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Three Hats Marketing Email Marketing Workshop
- 1. Email Marketing Workshop February 24, 2010
- 10. Let’s critique:
- 11. Let’s critique:
- 12. Let’s critique:
- 18. Break
- 56. Thanks for attending. Contact Three Hats Marketing to learn how we can help you with email marketing. www.3HatsMarketing.com
Hinweis der Redaktion
- Potential Goals: Must be top level business goals. Should include measureable objectives.
- Potential Goals: Must be top level business goals. Should include measureable objectives.
- Potential Goals: Must be top level business goals. Should include measureable objectives.
- For those that use email marketing, what are your goals?
- What tool should I use – equate the email delivery system to the postal system. Email delivery system is a stamp. Why would you pay more? Enterprise Solutions: ExactTarget Basic Systems: Campaign Monitor, Mail Chimp, Delivera
- Most tools allow you to export your contacts from your email account
- Domain keys and Sender Ids - Installed on your email server. add some simple information to your domain name's DNS records that says who's allowed to send email on your behalf. non authenticated emails go through more spam filters
- Spam: is any email you send to someone who hasn't given you their direct permission to contact them on the topic of the email. The type of permission you MUST have: They opted in via your web site They completed an offline form and indicated they wanted to be emailed They gave you their business card and you explained you would be sending them commercial email They purchased something off you in the last 2 years Scenarios that DON'T equate to permission You obtained the email addresses from a third party You have access to this list as a member of an organization or club You scraped or "copy and pasted" the addresses from the Internet You haven't emailed that address for more than 2 years
- Spam: is any email you send to someone who hasn't given you their direct permission to contact them on the topic of the email.
- Quality not quantity. We want to only communicate to those that want to be communicate to.
- The type of permission you MUST have: They opted in via your web site They completed an offline form and indicated they wanted to be emailed They gave you their business card and you explained you would be sending them commercial email They purchased something off you in the last 2 years
- Scenarios that DON'T equate to permission You obtained the email addresses from a third party You have access to this list as a member of an organization or club You scraped or "copy and pasted" the addresses from the Internet You haven't emailed that address for more than 2 years
- Scenarios that DON'T equate to permission You obtained the email addresses from a third party You have access to this list as a member of an organization or club You scraped or "copy and pasted" the addresses from the Internet You haven't emailed that address for more than 2 years
- Your email template should reflect your brand. A Brand is more than just a logo – your brand is how you are perceived. You may need a separate template for each audience segment, or types of content that will be sent. 18 mainstream email systems used and that the emails you send look differently in each of these various programs? http://www.campaignmonitor.com/resources/entry/677/image-blocking-in-email-clients/
- Your email template should reflect your brand. A Brand is more than just a logo – your brand is how you are perceived. You may need a separate template for each audience segment, or types of content that will be sent. 18 mainstream email systems used and that the emails you send look differently in each of these various programs? http://www.campaignmonitor.com/resources/entry/677/image-blocking-in-email-clients/
- Balance of text and images Good use of headlines to separate text Strong call to action
- These templates are mostly image based and would not be seen by 50% of the people receiving them.
- over 50% of email clients have images blocked 30% of your recipients who don’t even know your images are missing No Alt Tags
- Keep in mind the audience and types of content you will communicating Even the big companies make mistakes. This example is from Apple
- Examples of good landing pages http://www.sherpastore.com/EmailMKTReport2010.html?9120
- Landing pages help convert customers Tips on creating successful landing pages Make the pages in-line with your overall Website design Put a Signup Form on every page or Include a shopping cart Don't skimp on graphics Make sure your pages link to other pages on your main site
- Keywords to avoid - Free, buy now, $, !, &&,
- Email marketing metrics report - http://cdn.mailermailer.com/documents/email-marketing-metrics-2008h2.pdf
- Email marketing metrics report - http://cdn.mailermailer.com/documents/email-marketing-metrics-2008h2.pdf
- Email marketing metrics report - http://cdn.mailermailer.com/documents/email-marketing-metrics-2008h2.pdf