Learn how search engines have changed over the years and how you can take advantage of the changes to gain the competitive edge including best practices that you can implement today to take your online presence to the next level. Presentation by Jeremy Basset - 2 Web Design, Digital Consultant. @2webdesign

1. EVOLUTION OF GOOGLE
How It Impacts Your Website

2. BASICS
1PART

3. SEARCH ENGINES
Algorithm
FIND RANK RETURN
the most RELEVANT webpages for a
particular set of keywords (search terms)
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4. @2WebDesign

5. @2WebDesign

6. UPDATES & IMPACTS
2PART

7. FEBRUARY 2011, 2014
Panda
FOCUSES ON FILTERING OUT LOW
QUALITY SITES FROM RANKING
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8. JANUARY 2012, 2014
Top Heavy
QUALITY CONTENT GRADING FOR
INFORMATION ABOVE THE FOLD
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9. Main target: link spamming
APRIL 2012, 2014
Penguin
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10. AUGUST 2012, 2014
Pirate
Designed to fight copyright
infringement
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11. SEPTEMBER 2013
Hummingbird
FOCUSES ON THE MEANING OF THE SEARCH
PHRASE TO DELIVER FAST AND PRECISE
RESULTS
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12. JULY 2014 / DECEMBER 2014
Pigeon
POWER TO LOCALIZED SEARCH
RESULTS
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13. OPTIMIZE LANDING PAGESOPTIMIZE LANDING PAGESGoogle in 2015
APRIL 2015, 2016
Mobilegeddon
Focus on mobile compatibility and
user experience on mobile devices
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14. OPTIMIZE LANDING PAGESOPTIMIZE LANDING PAGESGoogle in 2015
OCTOBER 2015
RankBrain
Focus on QUALITY and USER
EXPERIENCE
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15. TIPS & TAKEAWAYS
3PART

16. FOCUS ON USER NEEDS & INTENT
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17. CREATE QUALITY CONTENT
CONSISTENTLY
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18. MOBILE FRIENDLY SITE
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19. IMPLEMENT HTTPS
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20. GROW DIGITAL FOOTPRINT
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21. GATHER AND SHOWCASE
TESTIMONIALS & REVIEWS
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22. DON’T SPAM OR OVERSTUFF
KEYWORDS
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23. NATURAL LINK BUILDING
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24. OPTIMIZE TITLE TAGS & METADATA
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25. STAY UP TO DATE ON THE LATEST
SEO TRENDS
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26. BE PATIENT
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27. MONITOR PROGRESS & RESULTS
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29. Any Questions?
www.2webdesign.com
(306) 664.2932
info@2webdesign.com
@2WebDesign
2webdesign-com
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