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Advertising
  Stunts
   Q4|2010
Clutter
Fragmentation
Disorientation
CopyCat
 Busted

                     ORIGINAL                                                     Less ORIGINAL




                                          Michael Habib's Portfolio
                                                                                  Less ORIGINAL




“Noté” Headphones Design  – 2010
Source : UQAM Montreal website                                        Panasonic Headphones Packaging Design –
Corinne Pant / Student at UQAM (Canada)
                                                                      2010
                                                                      Source : Cannes Design GOLD LION
                                                                      Agency : Scholz & Friends (Germany)
Advertising Stunts Q4/ 2010
Outdoor
      Ambient
  Out Of Home
Advertising Stunts Q4/ 2010
Advertising Stunts Q4/ 2010
Advertising Stunts Q4/ 2010
Minicuotas Ribeiro| Real Pieces
Advertising Stunts Q4/ 2010
ING Direct: Human billboards.
H&M: 3D projection mapping in the city
   centre in Amsterdam




H&M brought their flagship store in Amsterdam to live with a 3D projection
mapping on the historic building. For over 3 minutes, guests and a gathered crowd
enjoyed a surreal fairytale of light and magical effects. A red ribbon, wrapped
around the building, untangles and transformed the building into a colorful
dollhouse where nothing is what it seems.
With your donation, a sense of dignity is
within reach.                             Salvation Army: Reach coat
In advance of their annual Christmas donation drive, The Salvation Army has launched a multi-media
campaign designed to increase donations during the Christmas season. The campaign, created by
Grey Canada, asks the public to put themselves in the place of the 3 million Canadians without
access to everyday resources by illustrating that for many life's basic necessities are out of reach.
HAK: Carrots




    “It’s HAK carrots you need.”

    Since carrots improve eye sight we made a billboard showing a
    very small packshot. If you can’t read it you might need HAK
    carrots.
Chill| Les man Billboard



                           Flavoured milk in the Western Australian
                           market is heavily consumed by blue
                           collar males. It is the drink of choice on
                           building sites and other manly work
                           places. To launch the brand's new 'Man
                           Up' positioning line Marketforce Perth
                           produced this two stage outdoor
                           campaign, with the "Les Man" teaser
                           appearing for 2 weeks before the launch.
Creative Smiles Dental Group| A
good smile changes everything.




       Yeti                       Frankenstein
CopyCat
Busted

                ORIGINAL                             Less ORIGINAL




                                        Sebamed Clear Face / Ambient – 2008
                                        Source : Adsoftheworld
Max Factor Hypersmooth Make-Up          Agency : Saatchi & Saatchi Beirut
(P&G) – 2005                            (Lebanon)
Source : Cannes Archive Online (Média
Lions)
Agency : Leo Burnett Frankfurt
(Germany)
Rädda Barnen (Save the Children): The
Lottery of Life, Sierra Leone vs Sweden
                                Two billboards placed next to each other.
                                thelotteryoflife.co.uk
Rädda Barnen (Save the Children): The
Lottery of Life, Philippines vs Sweden
Rädda Barnen (Save the Children): The
Lottery of Life, Palestine vs Sweden
Rädda Barnen (Save the Children): The
Lottery of Life, Darfur vs Sweden
Ad-war’s tit-for-tat
Caravania: Demolished houses
Take your home with you. Caravans at caravania.de

Demolished houses leave physical traces on the houses they were attached to. This is where we put banners.
Tirebuyer.com: Mailbox Billboard
                                   Free Shipping. Fast
                                   Delivery.
Land Rover: Twist


         Freelander 2. Overcome all obstacles.
CopyCat
Busted

                ORIGINAL                          Less ORIGINAL




Dasani Water (Coca-Cola Group) at   Coca-Cola Subway Ambient – 2009
Times Square – 2007                 Source : Luerzer’s Archive 02/10,
Source : AdRants,                   Adsoftheworld,
Agency : Unknown (USA)              Agency : McLaren McCann Toronto
                                    (Canada
Pepsi Max
BMW M3 Coupe: The Light Wall Re ection
AXE| Ideally,,, Men prefer
women to horses
Live It Up Without Lighting
Up Teens it comes andanti-smoking ads, so we
    when
          are sick
                   to
                      tired of scare tactics

      illustrated the benefits of not smoking.
This Human World: Tied up
Mountain Dew|The Parasite Poster
UHU All-Purpose Glue: Retro Billboard
Varuhuset Femman (Femman Department
        Store)| Keep a Friend Warm




Keep a Friend Warm.
Help us warm freezing
Gothenburgers. Leave your
winter clothes at the Femman
main entrance, from Oct
25th to Nov 11th.
Thanks for your contribution.
This winter campaign is a collaboration between the Femman department store and Stadsmissionen, a charity for
the homeless, both in Gothenburg, Sweden. The ” Keep a Friend Warm” campaign urges Gothenburgers to leave
their unwanted winter clothes at a temporary counter in the Femman entrance hall. The clothes are then
redistributed by Stadsmissionen among the freezing homeless of the city. The campaign consists of print ads,
billboards and guerilla activities (free winter clothes were hung on billboards). It follows the basic long-term
concept of Femman’s marketing: the use of the store’s employees as models. This time, the model was Patrick
Ocampo from the MQ shop in Femman
Or Yarok & Nur Star Media | Crashed
Car Bottle



                         •  80 cars that crashed in accidents
                         •  15 tons worth of metal
                         •  20 meters tall giant bottle shaped urban
                            construction
                         •  1 of the country’s busiest highway and
                            intersection
                         •  3 months long campaign – starting today
                         •  1,000,000 people exposed to the message every
                            day
                         •  1 message: “Don’t drink and drive”
ConesfortheCure.org| QR Billboard




                               A QR Code, Also known as a
                               2-D bar code, the role of it
                               here is to access
                               information via a mobile
                               device.
                               First, you must have a
                               smart.
                               Second, you download a QR
                               code reader. Then you open
                               the reader app and take a
                               photo of the QR code. When
                               it works correctly, you are
                               taken to some kind of
                               content–usually a mobile-
                               friendly webpage.
ACTIVATION/
EXPERIENTIAL
            Guerrilla
          Event/Live
                 PR
            Ambient
        RETAIL/POS
          Flashmob
Advertising Stunts Q4/ 2010
Hachette publishing, Lady Gaga, Just Dance
(the biography): Meat displays


To launch Lady        Lady Gaga. Just Dance. $22.99. In bookstores now.
Gaga’s biography
‘Just Dance’ we
played off the
notorious meat
dress she wore to
the 2010 MTV
Video Music
Awards. Plastic
tags with
advertising for the
book were placed
into the meat in
display windows of
butchers.
Knorr: Knorr Guerilla   Over night hundreds of fresh
                        herbs turn Vienna into a
Gardening               greener city.

                                                       To underline
                                                       the fact that
                                                       Knorr is now
                                                       using even
                                                       more natural
                                                       and fresh
                                                       ingredients for
                                                       its product
                                                       inspired us to
                                                       make a gift to
                                                       Vienna: Fresh
                                                       sweet herbs to
                                                       meloriate
                                                       home cooking
                                                       with green
                                                       add-ons and
                                                       Knorr.
Salvation Army: Fretex Catwalk Stunt
Vancouver Aquarium, Great Canadian Shoreline
Cleanup: Ocean Life Installation

                                 The Vancouver Aquarium was seeking a
                                 way to raise awareness and registration
                                 numbers for the Great Canadian
                                 Shoreline Cleanup. Preventable litter
                                 such as plastics have long-term
                                 impacts on our wildlife including
                                 entanglement and ingestion. Vancouver
                                 and Toronto residents were greeted by
                                 unique aquatic animal sculptures along
                                 the shoreline. The large, life-like
                                 sculptures were 100% made of litter
                                 found on Canadian shorelines and
                                 other reusable materials, representing
                                 aquatic life in their natural ecosystems.
                                 In Vancouver, three seals were placed
                                 at English Bay; while in Toronto, a
                                 school of 60 fish were positioned
                                 jumping through the water of
                                 Ashbridge’s Bay. Following the one day
                                 installations, registrations for the Great
                                 Canadian Shoreline Cleanup exceeded
                                 campaign estimates, and PR value
                                 achieved equated to four times the cost
                                 of the campaign.
TMN is a portugese telecommunication brand. They promote their
                  brand with this campaign during SuperBock SuperRock festival in
                  Lisbon, Portuga
TMN| Best seat.
Trânsito Amigo: Car Carrier Truck
                     “This can be your next vehicle if you drink and drive.”
Mini: Who wants to play?
McDonald’s: Massive McMuf n
        Breakfast                   The bags were left in
                                                     the restaurants, on
                                                     benches, or carried by
                                                     (ad agency) lackeys.




Attention-grabbing ambient advertising via New
Zealand. This was a local promotion carried out in
Auckland to entice Kiwis to cram their maws with a
new massive McMuffin breakfast
Het Huis Opticiens| Change
looks
Aubade: French Art of Loving
For three weeks, in the evening and in three principal Paris districts, three women made
''the girl next door'' fantasy a reality. Each girl changed her window's flat into an outdoor
campaign. The Lesson of Seduction Aubade communication moved with the times while
keeping it's DNA : showing women bodies subtly and in black and white campaign. The
campaign was about four times per night : people saw a young woman going home and
exposing her private life behind the curtains of her appartment. During her show, the
woman was behind normal curtains and then finally hired it to reveal the new Aubade
website, www.frenchartofloving.com. Then, she continued her show behind the new
curtains.
Palmolive: Naked shower in the street
Canac Hardware Store: Fences
                   For more privacy from your neighbors.
BMW S 1000 RR: Flash-Projection
The Family Planning Association of Sri
Lanka: Newspaper napkins AIDS.Stay Can’t Wipe Your Hands
                          of it.
                                 You
                                     Safe.
                                                 A random reminder of
                                                 DANGER can trigger us
                                                 to rethink a decision or
                                                 idea. Though the
                                                 necessity of practicing
                                                 Safe Sex is common
                                                 knowledge, people need
                                                 to occasionally be
                                                 reminded ‘why’ in order
                                                 to prompt them to do
                                                 the right thing. This
                                                 campaign was launched
                                                 on the 1st of December
                                                 2010 and was carried
                                                 on for a few days after.
                                                 The message was
                                                 communicated in
                                                 Sinhalese to cater to
                                                 the target audience.
                                                 This execution will also
                                                 be carried out in all
                                                 three languages -
                                                 Sinhala, Tamil and
                                                 English.
Piko: The little Englishman Project
                    Who is the little man with the umbrella?
                                       http://www.piko.md/
City of Scaldasole| Dog poo
Advertising Stunts Q4/ 2010
Prime TV,
Psychic
Investigators:
Mind
DRAFTFCB, Auckland created this
stencil for Prime's TV show - Psychic
Investigators. It illustrates the
psychic's ability to discover crimes
that have been committed by using
their mind and nothing else.
Pop Up Lisbon 2010|Bird shit advertising
                                           PopUp is an urban
                                           culture festival taking
                                           place in Lisbon from
                                           November 4 to
                                           December 11. This
                                           year, it has "Urban
                                           Nomads" for a theme
                                           and pigeons as their
                                           icon. Torke was invited
                                           to take part on the
                                           exhibit as an artist and
                                           also asked to develop a
                                           low cost and high
                                           impact stunt to
                                           advertise the festival.
                                           Since the connection
                                           between Pop Up and
                                           the pigeons is well
                                           advertised, we chose to
                                           take the thing birds do
                                           that is the most spread
                                           around the city: their
                                           shit. Thousands of
                                           pigeon shit stickers
                                           were put on cars, ATMs,
                                           stores and even people
                                           near the places where
                                           Pop Up will happen.
                                           Nothing escaped this
                                           true artillery, we were
                                           more efficient then the
                                           pigeons themselves.
Barbados Yellow Pages: Paint The Town Yellow
Romanian Police Child Helpline Association|
                             When I can not speak.
Erase the traces of violence Call 116.111 and talk about my
                             agony.
Mini theatre: Snow white mirror




                           Mirror used as a "poster" for a
                           theatre play Snow white,
                           performed by the Mini theatre –
                           Ljubljana.
Hortifruti| Fire breathing   Arm yourself against
                             heartburn and burning.
Caritas|Homeless
                                                                                           Some estimates say that
                                                                                           there are 300 000
                                                                                           homeless people in
                                                                                           Poland. To raise the
                                                                                           awareness of this fact
                                                                                           and make other people
                                                                                           realize how tough is
                                                                                           winter for homeless the
                                                                                           mannequins of
                                                                                           homeless people
                                                                                           appeared in several
                                                                                           office buildings in
                                                                                           Warsaw. Next to each
                                                                                           mannequin there was a
                                                                                           note: „I let myself to
                                                                                           spend the night here
                                                                                           since I was cold. The
                                                                                           only address I have is
                                                                                           www.bezdomni.pl
                                                                                           „ („bezdomni” means
                                                                                           „homeless” in Polish).
Upon the consent of the buildings’ administrators, the mannequins were placed next to
the lifts, in the corridors and in the reception area. The same day the homeless
appeared in the offices, the employees working in the very same buildings received an e-
mail with the bank account number to which contributions for Caritas (charity
organization taking care of homeless people) could be made. After the event a 100%
increase of donations was noted comparing to the previous year.
Electricity Losses Program (ELP)|
Exhibition
                          Background: South Africa faces an energy crises. Not
                          only in the generation of sustainable energy and
                          distribution but also in losses due to electricity theft.
                          Every year, approximately R4.4 billion is lost due to
                          the theft of electricity from illegal connections,
                          electricity fraud and electricity meter tampering.
                          Further to this, innocent lives and mostly children,
                          are the victims of dangerous connections. Hence a
                          program, OPERATION KHANYISA, was initiated to
                          address this crises.

