2. CONTENT
At SXSW 2015
there were
500 talks with
the word ‘content’
in the title.
Content needs to fit into the users digital life.
Long articles work well on mobile for when people
are queuing, waiting for the bus etc.
We need to learn the rules of creating content for
the different platforms.
And it needs to be timely.
A great video will always be a great video but….no
one is going to watch a video at 8am but at 4pm
everyone bored at work is looking for something
to distract them.
4. IMAGE
The first thing a
Gen Y looks for on a
page is a play button,
then a picture,
then bullets.
Gen Y are entirely visual learners.
Mashable readers are 8
times more likely to share
an image than a link
5. IMMEDIACY
Gen Y doesn’t
trust anything
that is too
polished
-
Media, Millennials and making
news that matters.
http://bit.ly/1CpNChj
Google ranks higher on
trust because Gen Y
thinks the algorithm is
impartial.
6. SHAREDOWNERSHIP
Millennials don’t
give a shit about cars
Car ownership is getting so expensive that city dwellers
are moving towards a combination of public transport,
lyft or uber and car sharing services like Zipcar.
@bgurley, VC of Uber
Parents are frustrated that their kids
won’t get their licenses.
7. FUN
Almost every popular and
successful app these days was
built to be fun.
The twitter tuning point was the
plane landing on the Hudson.
Messing around with these apps
gives muscle memory. Then
when something happens like the
Hudson crash it’s second nature.
It’s only after that it turning point
that they become important.
People have to be able to screw around
with apps because that trains them.
@biz
Facebook
was built for
college kids to
meet girls
8. DIVERSITY
Read this,
Skip that
The importance of segmentation
is old wisdom.
People jump around between genres of content,
dabbling in their guilty pleasures of Kanye as well
as reading smart political news too.
Media should have a point of view on what it is to
be a well read, well rounded individual.
If you’ve read only pop culture articles for 3 weeks
for the love of god offer them a politics one to
read.
It should be like fitbit but for news.
The goal is to get people to read more stories.
Offer them up more diversity but
not options. Less is more.
Engagement goes up when options go down.
Daily Beast finds 5 options the most effective.
No more infinite scroll.
10. PHILANTHROPY
The future of
marketing is
philanthropy.
Young people want their
work to mean something.
Great talent will be offered money and status. In Maslo’s
hierarchy of needs in the top of the pyramid is purpose.
To attract talent you have to give them this opportunity.
This doesn’t mean you have to be a charity or a B
corporation but you have to do some good.
13. PRIVATESOCIALMEDIA
The most popular
way to share
on Daily Beast is
Whatsapp
If all things are equal Gen Y prefers to
communicate firstly by text, then social media
above all other methods.
70% of Gen Y women
would rather solve the
problem via text without
having to talk to
someone.
14. CULTURE
Culture is the single biggest
prediction of success for a company.
-
http://www.fastcompany.com/1657030/happiness-culture-
zappos-isnt-company-its-mission
Culture trumps
advertising
17. FITNESS
Waking up
as a community
Morning rooftop yoga from Yahoo and
Pandora and Spotify bringing SoulCycle into
it’s house with top DJs
18. WEIRDTWITTER
For people who prize comic ability,
subversiveness & originality is what
passes as cool on twitter.
-
http://www.buzzfeed.
com/jwherrman/weird-twitter-the-oral-
history#.bsPNvL6rX