , Dutch Lady inspire
audience: The tiny things of the
adults may be the challenges
for the kids, and Dutch Lady
helps them add more energy to
finish the challenges.
THE CONCEPT
A series of photos “Ngại gì
thử thách”, and KOLs
share their own story to
deliver key message
THE TACTICS
7 posts - 47.400 engagements -
4.740 buzz.
THE RESULTS
CUSTOMERS LOVE OUR SERVICE

31. Tết Rộn Ràng Là
Kinh Đô
Zalo Stickers
Chatbot Game
Flat-lay MV “Rộn ràng nhịp
Tết”
Further express the message
“Thấy Kinh Đô là thấy Tết” to
consumers.
Create a fun & joyful Tết
campaign.
THE BRIEF
Consumers had been familiar with
the concept “SEE” Kinh Đô, see Tết,
we introduced to them a new way
to experience Tết with Kinh Đô:
HEAR Kinh Đô & you know Tết is
coming.
THE CONCEPT
MV “Rộn ràng nhịp Tết” performed by Hương Tràm,
Zalo stickers package & chatbot game.
THE TACTICS

32. Sinh Nhật
Sendo - Ai cũng
có quà
m Cam & Xoài
Sendo received the biggest
noise in 27th to 30th May
thanks to engaging game
and the 1st time ever
interactive livestream in
Vietnam at Sendo brand
fan-page
Successfully own their
birthday moment &
manifest their “Sinh Nhật
Sendo – ai cũng có quà”
concept by “birthday cake
to competitors” stunt.
THE TACTICS
Sendo created around 404.4K buzz in a
month which accounts for 162% vs. KPIs
thanks to the right content with right
format & right channel. Nano-influencers
(livestream) and hot community pages
also did their great job in triggering users
discuss about the campaign.
More than 73.3K unique audiences. The
age discussed about Sendo campaign is
from 25-34 with half of female.
Sentiment score of Birthday campaign
was extremely high (0.95). Users left good
feedback on brand, promotion and price,
etc. that were positive feedback for
campaign.
THE RESULTS

33. OUR TEAM
OUR TEAM

34. LÊ ĐOÀN TÚ UYÊN
PROJECT MANAGER
D.O.B: Nov 3, 1993
“The strength is in Influencer marketing strategy, KOLs
proposing and project management inform my mindful
but competitive approach.”
Within 5 years working & learning in digital marketing, I’m
fueled by my passion for Digital marketing. Some key
projects in planning and project manager such as Bivina
2019, Xiaomi Mia2 launching, Dutch Lady, Sharp...

35. NGUYỄN MINH THỤY
CREATIVE DIRECTOR
D.O.B: 1988
Fast learning, socialized, straightforward, dedicated and self
motivated.
More than 7 years of experience in both Marketing &
Communications in many industry. Contributed to the success in
the past few years of notable clients such as Mondelez Kinh Do,
Bayer, Unicharm, AkzoNobel, Vinamilk and Huawei.

36. MỸ HẬU
MEDIA PLANNER
Asisstant
MỸ DUYÊN
SENIOR ACCOUNT EXECUTIVE
THỤC HIỀN
ACCOUNT EXECUTIVE
THÚY VÂN
ACCOUNT EXECUTIVE
Dedicated, logical, fast learning,
socialized, and responsible
2 years experience in Digital
marketing. Contributed to the
successful campaigns of clients such
as Karofi, F99, Dutch Lady, Sharp,
Aqua, VinID…
DOB: 1995 DOB: 1998
Dedicated, fast learning, socialized, and
responsible
Strength at communication and
relationship with KOLs/ fanpage/ group
community.
Contributed to the successful campaigns
of clients such as Karofi, F99, Sharp, Aqua,
VinID, Nutifood, Nan supreme, Gerber…
DOB: 1999
Dedicated, fast learning, socialized,
and responsible
Strength at contents
Contributed to the campaign clients
such as Kompa, Gerber, Nan, Magic,..
DOB: 2000
Dedicated, fast learning, socialized, and
responsible
Strength at contents
Contributed to the campaign clients
such as Kompa, Gerber, Nan, Magic,..

37. THANK YOU!
uyen@melon-media.net
+84 903 109 252
www.melon-media.net