[WARM GUN 2014] UserOnboard.com >> Samuel Hulick, "Growing Your Userbase with Better Onboarding"
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The document discusses the importance of onboarding and retaining users. It states that people dislike losing things more than they like getting things. As such, companies should focus on not losing new users during activation and not losing active users during retention. It suggests starting the onboarding process where users start their use and guiding them to become better versions of themselves through the product.
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[WARM GUN 2014] UserOnboard.com >> Samuel Hulick, "Growing Your Userbase with Better Onboarding"
- 1. Growing Your Userbase with Better Onboarding @SamuelHulick
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- 12. Start your designing where your users start their using
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- 23. Loss Aversion: People dislike losing things more than they like getting things
- 27. Activation Not Losing New Users Retention Not Losing Active Users
- 28. Churn Activation Not Losing New Users Retention Not Losing Active Users
- 30. Churn Activation Not Losing New Users Retention Not Losing Active Users
- 31. Churn Activation Not Losing New Users Retention Not Losing Active Users
- 32. Churn Activation Not Losing New Users Retention Not Losing Active Users
- 33. Retention Conversion Not Losing Active Users
- 34. Not Losing Active Users 95% (/mo) Retention Conversion
- 35. Activation Retention Not Losing New Users Not Losing Active Users
- 36. Activation Not Losing New Users Signup Conversion
- 37. Activation Not Losing New Users 15% Signup Conversion
- 38. Activation Not Losing New Users 15% 50% never log back in Signup Conversion
- 39. Activation 95% Not Losing New Users 15% Signup Conversion 50% never log back in
- 40. Activation Not Losing New Users 15% Signup Conversion 50% never log back in
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- 53. Activation Not Losing New Users
- 54. Activation Not Losing New Users Driving Force
- 58. People don’t buy products. They buy better versions of themselves.
- 61. Activation Not Losing New Users Driving Force
- 62. Activation Not Losing New Users Driving Force
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- 64. Endowed Progress Effect The only thing I’ Phil’s Car Wash 1 2 3 4 5 6 7 8 Phil’s Car Wash 1 2 3 4 5 6 7 8 9 10
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- 67. Start where your users start Be P.O.ed about losing new ones Guide them to a better life @SamuelHulick @UserOnboard