Brand repositioning planning |Isuzu trucks | D-MAX | Saudi Arabia
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1) The document outlines a marketing plan for Isuzu with various activities scheduled monthly from June to March targeting different Isuzu vehicle models and regions of Saudi Arabia. 2) It also includes details of an event to re-launch the 2011 D-Max pickup truck, portraying a medical operation with doctors repairing and upgrading the previous 2010 model behind a curtain. 3) The old pickup parts will be removed and flying around before the curtain reopens to reveal the new 2011 D-Max shape, showing the "operation" was a success.
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Brand repositioning planning |Isuzu trucks | D-MAX | Saudi Arabia
- 2. Final plan
- 3. Ac#vity Model Jeddah Rural Eastern Remarks 1 Positioning Brand DM, Print, OOH 2 New Front DMAX Event+ LED Showroom + OOH 3 BBH Corporate PR + inshowroom AcFviFes for test drive OOH + BTL 4 Back to work C&E SERIES Mall and souck PR Demos 5 Back to school DMAX OOH 6 Gear up for Hajj N SERIES 7 Yearly raffle DMAX Print +OOH+PR 8 Service " you can rely on" F SERIES Print + DM+PR 9 Parts " built around you " N SERIES Print + DM+PR Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar 1 4 8 SERVICE B2W 3 Corporate 5 2 B2S 9 Parts 6 Meet Naser Hajj 7 Yearly raffle
- 5. ISUZU EVENT re-‐launching D-‐MAX PICKUP
- 6. 1-‐ Scene opens to see ISUZU 2010 D-‐MAX Pickup previous model at the operaFon room. There is a blue curtain to be opened. That area is like a medical operaFng room. Behind the blue curtain are tools and equipment, doctors and staff wearing medical uniform. In there, a projector and a red-‐alert light hanging on the ceiling. 2-‐ Doctors start checking the D-‐MAX Pickup like a paFent inside the emergency medical surgery room.
- 7. 3-‐ The acFon scene: Doctors are repairing and holding their tools like hammer, saw, torch lights, and so on to start their operaFon. 4-‐ Curtain closed. Red-‐alert light is on with the appropriate sound effects like (alerFng, sawing, hammering, etc. ). 5-‐ Light effects around the stage and behind the curtain to present the silhouehe of the work in progress. 6-‐ Suddenly, the old D-‐MAX pickup body parts will be soaring up around the stage like the front bumper, mirror, and other parts. 7-‐ Then silence will cover the place for seconds. Red-‐alert light is off. background music starts playing building up tension and curiosity in the audience for what lies beyond the curtain . 8-‐ Curtain will open to present the new model shape of the 2011 D-‐MAX Pickup. The doctors congratulate each other because of the great achievement.
- 8. Corporate creaFve mode Naser Khalid
- 9. Back to work creaFve mode
- 10. Back to school creaFve mode
- 12. Thank You