This document discusses 5 things that brands can learn from musicians based on the habits of famous musicians like Mariah Carey, Jay-Z, Lady Gaga, Diddy, and Kanye West. It argues that musicians empower fan communities, diversify their business, let their craft define their message, respond to culture changes over time, and keep things unexpected. The document suggests that brands could benefit by building deeper fan relationships, exploring new revenue streams, staying authentic to their purpose, adapting to cultural shifts, and embracing calculated risks.