                          Communication Objective: The perpetrators of
                          electricity theft are not only people from townships,
                          but surprisingly, many large businesses too.
                          Operation Khanyisa needed to demonstrate to this
                          target audience the repercussions of their actions.
                          Electricity theft is illegal and a criminal offence. They
                          could end up in jail, or worse, kill someone through
                          their actions.

                          Solution: The best way to immerse the target
                          audience and engage their involvement was through
                          an interactive art installation. Art can be an emotive,
                          hard hitting and graphically aggressive medium. This
                          is a serious issue and so required a bold statement.
                          We created a walk through exhibition that
                          communicated, in an emotional tone and manner, the
                          various repercussions related to stealing electricity as
                          well as positive solutions to the problem.
Atzum The Task Force on Human
Traf cking| Women to go
For the launch of LG Infinite 3D, the agency created a
                glass panel in the form of a LCD TV. Real objects were
                pasted on the glass. On the one hand, the object is
                seen behind the glass, showing the common vision of a
LG In nite 3D   TV. On the other hand, perceives the same object in
                front of the glass, clearer, causing the 3D effect
Advertising Stunts Q4/ 2010
Advertising Stunts Q4/ 2010
Samsung's
                            Masterpiece.
Samsung|Masterpiece Event
A book| Enjoy the wait
Lusy Laksita Broadcsting School| Strawphone
Land Rover| Locker Rooms
Atelier do Corpo Facial Gymnastics Classes:
Distortion mirror




                    http://www.atelierdocorpoba.com.br/
Delivery.com| Epic Delivery http://www.interferenceinc.com/




Delivery Man Stan stumbles through NYC with a ton of boxes and bags as he attempts to deliver the world's largest Delivery.com order.
Auckland City Council: Beautify your city, Bushy
hedge rubbish bags




Rubbish is never going to disappear, but Colenso BBDO, Auckland found a way to make it beautiful. We turned the
ordinary rubbish bag into a bushy hedge, which formed garden beds when placed curbside. The "Beautify your
City" campaign was created to make Auckland a more beautiful city. We prevented illegal dumping by placing
flowerbeds on targeted areas and educated businesses, with a kit delivered by council ambassadors. With every
business in the CBD receiving the bags, Auckland's city streets transformed overnight.
China Environmental Protection Foundation:
Chopstick tree




Every year Chinese consumes 45 billion pairs of disposable wooden chopsticks which equal around 25
million trees. We recycle over 30 thousand used disposable wooden chopsticks from restaurants all over
Shanghai. Wash them, process and collage them into a 5-meter-high-chopstick-tree, we then break it
down in the middle and then display the piece in the busiest district. Through the fallen chopstick-tree, we
alert the people that the use of disposable wooden chopsticks means the destruction of large numbers of
trees.
Viva, Bloody Christmas: We are all murderers
We are all murderers. Every year at Christmas time we torture and kill millions of carps. Let's quit
this tradition!


                                                                                                   In Poland
                                                                                                   Christmas
                                                                                                   tradition of
                                                                                                   eating fish for
                                                                                                   dinner turns to
                                                                                                   be a bloody
                                                                                                   massacre. Poles
                                                                                                   are not aware of
                                                                                                   animals
                                                                                                   suffering before
                                                                                                   they land on a
                                                                                                   table. Viva
                                                                                                   Foundation
                                                                                                   aims at drawing
                                                                                                   public attention
                                                                                                   at the carp
                                                                                                   suffering and to
                                                                                                   make people
                                                                                                   consume less
                                                                                                   fish this year or
                                                                                                   at least
                                                                                                   eliminate their
                                                                                                   terrible
                                                                                                   suffering before
                                                                                                   consumption.
VW Polo| recycling drop box
H&M| Your Art Here   http://www.yourarthere.com/
Solidarités International: Water talks
Hand Grenade Christmas Ornaments
                            http://www.ctrlaltshift.co.uk/




    UK social justice organisation Ctl.Alt.Shift has been
    stocking Christmas trees with Christmas decorations
    with a conscience, ornamental hand grenades.
    Designed by Manchester design house Dorothy, the
    ornaments were launched on Suck and Amazon.co.uk in
    2009. On first appearances the decorations might look
    like delicate baubles but on closer inspection they are
    highly finished chrome hand grenades. The baubles
    represent the Ctrl.Alt.Shift ethos to inspire change
    through creativity and aim to make people stop and
    think about the bigger picture.
Allianz Supplementary Dental Insurance: Word of
Mouth               Never stop biting
Power Smart Month, BC Hydro: Smart Condo Crates




To launch Power Smart Month BC Hydro, the energy provider for British Columbia, Canada, engaged smak to
develop and execute a campaign idea that would increase talkability around the campaign which looks to promote
energy efficiency in the home and workplace. smak proposed an idea where the public could peek into two homes
and spot the difference between living energy-efficiently and living wastefully. smak took two shipping containers
and converted them into bright BC Hydro-branded liveable condos. The spaces were furnished with a living room
and kitchen area including a refrigerator, computer and television. The condos were placed in a high-traffic
location in downtown Vancouver and during the course of four days, residents and commuters observed two
actors living inside. The condos were connected to digital counters which allowed people to watch the energy
consumption differences between the two lifestyles. The condos were part of an integrated media execution and
provided a colourful and impactful vehicle to generate discussions around BC Hydro’s Power Smart Month.
Tele2: Giant Phone


                     Our mission was to launch Tele2’s latest
                     product: Fixed telephony through the
                     mobile net. The product sounds quite
                     technical and advanced. So we wanted
                     to focus on how easy it is to use, almost
                     exactly like a traditional fixed phone.
                     And the best way was just letting people
                     try it. We built giant, actually working
                     phones in Swedens’ three biggest cities.
                     So that all passers by could try the
                     product, by calling whoever they wanted
                     for free. The giant phones, of course,
                     were hard to ignore. And loads of
                     people used them to call a friend
                     a taxi or whoever they could think of. We
                     also had a competition. Every now and
                     then we called up the giant phones. And
                     whoever answered could win a great
                     prize.
Ambi Pur| Flower-Power Your Room
Supreme Security: Job offer in luggage scanner
Banksy| Dolphin ride.




Guerilla marketing campaign by Banksy against the oil spill
disasater by BP
Coca-Cola Zero: Man-made
island in the Red Sea
                                                                         Visitors at the Coca-Cola Zero-Zone
                                                                         enjoyed cold and refreshing Coca-Cola
                                                                         Zero served out of a pool bearing the
                                                                         brand logo, live drumming
                                                                         performances, a variety of games and
                                                                         great music. They all got to kick off
                                                                         their weekends with a private island
                                                                         party!
                                                                         Hundreds of photos were taken on a
                                                                         daily basis and were posted to the
                                                                         brand's Facebook page – where visitors
                                                                         could find themselves, tag the photos
                                                                         and share the experience with their
                                                                         friends.

                                                                         The visitors to the Coca-Cola Zero-Zone
                                                                         also receive a special "Benefits Bracelet"
                                                                         from Coca-Cola Zero, granting them
                                                                         various discounts at dozens of shops,
                                                                         restaurants, bars and other locations in
                                                                         the southern Israeli tourist city of Eilat.

Coca-Cola Zero launched an extraordinary summer attraction in Israel: a mini-island called "Coca-Cola
Zero-Zone" that was built as a floating island in the middle of the Red Sea, designed as an urban
street, offering a unique sampling experience to its visitors.

The "Coca-Cola Zero-Zone", was built and produced covering an area of over 400 square meters and
was surrounded by water on all sides. It was built on the northern coast of the Gulf of Eilat, at a
distance of about 100 meters from the shore and was accessible only by swimming to it or by shuttle
boats. Once you arrived you were rewarded with an experiential sampling of Coca-Cola Zero
Check out the many submissions on YouTube.



Renault Wind Roadster: 12 Second Strip
Bavaria| Steward [sponsorship
vandalism]| [ambush campaign]
FIFA.com de nes ambush marketing as the act of
"bypassing the main sponsors by distributing free
materials bearing bold, eye-catching company logos
or similar insignia to the fans attending [the World
Cup] so as to use them as human billboards".




                                                       FIFA = MAFIA




     http://adsoftheworld.com/media/tv/bavaria_steward
Cape Town Book Fair| Get
The Original Blockbuster
NGO Chetana Foundation|
Cloth Donation
Toronto Academy of Karate|
Flashmob Mu by Peugeot




City cars, station wagons, MPVs, convertibles, vans, bikes, scooters, electric vehicles and
accessories, Mu by Peugeot is a new rental service that allows you to move how you like,
when you like.
More info on http://www.mu.by.peugeot.com
BRAND IDENTITY
          Packaging
Advertising Stunts Q4/ 2010
Advertising Stunts Q4/ 2010
Advertising Stunts Q4/ 2010
Fonts
The Structure of a Letter

1.  Baseline … is the imaginary line that is the base of
    all letters, they “sit” on it.
2.  Cap height … is the imaginary line that is
    determined by the top edge of uppercase letters. It
    can have the same height with the ascender but it
    can also be different, depending on the font.
3. Meanline … is the horizontal line determined by the
    top extremities of the majority of lowercase letters
    as “a”,”c”, “e”, “x”.
4. Descender … is the part of the “g”, “j”, “p”, “q”, “y”
    letters that is situated bellow the baseline.
    5. Ascender … is the opposite of descender. It is
    determined by the top of “b”, “d”, “f”, “h”, “k”, “l”,
    “t” lowercase.
6. Serif … is the extra stroke of the letters. Sans serif,
    as you must have figured out, is the lack of those
    strokes; the characters have a prominent cut.
7. “x” height … is the height of lowercase letter “x”.
    This might seem kind of unimportant at first glance,
    but it is used in CSS as a measuring unit (mostly
    because the lowercase letter “x” has no ascenders or
    descenders).
The Storehagen Atrium in Førde, Norway
                  Characteristic subway lines are used all through the
|way nding system signagededicated to each floor andand graphical
                  shapes
                         system with strong colors
                                                     institution.
                                designed following the principles of universal design
                                they should make it easy for any user, like persons
                                with visual impairment, to find their way.

                                the project included designing the exterior and
                                interior signs, from directions in the public areas
                                to the name labeling on each office door. each of the
                                200 doors in the building has an unique
                                design pattern.
Advertising Stunts Q4/ 2010
Advertising Stunts Q4/ 2010
Founded in 1916 the San Diego Zoo is one of the largest in the world, with "over
                4,000 rare and endangered animals representing more than 800 species and
                subspecies" including a delicious (looking not tasting) panda. The San Diego
                Zoo, as a parent brand and non-profit organization, also operates the San Diego
                Zoo's Wild Animal Park, and San Diego Zoo's Institute for Conservation
San Diego Zoo   Research, and counts with more than 250,000 member households and
                130,000 child memberships. Despite being all part of the same family, each
                entity had its own identity and it wasn't clear that they were all fighting the
                same fight: Conservation. The San Diego Zoo has just introduced a new identity
                created by Landor that unifies the full San Diego Zoo organization under one
                visual identity and brand idea, "Ambassadors for Wildlife," which grew out of the
                new tagline, "Wild at Heart.”
The San Diego Zoo's Wild Animal Park has
                            changed its name to San Diego Safari Park.
                            After extensive research, we have
                            determined that this name reflects the
                            experience the Park has to offer and builds
San Diego Zoo Safari Park   upon the strong, recognizable San Diego
                            zoo identity.
Packaging
McDonald’s New Packaging
                                                                      Boxer Creative




                     The task was to "change the way the world feels about eating
                     McDonald's food". As a result, Boxer have created a global
                     packaging design system that challenges outdated
                     perceptions about the quality of McDonald's food, engaging
                     consumers in an honest conversation about what make their
                     McDonald's. The new packaging is splashed with bold text
                     and crisp imagery. Unlike the previous no-frills white and red
                     box, the new Big Mac container, for example, triumphantly
                     exclaims in heavy block text, "There is only one." On one
                     side, plucky marketing copy extols the Big Mac's height
                     while, on another, the vegetables, cheese, and cooking
                     utensils used in the burger's making are highlighted. The
                     goal, says Mary Dillon, McDonald's global chief marketing
                     officer, is to "create unique personalities for our menu items
                     by telling a story about each one.”
                     McDonald plans to introduce its latest design over the next
                     two years in every one of the 118 countries in which it
                     operates. That includes translations into 21 languages.
It all started with a very big challenge... ‘Change the way the
world feels about eating McDonald’s food!’ Our priority was
moving a negative mindset, driven by adverse publicity to
one that was positive and based upon the truth. Central to
the brand story we created a simple strategy to ‘Celebrate’
the things that people love about McDonald’s and ‘Reassure’
consumers with the origins and quality of the ingredients
that make their McDonald’s. We used packaging as valuable
brand media, held in the hands of 58 million customers
each day.
1520 pieces of packaging across 118 countries
       worldwide, the brand delivered into the hands of 58
       million customers a day!
       The largest packaging project in the world?


http://www.scribd.com/doc/39922041/McDonald%E2%80%99s-Global-Packaging-Design-System
Advertising Stunts Q4/ 2010
Direct Response
             Print
               DM
               TV
             Radio
            OnLine
Sir Richard's Condoms
Europcar Minibus: Cinema Rear View
Mirror
                                     In order to promote
                                     the Europcar
                                     “minibus special”
                                     among a young
                                     target group we show
                                     cinema visitors
                                     something they have
                                     never seen before on
                                     screen: themselves.
                                     In a gigantic rear
                                     view mirror, taking a
                                     common ride. A
                                     hidden camera films
                                     the audience. The
                                     image is directly
                                     integrated into our
                                     commercial. Thus we
                                     create a completely
                                     new cinema
                                     experience with the
                                     spectators acting in
                                     the starring role. On
                                     the back of each
                                     cinema ticket there
                                     is a 10% discount
                                     voucher for the
                                     minibus special.
Cyfra+|Childproof Radio Commercial
Naturia Dog Food: Dog Radio
Skoda Yeti: Park Assist
             http://www.ibelieveinadv.com/film/Skoda-Yeti-Park-
      System Assist.mov




Postcard about the Skoda Yeti Park Assist System to distribute at the Bologna
Motor Show.
There must be a blue moon
                                      tonight.
         American Express| Blue       The Platinum Card. With an
                                      introductory offer you’ll rarely
         Moon Platinum Upgrade DM     see – just $450 for your first
                                      year.




