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[WARM GUN 2014] Uber >> Amritha Prasad, "Building Magical Experiences Through Smart Iteration"
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Amritha Prasad UX Designer/ Design Lead of API & Partnerships, Uber @amrithap
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[WARM GUN 2014] Uber >> Amritha Prasad, "Building Magical Experiences Through Smart Iteration"
1.
Building Magical Experiences Through
Smart Iteration Amritha Prasad // @amrithap
2.
HI, I’M AMRITHA
3.
Carnegie Mellon University
4.
Lover of Bollywood
5.
Fan of Aziz
Ansari
6.
Currently at Uber
7.
Quality is a
bar, and we’re challenged to constantly raise it.
8.
Riders, Drivers &
More
9.
Uber + Spotify
10.
THE STORY
11.
An Epic Saga
12.
Your Ride. Your
Music.
13.
With Some Villains
14.
A hard deadline
& tight timeline
15.
We have no
idea how people will want to listen to music inside of Ubers
16.
Overcoming the obstacles
17.
1 Forming Design
Principles ! 2 Anticipating the Gaps
18.
FORMING DESIGN PRINCIPLES
19.
What is the
most lightweight thing to build that will delight users?
20.
Everyone had their
own assumptions and ideas
21.
We create design
principles
22.
“A list of
guiding phrases that help the team make important decisions.” -Jared Spool, “Creating Great Design Principles: 6 Counter-Intuitive Tests”
23.
Most importantly they
stem from research
24.
Any user research
is absolutely better than none
25.
Brainstorm Features
26.
Lightweight wireframes
27.
Testing Things Out
28.
Give access to
music the way that users are used to
29.
Provide control over
what plays at a song-level
30.
It’s not always
about what just YOU want to listen to
32.
On the driver
side, it’s a choice
34.
ANTICIPATING THE GAPS
35.
Thinking that the
product will turn out exactly how you designed it is naive
36.
A designer ACTUALLY
has to be a ninja and anticipate danger before it hits
37.
Prioritization Photo Credit: jamiearnold.com
39.
Adapting
40.
Test it like
it’s hot
41.
Prioritize Adapt Test Learn
42.
THE RIDE GOES
ON
43.
Uber + Spotify
44.
Together at last
45.
1 Forming Design
Principles ! 2 Anticipating the Gaps
46.
This is just
the beginning, the product is in its infancy
48.
Staying on top
of social media is a great way to get early feedback
49.
I’m excited to
learn & iterate.
50.
Thank you
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