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SXSW 2015
TRENDS, TECH
& TACOs
@tanyaholbrook
CONTENT
At SXSW 2015
there were
500 talks with
the word ‘content’
in the title.
Content needs to fit into the users digital life.
Long articles work well on mobile for when people
are queuing, waiting for the bus etc.
We need to learn the rules of creating content for
the different platforms.
And it needs to be timely.
A great video will always be a great video but….no
one is going to watch a video at 8am but at 4pm
everyone bored at work is looking for something
to distract them.
MOBILE
Gen y
check their
phones every
5.8 minutes
Mobile now represents
51% of all internet time.
@scottBeaumont
IMAGE
The first thing a
Gen Y looks for on a
page is a play button,
then a picture,
then bullets.
Gen Y are entirely visual learners.
Mashable readers are 8
times more likely to share
an image than a link
IMMEDIACY
Gen Y doesn’t
trust anything
that is too
polished
-
Media, Millennials and making
news that matters.
http://bit.ly/1CpNChj
Google ranks higher on
trust because Gen Y
thinks the algorithm is
impartial.
SHAREDOWNERSHIP
Millennials don’t
give a shit about cars
Car ownership is getting so expensive that city dwellers
are moving towards a combination of public transport,
lyft or uber and car sharing services like Zipcar.
@bgurley, VC of Uber
Parents are frustrated that their kids
won’t get their licenses.
FUN
Almost every popular and
successful app these days was
built to be fun.
The twitter tuning point was the
plane landing on the Hudson.
Messing around with these apps
gives muscle memory. Then
when something happens like the
Hudson crash it’s second nature.
It’s only after that it turning point
that they become important.
People have to be able to screw around
with apps because that trains them.
@biz
Facebook
was built for
college kids to
meet girls
DIVERSITY
Read this,
Skip that
The importance of segmentation
is old wisdom.
People jump around between genres of content,
dabbling in their guilty pleasures of Kanye as well
as reading smart political news too.
Media should have a point of view on what it is to
be a well read, well rounded individual.
If you’ve read only pop culture articles for 3 weeks
for the love of god offer them a politics one to
read.
It should be like fitbit but for news.
The goal is to get people to read more stories.
Offer them up more diversity but
not options. Less is more.
Engagement goes up when options go down.
Daily Beast finds 5 options the most effective.
No more infinite scroll.
SUPERFANS
-
http://kk.org/thetechnium/2008/03/1000-
true-fans/
GOT, Bates Motel and grumpy cat all had a big
presence at SXSW and with that came massive queues
of fans.
Rise of the
Superfan.
PHILANTHROPY
The future of
marketing is
philanthropy.
Young people want their
work to mean something.
Great talent will be offered money and status. In Maslo’s
hierarchy of needs in the top of the pyramid is purpose.
To attract talent you have to give them this opportunity.
This doesn’t mean you have to be a charity or a B
corporation but you have to do some good.
ASPIRATION
Aspiration
Matters
NEWWAYSOFWORKING
Flexibility is the
new stability
30% of Lyft drivers are entrepreneurs
who use the service to network
PRIVATESOCIALMEDIA
The most popular
way to share
on Daily Beast is
Whatsapp
If all things are equal Gen Y prefers to
communicate firstly by text, then social media
above all other methods.
70% of Gen Y women
would rather solve the
problem via text without
having to talk to
someone.
CULTURE
Culture is the single biggest
prediction of success for a company.
-
http://www.fastcompany.com/1657030/happiness-culture-
zappos-isnt-company-its-mission
Culture trumps
advertising
NATIVEADVERTISING
-
http://www.thedrum.com/news/2015/03/15/six-
out-ten-millenials-will-engage-native-ads-
when-content-appeals-0
6 out of 10 Gen Y will
engage in native ads
when content appeals
A fake profile seducing guys on Tinder to
promote the premier of film Ex Machina got a
lot of press.
It should be driven by creativity not
trickery.
Nobody goes to
a site for the
page takeover
META
Comedians in
cars getting
coffee
FITNESS
Waking up
as a community
Morning rooftop yoga from Yahoo and
Pandora and Spotify bringing SoulCycle into
it’s house with top DJs
WEIRDTWITTER
For people who prize comic ability,
subversiveness & originality is what
passes as cool on twitter.
-
http://www.buzzfeed.
com/jwherrman/weird-twitter-the-oral-
history#.bsPNvL6rX
-
https://medium.com/backchannel/how-meerkat-
is-going-to-change-the-2016-election-for-
every-campaign-reporter-and-voter-
1daa8954e543
App:
Meerkat
IMMEDIACY
PERSONALSIMPLICITY
App:
Evernote
@bgurley, VC of Uber
ANONYMITY
Apps:
Secret and
Yik Yak
COPY
App:
Medium
@bgurley, VC of Uber
ROBOTS
Mind
controlled
monkey
drones.
FUN
App:
Super
If instagram is about how great
your life is, Super is that bad sandwich.
FINANCE
App:
eToro &
RobinHood
PRIVACY
App:
Hide my phone
Gives you an additional number.
*For Tinder.
WEARABLES
Watches,
jewellery and lots
of fitness/health
stuff. Blah blah
blah.
IMAGE
App:
Phhhoto
TACOS
thanks

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Trends, Tech and Tacos: Inspiration from 101 at SXSW 2015