American Express wanted to
inform their Gold Card customers
of a very rare offer. Their
prestigious Platinum Card was
$450 for a limited time, instead of
the usual $900 annual fee. Offers
this good only come around once
in a blue moon, so we decided to
use that as the creative idea. The
box including a mock card, was
originally due to lodge mid-March
but we talked the client into
waiting a while so we could mail it
to coincide with the actual blue
moon at the end of March 2010.
H-57 Creative Station:
Re-Pack

Close to the Christmas holidays we decided
to reuse / recycling of existing packaging to
help reduce pollution, so you can make the
gift packets "original" and contribute (albeit
in small part) to protect the environment. Re-
Pack Project - Recycling existing packaging is
a way to produce and pollute less. The more
you recycle, the less you have to dispose of.
End the better it will be for planet earth
IKEA: Homemade Is Best
We wanted to ensure a connection between IKEA's kitchen appliances and one of the best things you
can do in a kitchen, some great baking. So the main attraction in the campaign became a 140 page
coffee-table baking book presented in a very visually unique and spectacular way. 90% of all the
photographs taken in baking books look extremly alike. We wanted to try something different and
present the recipes in a totally new fashion. We let ourselves be inspired by high fashion and
japanese minimalism. The idea of the book became to tone down the actual cake and put the
ingredients in focus. The recipes are presented as graphic still-life portraits on a warm and colourful
stage. And when you turn the page you see the fantastic result. The baking book contains 30 classic
swedish baking recipes everything from small biscuits to large cakes.
The flat-packed DM was attached inside the
                               IKEA's catalogue. While the customers open the
                               package of dm, a three-dimensional LACK side
                               table pops up immediately. This gives the
                               experience of simple assembly of LACK side
                               table, which leaves a deep impression as well.

IKEA Lack Side Table| Pop-up
DHL| Yacht Blueprint
MF Global Sify Securities: Nodders
Swedish Postal Service: Magical Christmas Cards
We let people create and send Christmas cards, using modern technology! Write a greeting on the flip-side, and the
Christmas card is delivered to your friend's doorstep, tempting her to send her own greeting.
Concerto Marketing: Greeting Certainty
In this, the season of multi-channel, media neutral, social network
fragmentation.
We'd like to make certain that at least one of your heartfelt wishes makes a
true and lasting impression.
A postage stamp.

With a blitzkrieg of digital media befalling everyone during the holiday season,
we thought a bit of old school tradition would make a welcome reprieve.
Media 1: Undeliverable
Letter
Peugeot Professional:
                                                                           Emergency Services
                                                                           mailer




CMW has developed an attention-catching direct campaign for Peugeot’s fleet business (Peugeot Specialist Vehicle
Operation – PSVO), targeting its specialist Blue Lights customers, the UK’s emergency services, Police, Fire and Ambulance
in response to its recent inclusion in the National Policing Improvement Agency’s awarding preferred supplier status of
vehicles and equipment to Peugeot Motor Company. Each emergency service requires specialist converted vehicles, each to
highly individual specifications, to ensure that it carries out its duties to the very highest levels. Peugeot is the only
manufacturer in the UK which currently offers this specialist service at their HQ, converting vehicles to the greatly differing
needs of each emergency service. CMW’s direct mail campaign targeting Peugeot clients and prospects has been designed
to communicate Peugeot’s commitment to the emergency services. It aims to show that it provides the highest levels of
service and specialist knowledge required for meeting the requirements of this key audience. CMW’s pack is delivered in a
large fluorescent yellow material outer with grey reflective band, replicating the high visibility plastic jackets worn by
emergency service personnel at night. A plastic pocket holds the delivery address card and on the reverse the words, “who
can the emergency services rely on for assistance,” appear on pulling open the flap then reveals the answer ‘Peugeot
Professional’. Within the mailer is a full colour brochure with details of Peugeot’s Specialist Vehicle Operation as the one
stop-shop for emergency service vehicle conversions. A personalised letter from Louise Brown, national key account
manager for specialist fleets, reminds recipients of Peugeot’s specialist skills. A passport style photograph of Louise,
attached with a paper-clip completes the personalised communication. A belly band resembling black and yellow
emergency services barrier tape holds the letter and brochure together.
UNHCR: Letter
UNHCR: Card
Harley-Davidson: Handlebars Calendar 2010
Challenge: Harley-Davidson Numero Uno Milan wanted the 2011 calendar to be the most amazing,
something that really describes Harley-Davidson’s world and feelings.

Idea: We didn’t simply create a calendar, we created a trip experience. We gave our calendar handlebars,
landscapes, people’s reactions and a subjective point of view, just to let people imagine the experience of
riding a Harley-Davidson for 365 days and get them to realize that a Harley-Davidson is the best point of view
you can choose.
Leonardo Mall| Scratch the headline

                                  Come to find out if
                                  (YOU HAVE WON)
                                  one year of shopping
                                  for free.
                                  Every Saturday and
                                  Sunday from the 2nd to
                                  the 31st of October if
                                  you spend even just 2
                                  euro by us you will have
                                  the chance to scratch…
                                  and win so many
                                  instant prizes and also
                                  a super final special
                                  prize: one year of
                                  shopping for free!
                                  (equal to 400 euro per
                                  month along next 12
                                  months)
Elixia Vitalclub: Partner Programs
Repromed: Don't waste your sperm




Jamshop has created a cheeky DM piece to complement their existing national print and online campaign in an effort to
recruit sperm donors for Repromed, Australia's leading infertility clinic. Unsuspecting potential candidates received the
popular men's magazine FHM, only to discover that some pages appeared stuck together. Blokes were lured into pulling the
sticky pages apart, revealing a full page pic of an attractive lingerie model and a message. An interactive website linking
back to Repromed challenged the men to see if they had the "goods" to become an eligible sperm donor.
Winterfresh| Penalty Kick
Pizza Hut| We are already open!
A special print for Audi quattro®
Audi Auattro: Mountain range   made of a creased paper. This
                               advert has been published on
                               winter sports magazines and on
                               any other magazine related to
                               snow activities.
In the remote possibility that you are not    CCR: Asphalt
familiar with the best road in the country,
here is a little piece of it.
DDB: Thumbs
Absolut: No label




Purity doesn't need a label
Sfarim bookstore| Disconnect for a while.
Read a book.
Renault ZE: Old Newspapers
Don’t be the last to change with the times.


                                              To get people
                                              talking about
                                              the new
                                              Renault ZE
                                              Electric range
                                              an multiply
                                              pre-
                                              reservations,
                                              we surprised
                                              readers of
                                              famous
                                              newspapers by
                                              recreating in
                                              detail some of
                                              the headlines
                                              from times
                                              gone by.
Jalna Yoghourt: Julian Assange
Volkswagen Polo: Sell Your Car
Challenge: Produce a newspaper ad for the desirable new Volkswagen Polo.

Solution: We targeted people in the market for a new car. In the motoring sections of newspapers, we ran a
double-sided ad that capitalised on the Polo’s appeal. By cutting out and using the ad, people could put
their current cars up for sale, while driving around with a constant reminder of the car they’d rather have:
the gorgeous new Polo.

Result: We turned car windows into a new media space. Every car that used our ad became a mini billboard
for the Polo’s sheer desirability – a fact made even better when it was a Toyota or Ford with our Volkswagen
message in its window
Belgian League of Alhzeimer|Alhzeimer's
Day Todaysupport them won’t remember what they read in their newspaper.
    Let’s
          85 000 Belgians
Reality: British magazine features 10 actual
readers in its cover                        http://www.goodtoknow.co.uk/magazines/Essentials-magazine




Dove's campaign for real women may be having an affect on how women expect to be portrayed in the media.
British women's magazine Essentials has reportedly decided to replace size zero models and airbrushed
celebrities with real women in response to reader demand.
The magazine took a reader's survey and found that more than 70 percent of its readers would prefer to see
real women than professional models.
So, Essentials' October issue features 10 actual readers, including a 71-year-old grandmother on its cover. While
editorial pages feature readers, of course most of the advertisements will include professional models--unless
more companies like Dove join the real women bandwagon.
"We're looking for amazing women that really reflect the magazine's readership, so women of all shapes, ages,
and sizes," style director Lucy Turner says in video about the new campaign
CopyCat
Busted

                ORIGINAL                                 Less ORIGINAL




Pet Flea and Tick Spot On “Never keep a   Petzone “Don’t let ticks and fleas
parasite” – 2009                          become your pets” – 2010
Source : Adsoftheworld                    Source : Coloribus
Agency : Shanghai J&J Advertising         Agency : Tonic Dubaï (UAE
(China)
CopyCat
Busted

                ORIGINAL                       Less ORIGINAL




Leibniz Minis Snacks – 2005      Minix – 2010
Source : Cannes Archive Online   Source : Cannes 2010 Longlist
Agency : Kolle Rebbe (Germany)   Agency : Draft FCB Mexico City (Mexico)
Graf ti BBDO| Our Award Is Your Award
Madrid Portfolio Night: Hey! That’s My Ad
Green Sense: Jaws never return Vinegar Plate
                                               When
                                               customers
                                               look at the
                                               vinegar
                                               plate they
                                               see a
                                               finless
                                               shark
                                               drowning
                                               in red
                                               vinegar
                                               sauce,
                                               reminding
                                               them that
                                               after
                                               having
                                               their fins
                                               chopped
                                               off sharks
                                               are thrown
                                               back into
                                               the ocean
                                               alive.
Once you eat shark's fin soup, their blood is on your hands.


Green Sense: Jaws never return Tissue Pack
                                                                        Grey Hong
                                                                        Kong gave
                                                                        each
                                                                        customer
                                                                        a pack of
                                                                        tissues
                                                                        before
                                                                        they
                                                                        entered
                                                                        the
                                                                        restaurant
                                                                        . When
                                                                        the
                                                                        customer
                                                                        opens the
                                                                        pack it
                                                                        appears
                                                                        he is
                                                                        tearing off
                                                                        the fin of
                                                                        a shark
                                                                        revealing
                                                                        blood
                                                                        stained
                                                                        tissues
                                                                        inside and
                                                                        the
                                                                        message.
CopyCat
Busted

               ORIGINAL                    Less ORIGINAL




Bianco Footwear “Sale” – 2001
Source : Cannes Outdoor SHORTLIST
Agency : … & Co (Denmark)



                                    Essere “Up to 50% Sale” – 2010
                                    Source : BlogAnubis
                                    Agency : Talent (Kuwait)
MINI Vending Machine
There is a MINI to satisfy every craving. And MINI Canada is proud to
show this off in its latest initiative: the MINI Vending Machine. In the
largest-ever fully-interactive night projection in Canada, the MINI Vending
Machine showcases the latest 2011 MINIs with a variety of different
colour combinations and accessories, ultimately showing that nobody can
do customization like MINI can. How does it work? Passersby are able to
interact with the projection by texting to a short code to select the MINI of
their choice. This triggers the MINI they’ve selected to drive around in a
fun animation, making its way down to the bottom of the vending
machine in trademark cheeky MINI style. Animations include a MINI
whipping through an action-packed pinball machine, a MINI doing some
serious doughnuts while the vending machine fills with smoke, and a MINI
breaking through the vending machine glass and parachuting its way
down. As the animation plays, a personalized-response SMS message is
dispatched to the participant, encouraging them to click through to a
mobile optimized web page to become a MINI Facebook fan.
Bouygues Telecom| Flashback Book
Facebook App
Bouygues Télécom wanted an idea to launch their facebook platform. They wanted to create something that
would go beyond using your profile picture in a funny way, or pranking your friends with a small joke. We decided
to look at the way we use facebook and found that even though we use the social networking site everyday, we
forget our favorite moments we share online. So we created an app that could change that, and keep your
facebook, in a book. Facebook ads engaged people to participate in the creation of their books and receive a
printed copy of their statuses and photos. You could chose up to 10 friends to add into your book, as well as the
desired timeframe, whether it be your birthday, wedding, or from the very beginning of your profile. After only
two days we received 15.000 fans and the limited edition of 1.000 books were gone in only an hour



