Develop a Social Media presentation by Mouneeb Shahid of www.2webdesign.com from workshop June 10th at Women Entrepreneurs of Saskatchewan Inc. Selecting a social media channel for your business, creating content your audience will love, and defining metrics and understanding analytics. Please check out the associated workbook at http://www.2webdesign.com/blog/develop_a_social_media_strategy
6. ⢠Understanding Social Media strategy
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⢠Social Media Options for Your Business
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⢠Selecting Social Media Networks
What is social media strategy?
@2webdesign
7. @2webdesign
Understanding Social Media Strategy
SOCIAL MEDIA
âwebsites and applications that enable users to create
and share content or to participate in social networkingâ
8. @2webdesign
SOCIAL MEDIA
âwebsites and applications that enable users to create
and share content or to participate in social networkingâ
STRATEGY
âplan of action designed to achieve goalsâ
Understanding Social Media Strategy
12. @2webdesign
PLAN & IMPLEMENT
âWhere do you want to be?â
⢠How can social media help contribute to your business goals?
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⢠What are your business goals?
⢠Increase traďŹc to website, improve customer service,
increase sales, enhance brand, improve conversion rates,
⢠S.M.A.R.T/ goals
⢠measurable
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⢠What do you have the capabilities / resources to accomplish?
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13. @2webdesign
PLAN & IMPLEMENT
âWhere do you want to be?â
⢠What will you post?
⢠types of content
⢠formats of content
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⢠Using which tools?
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⢠How often will you post?
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⢠Onto which social networks?
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⢠Whatâs the best time to post?
⢠during commutes, coďŹee breaks
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17. @2webdesign
MEASURE
âHow will we know if weâre successful?â
⢠Set KPIâs to benchmark progress against
⢠activity, reach, engagement, acquisition, conversion
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⢠Collect data
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⢠Analyze and report
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⢠Not size of following but engagement and interaction
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OPTIMIZE
âHow can we do this better next time?â
⢠Make adjustments as necessary to improve strategy next time
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⢠A/B Testing
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33. Selecting Social Media Networks
⢠Where are you currently active?
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⢠Where are your customers active?
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⢠Where is your competition active?
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⢠What makes sense for you?
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⢠Where are you interested in posting?
What might be âfunâ?!
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36. @2webdesign
How do I use Facebook?
⢠Get found by visitors searching for your company or products
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⢠Promote your marketing oďŹers to convert followers into leads and
customers
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⢠Create a community to connect and engage with
⢠current and potential followers
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⢠Attracting customers
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37. @2webdesign
How do I use Facebook?
⢠Create new/update existing account
⢠address, description
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⢠Customize with branding
⢠high quality cover photo
⢠url: facebook.com/2webdesign
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⢠Learn language
⢠notiďŹcation, status update, friend, timeline, like, tag, comments,
edge rank, fan, insights
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38. @2webdesign
How do I use Facebook?
⢠Post consistently
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⢠Create engaging/interactive content with CTAâs
⢠articles, blogs, white papers
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⢠Include keywords in image ALT tags, tags, descriptions, ďŹle names
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⢠80/20 Rule
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⢠Be human and have fun! Converse!
⢠open ended questions, polls, respond to comments
39. @2webdesign
Measuring Facebook EďŹectiveness
⢠Tools: Facebook Insights
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⢠Insights appear when pages have 30+ likes
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⢠Breakdown of page likes, post reach, engagement, demographics,
and location
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⢠Whatâs working and what isnât!?
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How do I use LinkedIn?
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⢠Growing your reach
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⢠Increasing awareness
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⢠Optimizing for search
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⢠Generating more leads
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How do I use LinkedIn?
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⢠Create new/update existing account
⢠address, description, company info
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⢠Customize with branding
⢠proďŹle picture, cover image
⢠url: linkedin.com/company/2webdesign-com
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⢠Learn language
⢠proďŹle, connection, recommendation, endorsement, recruiter
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43. @2webdesign
How do I use LinkedIn?
⢠Post consistently
⢠stellar content to position you as a thought leader
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⢠Find Contacts
⢠search, advanced search, email, groups
⢠send personalized messages to really connect!
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⢠Join groups
⢠comment, respond, post
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⢠Engage
46. @2webdesign
How do I use Twitter?
⢠Relationship building
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⢠Relationship management
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⢠Customer service tool
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⢠Driving traďŹc to website
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⢠Create buzz about events
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How do I use Twitter?
⢠Create new/update existing account
⢠address, description
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⢠Customize with branding
⢠header photo, background, bio, branded avatar
⢠url: twitter.com/2webdesign
⢠handle: @2webdesign
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⢠Learn language
⢠tweet, RT/retweet, #hashtag, @, DM/direct message, ICYMI,
favorite, follow, list, mention, reply
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48. @2webdesign
How do I use Twitter?
⢠2/3 rule
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⢠Post short, sweet, and often
⢠use images/audiovisual content to encourage interaction
⢠include images, links
⢠Include CTAâs with content
⢠ask to RTâ¨
⢠Direct and Indirect lead-gen tweets
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⢠Respond in real time
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49. @2webdesign
Measuring Twitter EďŹectiveness
⢠Tools: Twitter Analytics
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⢠Breakdown of tweets, impressions, proďŹle visits, mentions,
followers, top tweets, top mentions, top followers, monthly tweet
highlights
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⢠View tweet details: time of impressions
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How do I use YouTube?
⢠Demonstrating products/expertise
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⢠Creating community
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⢠Leveraging events
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⢠Learn, watch, and entertain
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How do I use YouTube?
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⢠Create new/update existing account
⢠address, description
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⢠Customize with branding
⢠channel icon/name, info, description, tags
⢠channel url
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⢠Learn language
⢠subscribers, cards, videos, likes/dislikes, channel, community
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How do I use YouTube?
⢠Short 60-90 second videos
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⢠SEO optimize video: description, ďŹle name, tags
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⢠In video branding
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⢠Training, customer support, sales, promotion, testimonials
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⢠Update content regularly
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⢠Link content to website
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How do I use Blogging?
⢠Set up blog
⢠About us, description, bio
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⢠Customize with branding
⢠custom URL if possible
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⢠Learn language: blog feed/RSS, alt tag, anchor text, article/post,
author, category/tags, CMS, comments, favicon, header tags,
hyperlink, keywords, meta description/keywords, permalink,
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⢠Determine schedule
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⢠Determine what to post through keyword research
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57. @2webdesign
How do I use Blogging?
⢠Create content
⢠ebook, whitepaper, guides, templates, checklists, blog posts,
webinars
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⢠SEO optimize content with meta tags/alt tags
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⢠Publish content
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⢠Disseminate content through social media networks
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⢠Capture subscribers/leads through landing pages
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Measuring Blogging EďŹectiveness
⢠Tools: Google Analytics, Coschedule
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⢠Breakdown blog traďŹc, referral sources, individual post views, top
performing posts, leads, page views, comments, shares,
subscribers