June 28, 2011, AllFacebook Expo presentation by Chris Tuff, VP/Social Media Director at 22squared (http://www.mediabistro.com/afexpo/program.asp).
Facebook APIs: There's More Under the Hood than Anyone Knows
What’s available through Facebook’s APIs? No one really knows. Many think that the only available statistics lie in Facebook Insights, but since Facebook opened up their Insights API, a treasure trove of data is available to agencies and brands. API dashboards from companies like AllFacebook, Socialbakers and PageLever serve as the new focus groups and using their tools, agencies are able to identify a brands’ active and engaged fanbase and parallel those segments to determine if they’re reaching brands’ target consumer, if they’re targeting these consumers with paid Facebook ads and if not, what adjustments need to be made to their engagement strategy and idea of that brands’ target consumer. This session will also examine the role of social media as it relates to brands as a whole, and explain why there is so much value for brands on Facebook. We’ll go on to discuss confusion around ad APIs and Facebook Connect APIs (what brands can access within consumer profiles), and share what else Facebook tools and insights can bring to both social media marketing and brand positioning.
http://fascinatingly.com/wp-content/gallery/hd-nebula-wallpaper/AngelNebula-hd.jpg\n\nWhen CMOs say, “Show me the money,” it’s easier to point them toward a number that keeps on growing.\n
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http://fascinatingly.com/wp-content/gallery/hd-nebula-wallpaper/AngelNebula-hd.jpg\n\nIt’s easy to point them toward a metric that keeps growing.\n
http://fascinatingly.com/wp-content/gallery/hd-nebula-wallpaper/AngelNebula-hd.jpg\n\nIt’s easy to point them towards a metric that keeps growing.\n
Let’s go back to the stars example and this time take it a bit more seriously. Imagine if this nebula of stars is your Facebook fan base.\n
What if, out of the millions of stars in your nebula, only a couple hundred of them actually gave off light?\n\nIf only 1% of your millions of Facebook fans are active, then what’s the ROI?\n
What if, out of the millions of stars in your nebula, only a couple hundred of them actually gave off light?\n\nIf only 1% of your millions of Facebook fans are active, then what’s the ROI?\n
What if, out of the millions of stars in your nebula, only a couple hundred of them actually gave off light?\n\nIf only 1% of your millions of Facebook fans are active, then what’s the ROI?\n
Consider your Facebook fan base as a constant focus group and a gauge of how relevant your brand is. If you can’t even garner a simple Like or Comment from a status post, how well do you think your app (that asks users to create a virtual forest, invite your friends, and watch your forest grow) will perform?\n
Consider your Facebook fan base as a constant focus group and a gauge of how relevant your brand is. If you can’t even garner a simple Like or Comment from a status post, how well do you think your app (that asks users to create a virtual forest, invite your friends, and watch your forest grow) will perform?\n
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We like to focus on what’s more relevant and of value that results in the type of fan engagement.\n
Consider your Facebook fan base as a constant focus group and a gauge of how relevant your brand is. If you can’t even garner a simple Like or Comment from a status post, how well do you think your app - that asks users to create a virtual forest, invite your friends, and watch your forest grow - will perform?\n
Consider your Facebook fan base as a constant focus group and a gauge of how relevant your brand is. If you can’t even garner a simple Like or Comment from a status post, how well do you think your app (that asks users to create a virtual forest, invite your friends, and watch your forest grow) will perform?\n
Consider your Facebook fan base as a constant focus group and a gauge of how relevant your brand is. If you can’t even garner a simple Like or Comment from a status post, how well do you think your app (that asks users to create a virtual forest, invite your friends, and watch your forest grow) will perform?\n
Consider your Facebook fan base as a constant focus group and a gauge of how relevant your brand is. If you can’t even garner a simple Like or Comment from a status post, how well do you think your app (that asks users to create a virtual forest, invite your friends, and watch your forest grow) will perform?\n
Facebook’s native Insights dashboard helps you paint a rough sketch of what your fan looks like.\n
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That’s cool, but the real fans you should be concerned with are those that are active users. Facebook strangely provides this data in the Graph API, but not in their Insights dashboard. \n
According to the native Facebook Insights tool, the makeup of your fan base looks something like this.\n
But, by accessing active user demographics data available through the Graph API, you might find that your demographics look like this.\n
But.. by accessing active user demographics data available through the Graph API, you might find that your demographics look like this.\n
But.. by accessing active user demographics data available through the Graph API, you might find that your demographics look like this.\n
But.. by accessing active user demographics data available through the Graph API, you might find that your demographics look like this.\n
But.. by accessing active user demographics data available through the Graph API, you might find that your demographics look like this.\n
If this is the case, you may need to go back to the drawing board and re-think your brand strategy.\n
If this is the case, you may need to go back to the drawing board and re-think your brand strategy.\n
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Consider your Facebook fan base as a constant focus group and a gauge of how relevant your brand is. If you can’t even garner a simple Like or Comment from a status post, how well do you think your app (that asks users to create a virtual forest, invite your friends, and watch your forest grow) will perform?\n
Consider your Facebook fan base as a constant focus group and a gauge of how relevant your brand is. If you can’t even garner a simple Like or Comment from a status post, how well do you think your app (that asks users to create a virtual forest, invite your friends, and watch your forest grow) will perform?\n