                                                                                 A Life On Facebook,
Wataniya Airways| Quiz
                                          http://pay.wataniyaairways.com/bfgame/




                         An online idea developed by Wataniya Airways to
                         promote their recently launched product
                         BusinessFirst.
                         By playing the game, you’ll learn about all the
                         benefits offered that makes your trip much more
                         comfortable when traveling with them like the
                         complimentary Chauffeur Drive, VIP shuttle ride to
                         your aircraft. The game is made out of 9 different
                         questions/stages and in each stage you’ll learn
                         more about BusinessFirst.
http://whereareyou.vodafone.de/#/pixelhunt
Vodafone: Pixel Hunt


To promote the new Vodafone LG Optimus Windows 7 phone with 5 Megapixel camera,
we launched a website where the user has to search for the winning pixels in a picture
of 5 millions pixels. The winning pixels are one hundred and each one of them contains
a brand new LG Optimus Windows 7 phone with 5 Megapixel camera.
Audi Quattro: Sudden Motion Sensor
   Banner

                                 http://www.neue-digitale.de/projects/audi_30_Jahre_quattro/index_en.html

The Audi Ski Jump movie is
a legend. On the 30th
anniversary of the quattro®
technology we reinterpret
the idea in a contemporary
style: as an interactive web
experience. The tools: Firefox
3.6 and the MacBook's
Sudden Motion Sensor. The
result: The first banner in
the world with motion
control. Or in other words:
"Vorsprung durch
Technik" (Advance through
Technology).
Megamind Promo in Farmville
                              DreamWorks launched a 24-hour
                              Farmville promo for its Megamind
                              movie scheduled to premier
                              tomorrow. The promo unfolds along
                              the scenario similar to an earlier
                              campaign by McDonald's: the hero
                              appears on your neighbors list, he
                              owns a farm, and for visiting it you
                              get two items -- a useful crop
                              booster Mega-Grow and a useless
                              floating decoration (McDonald's gave
                              away a coffee speed boost and a
                              decorative balloon while Farmers
                              Insurance balloon prevented crops
                              from withering). The "No You Can't"
                              balloon -- a nod to the iconic
                              Shepard Fairey poster and Obama's
                              2008 slogan -- is a nice touch that's
                              also ironic
Amex Centurion Statue in Farmville




Continuing to keep an eye on brands in
Farmville: American Express is letting
its card holders to redeem reward
points for Zynga's virtual goods. Amex
is also offering a special Centurion
statue that will double the mastery for
players' crops in Farmville for one week.
Volkswagen Amarok| Virtual
Live Test          http://www.amaroklivetest.com.br/casestudy/
D-Say Digital Agency: The World's First
Pro le Banner Wanted Campaign
Dear employees of _______, d-say received some new clients and they are recruiting
fiercely… NO MATTER WHAT, DO NOT SEND THEM YOUR CVs to inbox@d-say.com


                                                                                     The profile
                                                                                     banner
                                                                                     was placed
                                                                                     on the
                                                                                     profiles of
                                                                                     competing
                                                                                     digital
                                                                                     agencies
                                                                                     CEO's,
                                                                                     filling in
                                                                                     their
                                                                                     agency's
                                                                                     name on
                                                                                     the blank.
Banco do Planeta| Wish Tree
Museum of London: Streetmuseum iPhone App
Swedish Postal Service: Magical
Christmas Cards
                                  We let
                                  people
                                  create
                                  and send
                                  Christma
                                  s cards,
                                  using
                                  modern
                                  technolo
                                  gy! Write
                                  a
                                  greeting
                                  on the
                                  flip-side,
                                  and the
                                  Christma
                                  s card is
                                  delivered
                                  to your
                                  friend’s
                                  doorstep,
                                  tempting
                                  her to
                                  send her
                                  own
                                  greeting.
Caritas: One Minute Of Silence
                                 After the fatal
                                 earthquake in Haiti,
                                 there was a massive
                                 coverage. Only two
                                 weeks later, Haiti
                                 was just a minor
                                 topic in the media.
                                 In order to keep
                                 Haiti top of mind &
                                 guarantee further
                                 support and
                                 donations for
                                 Caritas long-term
                                 reconstruction
                                 programme, the
                                 agency created “One
                                 minute of silence
                                 for Haiti”, a silent
                                 mp3, sold on major
                                 music platforms as
                                 a microdonation
                                 that managed to top
                                 the Swiss charts,
                                 was aired by all
                                 national radio
                                 stations, spread
                                 across the press
                                 and more
                                 importantly kept
                                 Haiti an issue.
The Metropolitan Police: Choose a Different
Ending
                                                                                               London teenagers were carrying
                                                                                               knives in the mistaken belief that
                                                                                               they offered protection. The
                                                                                               Metropolitan Police wanted to
                                                                                               communicate that the reverse was
                                                                                               true. A series of films was created
                                                                                               for Youtube using Annotation
                                                                                               Technology, enabling viewers to
                                                                                               choose what happened next. Carry
                                                                                               a knife? Go to a party? Stab an
                                                                                               opponent? After experiencing the
                                                                                               consequences of their choices,
                                                                                               viewers were invited to ‘Choose a
                                                                                               Different Ending’. For the film, and
                                                                                               their life. 21 films, ten different
                                                                                               endings. The response was 78%
                                                                                               awareness, the highest ever for a
                                                                                               Met campaign, and to date,
                                                                                               2,652,012 views.




Results and Effectiveness:
• 4.6 out of 5 average user rating.
• 2.1% click-through rate on viral video trailers, well above 0.2% industry benchmark for rich media banners.
• Net number of views logged would have required a TV budget 600% the size of our spend.
• Peer-to-peer debate about the videos and knife crime swelled. At peak, more than 80 comments a day were posted, with a total of
over 3,000.
• Total views to date, 2,652,012.
• Highest total recall of any Metropolitan Police campaign, ever. 78% among our target
http://www.samsungshakedown.com/competition/

Samsung b2100: Shakedown

                              1. Call any one of the mobiles on
                              the table. Watch how the vibration
                              makes the mobile move.
                              2. If your call causes a mobile to
                              fall over the table edge – you win
                              that mobile.
                              3. After a mobile has fallen onto the
                              floor or into the water tank, people
                              could still call it to check that it
                              worked
Swedish Postal Service: Living Christmas Cards




URL: http://www.livingchristmascards.com/

To create truly unique christmas cards, the Swedish Post teamed up
with Niklas Blindh, a Sami and reindeer owner from up north, and
the people of Funäsdalen, a small mountain village in northern
Sweden. Together they built Living Christmas Cards, something a bit
more personal than your ordinary e-greeting or SMS.
Mercedes-Benz: Tramp a Benz
URL Blog: http://www.tramp-a-benz.com/
URL Facebook: http://www.facebook.com/
trampabenz

„Tramp a Benz“ is about the freedom to be on
the road. Without passing on the necessary
safety. Stefan Gbureck, an emerging street
photographer and performance artist from
Berlin, will tramp throughout Europe. His only
condition: to tramp with Mercedes-Benz
exclusively. („The best or nothing“, so to
speak). His destination: the south, as fast and
safe as possible. Maybe Milano an then all
along the french riviera. Maybe back through
France and via Stuttgart to Berlin. Or maybe
somewhere completely different. We will keep
you updated about his journey, about the
people Stefan meets, the cars he travels with
and everything else.
Honda: NaughtyOrNice-a-tron Facebook app




           Today on Facebook, Honda launched a one-of-a-kind “NaughtyOrNice-a-tron” app
           as part of its Happy Honda Days campaign. Scouring a user’s past year of
           Facebook activity, including status updates, comments and likes, a specially-
           developed algorithm evaluates their language usage and searches for key
           behaviors to determine if the user has been naughty or nice. Users are
           encouraged to post or share their score and can see their friends’ scores if they
           have used the app. As the app processes a user’s data, the “NaughtyOrNice-a-
           tron” machine animates, updates the user on its progress, and displays some of
           the naughty or nice items it uncovers. The charming, vintage-electronics, paper
           model look of the machine itself was created by artist Dan McPharlin. Landscape
           and scenery elements were designed by Buck.
Shortland Street: Summer Fling
New Zealand's longest-running, number
one TV drama 'Shortland Street' is off-air
over the holiday season, but fans are
keeping their passion for the show alive
with a Summer Fling. Created by AIM
Proximity, Auckland, the online campaign
involves fans in a short but intense holiday
romance. Fans are a directed to a facebook
app where they can choose between five
Shorty Street characters to hook up with.
Once they’ve hooked up, they can set up
their friends with a Summer Fling too. The
fling mimics a real life relationship with
fans receiving a stream of flirty personal
messages from the character throughout
summer, which they can share on their
facebook Wall. They also receive holiday
snaps from the beach, video messages for
Christmas and New Year’s Eve, and emails
from the character’s work address –
Shortland Street hospital. The content has
its own carefully crafted story arc that sits
comfortably alongside the TV narrative and
reveals new information about each
character. The relationship develops and
intensifies over summer, finally leading to a
break-up email that allows the Shortland
Street world to be restored to normality,
before the new season begins
Touché! PHD: Facebook Page
        Letter Bombing
To highlight the extraordinary harvest in awards by Quebec media agency Touché! PHD at
the latest Media Innovation Awards in Toronto (annual competition organized by Marketing
Magazine rewarding media innovation across Canada), the agency conducted a
LetterBombing operation on Infopresse and Globe And Mail Facebook pages.
Advertising Stunts Q4/ 2010
Terre Des Femmes: Virtual Victim App




“Virtual Victim” is a unique Facebook Application developed to support „Terre Des Femmes“, a Women’s
Rights Organization based in Berlin, Germany, in their fight against domestic violence. Female Facebook
users can record a portrait picture via webcam and add bruises and scars to their picture. The Virtual
Victim App adds a very intriguing message to the picture and creates a new post in the user’s news feed
on Facebook: „One out of four women becomes a victim of domestic violence. Would you do something if
it was me?“ The stark effect of this message and scarred portrait encourages Facebook friends to pause
for reflection. Who wouldn’t be deeply affected, if a friend or acquaintance was the victim of domestic
violence?
Canon PowerShot: Your Second Shot
URL: http://usa.canon.com/YourSecondShot

Your Second Shot is an ongoing project by Canon and Dentsu America. Using a new low-light technology, we’re helping real
people recapture moments that were previously “lost” because the photograph didn’t turn out. From a couple’s adventure
in Barcelona to a bet involving a mechanical bull, we’re helping people reclaim important memories—all with PowerShot
cameras. On the website, you can view all of the stories as well as submit your own to be recreated as part of this project.
URL: http://www.PetAdornaments.com/


        PetSmart: Pet Adornaments




What's the most adorable ornament ever? The one starring your own dog or cat. Introducing Pet
Adornaments, from Bernstein Rein and PetSmart. It's printable, foldable, shareable and show-off-able.
Just upload your pet's face, customize his or her body by choosing coat texture and color, print, fold and
proudly hang on your tree or display anywhere. It's a digital and hands-on experience for crafty and not-
so-crafty pet lovers alike.
URL: http://www.holidaypawtraits.com/

PetSmart: Holiday Pawtraits
                                                  Introducing
                                                  Holiday
                                                  Pawtraits, the
                                                  first-of-its-kind
                                                  holiday e-card
                                                  created by
                                                  Bernstein Rein
                                                  for PetSmart.
                                                  Unlike e-cards
                                                  of the past, it's
                                                  a fully
                                                  customizable
                                                  experience that
                                                  allows users to
                                                  create their
                                                  families ­pets
                                                  and all­ in a
                                                  classic holiday
                                                  stop animation
                                                  style, but with a
                                                  contemporary
                                                  twist
Apple iTouch: All kinds of fun




 http://adsoftheworld.com/media/online/apple_itouch_all_kinds_of_fun
Stivoro: The Quitting Machine




URL: http://www.stopautomaat.nl/

In the quitting machine you can find all the support that can help you quit smoking. This interactive vending machine
doesn’t dispend cigarettes but the aid a quitter needs to stop for good. Not only nicotine gum but also group therapy and
brochures that help you quit smoking. Mouse over the machine and pick an aid that you would like to know more about.
After clicking, one of the the little drawers at the bottom pops open to dispense the aid of your choosing. A screen appears
with a short animated film that explains a bit about the aid. Further information, a direct link to your health insurer and
advice on how to combine aid for more effective quitting are also provided. Every demo film has its own style that fits the
story about the quitting aid, this makes the user curious about the next one and if he particularly likes one, more eager to
share on social media.
Chili's: Spin 2 Win Facebook App




   To see just how bad Chili's fans wanted a free $20 Dinner for
   Two, we created an app that paired them up with a random
   Facebook friend. If they were willing to go with whoever they
   landed on, we gave them a gift card.
World AIDS Day: Cock out
Cock Out is a World AIDS Day online campaign.
Site: http://www.cockout.de
Video: http://www.youtube.com/thecockout
Advertising Stunts Q4/ 2010
vertising
    TAXIvertising
 STREETvertising
 BICYCLEvertising
     Likevertising
Baby T-Shirts
Earth Day Canada, Hometown Hero: Bike
      Cape                 Are you an environmental hero?
                           EARTHDAY.CA/HOMETOWN



