1. Entrepreneurship in The IT Era
-B.V.Raghunandan
Department of Post-Graduate Studies
Commerce,
MPM Government First Grade College
Karkala
March 27, 2015

2. I Module: India, the Reality
• Indian thinking,
unfriendly to business,
born out of agriculture
bent of mind
• British India: Imperialist
enterprises and profit
was a four letter word
• Democratic India: Crony
capitalism and Inspector
Raj
• Arrogant Bureaucracy,
Inefficient Government
Departments and
Corrupt Systems

3. Unprofessional Public
Life
• Multiplicity of religions,
castes and sub-castes
leading to the huge number
of public holidays
• Numerous rituals at the cost
of office work
• Tour-prone, leisurely life-
prone, and uncommitted
organised work force
• In the recent times, health
problems
• Disregard for public property
• Craze of cricket

4. India, a Super-power? Requirements
• A Super-power requires
a strong government
• Law & Order is rarely
disturbed and the
culprits are booked
every time
• Powerful police force,
intelligence agencies,
central forces
• Effective judicial system
• Independent media
• Manufacturing Hub

5. Module II: Internet Business
• Internet is a network of
networks
• Owned by US Government
operated through thirteen
route servers
• Satellites and OFCs are
widely used for
transmission of data
digitally
• Convergence of
Technologies
• Different Businesses

6. Net Enabled Business
• Business that can not exist witho
Internet
• Search Engines like Google,
Internet Explorer, Fire-fox
• Mailing Services: G’mail, yahoo,
Hotmail
• Content Providers: YouTube,
Torrent, Hungama
• Software Providers: Softonic, an
websites of companies
• Social media: Facebook, Twitter,
Linked-In, What’s App

7. Nature of Net-Enabled
Business
• Service is free-the visitor or
the user is not charged
anything
• Main revenue is from
advertisement
• Business value is the size of
database (number of ye-
balls)
• Not regulated by
governments
• International operations
• No license to set up a
business

8. Net-Leveraged Business
• Counselling & Intermediation for marriage, placement, travel
and tourism, ticket-booking,
• Fleet operations like taxi-srvice
• Portals for sales by manufacturers
• Dotcom companies like Flipkart, SnapDeal, OLX, Amazon,
• Information services: JustDial.com
• Banking & Financial Services

9. Problems of
Brick & Mortar
Business
• Difficulty of obtaining licenses
• Heavy taxation and problems created by taxation
• Difficulty of scaling up the operations
• Huge establishment expenses
• Too many procedural clearances from government
departments
• HR Problems
• Environmental Issues

10. Why to be an
Entrepreneur?
• Regional development
• Evenly spread employment
generation
• Stopping the migration of
productive population to
cities
• Occupation in your native
place itself
• Institutions that help in
setting up an industrial
units-government initiative
• Private Equity and Venture
capital

11. Steps Involved
• Generate a business idea
• Explore the feasibilty
• Put together a team
• Prepare a business plan
• Plan the capital structure(plan for equity only
• Identify the investors in your project
• Approach the investors and present the idea

12. Difficulties
• Getting a reliable team
• Selling your idea to the investors
• Financing the business until it develops a critical
mass
• Uncertainties, risks and unexpected turn of events

13. Qualities to be
Developed
• Hard Work
• Dreaming Big
• Self-Confidence
• Team Player
• Good Communication Ability
• Character and Integrity
• Treating People with dignity

14. Campus Agenda
• 100% Attendance in the class
• Participation in College and Inter-collegiate Events
• Maintaining healthy food habits and sleeping habits
• An alert, quickly reactive and absorbing sound mind
• Participation in sports

15. THANK YOU