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Google Updates & Email List Building by 2 Web Design Inc.

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Presentation about Google Updates and their impact on your business, as well as discover what is email list building, some strategies to get you started, and its impact on your business.

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Google Updates & Email List Building by 2 Web Design Inc.

  1. 1. Google Updates & Email List Building Presented by: Mouneeb Shahid
  2. 2. #2wd -Founded in 2004 ! -Digital ecosystems that engage audiences ! -Over 400+ projects across Canada @2webdesign
  3. 3. #2wd Google Email List @2webdesign Leads
  4. 4. #2wd 1. @2webdesign Google
  5. 5. #2wd 1. Recent Google Updates ! The impact of these changes Google @2webdesign
  6. 6. #2wd 1. @2webdesign Google Updates
  7. 7. #2wd 1. -September 2013: Hummingbird ! -Focuses on the meaning of the search phrase to deliver fast and precise results Google Updates @2webdesign
  8. 8. #2wd 1. -February 2014: Top Heavy ! -Quality content grading for information above the fold Google Updates @2webdesign
  9. 9. #2wd 1. -May 2014: Revival of Panda Update ! -high quality content scores skyrocket Google Updates @2webdesign
  10. 10. #2wd 1. -July 2014: Pigeon (comes to Canada Dec. 2014) ! -Power to localized search results Google Updates @2webdesign
  11. 11. #2wd 1. -August 2014: Google Authorship discontinued ! -Content developers heaven turned to hell Google Updates @2webdesign
  12. 12. #2wd 1. -September 2014: Panda gets updated, again ! -Great for quality content developers Google Updates @2webdesign
  13. 13. #2wd 1. -October 2014: Revival of Penguin ! -Main target was link spamming Google Updates @2webdesign
  14. 14. #2wd 1. -April 2015: MOBILEGEDDON ! -Focuses on mobile compatibility -User experience on mobile devices Google Updates @2webdesign
  15. 15. #2wd 1. @2webdesign How Will It Impact My Business?
  16. 16. #2wd 1.Non mobile-friendly sites: - Decrease in search engine rankings - Possible elimination in mobile positioning How Will It Impact My Business? @2webdesign
  17. 17. #2wd 1. SOLUTION - Mobile website versions - Responsive design implementation - Focus on user experience on mobile devices How Will It Impact My Business? @2webdesign
  18. 18. #2wd 1. @2webdesign Email List Building
  19. 19. #2wd 1. What is Email List Building? Getting Started How Will It Impact My Business? Email List Building @2webdesign
  20. 20. #2wd 1. -Getting subscribers ! -Capturing visitors ! -Maintaining communication & dialogue What is Email List Building? @2webdesign
  21. 21. #2wd 1. -Highlight benefits ! -Opt In / Opt Out ! -Target / Segment ! -Include CTA’s ! -Social sharing How Do I Do It Well? @2webdesign
  22. 22. #2wd 1. @2webdesign Building Your Email List
  23. 23. #2wd 1. Strategies Business Cards Traditional Advertising Event Sign Ups Social Networks On Website @2webdesign
  24. 24. #2wd 1. Strategies Email Signature In Person Client Database Contests Deals Lead Gen. Offers @2webdesign
  25. 25. #2wd 1. @2webdesign 10 Best Practices Proven to Give You an Edge
  26. 26. TO PERFECTION Personalize @2webdesign @2webdesign 1
  27. 27. SEGMENTS OF YOUR LIST Target @2webdesign @2webdesign 2
  28. 28. PROSPECTS INTO CLIENTS Nurture @2webdesign @2webdesign 3
  29. 29. SOCIAL SHARING Encourage @2webdesign @2webdesign 4
  30. 30. MOBILE FRIENDLY CONTENT Produce @2webdesign @2webdesign 5
  31. 31. THE WAY WITH CTA Lead @2webdesign @2webdesign 6
  32. 32. ENGAGING & USEFUL CONTENT Provide @2webdesign @2webdesign 7
  33. 33. SPAM CHECKS Pass @2webdesign @2webdesign 8
  34. 34. CANADA’S ANTI-SPAM LEGISLATION Follow @2webdesign @2webdesign 9
  35. 35. YOUR SUCCESS Track @2webdesign @2webdesign 10
  36. 36. WITH A/B TESTING Optimize @2webdesign @2webdesign 11
  37. 37. #2wd 1. Winning List Building Formula @2webdesign
  38. 38. @2webdesign + -Ask -Required -Short Forms -Manage Subscription Preferences +- + -Offers -Multiple CTA’s -Blog -Social Media -Pop-up Boxes -Unsubscribe -Bounce -Open Rate -Click Through Rate Landing Page Attract Traffic List Decay Track Repeat = SUCCESS -Optimize -A/B Test
  39. 39. #2wd ormula1. How Will It Impact My Business? @2webdesign
  40. 40. #2wd 1. -Awareness ! -Engagement ! -Develop Reputation ! -High ROIs ! -Personalized and automated How Will It Impact My Business? @2webdesign
  41. 41. #2wd 1. ! - ConstantMarketingKit.com ! - SuperLeadPages.com ! - WebsiteSuccess.ca Great Tools @2webdesign
  42. 42. #2WD Thank you for listening! FOLLOW US ONLINE ! ! Any Questions? @2webdesign @2webdesign

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