Media placement was the key to the
success of these ads. We wanted to
engage our target by creating out-of-the-
ordinary changes to places where
environmentalists are often found. We
ultimately decided that bike lanes would
be the ideal spot, and so we made the
bicycle symbols in bike lanes into mini
guerilla advertisements. By using
washable, eco-friendly paint to draw a
cape onto the bike lane people and
attaching a call to action,
environmentalists were engaged in an
unexpected way.
University of Colorado Division of
Continuing Education| Bus boards
Absolut| Bus stop
As an evolution of its ongoing “DRINKS” campaign,
ABSOLUT VODKA has used the bustling streets of
Chicago to bring to life the unique universes created
by visionary photographers, Ellen Von Unwerth and
Amanda De Cadenet. With a series of bus shelter
installations, ABSOLUT has leveraged the imagery of
talent such as Kate Beckinsale, Zooey Deschanel & Ali
Larter to transform these shelters into tactile
installations for people to enjoy. Bringing to life the
worlds that embody ABSOLUT “Lemon Drop,” Twist”
and “Bloody,” the shelters (which will run until late
December) use original seating, stunning colors and
even tropical plant-life.
TaxiVertising
Ras l 3abed ( Tarboush )’s
BICYCLEvertising |Zain@ Marina Mall
Pause More With Twix @ Marina Mall
In recent weeks, there has been increased concern over airline
                                                                                              safety. This has resulted in necessary restrictions to what you can
                                                                                              do while flying. It’s now quite possible that you won’t be able to
                                                                                              leave your seat during the last hour of your flight, use electronic

              Travel Safe Activities                                                          devices, or have anything at all on your lap. But this doesn’t
                                                                                              mean you can’t still have fun.
                                               A good puppet show has been a crowd                                                      We’ve all seen people doing stretching
  Pass The Beach Ball!                         favorite since the medieval days and                                                     exercises,walking up and down the
                                               people had a LOT more time to kill back    Cabinwide Singalong                           cabin, and trying to stay fit in other
                                                                                                                                        ways. Since this will no longer be
                                               then. As this can be especially
                                               entertaining for the kids, we suggest                                                    allowed, passengers can still try to
                                               being creative with the design of your                                                   attain inner peace through collective
                                               characters on the barf bags. Unless a                                                    meditation. If you can figure out how
                                               horror show is being planned, avoid                                                      to cross your legs while keeping your
                                               those sick sacks that have already been                                                  seatbelt on, Nirvana is right around
                                               used.                                                                                    the corner.



There’s nothing like bouncing a beach ball                                                Everyone loves a rousing song during those
                                                                                                                                        Pre-landing Meditation
around the cabin to make that time really      Barf Bag Puppet                            long drives where time would otherwise
fly by. This activity has been known to                                                   seem to crawl. There’s no reason this can’t
work effectively at rock concerts while                                                   become a regular part of your otherwise
waiting for the band to show up. True, you                                                mundane flight. The last hour of your trip
won’t achieve the same height due to the                                                  can be used to perfect the multi-chorus
existence of ceilings, but you can certainly                                              verses of “Row, Row, Row Your Boat” (great
get some distance with a strong forearm.                                                  for the kids) all the way to something more
                                                                                          sophisticated like the chorale movements
                                                                                          from Beethoven’s Ninth. We heard of one
                                                                                          flight that performed the entire score of
                                                                                          Hairspray which continued on for ten
                                                                                          minutes after landing.                     This can be every bit as much fun as
                                                                                                                                        when people do “the wave” at a
                                                                                                                                        stadium, only there will be no standing
                                               One passenger serves as a model and                                                      up here for obvious reasons. Instead,
                                               those in the immediate vicinity do their                                                 simply power on your overhead light,
                                               best to sketch them. For those flights                                                   wait for the people in front of you to
                                               where writing pads have been defined                                                     power on theirs, then turn yours off. A
                                               as weapons, the back of an unused                                                        truly beautiful spectacle once it gets
  Touch The Lavatory                           barf bag will do.                                                                        going.
                                                                                                                                                       Light Wave
   Passengers on one side of the plane
  link arms until someone is able to           In-flight Sketching
  actually touch the door of one of the
  lavatories without unbuckling their                                                                        Marco Polo
  seatbelt. Those passengers not willing
  to participate are defined as obstacles                                                 Be the person on your flight to
  and must be routed around. The side                                                     suddenly shout out “Marco!” during
  with the least amount of links wins.                                                    that last hour. It might take a few
  Mathematical skills and agility are                                                     tries, but eventually someone
  pluses in this competition.                                                             somewhere on the plane will respond
                                                                                          with a “Polo!” if for no other reason
                                                                                          than to shut you up.

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Advertising Stunts Q4/ 2010

  • 3. CopyCat Busted ORIGINAL Less ORIGINAL Michael Habib's Portfolio Less ORIGINAL “Noté” Headphones Design  – 2010 Source : UQAM Montreal website Panasonic Headphones Packaging Design – Corinne Pant / Student at UQAM (Canada) 2010 Source : Cannes Design GOLD LION Agency : Scholz & Friends (Germany)
  • 5. Outdoor Ambient Out Of Home
  • 11. ING Direct: Human billboards.
  • 12. H&M: 3D projection mapping in the city centre in Amsterdam H&M brought their flagship store in Amsterdam to live with a 3D projection mapping on the historic building. For over 3 minutes, guests and a gathered crowd enjoyed a surreal fairytale of light and magical effects. A red ribbon, wrapped around the building, untangles and transformed the building into a colorful dollhouse where nothing is what it seems.
  • 13. With your donation, a sense of dignity is within reach. Salvation Army: Reach coat In advance of their annual Christmas donation drive, The Salvation Army has launched a multi-media campaign designed to increase donations during the Christmas season. The campaign, created by Grey Canada, asks the public to put themselves in the place of the 3 million Canadians without access to everyday resources by illustrating that for many life's basic necessities are out of reach.
  • 14. HAK: Carrots “It’s HAK carrots you need.” Since carrots improve eye sight we made a billboard showing a very small packshot. If you can’t read it you might need HAK carrots.
  • 15. Chill| Les man Billboard Flavoured milk in the Western Australian market is heavily consumed by blue collar males. It is the drink of choice on building sites and other manly work places. To launch the brand's new 'Man Up' positioning line Marketforce Perth produced this two stage outdoor campaign, with the "Les Man" teaser appearing for 2 weeks before the launch.
  • 16. Creative Smiles Dental Group| A good smile changes everything. Yeti Frankenstein
  • 17. CopyCat Busted ORIGINAL Less ORIGINAL Sebamed Clear Face / Ambient – 2008 Source : Adsoftheworld Max Factor Hypersmooth Make-Up Agency : Saatchi & Saatchi Beirut (P&G) – 2005 (Lebanon) Source : Cannes Archive Online (Média Lions) Agency : Leo Burnett Frankfurt (Germany)
  • 18. Rädda Barnen (Save the Children): The Lottery of Life, Sierra Leone vs Sweden Two billboards placed next to each other. thelotteryoflife.co.uk
  • 19. Rädda Barnen (Save the Children): The Lottery of Life, Philippines vs Sweden
  • 20. Rädda Barnen (Save the Children): The Lottery of Life, Palestine vs Sweden
  • 21. Rädda Barnen (Save the Children): The Lottery of Life, Darfur vs Sweden
  • 23. Caravania: Demolished houses Take your home with you. Caravans at caravania.de Demolished houses leave physical traces on the houses they were attached to. This is where we put banners.
  • 24. Tirebuyer.com: Mailbox Billboard Free Shipping. Fast Delivery.
  • 25. Land Rover: Twist Freelander 2. Overcome all obstacles.
  • 26. CopyCat Busted ORIGINAL Less ORIGINAL Dasani Water (Coca-Cola Group) at Coca-Cola Subway Ambient – 2009 Times Square – 2007 Source : Luerzer’s Archive 02/10, Source : AdRants, Adsoftheworld, Agency : Unknown (USA) Agency : McLaren McCann Toronto (Canada
  • 28. BMW M3 Coupe: The Light Wall Re ection
  • 29. AXE| Ideally,,, Men prefer women to horses
  • 30. Live It Up Without Lighting Up Teens it comes andanti-smoking ads, so we when are sick to tired of scare tactics illustrated the benefits of not smoking.
  • 31. This Human World: Tied up
  • 33. UHU All-Purpose Glue: Retro Billboard
  • 34. Varuhuset Femman (Femman Department Store)| Keep a Friend Warm Keep a Friend Warm. Help us warm freezing Gothenburgers. Leave your winter clothes at the Femman main entrance, from Oct 25th to Nov 11th. Thanks for your contribution. This winter campaign is a collaboration between the Femman department store and Stadsmissionen, a charity for the homeless, both in Gothenburg, Sweden. The ” Keep a Friend Warm” campaign urges Gothenburgers to leave their unwanted winter clothes at a temporary counter in the Femman entrance hall. The clothes are then redistributed by Stadsmissionen among the freezing homeless of the city. The campaign consists of print ads, billboards and guerilla activities (free winter clothes were hung on billboards). It follows the basic long-term concept of Femman’s marketing: the use of the store’s employees as models. This time, the model was Patrick Ocampo from the MQ shop in Femman
  • 35. Or Yarok & Nur Star Media | Crashed Car Bottle •  80 cars that crashed in accidents •  15 tons worth of metal •  20 meters tall giant bottle shaped urban construction •  1 of the country’s busiest highway and intersection •  3 months long campaign – starting today •  1,000,000 people exposed to the message every day •  1 message: “Don’t drink and drive”
  • 36. ConesfortheCure.org| QR Billboard A QR Code, Also known as a 2-D bar code, the role of it here is to access information via a mobile device. First, you must have a smart. Second, you download a QR code reader. Then you open the reader app and take a photo of the QR code. When it works correctly, you are taken to some kind of content–usually a mobile- friendly webpage.
  • 37. ACTIVATION/ EXPERIENTIAL Guerrilla Event/Live PR Ambient RETAIL/POS Flashmob
  • 39. Hachette publishing, Lady Gaga, Just Dance (the biography): Meat displays To launch Lady Lady Gaga. Just Dance. $22.99. In bookstores now. Gaga’s biography ‘Just Dance’ we played off the notorious meat dress she wore to the 2010 MTV Video Music Awards. Plastic tags with advertising for the book were placed into the meat in display windows of butchers.
  • 40. Knorr: Knorr Guerilla Over night hundreds of fresh herbs turn Vienna into a Gardening greener city. To underline the fact that Knorr is now using even more natural and fresh ingredients for its product inspired us to make a gift to Vienna: Fresh sweet herbs to meloriate home cooking with green add-ons and Knorr.
  • 41. Salvation Army: Fretex Catwalk Stunt
  • 42. Vancouver Aquarium, Great Canadian Shoreline Cleanup: Ocean Life Installation The Vancouver Aquarium was seeking a way to raise awareness and registration numbers for the Great Canadian Shoreline Cleanup. Preventable litter such as plastics have long-term impacts on our wildlife including entanglement and ingestion. Vancouver and Toronto residents were greeted by unique aquatic animal sculptures along the shoreline. The large, life-like sculptures were 100% made of litter found on Canadian shorelines and other reusable materials, representing aquatic life in their natural ecosystems. In Vancouver, three seals were placed at English Bay; while in Toronto, a school of 60 fish were positioned jumping through the water of Ashbridge’s Bay. Following the one day installations, registrations for the Great Canadian Shoreline Cleanup exceeded campaign estimates, and PR value achieved equated to four times the cost of the campaign.
  • 43. TMN is a portugese telecommunication brand. They promote their brand with this campaign during SuperBock SuperRock festival in Lisbon, Portuga TMN| Best seat.
  • 44. Trânsito Amigo: Car Carrier Truck “This can be your next vehicle if you drink and drive.”
  • 45. Mini: Who wants to play?
  • 46. McDonald’s: Massive McMuf n Breakfast The bags were left in the restaurants, on benches, or carried by (ad agency) lackeys. Attention-grabbing ambient advertising via New Zealand. This was a local promotion carried out in Auckland to entice Kiwis to cram their maws with a new massive McMuffin breakfast
  • 47. Het Huis Opticiens| Change looks
  • 48. Aubade: French Art of Loving For three weeks, in the evening and in three principal Paris districts, three women made ''the girl next door'' fantasy a reality. Each girl changed her window's flat into an outdoor campaign. The Lesson of Seduction Aubade communication moved with the times while keeping it's DNA : showing women bodies subtly and in black and white campaign. The campaign was about four times per night : people saw a young woman going home and exposing her private life behind the curtains of her appartment. During her show, the woman was behind normal curtains and then finally hired it to reveal the new Aubade website, www.frenchartofloving.com. Then, she continued her show behind the new curtains.
  • 49. Palmolive: Naked shower in the street
  • 50. Canac Hardware Store: Fences For more privacy from your neighbors.
  • 51. BMW S 1000 RR: Flash-Projection
  • 52. The Family Planning Association of Sri Lanka: Newspaper napkins AIDS.Stay Can’t Wipe Your Hands of it. You Safe. A random reminder of DANGER can trigger us to rethink a decision or idea. Though the necessity of practicing Safe Sex is common knowledge, people need to occasionally be reminded ‘why’ in order to prompt them to do the right thing. This campaign was launched on the 1st of December 2010 and was carried on for a few days after. The message was communicated in Sinhalese to cater to the target audience. This execution will also be carried out in all three languages - Sinhala, Tamil and English.
  • 53. Piko: The little Englishman Project Who is the little man with the umbrella? http://www.piko.md/
  • 56. Prime TV, Psychic Investigators: Mind DRAFTFCB, Auckland created this stencil for Prime's TV show - Psychic Investigators. It illustrates the psychic's ability to discover crimes that have been committed by using their mind and nothing else.
  • 57. Pop Up Lisbon 2010|Bird shit advertising PopUp is an urban culture festival taking place in Lisbon from November 4 to December 11. This year, it has "Urban Nomads" for a theme and pigeons as their icon. Torke was invited to take part on the exhibit as an artist and also asked to develop a low cost and high impact stunt to advertise the festival. Since the connection between Pop Up and the pigeons is well advertised, we chose to take the thing birds do that is the most spread around the city: their shit. Thousands of pigeon shit stickers were put on cars, ATMs, stores and even people near the places where Pop Up will happen. Nothing escaped this true artillery, we were more efficient then the pigeons themselves.
  • 58. Barbados Yellow Pages: Paint The Town Yellow
  • 59. Romanian Police Child Helpline Association| When I can not speak. Erase the traces of violence Call 116.111 and talk about my agony.
  • 60. Mini theatre: Snow white mirror Mirror used as a "poster" for a theatre play Snow white, performed by the Mini theatre – Ljubljana.
  • 61. Hortifruti| Fire breathing Arm yourself against heartburn and burning.
  • 62. Caritas|Homeless Some estimates say that there are 300 000 homeless people in Poland. To raise the awareness of this fact and make other people realize how tough is winter for homeless the mannequins of homeless people appeared in several office buildings in Warsaw. Next to each mannequin there was a note: „I let myself to spend the night here since I was cold. The only address I have is www.bezdomni.pl „ („bezdomni” means „homeless” in Polish). Upon the consent of the buildings’ administrators, the mannequins were placed next to the lifts, in the corridors and in the reception area. The same day the homeless appeared in the offices, the employees working in the very same buildings received an e- mail with the bank account number to which contributions for Caritas (charity organization taking care of homeless people) could be made. After the event a 100% increase of donations was noted comparing to the previous year.
  • 63. Electricity Losses Program (ELP)| Exhibition Background: South Africa faces an energy crises. Not only in the generation of sustainable energy and distribution but also in losses due to electricity theft. Every year, approximately R4.4 billion is lost due to the theft of electricity from illegal connections, electricity fraud and electricity meter tampering. Further to this, innocent lives and mostly children, are the victims of dangerous connections. Hence a program, OPERATION KHANYISA, was initiated to address this crises. Communication Objective: The perpetrators of electricity theft are not only people from townships, but surprisingly, many large businesses too. Operation Khanyisa needed to demonstrate to this target audience the repercussions of their actions. Electricity theft is illegal and a criminal offence. They could end up in jail, or worse, kill someone through their actions. Solution: The best way to immerse the target audience and engage their involvement was through an interactive art installation. Art can be an emotive, hard hitting and graphically aggressive medium. This is a serious issue and so required a bold statement. We created a walk through exhibition that communicated, in an emotional tone and manner, the various repercussions related to stealing electricity as well as positive solutions to the problem.
  • 64. Atzum The Task Force on Human Traf cking| Women to go
  • 65. For the launch of LG Infinite 3D, the agency created a glass panel in the form of a LCD TV. Real objects were pasted on the glass. On the one hand, the object is seen behind the glass, showing the common vision of a LG In nite 3D TV. On the other hand, perceives the same object in front of the glass, clearer, causing the 3D effect
  • 68. Samsung's Masterpiece. Samsung|Masterpiece Event
  • 69. A book| Enjoy the wait
  • 70. Lusy Laksita Broadcsting School| Strawphone
  • 72. Atelier do Corpo Facial Gymnastics Classes: Distortion mirror http://www.atelierdocorpoba.com.br/
  • 73. Delivery.com| Epic Delivery http://www.interferenceinc.com/ Delivery Man Stan stumbles through NYC with a ton of boxes and bags as he attempts to deliver the world's largest Delivery.com order.
  • 74. Auckland City Council: Beautify your city, Bushy hedge rubbish bags Rubbish is never going to disappear, but Colenso BBDO, Auckland found a way to make it beautiful. We turned the ordinary rubbish bag into a bushy hedge, which formed garden beds when placed curbside. The "Beautify your City" campaign was created to make Auckland a more beautiful city. We prevented illegal dumping by placing flowerbeds on targeted areas and educated businesses, with a kit delivered by council ambassadors. With every business in the CBD receiving the bags, Auckland's city streets transformed overnight.
  • 75. China Environmental Protection Foundation: Chopstick tree Every year Chinese consumes 45 billion pairs of disposable wooden chopsticks which equal around 25 million trees. We recycle over 30 thousand used disposable wooden chopsticks from restaurants all over Shanghai. Wash them, process and collage them into a 5-meter-high-chopstick-tree, we then break it down in the middle and then display the piece in the busiest district. Through the fallen chopstick-tree, we alert the people that the use of disposable wooden chopsticks means the destruction of large numbers of trees.
  • 76. Viva, Bloody Christmas: We are all murderers We are all murderers. Every year at Christmas time we torture and kill millions of carps. Let's quit this tradition! In Poland Christmas tradition of eating fish for dinner turns to be a bloody massacre. Poles are not aware of animals suffering before they land on a table. Viva Foundation aims at drawing public attention at the carp suffering and to make people consume less fish this year or at least eliminate their terrible suffering before consumption.
  • 77. VW Polo| recycling drop box
  • 78. H&M| Your Art Here http://www.yourarthere.com/
  • 80. Hand Grenade Christmas Ornaments http://www.ctrlaltshift.co.uk/ UK social justice organisation Ctl.Alt.Shift has been stocking Christmas trees with Christmas decorations with a conscience, ornamental hand grenades. Designed by Manchester design house Dorothy, the ornaments were launched on Suck and Amazon.co.uk in 2009. On first appearances the decorations might look like delicate baubles but on closer inspection they are highly finished chrome hand grenades. The baubles represent the Ctrl.Alt.Shift ethos to inspire change through creativity and aim to make people stop and think about the bigger picture.
  • 81. Allianz Supplementary Dental Insurance: Word of Mouth Never stop biting
  • 82. Power Smart Month, BC Hydro: Smart Condo Crates To launch Power Smart Month BC Hydro, the energy provider for British Columbia, Canada, engaged smak to develop and execute a campaign idea that would increase talkability around the campaign which looks to promote energy efficiency in the home and workplace. smak proposed an idea where the public could peek into two homes and spot the difference between living energy-efficiently and living wastefully. smak took two shipping containers and converted them into bright BC Hydro-branded liveable condos. The spaces were furnished with a living room and kitchen area including a refrigerator, computer and television. The condos were placed in a high-traffic location in downtown Vancouver and during the course of four days, residents and commuters observed two actors living inside. The condos were connected to digital counters which allowed people to watch the energy consumption differences between the two lifestyles. The condos were part of an integrated media execution and provided a colourful and impactful vehicle to generate discussions around BC Hydro’s Power Smart Month.
  • 83. Tele2: Giant Phone Our mission was to launch Tele2’s latest product: Fixed telephony through the mobile net. The product sounds quite technical and advanced. So we wanted to focus on how easy it is to use, almost exactly like a traditional fixed phone. And the best way was just letting people try it. We built giant, actually working phones in Swedens’ three biggest cities. So that all passers by could try the product, by calling whoever they wanted for free. The giant phones, of course, were hard to ignore. And loads of people used them to call a friend a taxi or whoever they could think of. We also had a competition. Every now and then we called up the giant phones. And whoever answered could win a great prize.
  • 85. Supreme Security: Job offer in luggage scanner
  • 86. Banksy| Dolphin ride. Guerilla marketing campaign by Banksy against the oil spill disasater by BP
  • 87. Coca-Cola Zero: Man-made island in the Red Sea Visitors at the Coca-Cola Zero-Zone enjoyed cold and refreshing Coca-Cola Zero served out of a pool bearing the brand logo, live drumming performances, a variety of games and great music. They all got to kick off their weekends with a private island party! Hundreds of photos were taken on a daily basis and were posted to the brand's Facebook page – where visitors could find themselves, tag the photos and share the experience with their friends. The visitors to the Coca-Cola Zero-Zone also receive a special "Benefits Bracelet" from Coca-Cola Zero, granting them various discounts at dozens of shops, restaurants, bars and other locations in the southern Israeli tourist city of Eilat. Coca-Cola Zero launched an extraordinary summer attraction in Israel: a mini-island called "Coca-Cola Zero-Zone" that was built as a floating island in the middle of the Red Sea, designed as an urban street, offering a unique sampling experience to its visitors. The "Coca-Cola Zero-Zone", was built and produced covering an area of over 400 square meters and was surrounded by water on all sides. It was built on the northern coast of the Gulf of Eilat, at a distance of about 100 meters from the shore and was accessible only by swimming to it or by shuttle boats. Once you arrived you were rewarded with an experiential sampling of Coca-Cola Zero
  • 88. Check out the many submissions on YouTube. Renault Wind Roadster: 12 Second Strip
  • 89. Bavaria| Steward [sponsorship vandalism]| [ambush campaign] FIFA.com de nes ambush marketing as the act of "bypassing the main sponsors by distributing free materials bearing bold, eye-catching company logos or similar insignia to the fans attending [the World Cup] so as to use them as human billboards". FIFA = MAFIA http://adsoftheworld.com/media/tv/bavaria_steward
  • 90. Cape Town Book Fair| Get The Original Blockbuster
  • 93. Flashmob Mu by Peugeot City cars, station wagons, MPVs, convertibles, vans, bikes, scooters, electric vehicles and accessories, Mu by Peugeot is a new rental service that allows you to move how you like, when you like. More info on http://www.mu.by.peugeot.com
  • 94. BRAND IDENTITY Packaging
  • 98. Fonts The Structure of a Letter 1.  Baseline … is the imaginary line that is the base of all letters, they “sit” on it. 2.  Cap height … is the imaginary line that is determined by the top edge of uppercase letters. It can have the same height with the ascender but it can also be different, depending on the font. 3. Meanline … is the horizontal line determined by the top extremities of the majority of lowercase letters as “a”,”c”, “e”, “x”. 4. Descender … is the part of the “g”, “j”, “p”, “q”, “y” letters that is situated bellow the baseline. 5. Ascender … is the opposite of descender. It is determined by the top of “b”, “d”, “f”, “h”, “k”, “l”, “t” lowercase. 6. Serif … is the extra stroke of the letters. Sans serif, as you must have figured out, is the lack of those strokes; the characters have a prominent cut. 7. “x” height … is the height of lowercase letter “x”. This might seem kind of unimportant at first glance, but it is used in CSS as a measuring unit (mostly because the lowercase letter “x” has no ascenders or descenders).
  • 99. The Storehagen Atrium in Førde, Norway Characteristic subway lines are used all through the |way nding system signagededicated to each floor andand graphical shapes system with strong colors institution. designed following the principles of universal design they should make it easy for any user, like persons with visual impairment, to find their way. the project included designing the exterior and interior signs, from directions in the public areas to the name labeling on each office door. each of the 200 doors in the building has an unique design pattern.
  • 102. Founded in 1916 the San Diego Zoo is one of the largest in the world, with "over 4,000 rare and endangered animals representing more than 800 species and subspecies" including a delicious (looking not tasting) panda. The San Diego Zoo, as a parent brand and non-profit organization, also operates the San Diego Zoo's Wild Animal Park, and San Diego Zoo's Institute for Conservation San Diego Zoo Research, and counts with more than 250,000 member households and 130,000 child memberships. Despite being all part of the same family, each entity had its own identity and it wasn't clear that they were all fighting the same fight: Conservation. The San Diego Zoo has just introduced a new identity created by Landor that unifies the full San Diego Zoo organization under one visual identity and brand idea, "Ambassadors for Wildlife," which grew out of the new tagline, "Wild at Heart.”
  • 103. The San Diego Zoo's Wild Animal Park has changed its name to San Diego Safari Park. After extensive research, we have determined that this name reflects the experience the Park has to offer and builds San Diego Zoo Safari Park upon the strong, recognizable San Diego zoo identity.
  • 105. McDonald’s New Packaging Boxer Creative The task was to "change the way the world feels about eating McDonald's food". As a result, Boxer have created a global packaging design system that challenges outdated perceptions about the quality of McDonald's food, engaging consumers in an honest conversation about what make their McDonald's. The new packaging is splashed with bold text and crisp imagery. Unlike the previous no-frills white and red box, the new Big Mac container, for example, triumphantly exclaims in heavy block text, "There is only one." On one side, plucky marketing copy extols the Big Mac's height while, on another, the vegetables, cheese, and cooking utensils used in the burger's making are highlighted. The goal, says Mary Dillon, McDonald's global chief marketing officer, is to "create unique personalities for our menu items by telling a story about each one.” McDonald plans to introduce its latest design over the next two years in every one of the 118 countries in which it operates. That includes translations into 21 languages.
  • 106. It all started with a very big challenge... ‘Change the way the world feels about eating McDonald’s food!’ Our priority was moving a negative mindset, driven by adverse publicity to one that was positive and based upon the truth. Central to the brand story we created a simple strategy to ‘Celebrate’ the things that people love about McDonald’s and ‘Reassure’ consumers with the origins and quality of the ingredients that make their McDonald’s. We used packaging as valuable brand media, held in the hands of 58 million customers each day.
  • 107. 1520 pieces of packaging across 118 countries worldwide, the brand delivered into the hands of 58 million customers a day! The largest packaging project in the world? http://www.scribd.com/doc/39922041/McDonald%E2%80%99s-Global-Packaging-Design-System
  • 109. Direct Response Print DM TV Radio OnLine
  • 111. Europcar Minibus: Cinema Rear View Mirror In order to promote the Europcar “minibus special” among a young target group we show cinema visitors something they have never seen before on screen: themselves. In a gigantic rear view mirror, taking a common ride. A hidden camera films the audience. The image is directly integrated into our commercial. Thus we create a completely new cinema experience with the spectators acting in the starring role. On the back of each cinema ticket there is a 10% discount voucher for the minibus special.
  • 113. Naturia Dog Food: Dog Radio
  • 114. Skoda Yeti: Park Assist http://www.ibelieveinadv.com/film/Skoda-Yeti-Park- System Assist.mov Postcard about the Skoda Yeti Park Assist System to distribute at the Bologna Motor Show.
  • 115. There must be a blue moon tonight. American Express| Blue The Platinum Card. With an introductory offer you’ll rarely Moon Platinum Upgrade DM see – just $450 for your first year. American Express wanted to inform their Gold Card customers of a very rare offer. Their prestigious Platinum Card was $450 for a limited time, instead of the usual $900 annual fee. Offers this good only come around once in a blue moon, so we decided to use that as the creative idea. The box including a mock card, was originally due to lodge mid-March but we talked the client into waiting a while so we could mail it to coincide with the actual blue moon at the end of March 2010.
  • 116. H-57 Creative Station: Re-Pack Close to the Christmas holidays we decided to reuse / recycling of existing packaging to help reduce pollution, so you can make the gift packets "original" and contribute (albeit in small part) to protect the environment. Re- Pack Project - Recycling existing packaging is a way to produce and pollute less. The more you recycle, the less you have to dispose of. End the better it will be for planet earth
  • 117. IKEA: Homemade Is Best We wanted to ensure a connection between IKEA's kitchen appliances and one of the best things you can do in a kitchen, some great baking. So the main attraction in the campaign became a 140 page coffee-table baking book presented in a very visually unique and spectacular way. 90% of all the photographs taken in baking books look extremly alike. We wanted to try something different and present the recipes in a totally new fashion. We let ourselves be inspired by high fashion and japanese minimalism. The idea of the book became to tone down the actual cake and put the ingredients in focus. The recipes are presented as graphic still-life portraits on a warm and colourful stage. And when you turn the page you see the fantastic result. The baking book contains 30 classic swedish baking recipes everything from small biscuits to large cakes.
  • 118. The flat-packed DM was attached inside the IKEA's catalogue. While the customers open the package of dm, a three-dimensional LACK side table pops up immediately. This gives the experience of simple assembly of LACK side table, which leaves a deep impression as well. IKEA Lack Side Table| Pop-up
  • 120. MF Global Sify Securities: Nodders
  • 121. Swedish Postal Service: Magical Christmas Cards We let people create and send Christmas cards, using modern technology! Write a greeting on the flip-side, and the Christmas card is delivered to your friend's doorstep, tempting her to send her own greeting.
  • 122. Concerto Marketing: Greeting Certainty In this, the season of multi-channel, media neutral, social network fragmentation. We'd like to make certain that at least one of your heartfelt wishes makes a true and lasting impression. A postage stamp. With a blitzkrieg of digital media befalling everyone during the holiday season, we thought a bit of old school tradition would make a welcome reprieve.
  • 124. Peugeot Professional: Emergency Services mailer CMW has developed an attention-catching direct campaign for Peugeot’s fleet business (Peugeot Specialist Vehicle Operation – PSVO), targeting its specialist Blue Lights customers, the UK’s emergency services, Police, Fire and Ambulance in response to its recent inclusion in the National Policing Improvement Agency’s awarding preferred supplier status of vehicles and equipment to Peugeot Motor Company. Each emergency service requires specialist converted vehicles, each to highly individual specifications, to ensure that it carries out its duties to the very highest levels. Peugeot is the only manufacturer in the UK which currently offers this specialist service at their HQ, converting vehicles to the greatly differing needs of each emergency service. CMW’s direct mail campaign targeting Peugeot clients and prospects has been designed to communicate Peugeot’s commitment to the emergency services. It aims to show that it provides the highest levels of service and specialist knowledge required for meeting the requirements of this key audience. CMW’s pack is delivered in a large fluorescent yellow material outer with grey reflective band, replicating the high visibility plastic jackets worn by emergency service personnel at night. A plastic pocket holds the delivery address card and on the reverse the words, “who can the emergency services rely on for assistance,” appear on pulling open the flap then reveals the answer ‘Peugeot Professional’. Within the mailer is a full colour brochure with details of Peugeot’s Specialist Vehicle Operation as the one stop-shop for emergency service vehicle conversions. A personalised letter from Louise Brown, national key account manager for specialist fleets, reminds recipients of Peugeot’s specialist skills. A passport style photograph of Louise, attached with a paper-clip completes the personalised communication. A belly band resembling black and yellow emergency services barrier tape holds the letter and brochure together.
  • 127. Harley-Davidson: Handlebars Calendar 2010 Challenge: Harley-Davidson Numero Uno Milan wanted the 2011 calendar to be the most amazing, something that really describes Harley-Davidson’s world and feelings. Idea: We didn’t simply create a calendar, we created a trip experience. We gave our calendar handlebars, landscapes, people’s reactions and a subjective point of view, just to let people imagine the experience of riding a Harley-Davidson for 365 days and get them to realize that a Harley-Davidson is the best point of view you can choose.
  • 128. Leonardo Mall| Scratch the headline Come to find out if (YOU HAVE WON) one year of shopping for free. Every Saturday and Sunday from the 2nd to the 31st of October if you spend even just 2 euro by us you will have the chance to scratch… and win so many instant prizes and also a super final special prize: one year of shopping for free! (equal to 400 euro per month along next 12 months)
  • 130. Repromed: Don't waste your sperm Jamshop has created a cheeky DM piece to complement their existing national print and online campaign in an effort to recruit sperm donors for Repromed, Australia's leading infertility clinic. Unsuspecting potential candidates received the popular men's magazine FHM, only to discover that some pages appeared stuck together. Blokes were lured into pulling the sticky pages apart, revealing a full page pic of an attractive lingerie model and a message. An interactive website linking back to Repromed challenged the men to see if they had the "goods" to become an eligible sperm donor.
  • 132. Pizza Hut| We are already open!
  • 133. A special print for Audi quattro® Audi Auattro: Mountain range made of a creased paper. This advert has been published on winter sports magazines and on any other magazine related to snow activities.
  • 134. In the remote possibility that you are not CCR: Asphalt familiar with the best road in the country, here is a little piece of it.
  • 136. Absolut: No label Purity doesn't need a label
  • 137. Sfarim bookstore| Disconnect for a while. Read a book.
  • 138. Renault ZE: Old Newspapers Don’t be the last to change with the times. To get people talking about the new Renault ZE Electric range an multiply pre- reservations, we surprised readers of famous newspapers by recreating in detail some of the headlines from times gone by.
  • 140. Volkswagen Polo: Sell Your Car Challenge: Produce a newspaper ad for the desirable new Volkswagen Polo. Solution: We targeted people in the market for a new car. In the motoring sections of newspapers, we ran a double-sided ad that capitalised on the Polo’s appeal. By cutting out and using the ad, people could put their current cars up for sale, while driving around with a constant reminder of the car they’d rather have: the gorgeous new Polo. Result: We turned car windows into a new media space. Every car that used our ad became a mini billboard for the Polo’s sheer desirability – a fact made even better when it was a Toyota or Ford with our Volkswagen message in its window
  • 141. Belgian League of Alhzeimer|Alhzeimer's Day Todaysupport them won’t remember what they read in their newspaper. Let’s 85 000 Belgians
  • 142. Reality: British magazine features 10 actual readers in its cover http://www.goodtoknow.co.uk/magazines/Essentials-magazine Dove's campaign for real women may be having an affect on how women expect to be portrayed in the media. British women's magazine Essentials has reportedly decided to replace size zero models and airbrushed celebrities with real women in response to reader demand. The magazine took a reader's survey and found that more than 70 percent of its readers would prefer to see real women than professional models. So, Essentials' October issue features 10 actual readers, including a 71-year-old grandmother on its cover. While editorial pages feature readers, of course most of the advertisements will include professional models--unless more companies like Dove join the real women bandwagon. "We're looking for amazing women that really reflect the magazine's readership, so women of all shapes, ages, and sizes," style director Lucy Turner says in video about the new campaign
  • 143. CopyCat Busted ORIGINAL Less ORIGINAL Pet Flea and Tick Spot On “Never keep a Petzone “Don’t let ticks and fleas parasite” – 2009 become your pets” – 2010 Source : Adsoftheworld Source : Coloribus Agency : Shanghai J&J Advertising Agency : Tonic Dubaï (UAE (China)
  • 144. CopyCat Busted ORIGINAL Less ORIGINAL Leibniz Minis Snacks – 2005 Minix – 2010 Source : Cannes Archive Online Source : Cannes 2010 Longlist Agency : Kolle Rebbe (Germany) Agency : Draft FCB Mexico City (Mexico)
  • 145. Graf ti BBDO| Our Award Is Your Award
  • 146. Madrid Portfolio Night: Hey! That’s My Ad
  • 147. Green Sense: Jaws never return Vinegar Plate When customers look at the vinegar plate they see a finless shark drowning in red vinegar sauce, reminding them that after having their fins chopped off sharks are thrown back into the ocean alive.
  • 148. Once you eat shark's fin soup, their blood is on your hands. Green Sense: Jaws never return Tissue Pack Grey Hong Kong gave each customer a pack of tissues before they entered the restaurant . When the customer opens the pack it appears he is tearing off the fin of a shark revealing blood stained tissues inside and the message.
  • 149. CopyCat Busted ORIGINAL Less ORIGINAL Bianco Footwear “Sale” – 2001 Source : Cannes Outdoor SHORTLIST Agency : … & Co (Denmark) Essere “Up to 50% Sale” – 2010 Source : BlogAnubis Agency : Talent (Kuwait)
  • 150. MINI Vending Machine There is a MINI to satisfy every craving. And MINI Canada is proud to show this off in its latest initiative: the MINI Vending Machine. In the largest-ever fully-interactive night projection in Canada, the MINI Vending Machine showcases the latest 2011 MINIs with a variety of different colour combinations and accessories, ultimately showing that nobody can do customization like MINI can. How does it work? Passersby are able to interact with the projection by texting to a short code to select the MINI of their choice. This triggers the MINI they’ve selected to drive around in a fun animation, making its way down to the bottom of the vending machine in trademark cheeky MINI style. Animations include a MINI whipping through an action-packed pinball machine, a MINI doing some serious doughnuts while the vending machine fills with smoke, and a MINI breaking through the vending machine glass and parachuting its way down. As the animation plays, a personalized-response SMS message is dispatched to the participant, encouraging them to click through to a mobile optimized web page to become a MINI Facebook fan.
  • 151. Bouygues Telecom| Flashback Book Facebook App Bouygues Télécom wanted an idea to launch their facebook platform. They wanted to create something that would go beyond using your profile picture in a funny way, or pranking your friends with a small joke. We decided to look at the way we use facebook and found that even though we use the social networking site everyday, we forget our favorite moments we share online. So we created an app that could change that, and keep your facebook, in a book. Facebook ads engaged people to participate in the creation of their books and receive a printed copy of their statuses and photos. You could chose up to 10 friends to add into your book, as well as the desired timeframe, whether it be your birthday, wedding, or from the very beginning of your profile. After only two days we received 15.000 fans and the limited edition of 1.000 books were gone in only an hour A Life On Facebook,
  • 152. Wataniya Airways| Quiz http://pay.wataniyaairways.com/bfgame/ An online idea developed by Wataniya Airways to promote their recently launched product BusinessFirst. By playing the game, you’ll learn about all the benefits offered that makes your trip much more comfortable when traveling with them like the complimentary Chauffeur Drive, VIP shuttle ride to your aircraft. The game is made out of 9 different questions/stages and in each stage you’ll learn more about BusinessFirst.
  • 153. http://whereareyou.vodafone.de/#/pixelhunt Vodafone: Pixel Hunt To promote the new Vodafone LG Optimus Windows 7 phone with 5 Megapixel camera, we launched a website where the user has to search for the winning pixels in a picture of 5 millions pixels. The winning pixels are one hundred and each one of them contains a brand new LG Optimus Windows 7 phone with 5 Megapixel camera.
  • 154. Audi Quattro: Sudden Motion Sensor Banner http://www.neue-digitale.de/projects/audi_30_Jahre_quattro/index_en.html The Audi Ski Jump movie is a legend. On the 30th anniversary of the quattro® technology we reinterpret the idea in a contemporary style: as an interactive web experience. The tools: Firefox 3.6 and the MacBook's Sudden Motion Sensor. The result: The first banner in the world with motion control. Or in other words: "Vorsprung durch Technik" (Advance through Technology).
  • 155. Megamind Promo in Farmville DreamWorks launched a 24-hour Farmville promo for its Megamind movie scheduled to premier tomorrow. The promo unfolds along the scenario similar to an earlier campaign by McDonald's: the hero appears on your neighbors list, he owns a farm, and for visiting it you get two items -- a useful crop booster Mega-Grow and a useless floating decoration (McDonald's gave away a coffee speed boost and a decorative balloon while Farmers Insurance balloon prevented crops from withering). The "No You Can't" balloon -- a nod to the iconic Shepard Fairey poster and Obama's 2008 slogan -- is a nice touch that's also ironic
  • 156. Amex Centurion Statue in Farmville Continuing to keep an eye on brands in Farmville: American Express is letting its card holders to redeem reward points for Zynga's virtual goods. Amex is also offering a special Centurion statue that will double the mastery for players' crops in Farmville for one week.
  • 157. Volkswagen Amarok| Virtual Live Test http://www.amaroklivetest.com.br/casestudy/
  • 158. D-Say Digital Agency: The World's First Pro le Banner Wanted Campaign Dear employees of _______, d-say received some new clients and they are recruiting fiercely… NO MATTER WHAT, DO NOT SEND THEM YOUR CVs to inbox@d-say.com The profile banner was placed on the profiles of competing digital agencies CEO's, filling in their agency's name on the blank.
  • 159. Banco do Planeta| Wish Tree
  • 160. Museum of London: Streetmuseum iPhone App
  • 161. Swedish Postal Service: Magical Christmas Cards We let people create and send Christma s cards, using modern technolo gy! Write a greeting on the flip-side, and the Christma s card is delivered to your friend’s doorstep, tempting her to send her own greeting.
  • 162. Caritas: One Minute Of Silence After the fatal earthquake in Haiti, there was a massive coverage. Only two weeks later, Haiti was just a minor topic in the media. In order to keep Haiti top of mind & guarantee further support and donations for Caritas long-term reconstruction programme, the agency created “One minute of silence for Haiti”, a silent mp3, sold on major music platforms as a microdonation that managed to top the Swiss charts, was aired by all national radio stations, spread across the press and more importantly kept Haiti an issue.
  • 163. The Metropolitan Police: Choose a Different Ending London teenagers were carrying knives in the mistaken belief that they offered protection. The Metropolitan Police wanted to communicate that the reverse was true. A series of films was created for Youtube using Annotation Technology, enabling viewers to choose what happened next. Carry a knife? Go to a party? Stab an opponent? After experiencing the consequences of their choices, viewers were invited to ‘Choose a Different Ending’. For the film, and their life. 21 films, ten different endings. The response was 78% awareness, the highest ever for a Met campaign, and to date, 2,652,012 views. Results and Effectiveness: • 4.6 out of 5 average user rating. • 2.1% click-through rate on viral video trailers, well above 0.2% industry benchmark for rich media banners. • Net number of views logged would have required a TV budget 600% the size of our spend. • Peer-to-peer debate about the videos and knife crime swelled. At peak, more than 80 comments a day were posted, with a total of over 3,000. • Total views to date, 2,652,012. • Highest total recall of any Metropolitan Police campaign, ever. 78% among our target
  • 164. http://www.samsungshakedown.com/competition/ Samsung b2100: Shakedown 1. Call any one of the mobiles on the table. Watch how the vibration makes the mobile move. 2. If your call causes a mobile to fall over the table edge – you win that mobile. 3. After a mobile has fallen onto the floor or into the water tank, people could still call it to check that it worked
  • 165. Swedish Postal Service: Living Christmas Cards URL: http://www.livingchristmascards.com/ To create truly unique christmas cards, the Swedish Post teamed up with Niklas Blindh, a Sami and reindeer owner from up north, and the people of Funäsdalen, a small mountain village in northern Sweden. Together they built Living Christmas Cards, something a bit more personal than your ordinary e-greeting or SMS.
  • 166. Mercedes-Benz: Tramp a Benz URL Blog: http://www.tramp-a-benz.com/ URL Facebook: http://www.facebook.com/ trampabenz „Tramp a Benz“ is about the freedom to be on the road. Without passing on the necessary safety. Stefan Gbureck, an emerging street photographer and performance artist from Berlin, will tramp throughout Europe. His only condition: to tramp with Mercedes-Benz exclusively. („The best or nothing“, so to speak). His destination: the south, as fast and safe as possible. Maybe Milano an then all along the french riviera. Maybe back through France and via Stuttgart to Berlin. Or maybe somewhere completely different. We will keep you updated about his journey, about the people Stefan meets, the cars he travels with and everything else.
  • 167. Honda: NaughtyOrNice-a-tron Facebook app Today on Facebook, Honda launched a one-of-a-kind “NaughtyOrNice-a-tron” app as part of its Happy Honda Days campaign. Scouring a user’s past year of Facebook activity, including status updates, comments and likes, a specially- developed algorithm evaluates their language usage and searches for key behaviors to determine if the user has been naughty or nice. Users are encouraged to post or share their score and can see their friends’ scores if they have used the app. As the app processes a user’s data, the “NaughtyOrNice-a- tron” machine animates, updates the user on its progress, and displays some of the naughty or nice items it uncovers. The charming, vintage-electronics, paper model look of the machine itself was created by artist Dan McPharlin. Landscape and scenery elements were designed by Buck.
  • 168. Shortland Street: Summer Fling New Zealand's longest-running, number one TV drama 'Shortland Street' is off-air over the holiday season, but fans are keeping their passion for the show alive with a Summer Fling. Created by AIM Proximity, Auckland, the online campaign involves fans in a short but intense holiday romance. Fans are a directed to a facebook app where they can choose between five Shorty Street characters to hook up with. Once they’ve hooked up, they can set up their friends with a Summer Fling too. The fling mimics a real life relationship with fans receiving a stream of flirty personal messages from the character throughout summer, which they can share on their facebook Wall. They also receive holiday snaps from the beach, video messages for Christmas and New Year’s Eve, and emails from the character’s work address – Shortland Street hospital. The content has its own carefully crafted story arc that sits comfortably alongside the TV narrative and reveals new information about each character. The relationship develops and intensifies over summer, finally leading to a break-up email that allows the Shortland Street world to be restored to normality, before the new season begins
  • 169. Touché! PHD: Facebook Page Letter Bombing To highlight the extraordinary harvest in awards by Quebec media agency Touché! PHD at the latest Media Innovation Awards in Toronto (annual competition organized by Marketing Magazine rewarding media innovation across Canada), the agency conducted a LetterBombing operation on Infopresse and Globe And Mail Facebook pages.
  • 171. Terre Des Femmes: Virtual Victim App “Virtual Victim” is a unique Facebook Application developed to support „Terre Des Femmes“, a Women’s Rights Organization based in Berlin, Germany, in their fight against domestic violence. Female Facebook users can record a portrait picture via webcam and add bruises and scars to their picture. The Virtual Victim App adds a very intriguing message to the picture and creates a new post in the user’s news feed on Facebook: „One out of four women becomes a victim of domestic violence. Would you do something if it was me?“ The stark effect of this message and scarred portrait encourages Facebook friends to pause for reflection. Who wouldn’t be deeply affected, if a friend or acquaintance was the victim of domestic violence?
  • 172. Canon PowerShot: Your Second Shot URL: http://usa.canon.com/YourSecondShot Your Second Shot is an ongoing project by Canon and Dentsu America. Using a new low-light technology, we’re helping real people recapture moments that were previously “lost” because the photograph didn’t turn out. From a couple’s adventure in Barcelona to a bet involving a mechanical bull, we’re helping people reclaim important memories—all with PowerShot cameras. On the website, you can view all of the stories as well as submit your own to be recreated as part of this project.
  • 173. URL: http://www.PetAdornaments.com/ PetSmart: Pet Adornaments What's the most adorable ornament ever? The one starring your own dog or cat. Introducing Pet Adornaments, from Bernstein Rein and PetSmart. It's printable, foldable, shareable and show-off-able. Just upload your pet's face, customize his or her body by choosing coat texture and color, print, fold and proudly hang on your tree or display anywhere. It's a digital and hands-on experience for crafty and not- so-crafty pet lovers alike.
  • 174. URL: http://www.holidaypawtraits.com/ PetSmart: Holiday Pawtraits Introducing Holiday Pawtraits, the first-of-its-kind holiday e-card created by Bernstein Rein for PetSmart. Unlike e-cards of the past, it's a fully customizable experience that allows users to create their families ­pets and all­ in a classic holiday stop animation style, but with a contemporary twist
  • 175. Apple iTouch: All kinds of fun http://adsoftheworld.com/media/online/apple_itouch_all_kinds_of_fun
  • 176. Stivoro: The Quitting Machine URL: http://www.stopautomaat.nl/ In the quitting machine you can find all the support that can help you quit smoking. This interactive vending machine doesn’t dispend cigarettes but the aid a quitter needs to stop for good. Not only nicotine gum but also group therapy and brochures that help you quit smoking. Mouse over the machine and pick an aid that you would like to know more about. After clicking, one of the the little drawers at the bottom pops open to dispense the aid of your choosing. A screen appears with a short animated film that explains a bit about the aid. Further information, a direct link to your health insurer and advice on how to combine aid for more effective quitting are also provided. Every demo film has its own style that fits the story about the quitting aid, this makes the user curious about the next one and if he particularly likes one, more eager to share on social media.
  • 177. Chili's: Spin 2 Win Facebook App To see just how bad Chili's fans wanted a free $20 Dinner for Two, we created an app that paired them up with a random Facebook friend. If they were willing to go with whoever they landed on, we gave them a gift card.
  • 178. World AIDS Day: Cock out Cock Out is a World AIDS Day online campaign. Site: http://www.cockout.de Video: http://www.youtube.com/thecockout
  • 180. vertising TAXIvertising STREETvertising BICYCLEvertising Likevertising
  • 182. Earth Day Canada, Hometown Hero: Bike Cape Are you an environmental hero? EARTHDAY.CA/HOMETOWN Media placement was the key to the success of these ads. We wanted to engage our target by creating out-of-the- ordinary changes to places where environmentalists are often found. We ultimately decided that bike lanes would be the ideal spot, and so we made the bicycle symbols in bike lanes into mini guerilla advertisements. By using washable, eco-friendly paint to draw a cape onto the bike lane people and attaching a call to action, environmentalists were engaged in an unexpected way.
  • 183. University of Colorado Division of Continuing Education| Bus boards
  • 184. Absolut| Bus stop As an evolution of its ongoing “DRINKS” campaign, ABSOLUT VODKA has used the bustling streets of Chicago to bring to life the unique universes created by visionary photographers, Ellen Von Unwerth and Amanda De Cadenet. With a series of bus shelter installations, ABSOLUT has leveraged the imagery of talent such as Kate Beckinsale, Zooey Deschanel & Ali Larter to transform these shelters into tactile installations for people to enjoy. Bringing to life the worlds that embody ABSOLUT “Lemon Drop,” Twist” and “Bloody,” the shelters (which will run until late December) use original seating, stunning colors and even tropical plant-life.
  • 186. Ras l 3abed ( Tarboush )’s
  • 188. Pause More With Twix @ Marina Mall
  • 189. In recent weeks, there has been increased concern over airline safety. This has resulted in necessary restrictions to what you can do while flying. It’s now quite possible that you won’t be able to leave your seat during the last hour of your flight, use electronic Travel Safe Activities devices, or have anything at all on your lap. But this doesn’t mean you can’t still have fun. A good puppet show has been a crowd We’ve all seen people doing stretching Pass The Beach Ball! favorite since the medieval days and exercises,walking up and down the people had a LOT more time to kill back Cabinwide Singalong cabin, and trying to stay fit in other ways. Since this will no longer be then. As this can be especially entertaining for the kids, we suggest allowed, passengers can still try to being creative with the design of your attain inner peace through collective characters on the barf bags. Unless a meditation. If you can figure out how horror show is being planned, avoid to cross your legs while keeping your those sick sacks that have already been seatbelt on, Nirvana is right around used. the corner. There’s nothing like bouncing a beach ball Everyone loves a rousing song during those Pre-landing Meditation around the cabin to make that time really Barf Bag Puppet long drives where time would otherwise fly by. This activity has been known to seem to crawl. There’s no reason this can’t work effectively at rock concerts while become a regular part of your otherwise waiting for the band to show up. True, you mundane flight. The last hour of your trip won’t achieve the same height due to the can be used to perfect the multi-chorus existence of ceilings, but you can certainly verses of “Row, Row, Row Your Boat” (great get some distance with a strong forearm. for the kids) all the way to something more sophisticated like the chorale movements from Beethoven’s Ninth. We heard of one flight that performed the entire score of Hairspray which continued on for ten minutes after landing. This can be every bit as much fun as when people do “the wave” at a stadium, only there will be no standing One passenger serves as a model and up here for obvious reasons. Instead, those in the immediate vicinity do their simply power on your overhead light, best to sketch them. For those flights wait for the people in front of you to where writing pads have been defined power on theirs, then turn yours off. A as weapons, the back of an unused truly beautiful spectacle once it gets Touch The Lavatory barf bag will do. going. Light Wave Passengers on one side of the plane link arms until someone is able to In-flight Sketching actually touch the door of one of the lavatories without unbuckling their Marco Polo seatbelt. Those passengers not willing to participate are defined as obstacles Be the person on your flight to and must be routed around. The side suddenly shout out “Marco!” during with the least amount of links wins. that last hour. It might take a few Mathematical skills and agility are tries, but eventually someone pluses in this competition. somewhere on the plane will respond with a “Polo!” if for no other reason than to shut you up.